How content marketing can be seen as a "Eureka Moment" for digital marketing - the point at which many goals become much more attainable via its practice.
The presentation looks at what it is, how it works and how it can bring all digital marketing disciplines together.
StickyGarlic Communications is a new age brand consultancy firm specializing in digital media marketing. We help analyse our clients’ existing digital marketing campaigns and offer strategic consulting services to help them frame their digital marketing strategy.
Our endeavour is to bring forth clutter breaking communication strategies, designs and lateral thinking to ensure a deeper and sustainable impact of your marketing campaigns and efforts.
How to Create Exponential Growth For Your Brand/Company on Social MediaEvan Boser
This powerpoint was made for a presentation given by Paris Marketing to Meridian Intl Center at Seven Hills Foundation.
Paris Marketing
Instagram.com/ParisMarketing
Facebook.com/ParisSocialMedia
Twitter.com/ParisGetsSocial
Mindmap is a 5 year clinical trial with the Yale School of Medicine to detect early psychosis amongst the youth of New Haven and surrounding towns.
This presentation covers the digital media plan which will launch in February 2015
The Key to Success on Social Media - Samantha Singer - Marketing Success - Au...Marketing Success
The topics will include:
- principles of social media marketing
- how to generate revenue through social media
- social media ads – are they worth it?
- using social media in an authentic manner
- Facebook, Twitter, Periscope, Snapchat – how to determine the relevant social media channels available
StickyGarlic Communications is a new age brand consultancy firm specializing in digital media marketing. We help analyse our clients’ existing digital marketing campaigns and offer strategic consulting services to help them frame their digital marketing strategy.
Our endeavour is to bring forth clutter breaking communication strategies, designs and lateral thinking to ensure a deeper and sustainable impact of your marketing campaigns and efforts.
How to Create Exponential Growth For Your Brand/Company on Social MediaEvan Boser
This powerpoint was made for a presentation given by Paris Marketing to Meridian Intl Center at Seven Hills Foundation.
Paris Marketing
Instagram.com/ParisMarketing
Facebook.com/ParisSocialMedia
Twitter.com/ParisGetsSocial
Mindmap is a 5 year clinical trial with the Yale School of Medicine to detect early psychosis amongst the youth of New Haven and surrounding towns.
This presentation covers the digital media plan which will launch in February 2015
The Key to Success on Social Media - Samantha Singer - Marketing Success - Au...Marketing Success
The topics will include:
- principles of social media marketing
- how to generate revenue through social media
- social media ads – are they worth it?
- using social media in an authentic manner
- Facebook, Twitter, Periscope, Snapchat – how to determine the relevant social media channels available
Event marketing needs special abilities to crack it. Not everyone can do it well. We have the perfect setup to help you get solid returns from your next event.
Developing an Integrated Digital Media Marketing Plan (2014 UPDATE)Andrew Charles Jackson
This SlideShare gives you worksheets and a guide on how to develop an integrated digital/social media marketing action plan. After completing, you will have a well-informed integrated marketing plan, content strategy, content calendar, metrics tables, search engine optimization, lessons learned and more.
Topco Zam Zam 916 Jewellery is a venture of leading business group (TOPCO ZAM ZAM) in the jewellery business, whose excellence in this trade is well known. Our mission is to provide quality products to our customers and give them the best value for their money through fair and honest business deals. Customers feel that they have stepped into a jewel palace in our extensive, attractive showroom, with the mind blowing settings of the exquisite jewels showcased.
Marrying Traditional Media and Social Media Strategies to Reach StudentsMediaWorks, Ltd.
Feeling overwhelmed by Social Media? Trying to find new ways to incorporate Social Media outlets into your current marketing plans, but not sure how to do it? Learn how to reach potential students by marrying a strategic Social Media plan with a targeted Traditional Media campaign that will maximize engagement and increase awareness. We’ll discuss rationale, key benefits, pitfalls and tactics for this integrated approach.
How to create digital marketing campaign effectivelyAndri H.
Slide Presentasi Event Web Master Digital 2021 - 19 February.
