Neurolinguistic Programming (NLP) is a collection of techniques developed in the 1970s to influence behavior and communication. NLP focuses on personal growth, effective communication, and learning. It can be applied to areas like management training, sports training, communication, sales, and marketing. NLP is based on the idea that our neurology and language shape our experiences and that we can program ourselves to think, speak, and act in new positive ways. Key principles of NLP include having clear outcomes, establishing rapport, developing sensory acuity, and being flexible. NLP language teachers seek to apply these principles in their teaching.