Marketing Internship under Prof. Sameer Mathur,IIM Lucknow

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5. Arteezy is a platform for budding artists who
has immense passion and skill in their bag
which is ready to be showcased.
We at Arteezy has pledged to bring out the
millions of hidden and wasted talent.
Our motto is to set up a platform for both
new and existing artists eventually forming a
perfect search engine of artists for the
consumers .
1.1 OVERVIEW

6. • To generate worldwide predilection
through customer viewership/trial
downloads in the app’s 1st2 months.
• Aim to achieve more sponsorships and
tie-ups with upcoming collaborators
1.2 GOAL

7. Preparean exhaustive ,distinctive &
innovative Marketing Plan for the App
“Arteezy”

10. Core Competencies
 Excellent Customer Relationship Management
practices
 Adoption of latest data analytics techniques
 Implementation of SEO and ASO
 Tie up with reputed event organizing companies
 Diverse content, reliable sources and an
impressive number of sharing options

11. Strategic Assets
 All the members of the Strategic Business Unit
 The expected large user-base
 In-app advertisements, that’ll generate revenue
 In-app purchases, in keeping with the Freemium
model
 Communication partners

12. Current Product Line
Events covered: Vocal artist, band, dancer, musician,
disc jockey, emcee, magician, photographer, stand up
comic, beatboxing, mimicry,mono acting and many
more that’ll attract sufficient number of users.

13. MARKET POSITION
•Arteezy will be positioned as the favoured destination
for college students and young professionals in the age
group of 18-40, who are looking for opportunities to
showcase their talents.
•Aim is not to compete with existing content apps but
to fill the market gap created by them.
•The app hopes to garner a respectable market share in
the highly competitive field.

15. Potential Customers
48
38
12 2
CollegeStudents
Youngprofessionals
Middle-aged
Others

16. Competitor
Talentrack
It is the only competing
android app with over 10,000 downloads.

17. Opportunities
Arteezy provides opportunities for its target market to showcase
their talent to the outside world and get hired by consumers for the
Same.
Explosion of information
Easy accessibility to Internet and presence of expandable storage
leading to a greater number of regularly used apps.
Changing Smartphone use dynamics

18. Threats
Global players like Gigmasters and Gigsalad cementing
their market position and increasing their market share.
Cut-throat competition as a lot of apps in the same
industry gaining popularity.
Threat of new entrants since there are no barriers to entry
in this industry

20. s
Target customers that emerge are
college students and young
professionals in the age group of
18-40
Demographic Segmentation

21.  Measurable: Size, purchasing power and characteristics
can be measured
 Substantial: Large and profitable enough to serve
 Accessible: Can be effectively reached and served
 Differentiable: Responds differently to different
marketing mix elements
 Actionable: Effective programs can be formulated to
attract it and serve it
This Market Segment is

23. The primary goal is to get 50,000 artists registered
within 9-11 months with a conversion rate of (1-3)% i.e.
from free
to paid users.
Estimated revenue of 1.5 million U.S.D for 3 months.

26. Customer Needs and Wants
The users ( customers) need a promising artist for their gig.
Increasing demand for professional artists for low budgets.
Arteezy provides the search engine for all the needs of the
customers according to their plan.
Event organizers looking for propitious young talents for
their shows.
Young artists looking for opportunities to showcase their
talents.

27. Distinguishing Charactersitics of
customers
 People hiring artists for their gigs.
Artists eagerly waiting to showcase their skills
Event organizers planning to host an grand event.
Organizations looking to sign young budding artists.

29. S
Ex. Facebook, Collaborators
from Target Consumer
Base ,Paid Suppliers likes
Newspapers,Magazines
,Journals and Blogs
Ex. Social networking sites
like Facebook ,Instagram
,Twitter,LinkedInetc. and
brands which will sponsor
through their ads in the
app.
Ex. App Stores like
Google play store,
Amazonapp store, ios
store etc.