"How to Create Digital marketing Campaign Effectively"
LIST OF CONTENTS
● DEFINE YOUR MARKETING CAMPAIGN GOALS
● SET YOUR TARGETING AUDIENCE FOR YOUR MARKETING CAMPAIGN
● CREATE DIGITAL MARKETING CONTENT
● PUBLISH THE DIGITAL MARKETING CAMPAIGN
● ANALYZE THE DIGITAL MARKETING CAMPAIGN RESULT
● EVALUATE THE RESULT
● TIPS & TRICK
WHAT IS INBOUND SELLING? (AND WHY YOU NEED IT NOW) [INBOUND 2014]HubSpot
In this session, John Jantsch, author of Duct Tape Selling will define once and for all the ins and outs of inbound selling and more importantly outline how any business owner, marketer and salesperson can install an inbound marketing system that helps them attract more ideal clients, build authority and expertise in the market and yes, close more deals.
Think social media marketing is only for B2C companies?
Many of us in social media are asked this question from colleagues, company executives, and clients - sometimes daily. Many assume social media is solely for large consumer brands looking to leverage platforms like Facebook, Twitter, and Pinterest to sell or promote more candy bars or sneakers. For most B2B brands the sales cycle can be months or even years, not seconds or minutes, therefore, building long term advocacy and providing customer value is a critical aspect and opportunity in any b-to-b social media strategy.
How to optimize Social Media engagement with Content MarketingRevSquare
The biggest challenge to create a durable and engagement social media experience is to publish the right content mix to maximize engagement and ultimately convert your fan base into customers.
Content Marketing supports Social Media management by helping companies plan for the right content strategies.
This presentation given at Word of Mouth Marketing University (WOMMU) will help you understand:
- Social Media ROI
- Four types of content to create engagement and conversions
- How to brainstorm content ideas
- How to plan the right mix for your editorial calendar
- The tools to help you publish content effectively
- How to measure the performance of you content
Marketing for Artists: Best Practices for Fine Artists on Social Media Luke Joerger
A deck we presented for a group of fine artists to help them market themselves on digital platforms including Instagram, Pinterest, Facebook, Linkedin and YouTube. Includes best practices on increasing audience development, ROI, SEO, Likes, Followers, Engagement, Video best practices, AdWords and more!
When it comes to B2B businesses, many companies do not put enough importance on the marketing department. Marketing is an essential part of generating leads and customers for a B2B company. If you do marketing of your B2B business digitally then it will become game changer.
In the document I have covered B2B marketing strategies that can help you to get more quality leads & sales for your business.
If you want any other help for your B2B business then just visit: https://yashus.in/
Brand Journalism for Rural Destination Marketing The Abbi Agency
Digital marketing offers a vast amount of options to entice event patrons, one of the most powerful of which is the content creation-based program of brand journalism. This presentation is designed to enlighten rural tourism professionals on brand journalism through a set of effective tactics which can be directly apply to their own event marketing initiatives.
Event marketing needs special abilities to crack it. Not everyone can do it well. We have the perfect setup to help you get solid returns from your next event.
Developing an Integrated Digital Media Marketing Plan (2014 UPDATE)Andrew Charles Jackson
This SlideShare gives you worksheets and a guide on how to develop an integrated digital/social media marketing action plan. After completing, you will have a well-informed integrated marketing plan, content strategy, content calendar, metrics tables, search engine optimization, lessons learned and more.
Topco Zam Zam 916 Jewellery is a venture of leading business group (TOPCO ZAM ZAM) in the jewellery business, whose excellence in this trade is well known. Our mission is to provide quality products to our customers and give them the best value for their money through fair and honest business deals. Customers feel that they have stepped into a jewel palace in our extensive, attractive showroom, with the mind blowing settings of the exquisite jewels showcased.
Marrying Traditional Media and Social Media Strategies to Reach StudentsMediaWorks, Ltd.
Feeling overwhelmed by Social Media? Trying to find new ways to incorporate Social Media outlets into your current marketing plans, but not sure how to do it? Learn how to reach potential students by marrying a strategic Social Media plan with a targeted Traditional Media campaign that will maximize engagement and increase awareness. We’ll discuss rationale, key benefits, pitfalls and tactics for this integrated approach.
How to create digital marketing campaign effectivelyAndri H.
Slide Presentasi Event Web Master Digital 2021 - 19 February.
"How to Create Digital marketing Campaign Effectively"
LIST OF CONTENTS
● DEFINE YOUR MARKETING CAMPAIGN GOALS
● SET YOUR TARGETING AUDIENCE FOR YOUR MARKETING CAMPAIGN
● CREATE DIGITAL MARKETING CONTENT
● PUBLISH THE DIGITAL MARKETING CAMPAIGN
● ANALYZE THE DIGITAL MARKETING CAMPAIGN RESULT
● EVALUATE THE RESULT
● TIPS & TRICK
WHAT IS INBOUND SELLING? (AND WHY YOU NEED IT NOW) [INBOUND 2014]HubSpot
In this session, John Jantsch, author of Duct Tape Selling will define once and for all the ins and outs of inbound selling and more importantly outline how any business owner, marketer and salesperson can install an inbound marketing system that helps them attract more ideal clients, build authority and expertise in the market and yes, close more deals.
