New Job Marketing by Ed Andriessen
Ed Andriessen presented New Job Marketing at the second annual PCC Employment Outreach Event on January 29, 2013 in Pennington, NJ. An all welcome, all community, all about getting employed free conference for PA and NJ residents. Ed Andriessen's New Job Marketing talk affirms that searching for a new job is no longer a simple matter of getting a lot of resumes out to as many people as possible. Your job search now requires the same strategy, planning, and tactics that companies use to sell products and services. This process includes a detailed marketing plan for the product that is you and the services you can provide to help a company achieve their goals. Ed's talk reviews a marketing approach the job search and covers: • Converting your resume to a marketing tool • Automating the job search process • The importance of networking • Marketing yourself in the interview • Smart job offer practices Ed Andriessen is a small business marketing advisor, writer, coach, speaker, trainer and web geek. Since the 1990's he has helped thousands of individuals, small businesses and larger organizations learn to market, manage and improve. In 2007, Ed founded a company to help businesses learn to find more customers from the internet. You can find Ed at www.businesstrainingresource.com and www.edandriessen.com.
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New Job Marketing by Ed Andriessen
- 2. Marketing Creates Interest Fritz Brauner Financial Planner
- 3. Marketing Creates Interest Fritz Brauner M0NEY
- 4. Marketing Creates Interest FUEl?
- 5. Marketing Creates Interest OR Ingredient
- 6. “Sometimes Marketing is Just positioning your product properly in the market” Paul Hawken Smith & Hawken
- 7. Job Search?
- 22. How specifically did you do your job?
- 25. • The content of your cover letter is in the job posting • Select three job “criteria” and list how you meet that criteria • Be specific with job titles and company names
- 27. Ladies and Gentlemen, I noticed a recent job posting on your website that describes a position with qualifications that I have attained in my 10 years in the banking industry. You listed these requirements: • Handle bank reconciliations – I managed weekly bank reconciliations at TD bank in my role as assistant bank manager. • Post journal entries – I posted dozens of journal entries daily in my position at P&C bank. I received several commendations for accuracy. • Process payroll with ADP – I processed payroll for 18 employees with Quickbooks which is substantially similar to ADP I would like to speak with you about how I can add value to your organization. I have enclosed my resume and look forward to speaking with you. Kind regards, Me
- 28. DO • Be Direct -use names if possible • Be detailed – position, qualifications (use job post) • Be worthy – what value can you bring?
- 29. DON’T • Be generic – no spray and pray • Be careless – nobody will hire a sloppy person • Be cocky – bragging is a turn off
- 34. Keywords can be found in the job posts
- 35. Decoding the Job Posting
- 38. • Arrive 5-10 minutes before – if you’re too early, wait in the car • Demonstrate positive frames of mind • Don’t be a stalker • Dig a little dirt…lose a little ground • Having goals communicates that you have a direction
- 40. Do you have an “elevator” speech? I help (some group of people) solve the problem of (some problem) OR I help (some group of people) with (some situation)
- 41. DO: • Digital housecleaning – Google yourself, clean up your Facebook • Join networking groups – Meetup.com, • The Networking Exchange • Keep your profile (especially LinkedIn) up to date
- 44. DON’T: • Post about your job search on Facebook • Badmouth anybody…anywhere (especially the internet!!)
- 47. Linkedin.com - search companies
- 49. Linkedin.com - search companies Glassdoor.com – review interviews
- 51. Questions that show you’re interested in company values, revenue, culture Questions about the interviewer and their experience with the company Don’t discuss for salary info until the second interview
- 52. Guidelines: Follow up immediately (same day) with a thank you email Then send a printed thank you note Phone calls are generally discouraged
- 54. Spend some time researching company culture Use Glassdoor for reviews Use LinkedIn to call people for information Determine your unique situation
- 55. Niche Job Search tools