30. S
Recognitionand credit
for their sources and
Promotion of the
agency/website
/blog/newspaper/magaz
ine
Expectedpaymentfor
the services rendered
and
Positive feedback,
increasedreferrals
To target as large
and diverse a
consumerbase as
possible and to
attract new
customers toward
their
product/service
COLLOBORATORS GOALS

31. Strategic Business Unit
•App Development team: Coders, developers, software engineers
•Business Development team: Growth hackers, strategists,
negotiators, networkers, planners
•Marketing team: Promotions, communications and distribution team
•Data Analysis team: Analysts, statisticians, online trends trackers
•Finance and Accountancy team
•Public Relations team: Employee relations and Investor relations
team
•Customer team: Customer care department, CRM team

32. Key Stakeholders
•Developers
•Marketing Management Team
•The Collaborators
•Customers
•Employees

33. Context
•Economic : It is very cheap in correspondence with the
array of services it performs.
•Technological : Portable , good functionality , rather than
contacting the person customers can book gigs online.
•Socio-Cultural : It is extremely useful for people who want
artists from different cultures and this unites them.
•Regulatory: Easy to use ,much research and development
can be done to further upgrade the app.

35. •Customer Value: Personal , virtual , 24/7 customer service
will give lot of information for the customer who are in
search of artists for their shows.
•Collaborator Value : Successfully competing with other
major players in the industry and a large,
diverse user-base
•Company Value: Positive work environment, good pay,
growth potential, opportunity to pursue interests,
job security
Value Proposition

38. FREE FEATURES
•Includes the most number of categories in order to make
sure that no artist is left behind.
•Separate forums for each category will be provided for
the members where the current trends and healthy
discussions can take place.
•Free advice and guidance of experts will be provided and
can be accessed through the dedicated forum. This feature
is limited for freemium users.
• Get hired by the market leaders based on location, event
type and price range.

39. PREMIUM FEATURES
•Get upvotes and be the performer of the week/month
•Upload your video/audio/image in "showcase"
• Exhibit your talent and get verified by the professionals
in Arteezy.
• Get advices from our experts and build your profile , and
be on top of the search list.
• No ads , compare price listings and book your artist

41. •Abundant services , all available on a single app, superior
functionality.
•Few free services accessible , premium services available
from $4.99
• Provides all the details about the artists and he/she can
be booked instantly.
• Available all over India , will be further expanded to other
countries.

43. Name : Arteezy
Meaning: Art Made Easy
Attributes:Quality, variety, lucidity,
homogeneityand universal appeal
Slogan: Get Booked Now

45.  Free version of the app will help to find artists for free
based on the consumer likes and dislikes but it wont be
specific.
 Premium version of the app would look for the
consumers choice and get paid once for their
subscribed app and continue the usage of app till end.
 The premium version of the app will be priced at 4.99$
per month which is quite affordable and it provides a
lot of additional features as well.

47. •Price reductions offered to premium users only.
•Commissions given to the companies or organizations
which provides with the details of the artists.
• Employees bringing sponsorships and broker benefits
rewarded.

49. •Social Media
•Google Ads
•Featuring E-mails
•Print Media
•Blogs
•Full-Featured Company Website
•Promo Videos

51. •Google Play Store
•Recommended Websites
•Amazon App Store
•Preloaded App
•Company Website

54. CEO
Technology
Dept.
Data
Analytics
Head
App
Development
Manager
Content Dept.
Marketing
Dept.
Distribution
Head
Promotion
Head
Customer
Welfare Dept.
Customer
Care Head
Finance Dept.
Finance and
Accountancy
Head
Organization Structure

56. Processes involved in Company’s
Strategy and tactics
Market Research and
Surveys done analyzing
needs of the people.
Analyzing Consumer
and Business Markets.
Analyzing core
competencies of the
company.
Identify the target
customers.
Identify the goal of the
company.
Developing a Product
Strategy
Setting up a proper
Pricing Strategy
Setting up a
Communication
Strategy and planning
an Organization
Structure
Managing the same
market strategy and
making changes as per
the requirement.

58. Tentative Schedule
Task Time
Market Research 3 months
Analysis of Consumer and Business
Markets
2 months
Crafting Market Positioning 4 weeks
Setting up Strategic Business Unit 4 months
Setting Product Strategy 4 weeks
Developing Pricing Strategies 3 weeks
Designing Integrated Marketing
Channels
3 weeks
Designing Integrated
CommunicationChannels
3 weeks

60. DISCLAIMER