Think social media marketing is only for B2C companies?
Many of us in social media are asked this question from colleagues, company executives, and clients - sometimes daily. Many assume social media is solely for large consumer brands looking to leverage platforms like Facebook, Twitter, and Pinterest to sell or promote more candy bars or sneakers. For most B2B brands the sales cycle can be months or even years, not seconds or minutes, therefore, building long term advocacy and providing customer value is a critical aspect and opportunity in any b-to-b social media strategy.
How to optimize Social Media engagement with Content MarketingRevSquare
The biggest challenge to create a durable and engagement social media experience is to publish the right content mix to maximize engagement and ultimately convert your fan base into customers.
Content Marketing supports Social Media management by helping companies plan for the right content strategies.
This presentation given at Word of Mouth Marketing University (WOMMU) will help you understand:
- Social Media ROI
- Four types of content to create engagement and conversions
- How to brainstorm content ideas
- How to plan the right mix for your editorial calendar
- The tools to help you publish content effectively
- How to measure the performance of you content
Marketing for Artists: Best Practices for Fine Artists on Social Media Luke Joerger
A deck we presented for a group of fine artists to help them market themselves on digital platforms including Instagram, Pinterest, Facebook, Linkedin and YouTube. Includes best practices on increasing audience development, ROI, SEO, Likes, Followers, Engagement, Video best practices, AdWords and more!
When it comes to B2B businesses, many companies do not put enough importance on the marketing department. Marketing is an essential part of generating leads and customers for a B2B company. If you do marketing of your B2B business digitally then it will become game changer.
In the document I have covered B2B marketing strategies that can help you to get more quality leads & sales for your business.
If you want any other help for your B2B business then just visit: https://yashus.in/
Brand Journalism for Rural Destination Marketing The Abbi Agency
Digital marketing offers a vast amount of options to entice event patrons, one of the most powerful of which is the content creation-based program of brand journalism. This presentation is designed to enlighten rural tourism professionals on brand journalism through a set of effective tactics which can be directly apply to their own event marketing initiatives.
Bitcoin - Digital curreny
Content: What is Bitcoin?
How Bitcoin transaction works?
Use of Bitcoins in real world
Its characteristics & valuation
Overall acceptance scenario
Bitcoin ATM
How to create a Digital Marketing PlanEder Holguin
Step by step process to creating your digital marketing plan. Research, create, distribute, analyze and optimize. For more info or help with your digital marketing projects visit www.ederholguin.com
I spoke to Mays Business School students about the inside scoop of working at an advertising agency, with a specific focus on public relations and social media. I walked the students through the plan and execution of our PR strategy at the 2016 Shell Houston Open.
Presented at IGNITE Dubbo Skills Building Workshop on 23/3, this presentation dives into Social Media Strategy
Presented by Australian Business Consulting & Solutions
Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. The Office of Communications and Marketing manages the main Facebook, Twitter, Instagram, Snapchat, YouTube and Vimeo accounts.
How To Build Your Inbound Marketing GamePlanPR 20/20
Learn how to generate leads and build loyalty by outthinking, not outspending, the competition. Inbound marketing is powered by content and community. In order to grow smarter and faster, organizations must maintain powerful Websites, participate in social media and continually publish great content. The Inbound Marketing GamePlan follows a proven eight-step system that concentrates on shifting resources to more effective and measurable inbound marketing strategies. Presented June 28, 2010 at Online Marketing Summit Milwaukee.
Here is a presentation that Amy Atkinson delivered on July 25, 2014 to the Nashville Chapter of the Association of Fundraising Professionals. The full-house crowd was an impressive group of nonprofit leaders gathered to discuss how nonprofits can leverage communication strategies to help their organizations reach their goals of branding, awareness, education and fundraising. We addressed the reality of small marketing teams and tiny communications budgets, and tips on establishing priorities and maximizing resources. We focused on content marketing and digital delivery channels.
Madhouse Seminar - April 17 2012
Social Media Marketing: How can you make the most of it?
