Everyone’s heard about the success of the #IceBucketChallenge. Now the #22pushupchallenge is storming social media across the globe. Has your nonprofit been able to capture attention by replicating these types of viral campaigns? It’s not easy. Take a look at our slides to see some of the data behind these campaigns and more!

1. How Nonprofits
Can Leverage Social
To Drive Donations,
Awareness
& Engagement.
Presented by

2. Agenda
Introduction
Nonprofits Trends In Social Media
Key Challenges
Panel Discussion
Q&A

3. Meet alpha.
She’s queen of the
social jungle.

4. All in one social media platform helps
nonprofits listen, analyze, engage & publish

5. #22pushchallenge
& Platoon22

6. #22PushUpChallenge

7. 17,660,214
Pushups Completed
62,829
IG posts
#22pushupchallenge
77,716
Public Posts On Instagram
#22pushups
118,027
Public Posts On Instagram
#22kill

9. Nonprofits Trends
in Social Media

10. 97USE
SOCIAL
MEDIA
CONTENT
%
Which content
marketing tactics
does your
organization use?
Social Media Content - Other than blogs 97%
eNewsletters 94%
In-person Events 91%
Articles on YourWebsite 87%
Videos 87%
Illustrations/Photos 86%
Infographics 71%
Blogs 64%
Print Magazines 49%
Research Reports 47%
Print Newsletters 45%
Average
Number
Used
12
Nonprofit
Content
Marketing
Social
Media
Platform
Usage
Social is #1 Content Strategy for NP’s

11. Facebook 96%
Twitter 93%
Youtube 77%
LinkedIn 65%
Instagram 58%
Google+ 39%
Pinterest 36%
Nonprofit
Content
Marketing
Social
Media
Platform
Usage
Average
Number
Used
5
Most Used Platforms

12. Are Using
Social Ads
To Expand Their
Reach Beyond Their
Own Followers.
97%
Of Nonprofits Are
Using
Social Media
BUT ONLY
50%
Search Engine Marketing (SEM) 55%
SocialAds(e.g., LinkedIn ads) 52%
Promoted Posts(e.g., promoted tweets) 49%
Print or other offline promotion 41%
Native Advertising 35%
Traditional Online BannerAd 31%
Effectiveness Rating for Nonprofit PaidAdvertising Methods
Few funds for Paid

13. Key Challenges

14. • Traditional Brick & Mortar Heritage
• Publish Over Engage (Megaphone Approach)
• Earned Media - More Difficult
• Limited Funding For Resources & Paid Efforts
• Reliance On User Generated Content
Key Challenges

15. How can you leverage
social media for your next
big campaign?

16. Here’s how our
panelists did it…

17. Meet Our Panelists
Our Panelists
Mimi Carter
Environs Communications
Kendra Kojcsich
Porter Novelli
Dale Nirvani Pfeifer
Good World
Cody Kessler
Platoon 22
Gadi Ben-Yehuda
AAAS

18. Assoc. of Women’s Health
Obstetric and Neonatal Nurses
Integrated digital & traditional marketing campaign
140M 464M 225K
Our Panelists
Mimi Carter
Senior Vice President,
U.S. General Manager
Impressions Reach Diapers
Collected

19. Ice Bucket Challenge
(ALS)
700K
17M
440K
Our Panelists
Kendra Kojcsich
Vice President
FB fans in 1st weeks
Videos on FB
Engaged
$115M
Raised

20. Our Panelists
Dale Nirvani Pfeifer
#donate CEO & Founder
#donate is the world’s only
technology for hashtag donations on
Facebook, Twitter, and the Web

21. Our Panelists
Cody Kessler
#22pushupchallenge
#22pushupchallenge
1. California is the most active state in the U.S. with 136,079 interactions
2. New York is 2nd most active with 103,388 interactions
3. Louisiana is 3rd most active with 71,524 interactions.
Interactions by country:
US has 525,493
U.K. has 78,314 and France has 3,625

22. Our Panelists
Gadi Ben-Yehuda
• Director of Social Media
• Manages 60 Communities for AAAS
• Social Media Professor at American

23. Q&A

24. Additional Resources
Request a Demo
World Vision Case study
Social Media for The Greater Good: An
Analysis of The Nonprofit Industry
#MakingTracx
Go Bananas!

25. Curious About Tracx Social Media
Software?
www.tracx.com/demo