OUP India- Wildlife Photography Contest Report

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Oxford University Press India initiated a photography contest on it's Facebook page inviting people to share their wildlife clicks in order to promote their books based on wilderness around the world.

Marketing Art & Photos Education

Oxford University Press India
Wildlife Photography Contest Report
14th- 25th January’14

Introduction
A contest initiated by the Oxford University of Press India to
promote their books based on the wilderness around the world.

Objectives
To promote Valmik Thapar’s books amongst wildlife photographers
Generate relativeness and encourage responses
Drive engagement on the Facebook page

Campaign Summary
135 Entries
received
5 Updates 12 Days
Massive Response

Campaign Reach
Engagement
5,156
Reach
1,29,439
Virality
18,685
Engagement
6,763
Reach
1,67,756
Virality
22,710
BEFORE CAMPAIGN AFTER CAMPAIGN

Facebook Metrics
Average Likes per post- 33
Average Reach Per Post-12,635
Average Daily Likes on Page- 181

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OUP India- Wildlife Photography Contest Report

1. Oxford University Press India Wildlife Photography Contest Report 14th- 25th January’14

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3. Objectives To promote Valmik Thapar’s books amongst wildlife photographers Generate relativeness and encourage responses Drive engagement on the Facebook page

4. Campaign Summary 135 Entries received 5 Updates 12 Days Massive Response

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