The document discusses strategies for getting people to take desired actions such as voting yes, donating, or going through a catalogue. It suggests using achievable challenges and big ideas to motivate people, as well as timing requests well and making the desired actions seem like they make sense. The document also notes that the goal in presentations is to be effective rather than interesting. It is authored by Gordon Kangas and promotes the website fluentpresentations.com.

1. Gordon Kangas
Owner

2. position idea

3. The Goal
“I want them to go through
“I want them to vote yes”
“I want them to donate”
our catalogue”

4. “achievable challenge”

5. Big
Idea

6. “I want them to go through
“You will find what you’re
lookingour catalogue”
for in our catalogue”
“Now is the best to donate”
“I want them time to give”
“Voting them to vote yes”
“I want yes makes sense”

7. “You will find what you’re
looking for in our catalogue”
Tagline:
“You find it at Finigan’s”

8. Wide-Spaced

9. Zig-Zag

10. you’re not there to be
interesting
you’re there to be
effective

11. Tip-Toe

12. Just Right

13. fluentpresentations.com
@gordonkangas @befluent