This document provides information about using LinkedIn Jobs to find candidates. It discusses how LinkedIn Jobs can connect recruiters to passive candidates through its matching algorithms and profile data. It then outlines three simple steps to reach top candidates: 1) craft an irresistible job description, 2) make sure you're reaching the right audience, and 3) use analytics to measure and improve job performance. The document encourages recruiters to write engaging job descriptions that sell the role and company culture, promote jobs on LinkedIn and other social media, and leverage LinkedIn tools like InMail and analytics to interact with candidates and optimize postings.

1. Welcome to LinkedIn Jobs! With more than 332 million members in over 200
countries and territories, LinkedIn will help you find and engage with top candidates
faster.
LinkedIn Jobs are uniquely positioned to connect passive candidates with recruiters.
Instead of sitting on a traditional job board — waiting to be found by active job
seekers — jobs are automatically targeted to the most relevant candidates using
LinkedIn’s matching algorithms and profile data, regardless of whether or not they’re
actively looking for new opportunities.
Success starts with filling your very first Job. This guide will help you connect with
top candidates in three simple steps.
Reach Top Candidates in 3 Simple Steps
Getting Started
LinkedIn Jobs
with
Three-quarters of the
fully-employed global
workforce consider
themselves passive
candidates, or not
actively looking for
their next jobs. But as
many as 85 percent
of fully-employed
professionals are still
open to talking with a
recruiter.
Did you know?

2. Craft an irresistible job description1
LinkedIn’s matching algorithms use job
titles to match roles to the right candidates.
Use a standard job title
Make candidates feel as excited as you
are about your company. Speak to your
mission, vision, and values.
Write creative job descriptions
Share specifics that make your company a great place to
work. Consider linking to a ‘day in the life’ blog post, collection
of photos, or video to share insight into your culture.
Promote your talent brand
Help candidates visualize themselves in the role that
you’re promoting by discussing specific projects.
Be specific
tip
You can collaborate
with a marketing
copywriter to
make a strong first
impression with your
job description.
2 Make sure you’re reaching the right audience
When you post a Job, LinkedIn
recommends up to 50
members who best match your
requirements. Contact them via
InMail to start the discussion.
Follow up with top
matches directly
Broadcast the open role on
your team’s personal LinkedIn
Feeds, Company Page updates,
LinkedIn Groups, and other social
media.
Promote
the job
When posting status
updates, target audiences
based on current job title
and location.
Target your
outreach
Action: Post a Job
Recruiting is a lot like marketing in that you need to ‘win’ your audience over. Because potential candidates
aren’t necessarily looking for new opportunities, it’s important to write a job description that truly ‘sells’ the role
you’re promoting.
Great job descriptions are as informative as they are engaging. In addition to describing the role, you should
also communicate the culture, mission, and values behind your employer brand as well as the impact that you
expect new hires to make. The following tips will help you create amazing, high-performing job listings:

3. Help Center | Learning Center | Product Updates
Use real-time feedback to measure and improve
the performance of your job listings
Sponsored Jobs can help you direct more eyeballs to your hardest-to-fill roles. By sponsoring a job on LinkedIn,you typically
get 30 to 50 percent more applicants. More about sponsored jobs here.
Did you know?
You can see exactly which types of professionals are engaging with
your jobs online.
Who’s interacting with your job?
LinkedIn shows you how often your job has been viewed, applied to,
searched for, and shared with others.
How and when are they interacting with your job?
Once you’ve posted a job, LinkedIn members who view it may visit
your profile to learn more about you or your company. This perspective
provides a valuable list of interested candidates to whom you can reach
out directly via InMail.
Who’s viewed your profile once you’ve posted a job?
The only way to know how your Jobs activity is performing
is to measure it. Use LinkedIn’s applicant analytics
dashboard to guide you.
Action: See Job Analytics
3
Recruiters should pay attention to the following: