The document outlines Stride Gum's digital strategy to target younger consumers aged 13-25 by having them try new things while chewing Stride and sharing photos on social media using the hashtag #LiveWithStride. It details a 3-month campaign across Facebook, Twitter, and Instagram where the 10 finalists with the most likes each win $1000, and tactics like SEO and working with adventure bloggers. The goals are to increase followers, traffic, brand awareness, and sales across Stride's social media platforms and website.