The document discusses the evolution of library management in response to changing user expectations and funding limitations. It highlights the importance of integrating technology and innovative services to meet the needs of modern users while emphasizing collaboration, community engagement, and continuous staff development. Libraries are encouraged to adapt their services through concepts like Library 2.0 to remain relevant and effective in the digital age.

1. New Facets in Library Management 2011 ELVIRA B. LAPUZ [email_address]

2. Overview Traditional offerings of the Library New Services and New User Expectations Web-based services Some of the current best practices

3. Objective Introduce the LIBRARY as a portal in the discovery of enriching learning experiences

4. The Public Library in Hobart, about 1900 http://www.utas.edu.au/library/companion_to_tasmanian_history/L/images/Libraries.jpg

5. Main desk, Western Colored Branch Library, Louisville, Kentucky, 1 February 1927. Caufield & Shook Studio Collection, Special Collections: Photographic Archives, University of Louisville.

6. Children line up beside the Albemarle Regional bookmobile in Northampton County, North Carolina

7. circa 1978

8. The Filipiniana Reading Room at the National Library of the Philippines

9. Anievas Memorial Library; De La Salle Zobel

10. Introduction “ Libraries are changing. Funding limits and customer demands are transforming staffing levels, service models, access to resources, and services to the public. Administrators and taxpayers are seeking more efficient ways of delivering services to achieve greater returns on financial investments”. -- Michael E. Casey and Laura C. Savastinuk -- Library Journal, 2006

11. What the Cookie Monster wants

12. Back to Basics Reasons for establishing a library and information service Requirements in establishing a good library Staffing Networking Services to be provided Marketing and promotion

13. Why the need for a Library? Is it cost-beneficial? Everything is in the Internet, right? Information should be free! Roles of library and information professionals Sources for authoritative and validated information

14. Information audits Existing information Location Accessibility Depth and width of service Kinds of information needs Users Gaps and discrepancies Reasons for use Required formats Training needs of both staff and users

15. Info audits outcomes Know how the library and its services and products are perceived – or not! Determine and describe the real information needs Find the customers within the organization Where else they go to find information Know how to provide the information WHEN it is needed Understand the importance of producing information in the format customers need Results can be used for future publicity

16. Establishing a Library Premises Design Good and poor locations The Building Furniture Lighting Signage Equipment and Internet access

17. Staffing Kind of staff needed – qualifications Required number Managing staff budgets Managing people Training needs and continuing professional development

18. Establishing a Library (2) Security Acoustics Access Maintenance

19. Networking In support of library service Some skills needed: communication, management, leadership, marketing and writing Take note! Networking for success is possible for everyone

20. Library services Acquisitions Organizing information Indexing and abstracting Building up databases Enquiry services Lending (Circulation of materials) Translating and interpretation Other services tailored to a particular user or user groups

21. Marketing and Promotion Advertisements Press releases Written articles or information notes Organized visits Info sheets, leaflets, brochures Publicity packages

22. If we are creating Libraries today, how would they look like? Bodleian Library, Oxford http://www.flickr.com/photos/janvanansem/809046479 /

23. Maybe this? San Jose State U. http://www.flickr.com/photos/andreiz/400243986/

24. OR this? Learning Grid, U. Warwick http://www.flickr.com/photos/jiscinfonet/146842841/

25. And this? Georgia Tech Information Commons • Photo: Joan Lippincott

26. Or maybe this? Google Book Search http://books.google.com/

28. DLSU Readers’ Services Loan of library materials/Circulation Research and research advise User education Database searching assistance Document delivery/Interlibrary loan services Current Awareness Indexing and abstracting services Open shelf control system Information and referrals

29. Under the Readers Services are the Circulation, General Reference, Filipiniana, Computer and Audio-Visual Services, Microform Reading Center, and Foreign Periodicals sections. ATENEO DE MANILA UNIVERSITY RIZAL LIBRARY

30. Characteristics of NetGen Users: Always connected and multi tasking Can work in groups and teams Experiential learners Very visual Producers and collaborators as well as consumers

31. Or the Millenials “visually oriented” “easily bored” “very demanding” “used to having the best of everything” “want cutting edge facilities” Patricia Duck, Library Director, University of Pittsburgh

32. The need for deeper learning Social Active Contextual Engaging Student/user owned Colleen Carmean & Jeremy Haefner. “ Mind Over Matter.” EDUCAUSE Review , vol 37,No. 6, Nov./Dec., 2002 http://www.educause.edu/ir/library/pdf/erm0261.pdf

33. What about our remote users? Could be thousands of miles away or just be in the building next door They are using a computer to interact with library provided resources or services which may or may not be based in the library building “web users”

34. Considerations: Their equipment and technical abilities allow them to use library resources Able to find their way to the quality resources provided They are learning Expectations are met Navigational and organizational schemes that make sense Effective online help and instructions

35. Rethinking readers’ services The “book” as an object RS tools (both print and online) RS interaction – should establish a connection between patron and library Goal is to make the reader feel that the library is a welcoming place to come and find their information needs

36. Why read? The reality of it Escapism For instruction Literacy skills Get insights into other ways of life Essential “food” for the imagination

