Understand how to track which media is working and which isnt in your multi channel b2b marketing campaign

1. Killer insights into what’s working in B2B cross channel marketing Shane Redding Director, Cyance, Hon F IDM

2. Our clients © Cyance Limited 2011

6. B2B Media Trends

11. www.theidm.com/qr

13. But how do you know what’s working? Integrated = Big Headache

16. Top Tips on media attribution from leading b2b practitioners "Map out a picture of the client journey for the campaign, before you launch (!), and then regularly overlay the numbers onto this picture. This will give you a simple means to review and adjust your campaign, as well as a way to communicate to stakeholders“ Pete Jacob, IBM

17. google.com/analytics/multichannel

18. Drilling down into the data: ROI

24. Visit www.cyance.com for slides and your free 2011 b2b social media survey [email_address]