This document discusses causes of high bounce rates on websites and solutions to reduce them. The three main causes are: 1) Usability and design issues that make the website difficult to navigate and understand, 2) Content that does not match visitor expectations in terms of font, size, accessibility, etc., and 3) Too many advertisements that interfere with the user experience through accidental clicks or forcing visitors to leave. The solutions recommend focusing on clean, simple designs, engaging content that is readable across devices, and carefully placing relevant advertisements to improve the user experience.

1. CAUSES OF HIGH BOUNCE RATE &
EFFECTIVE SOLUTIONS TO REDUCE IT
Neuronimbus Software Services P. Ltd.

2. What is a Website Bounce Rate?
WEBSITE
BOUNCE RATE
The number of visitors who arrive on
a particular home page of a website
and leave without visiting any other
pages of the website

3. CAUSES AND SOLUTIONS

4. CAUSE 1

5. Usability And Design Of The Website
Affects The Bounce Rate
PRESENTATION MATTERS!!
A website full of COLOURS and
ANIMATIONS will irritate the user
Too much time invested in
understanding the NAVIGATION
and FEATURES OF WEBSITE

6. SOLUTION

7. POINTS TO REMEMBER!!!
• A good, sleek and simple website
• Don’t just communicate with the target consumers but also
ENGAGE with them too
Other helpful tips include:
• Simple navigation
• Don’t depend on third party content and widgets
• Easy to read content on all kinds of devices

8. CAUSE 2

9. If Content Does Not Match The Expectations Of The
Visitor, It Can Affect The Bounce Rate!
Content is the KING!
Make sure it is easily accessible.
FONT COLOUR
SIZE
CONTENT

10. SOLUTION

11. POINTS TO REMEMBER!!!
• To enhance the accessibility of the site make proper use of
contrast
• Make your content easy to find and focus on
• Attract visitor’s attention to a particular place or page by using
the most powerful tool; CONTRAST to optimum level
Other tips:
• Make your website readable across all types of devices like
computer, laptop or mobile
• Maintain the curiosity of the readers
• The content should speak out the purpose of the website

12. CAUSE 3

13. Too Many Advertisement Copies on Your Website Can
Create A Much Higher Bounce Rate
Advertising
close to
NAVIGATION
ACCIDENTAL
CLICKS
Forcing
visitor to
LEAVE THE
WEBSITE

14. SOLUTION

15. POINTS TO REMEMBER
• Place an ad in such a manner that they do not interfere with the
experience of the visitor in any manner
• Make sure that the ad copies are in line with what your website offers

16. THANK YOU
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