The document provides background information on the founding team and advisors/investors of BEAM Authentic. BEAM Authentic is developing a wearable device called the BEAM Button that allows users to display images, videos, or slideshows to express support for causes, sports teams, entertainment, and more. The BEAM Button connects to a mobile app where users can choose from or create their own content to display. Content may require micro-donations with proceeds going to supported causes. The summary outlines BEAM Authentic's vision to bridge offline and online expression and empower self-expression through this new dynamic platform and wearable devices.

2. Andre Neumann Loreck
• VP Engineering, Mfg/Ops, Cisco Consumer Prods
• COO Pure Digital Technologies (Flip Video)
• Colgate, Sofia University
Todd Roesler
VP OF ENGINEERING & HARDWARE
• Seasoned CE engineering professional
• 14 yrs Motorola, Team lead for Iriidum, Razr 3G
• VP of Hardware Engineering for Lytro
• 4 yrs Blackberry
• BSEE Marquette, MBA University of Chicago
Andrew Zenoff
CEO | FOUNDER
• Serial Entrepreneur, Inventor
• Founded My Brest Friend, leading brand for 20 yrs, sold
worldwide
• Founded DayOne, retail/healthcare, sold in 2010
• Board, advisor, mentor, investor in wearable tech
• Guest lecturer on entrepreneurship
• BS Entrepreneurship & Marketing, Babson
Jonathan Shambroom
COO
• 20 yrs at consumer tech startups, 8 companies, 5 exits
• 2 yrs VC experience, COO, LaunchCapital
• Chief Innovation Officer, Switchfly (Travel)
• Chief Product Officer, Ning (Social Networks)
• COO, ZOZI (Adventure Experiences)
• GM, Grouper (Crackle Networks/Sony) (Video)
• Product roles: Evite, When.com, PF.Magic (all sold)
• Co Founder & Exec Chairman, ZEGO (Nutrition bars)
• Connecticut College, McGill University
Team
Wilson Sonsini Goodrich & Rosati
• Corporate Counsel (Jeffrey Saper, Vice Chair)
• Patent & Legal Strategy
Foxconn
• Contract Manufacturer

3. ADVISORS:
Jonathan Mariner
CFO OF MAJOR LEAGUE BASEBALL
Mark Williams
HEAD OF SALES: FLIP VIDEO, TILE, ANKI, KINSA, PRYNT, SIMPLISAFE
Regina Scully
FILM MAKER, PHILANTHROPIST
Zem Joaquin
FOUNDER OF ECOFABULOUS.COM
Rusty Robertson
CO-FOUNDER OF STAND UP TO CANCER
Jennifer Newsom
FOUNDER, THE REPRESENTATION PROJECT
Zio Ziegler
GLOBAL ARTIST
INVESTORS:
Marc Benioff
CHAIRMAN, SALESFORCE
Regina & John Scully
SPO PARTNERS & CO.
Amy & John Griffin
CEO/FOUNDER, BLUE RIDGE CAPITAL
Jennifer Johnson
PRESIDENT, FRANKLIN TEMPLETON, OWNER, SF GIANTS
Mara & Ricky Sandler
CEO/FOUNDER, EMINENCE CAPITAL
Dennis Phelps
GENERAL PARTNER, IVP, LEAD INVESTOR EARLY SNAPCHAT
Blake Grossman
FORMER VICE CHAIR, BLACKROCK CAPITAL
Ellen Levy
DIRECTOR, SILICON VALLEY CONNECT, VP STRATEGY, LINKEDIN
Jennifer Newsom
FOUNDER, THE REPRESENTATION PROJECT
Investors & Advisors

4. A new dynamic platform with unique wearable devices that:
• Empowers self-expression
• Connects people around shared interests
• Stimulates things going viral
• Creates social impact
ing is the Instagram & Tweet of tomorrow

5. “Wear and share what you care about”

6. Offline à
Bumper stickers
T-shirts
Caps
Wristbands
Human beings need to express themselves
BEAM empowers self-expression offline and online simultaneously:
Sports, media, music, causes, universities, politics and culture
Online à
Profile Pictures, Filters
Social Posts & #tags
Tweets, Pictures, Videos
Blogs
Bridges Offline and Online
Brings Digital world into real world
Unleashes and amplifies self-expression

7. Offline cause-based expression permeates society
Caps, t-shirts, wristbands, bumper stickers, brand logo’s

8. Online cause-based expressions quickly go viral as millions share
Profile picture updates, posts, pics, videos, blogs, tweets, #tags, likes

9. Today’s Behavior
Buttons and expressions tied to donations & creating awareness

10. BEAM answers this groundswell of cause-based expression with a dynamic
and integrated platform
II
Wear. Share. Connect. Impact.

11. Wearable Devices
BEAM the things you care about as an image,
video, or slideshow
Attach to:
- Clothing
- Backpacks
- Hand bags
- Baseball caps
Platform
BEAM App
- Choose from a dynamic Library of BEAMs
- Or create your own BEAMs
BEAM Content
- Most are free
- Some require micro donations
- Support the causes you care about
when you donate for their BEAMs
Social Media
- Share your BEAMS automatically on social media
Optional Funding Marketplace
- Create and sell your own BEAMs
Optional Subscriptions
- Automatically receive BEAMs you care about
Ecosystem
Content
Global, Local, Personal
- Cause
- Sports Team
- School
- Entertainment
- Politics
- Promotional
- Corporate

12. Wear your your way

13. Accessorize with

14. Wear on clothing, jackets, caps,
backpacks, handbags, wrists or as a
necklace
Magnet
Pin
Lanyard
Attachment Options

15. BEAM your support and make a difference at the same time

16. Donate and BEAM your support

17. BEAM goes viral online and offline

18. Subscribe and receive weekly s of dynamic, current content

19. Receive ShareDiscoverEngage Personalize Create
app is easy to use and powerful

20. 2. Share on your
Social Media
1. Connect & donate
in the BEAM App
3. Upload and wear
in the real world
It’s quick, easy and viral
on your device and on social media

21. 1. Pick
BEAM App gives you the freedom to create
Effects, filters, icons, sliders, and more
The power of Photoshop, Instagram, and Snapchat
editing in 3 clicks
2. Edit 3. BEAM it
Any image, photo, text
Create your own s

22. School
Politics
CelebritiesSocial
Music
Partnership Categories and User Engagement
Sports
Conferences Retail
Causes

23. We make money by:
• Content subscriptions (optional)
• Online transaction fees for BEAM images purchased
• Partnerships, content and advertising
• Selling devices and accessories
Future opportunities:
• Stadium BEAMing – be part of the light show
• Retail – worn by sales people
• Gaming – open platform
• Dating – visual match indicator
• Product line extensions – new form factors
: A Billion Dollar Opportunity by 2020

24. • 2” diameter with high-res AMOLED display
• Connects via Bluetooth to your phone
• Rechargeable battery via MicroUSB
• 24-72 hours per charge
• Stores 100’s of images, video capability
• Infrared wireless communication at concerts
Device

25. Assumptions
• BEAM Button V1: MSRP $79 | Average Wholesale $57 across Retail & Partner | Direct Channel $79
• BEAM Button V1 Cost: Q3/2016-Q2/2017 $45 | Q3-4/2017 $40.00 | Q1-Q2/2018 $37.50 | Q3-Q4/2018 $32.00
• BEAM receives 10% transaction fee for each BEAM Image donation w/ net balance to nonprofit
• Average monthly platform spend by user: $3 per mo.
• Average BEAM purchase: $1
Thank you
Andrew Zenoff
415.328.5200
azenoff@beamauthentic.com
Wear. Share. Connect. Impact.