Marketing Internship under Prof. Sameer Mathur,IIM Lucknow

1. MY STORY
CREATE.EDIT.EXPLORE.
ENJOY
MARKETING PLAN|SUBMITTED BY-SHREYA,LNMIIT

2. AGENDA
• Executive Summary
• Situation Analysis
• Goals
• Strategy
• Tactics
• Implementation

3. EXECUTIVE SUMMARY

4. Do you want to capture
wonderful moments with
motion?
Are you tired of the same old editing apps
where you need to spend hours editing
,trimming and splicing your videos together ?
Are you interested in enhancing your
videos and giving a cinematographic
effect?

5. MyStory’s automaticeditor enhancesyour
video andmakes it lookdifferent andworth
watching.All you need to dois just collectthe
photos and videos you need.
Provides wonderful filters, themes, stickers
,video and picture editing tools and above
all“CinematographyEffect” .

7. TARGET CUSTOMERS
College Students Teenagers
Photographers

8. MIXBITis the only competing
android app with over 500,000
users .

9. Opportunities
•MyStory provides opportunity forits
target market to capture moments
,improvetheir videos ,enhancetheir
photography skills ,socializeand its a
wonderfulsourceof entertainment for
people.

10. THREATS
• Cut-throat competition as a lot of apps in the
same industry gaining popularity.
• Threat of new entrants as there are no barriers
to entry in this industry.
• Competitors like MixBit and JumpCam trying
to increase their market share.

11. COMPANY
GOAL

12. Expected Number Of Users and Net
Income
Aug Sept Oct Nov Dec Jan Feb Mar Apr May June
500,000+USERS
$800,000USD
1,000,000+USERS
1.5 million USD
APP LAUNCH

14. Customer’s Needs And Wants
• Customers want themselves to lookgood in their
pictures andvideos.
• They want to captureand share their special
moments and tell people their own story through
visual effects.
• MyStory allows people to express themselves
through their videos and pictures.
• Good for learningphotographerswho are looking
for something new and exciting.

15. DISTINGUISHING CHARACTERISTICS
OF CUSTOMERS
• Most of the people these days spendtime on
their Smart Phones editing and making their
pictures lookdifferent and beautiful.
• They are eager to share their photos and
videoswith friends and family and upload on
social media.

16. COLLABORATION

17. COLLABORATORS
SUPPLIERS
ONLINE
COLLABORATION
CHANNEL
MEMBERS
Ex. Facebook, Collaborators
from Target Consumer Base
,Paid Suppliers likes
Newspapers, Magazines
,Journals and Blogs
Ex. Social networking sites like
Facebook ,Instagram ,Twitter
,LinkedIn etc. and brands which
will sponsor through their adds
in the app.
Ex. App Stores like
Google play store,
Amazon app store, ios
store etc.

18. GOALS
• Promotion of their websites ,blogs ,magazines ,newspapers etc
• Alternative source of revenue generation.
• Strengthening their image amongst people.
SUPPLIERS
• Attract as many consumers as possible.
• Strengthen the brand image, awareness and brand equity
ONLINE PARTNERS
• Positive feedbacks from people and gain as many referrals as possible.
CHANNEL MEMBERS

19. VALUE PROPOSITION
Target Customers
•Customers get to make their
pictures and videos worth
watching with the awesome
features of the app.
•Many new effects and
features being added with
the free updates of the app
Collaborators
•They get a chance to attract
diverse consumer base.
•New consumers generated.
•Revenue increased.
Company
•Stable financial condition.
•Good working atmosphere
with a nice pay
•Future growth prospective
•Job security
•Strong image and
positioning.

20. COMPANY’S STRATEGIC BUSINESS
UNIT
• coders ,software engineers ,developersApp Development unit
• data scientists ,data analysts, statisticiansData Analysis unit
• writers ,bloggers ,editorsContent Writing unit
• growth , distribution and communication teamMarketing unit
• customer careCustomer Welfare unit
• accountant , financer
Finance and Accountancy
unit

21. SUPPLIERS INVESTORS
CUSTOMERS EMPLOYEES
KEY
STAKEHOLDERS

22. POINTS OF PARITY
• Add filtersand sound to the videos.
• Enjoypictureslides.
• Add stickers andthemes to enhance your videos.
• Invite your friends to contribute their content directlyto
your video via Private as wellas Open collaboration.
• You can update yourpublished videos whenever you
want to.
• Share your contents wheneverand however you
like.(Facebook ,Twitter,YouTube)

23. POINTS OF DIFFERENCE
• MyStoryCinematography-
MyStory also gives a cinematography effect which makes your
videos appear like short stories.
• MyStoryCommunity-
You can form a community of people and even chat or share your
stories with them.
• Vote ,Contribute and Share-
Watch video playlists on any subject organized by hash tags and,
vote to boost yourfavourite videostosee them climb up the
playlist. Contribute your own videos and assign hash tags to add
them to the playlist.

24. TACTICS

25. PRODUCT

26. • Filters
• Professional graphic effects
• Soundeffects
• Photo animations
• Face detection
• Cinematography effect
• Free updates
FREE FEATURES

27. • Additional themes
• Stickers
• Additional sound effects
• Additional graphic effects
• Ad-free app
PREMIUM FEATURES

29. NAME : MyStory
KEY Features: Collaborative Projects Unleash ,Find and Follow
Friends Activity, Stream for Your Community ,Real-Time Previews of
Your Projects ,Chat in Projects ,New, Improved Editor and Controls
SLOGAN : ’coz every picture has a story to tell.

30. PRICING
$5.5 USD MONTHLY OR
$50 USD ANNUALLY

31. COMMUNICATION
• SocialMedia
• Google Add-On
• Featuring E-mails
• Print Media
• Blogs
• Full-FeaturedCompany Website
• Word Of Mouth via Family ,Friends and Relatives

32. DISTRIBUTION
• Google Play
• Company Website
• Amazon app store

34. ORGANIZATION
STRUCTURE
CEO
Technology
Dept.
Data
Analytics
Head
App
Development
Manager
Content Dept.
Marketing
Dept.
Distribution
Head
Promotion
Head
Customer
Welfare Dept.
Customer
Care Head
Finance Dept.
Finance and
Accountancy
Head

35. PROCESSES INVOLVED INIMPLEMENTING
COMPANY’S STRATEGIES AND TACTICS
Market Research and
Surveys done analyzing
needs of the people.
Analyzing Consumer
and Business Markets.
Analyzing core
competencies of the
company.
Identify the target
customers.
Identify the goal of the
company.
Developing a Product
Strategy
Setting up a proper
Pricing Strategy
Setting up a
Communication
Strategy and planning
an Organization
Structure
Managing the same
market strategy and
making changes as per
the requirement.

36. TASK TIME REQUIRED
Market Research and Surveys done analyzing
needs of the people
2.5 MONTHS
Analyzing Consumer and Business Markets. 3 MONTHS
Analyzing core competencies of the
company.
2 WEEKS
Identify the target customers. 2 WEEKS
Identify the goal of the company. 1.5 WEEKS
Developing a Product Strategy 1 WEEK
Setting up a proper Pricing Strategy 1.5 WEEKS
Setting up a Communication Strategy and
planning an Organization Structure
2.5 WEEKS
SCHEDULE

38. DISCLAIMER
CREATED BY SHREYA,LNMIITUNDER A
MARKETINGINTERNSHIP UNDER PROF. SAMEER
MATHUR,IIMLUCKNOW.