Claire Lancaster of Social Boutique delved into the depths of social media marketing, looking at how it can be used in a B2B environment as well as B2C.
Similar to Content Marketing: Digital's Eureka Moment (20)
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
2. Paul North
Head of Content and Strategy
@2pointNorth
plus.google.com/+PaulNorth
uk.linkedin.com/pub/paul-north/27/987/1aa/
paul@mediarundigital.co.uk
5. Mediarun’s Definition
The strategic use of content to drive marketing goals, support business
objectives and strengthen a website as a key destination for a target
market.
Content should be original, exceptional and engaging if it is going to
stand out and perform.
6. “To create ideas so contagious they
cannot be controlled, we call this
liquid. And these ideas are so
innately relevant to our business
objectives, brands and consumer
interests, we call this linked. And
through the stories we tell, we will
earn a disproportionate share of
popular culture.”
Other Definitions
Jonathan Mildenhall – VP Global Advertising Strategy & Creative Excellence, Coca Cola
www.youtube.com/watch?v=G1P3r2EsAos
22. Know Your Message
• Align with business and
marketing goals
• Make it answer needs of
customers
Awareness
Consideration
Purchase
Experiencing
Advocacy
Customer
Buying
Cycle
23. Make It Meet The Requirements of a Channel
Social – emotionally engaging, confirm purchase decision, imagery
Search – match search trends and intent
Email – say something new
PR – newsworthy, relates to wider issue
Display – answer customer needs
27. The 70:20:10 Rule
70% - Safe, quick, proven
20% - Plays with formula and pushes boundaries
10% - completely new, high risk/reward
How to develop your approach:
70% - Learn about your market, products, customers
20% - Learn about how to do content marketing
10% - Learn about something totally separate that inspires you
And another one…
28. What Is Already Being Done?
• Competitors aren’t just those with similar products
• Competitors compete for your audience’s time and attention
• Be better/different
• Above: image search for “Game of Thrones infographic” published since
April 1st 2014
37. Amplify
Great content and ideas alone are not enough.
It’s as much about context, execution and promotion.
38. Amplify
Missing:
• Inter-team collaboration (content and social)
• Content promotion (Social media profiles never promote the blog!)
• Content strategy
• Centralised strategic function
What if you don’t have hundreds of thousands of social followers?
• Build influencer relationships
• Create content that answers needs of influencers and customers
• Be exceptional
• Have a personality – be identifiable
39. Amplify
• What is needed:
• Seeding
• Influencer targeting (Cision, Gorkana, Radian6)
• Build an audience to work for you
• Paid promotion (Twitter, Facebook, StumbleUpon, Outbrain, Taboola)
• Split test
46. The Benefits
• Unified channels, consistent message
• Collaborative teams, cross-pollination of ideas, greater efficiency and
effectiveness
• Customers do the work for you
• Budget savings
• Production efficiency
48. Oscar Dresses Infographic
Goals:
• Develop fun and sharable content
• Celebrate key industry event
• Attract links and gain social shares
• Increase brand exposure and brand awareness
Thought Process:
• Leveraging timing increases chances of interest, press
coverage and viral effect.
• Content needs to be visually attractive to appeal to fashion
industry.
• Cross over with film industry would bring additional audience.
49. Execution, Production & Outreach
• Best Actress Winners
• Dresses & Designers
• Illustrative Pictures
Research
• Briefing Illustrator
• Font, Copy, Colours,
Designers, Look &
Style
• Visual Guidelines
Execution
• Placement on site
• Seed out to 3rd party
fashion titles
• 20 UK and 50 US
titles
Outreach
55. Results: Social Media Buzz
Results:
• 385+ placements/links
• 160,000+ visits to Mediarun site
• Massive social engagement
• Estimate tens of millions of views worldwide
• Massive UK and International press coverage
Achievement of All
Desired Goals!
• Develop fun and sharable content
• Celebrate key industry event
• Attract links and gain social shares
• Increase brand exposure and brand awareness
57. Content Marketing is Digital’s Eureka Moment
WHAT?
• Internet has changed things again
• Ad performance exposed
• Strategically used content for achieving marketing aims
HOW?
• Brand, message, voice
• Find out what makes you great to people
• Targeting, timing
• Build, iterate, improve
WHY?
Content marketing is the logical primary response to the new marketing opportunities the
internet and particularly, social media present us.
58. How Do Agencies Work In This Picture?
• Increase resource
• Increase performance
• Add expertise
• Provide crucial outsider input
• See the bigger picture