The webinar provided an overview of LinkedIn's new job posting flow and tips for writing effective job descriptions. The new flow uses LinkedIn's data on 433 million members to automatically recommend relevant skills and qualifications to quickly build out job postings. It also demonstrated how to craft irresistible job descriptions in 7 tips, such as using a conversational tone, highlighting the candidate's impact, and painting a picture of the company culture. The webinar concluded with a Q&A and information on additional resources for learning about the new job posting tools and features.

1. New Jobs Experience
Best Practices + Demo Webinar

2. Your exclusive
Demo of the New Jobs Posting Flow &
Tips on Writing Better Job Descriptions
With your hosts:
Customer Success Manager
LinkedIn
Daniel Young Stephanie Bevegni
Content Marketing
LinkedIn

3. Today, our goal is to help you write smarter job
descriptions in less time by
Showcasing the new Jobs posting
experience designed to help you
quickly build the most relevant job
description.
Arming you with 7 tips to help you
craft a job description that tempts the
right talent to join your organization.

4. Our members are more engaged than they ever
have been with Jobs
Reach Engage Convert

5. But, writing a job description from scratch
is time-consuming
“I need assistance creating my
job posting, so posting could be
more effective”
“Today, I have to do everything
myself.”
“I need to force [hiring managers] to list
out qualifications, skills and details.”

6. Introducing the
New Jobs posting flow

7. Our automated
recommendations
enable you to
quickly populate job
description fields in
just a click of a
button
With the new Jobs posting flow, you can easily craft
a relevant job description in minutes

8. Using data from 433M+ members, we can help you
build a job description that attracts the most
relevant talent
The new Job
description builder
surfaces the most
relevant skills and
education
recommendations
based on member
data

9. 7 Tips for an Irresistible
Job Description

10. 1. Play it straight with the job title.
Instead of.. Try...
Biz Dev Rockstar Senior Account Executive
Web Marketing Guru Digital Marketing Manager
Resident Hacker Network Security Engineer
Office Extraordinaire Office Administrator
❏ Straight forward
❏ Search-friendly
❏ Keywords

11. 2. Be conversational
Instead of.. Try...
“Must demonstrate the ability to
work in an unstructured,
collaborative environment”
● Change is not a scary word
to you. You thrive in
organizations that constantly
adapt and evolve.
● You jump at the opportunity
to collaborate with
colleagues on projects.
❏ Friendly tone
❏ Get creative
❏ Avoid jargon

12. 3. Show candidates that they’ll make an impact
Instead of.. Try...
“This person will provide
leadership to the direct sales
team”
“You’ll lead and motivate a team
of 50 salespeople to increase
revenue by 10% in your first
year.”
“Identify and develop brand
strategy.”
“This is an opportunity to shape
the company’s future. You’ll
define our brand positioning and
build a strategic roadmap.”
❏ Explain business impact
❏ Highlight specific projects
❏ Describe what success looks like

13. 4. Attract qualified applicants
❏ List 5-10 qualities
❏ Hard & soft skills
❏ Required vs “nice to have”

14. 5. Paint a picture of your company culture
❏ Vision & values
❏ Images or videos
❏ Balance perks with challenges

15. 5. Paint a picture of your company culture

16. 6. Write with a mobile-first mentality

17. 7. Post and share!
❏ Keep post live for 30 days
❏ Share across social media
❏ Leverage employee’s reach

18. 7. Post and share!

19. Q&A
Additional Resources
For product overview: lnkd.in/newjobs
For best practices: lnkd.in/7tips
To learn more: lnkd.in/learningcenter
For help or support: lnkd.in/helpcenter