This document discusses social media optimization and engagement. It notes that people spend 30 minutes per day on social media via desktop and mobile. It recommends understanding your social media goals, analyzing your current assets and competitors, and creating a tailored strategy. The document suggests engaging users through organic content, user-generated content, and linking to consumer lifestyles. It recommends targeting key platforms like Facebook, Twitter, Google+, YouTube, LinkedIn and Pinterest. It outlines a three phase execution plan starting with page creation and ads, then organic growth and content, and finally contests and apps. Case studies show success in building large followings and directly impacting campaigns and business metrics through social media engagement.

1. Social Media Optimization
Let’s Get Social!
Zivpreet Kaur
Social Media Lead

2. Did you know?
• Your TG is on SM platforms for at least 30 minutes in a day
through Desktop / Mobile!
• India is the 3rd largest country on the social landscape!
• Social media is a dialogue, which means you get real time
feedback from your audience!
• People visiting your page might not come back, fans like SM
pages & keep getting updates!
• By planning right, brands can tap SM for generating revenue!

3. What’s a good Starting Point?
Understanding your SM Goals
Analysis of your current SM
Assets
Analysis of competitors
assets
Creating a strategy tailored to
your Brand

4. How do we engage the TG?!
Organic
Content
User
Generated
Content
Link with
consumer’s
lifestyle
Connect
with your
value
proposition

5. “An idea of platforms we Target”

7. Why
Facebook?
“Maximum User Base & most
popular Social Media Platform on the planet”

8. Why Twitter?
“Reach your relevant target audience
and get the advantage of real time updates”.

9. Why Google+?
“Google’s own brainchild, helps you classify your audience
In circles letting you target the right people!”

10. Why YouTube?
“Most popular video sharing platform. Over a billion
unique users visit YouTube each month”

11. Why LinkedIn?
“ The world’s largest professional network. Leverage
Industry connections.”

12. Why Pinterest?
“ An innovative social platform that allows users to
Interact with photos as pin boards, showcase your product”

13. Execution Plan: How do we start?
• Create/Update the online property.
Phase 1 • Inorganic growth by way of Ads.
• Growing the network / fan base organically.
Phase 2 • Generating content for user engagement.
• Contests, viral promotions and activities.
Phase 3 • Creating applications.

14. Some of our Clients

15. A Snapshot
of our Work

16. MEDIA AS THE ROUTE TO CONNECT WITH THEIR CAMPAIGN TARGET GROUP
The Results:
• Built a thriving fan base of 100k fans on Facebook & 1k+ followers on Twitter in 45 days.
• Campaign specifics plugged on the basis of fan engagement & feedback.
• Created engaging Apps that went viral.
• Directly impacted campaign registrations through Social Media Engagement.

17. THE CHALLENGE: TAKE THE MALL TO TARGET AUDIENCE ON SOCIAL MEDIA
The Results:
• Built a thriving fan base of 350k fans on Facebook & 2.5k+ followers on Twitter.
• Select Citywalk clocked the highest Check-Ins on Facebook in 2012.
•
Ranked in top 200 fastest growing Facebook Pages in 2013.
• Directly impacted more footfalls to the mall through Social Media Engagement.

18. THE CHALLENGE: TOI SELECTED SOCIAL MEDIA AS THE ROUTE TO CONNECT WITH THEIR
CAMPAIGN TARGET GROUP
The Results:
Built a thriving fan base of 2.26L fans on Facebook & 1k+ followers on Twitter in 45 days.
Campaign specifics plugged on the basis of fan engagement & feedback.
Created engaging Apps that went viral.
Directly impacted campaign registrations through Social Media Engagement.

19. THE CHALLENGE: OXFORD UNIVERSITY PRESS WANTS TO CONNECT WITH IT’S READERS
THROUGH ONLINE MEDIUM
The Results:
Built a thriving fan base of 25k fans on Facebook.
Campaign specifics plugged on the basis of fan engagement & feedback.
Engaging content and brand specific updates created brand equity in long run.

20. COVER PHOTOS

21. COVER PHOTOS

22. Creatives & Doodles

23. Creatives & Doodles

24. Creatives & Doodles

25. FACEBOOK APPS

34. NEXT UP…YOUR BRAND!

35. LET’S NUEROIZE!