My final presentation on the Detroit Pistons digital strategy for ADV 420

1. Detroit Pistons Digital Strategy

2. Big Idea
• Increase interaction with fans through
multiple media outlets
• Create team hashtags for fans to use
• Utilize Facebook and Instagram Live
• Giveaways to fans on social media platforms

3. Social Media-Hashtags
• Take advantage of the team moving arenas
• Create hashtag allowing fans to remember
good times at the Palace of Auburn Hills
#PistonstoDetroit

4. Social Media-Live Platforms
• The foundation of the strategy is fan
interaction and these two platforms are
simple and easy

5. Target Audience
• Men and women in the greater Detroit area
ages 15-29
• Most active age range on social media
• Enjoy social gatherings and events with groups
of friends

6. Online Advertising
• Promoted Posts on social media pages to
increase engagements
• About $10,000 a month for promoted tweet

7. Inbound Marketing
• Email list for fans to sign up for discounts and
giveaways
• Videos, highlights, interviews and photos of
players all great content to draw viewers

8. Partnering With Sponsor
• New arena named after Little Caesars, partner
with them for in game giveaways
• Run through social media where fans tweet
out hashtag and where they’re sitting for
chance to win pizza

9. Team Website and App
• Promote team hashtags during current
offseason
• Show fans progress on new arena
• Draw on fans emotions from old arena with
memories
#GoodbyePalace
#PistonstoDetroit

10. Clayton Reid
ADV 420
Spring 2017
April 24, 2017