37. Current models of staffing Elimination of the physical desk Librarians back at the desk Recruitment from other areas Chat reference Use of IM (Instant Messaging) Roving reference Web self-help

40. Chat reference Yahoo Messenger (YM)

41. The Reference Desk Librarian, Ballard Carnegie Library , Seattle, Washington ca. 1907 City of Concord Library

42. Roving Reference

43. Web self-help

44. Library can choose to transform Content Tools Services

45. Transforming content FROM Linear Text-oriented Static Invisible TO Linked and graphic Multimedia Interactive and mobile Visible

46. University of Virginia

47. Transforming Tools FROM Receptive Query-based Highly structured Complex Owned, licensed TO Push and mobile Interactive New structures Simple Mixed, including freely available

49. Why 2.0? Because it offers the first real opportunity to use technology to go beyond search and storage It has the capacity to engage readers… or more broadly, learners… and learners engage each other

50. It is a strategy for dealing with the constantly changing user needs while promoting the need for their participation in the creation and evaluation of the services they want.

51. Web 2.0 and Library 2.0

52. Web 2.0 tools Blogs RSS feeds Wikis Podcasts and podcasting Social bookmarking Social networking Tagging

53. Blogs Short for web log an online journal where information (not only text, but also audio, photographs and video) is posted on a regular basis and appears in chronological order Way to share one’s thoughts to the world

56. Blogs as research sources

57. RSS feeds Stands for R eally S imple S yndication Provides the glue that links us to the content we want to read "feed," "web feed," or "channel," containing either a summary of content from an associated web site or the full text often used by bloggers to alert users to new postings

59. wikis type of website that allows collaborative creating, editing and storage of content by a group of users ideal for specific projects and collaborative knowledge sharing, especially if group members are in more than one location Wikipedia – most well known wiki; free online encyclopedia

60. Source: http://socialmediablogster.com/wp-content/uploads/2009/01/wiki.gif

65. Podcasts Derived from the terms iPod and broadcast a collection of digital media files distributed over the Internet, often using syndication feeds, for playback on portable media players and personal computers

68. Social networks for readers’ services Create larger communities of readers and readers’ advisors The library as a physical space extending well into virtual space Examples: GoodReads, LibraryThing, Shelfari

70. Sharing/organizing in LibraryThing

72. Library 2.0 in the framework of Web 2.0 Making use of web 2.0 tools to market and promote library services Give emphasis on user control, radical trust, flexibility and user autonomy Work on real time and asynchronous communication Use social networking sites and multi-media application

73. Library 2.0 incorporating aspects of Web 2.0 into the library’s service delivery models making the library’s space (virtual and physical) more interactive, collaborative, and driven by community needs. The basic drive is to get people back into the library by making the library relevant to what they want and need in their daily lives [Cohen 2006]

74. Library 2.0 is about… Creating experiences for users Providing a meeting place Being human – understanding users and getting closer to the user User generated content Radical trust Recognizing staff competence Community of users and staff

75. Fichter, Darlene. “Web 2.0, Library 2.0 and Radical Trust: A First Take.” Blog on the Side. <http://library2.usask.ca/~fichter/blog_on_the_side/2006/04/web-2.html>.

76. Transforming Service Style FROM Library focused Place based Expert Formal Textual TO Collaborative Mobile Trainer/Learner Informal Visual

77. “ If we sit and do nothing, we’ll be like the frog in the pot: we won’t know we’re cooked until it’s too late to jump” – Stephen Abram

78. Future scenarios Status quo: a recipe for extinction and fossilization Information commons Learning commons Embedded librarians Remote librarian Librarians training and teaching for IL Virtual meets Extreme reference Stephen Abram, 2007

79. Information Literacy now, more than ever! There’s just too much information IL skills are essential for life-long learning Recognize the importance of instructions in the search for and use of information Library as the ideal venue for instruction Librarians as instructors and mentors

80. Web 2.0, Library 2.0 and IL Helps in connecting the library with the Net generation Provide for new tools to enhance delivery of library service This is a world of perpetual Beta – a work in progress, providing the need to do further experiments and explorations

81. Change! Hire new staff Train and update existing staff Team up with students “ Reverse mentoring” Experimentations Conduct research, assessments and evaluation Just let go…

82. References: Howe, Terence K. “Thin Client, Meet the Mobile Future: Never Before Have Our Grand Research Libraries and Universities Needed to Listen To Us More as They Struggle to Retool for the Mobile Era (Building Digital Library)”, Computers in Libraries 29(5): 22-23 May 2009 Kajewski, Mary Ann. “Emerging Technologies Changing Our Service Delivery Models” The Electronic Library 25(4):420-429 2007 Schachter, Debbie. “In the Future, Quality Service Will Continue to be Prized”, Information Outlook 12(3):44-45 March 2008 Williamson, J.M., A.e. Pemberton and J.W. Lounsbury. “Personality Traits of Individuals in Different Specialties of Librarianship”, Journal of Documentation 64(2):273-286 2008

83. ELVIRA B. LAPUZ University of the Philippines [email_address]