The document outlines NLP (neurolinguistic programming) training offered by NLP Canada Training, emphasizing its effectiveness in helping individuals lead change, make better choices, and achieve personal satisfaction. It discusses the principles of effective learning and training, highlighting the importance of mindful practice, connections to existing knowledge, and the continuous evolution of training techniques. Additionally, it describes how NLP training enhances personal and professional development through community support and a commitment to current best practices.

1. An Introduction to Training in NLP
Linda Ferguson, Ph.D.
NLP Canada Training Inc.

2. Practical Thinking for Change that Works
• What are you in training for?
• What is neurolinguistic programming?
• What makes training effective?
• How do you know it works?
• Training with NLP Canada Training

3. training |ˈtrāniNG|
noun
the action of teaching a person or animal a particular skill or
type of behavior: in-service training for staff.
• the action of undertaking a course of exercise and diet in
preparation for a sporting event: you'll have to go into strict
training
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4. What are you training for?
• I want to lead change in others.
• I want to make better choices about how people and situations influence me.
• I want to gain a credential as an expert.
• I want more satisfaction.

5. I want to lead change in others
• “As you’ll see in the findings of a first-of-its-kind analysis of people’s
activities at work, we’re devoting upward of 40 percent of our time on the job
to moving others. And we consider it critical to our professional success.”
Daniel Pink, To Sell is Human, 2013.
• You want to have continuing, positive relationships with the people you
influence.
• You want the changes you make to stick. It’s not enough to get applause.
• You want to lead people, not to control them.

6. Better choices about how you are
influenced
• You have been scammed, dominated or bullied and you’ve had enough.
• You are tired of blaming other people for your situation or results.
• Something in your past is blocking the way to the future you want.

7. I want to be an NLP expert
• NLP is a tool, not an end in itself. Would you want to be an expert in
hammers or frying pans?
• What would a credential do for you?
• Do you want to pass tests on terminology or change the way you get results?

8. I want more satisfaction
• You know what you want but not what to do to get it.
• You know that what you have or do is not as good as what you could have or
could do.
• You have been successful in one part of your life at the expense of another
part.
• You are restless for a change or goal you have yet to define.

9. Defined as the study of the structure of subjective experience, NLP studies
the patterns or “programming” created by the interaction between the brain
(“neuro”), language (“linguistic”) and the body.
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10. What is NLP?
• A way to have more influence more often over more people.
• A type of therapy related to cognitive behavioural therapy, solution focus
therapy, sports psychology and other models of positive psychology.
• A way to control yourself and other people so that you get what you want.
• A field that teaches people how to observe and replicate models of
excellence.

11. NLP teaches persuasion and influence
• NLP is a model that teaches people to influence the thoughts and behaviours
of other people.
• Many of the practices of NLP teach people to work through both conscious
and unconscious processes to have more effective influence.
• Good NLP courses emphasize the need for ecology and permission so that
influence occurs within an ethical framework.

12. NLP is a kind of therapy
• NLP contains practices that may resolve trauma, alleviate anxiety or
heal phobias.
• NLP starts from the presuppositions that people do the best they can
with the resources available to them and that everyone has within them
what they need to live a more satisfying life.
• Within the model of NLP, suffering is a result of the perceptions and
meanings attached to something. Changing perception or meaning will
often change the pain associated with the problem or memory.
• NLP belongs to the wellness practices that normal people use to
maintain physical, mental and emotional well-being.

13. NLP will let you control yourself and others
• Control is a misleading term. While the conscious mind does exert some
short-term “control” over the whole self, everyone is subject to a mix of
conscious and unconscious processes that limit the extent of conscious
control.
• NLP that promises control violates many of the basic presuppositions of NLP
about the best relationship between conscious and unconscious processes
and the best integration of an individual into an environment (ecosystem)
• Control, like NLP, is a means to an end. It is not an end in itself. NLP can be
effective in helping people reach the benefits and goals they believe depend
on having more control.

14. NLP is a uniquely effective way to learn
• NLP began as a way to systematically and precisely observe a behaviour so
that behaviour could be replicated.
• The unique contribution of NLP has been the understanding that conscious
thinking, unconscious processes, the body and circumstances all contribute
to how behaviours are generated and how they get results.
• Using NLP to teach or learn engages multiple intelligences within an
individual so that more of the brain is active. This results in more new
connections within the brain and more resilient learning.

15. learning |ˈlərniNG|
noun
the acquisition of knowledge or skills through experience, practice, or study, or by being taught:
these children experienced difficulties in learning | [ as modifier ] : an important learning
process.
• knowledge acquired in this way: I liked to parade my learning in front of my sisters.
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16. What makes training effective?
• Learning happens through connecting new information to what you
already know or by making new connections between things you
already know. This happens when you put things together in new
ways.
• Learning happens through conditioning: you do things until you can do
them correctly without thinking about them. And then you practice
even more to make the learning resilient.
• Learning happens through being taught: someone else gives you new
information to connect with what you already know.
• Learning happens through mindful practice: attention to difference
makes a difference

17. Making new connections in training
• NLP practices allow you to revisit learned responses and connect them to
new strengths.
• NLP practices build on what you already know when you are functioning as
your best self.
• Practices in NLP are closely related to techniques in many other models of
psychology, behavioural economics, sports psychology and the arts.
• NLP practices are designed to facilitate a more integrated processing of your
conscious thought and the unconscious processes that support your
behaviours and choices.

18. Conditioning for automatic responses
• Automatic responses occur when your brain selects a pattern that fits a
situation and activates a response without you making a conscious choice.
This is how reflexes and habits work. It’s also how you choose most of your
words.
• Automatic responses are faster and more consistent than conscious choices.
The same pattern runs in the same way every time it is activated. This is why
athletes train to condition their minds and bodies so that they automatically
respond appropriately during competition.
• Conditioning for the skills of change and influence requires over-learning
(practice after mastery) so that responses become automatic

19. Teaching new information
• New information is the weakest learning pattern. While many people
associate learning with a teacher’s knowledge, new information must
be provided in the right form to make a difference.
• The effects of new information depend more on the strength of the
connection to what you already know or feel and less on the quality
of the information.
• Information that connects using terminology or concepts that are
already familiar is easier to integrate and to retain. New vocabulary
makes it harder to retain new concepts.
• The best new information should be based on the best current
thinking.

20. Mindful Practice of Skills
• Mindful practice of skills means paying attention to how you are doing
what you are doing to get the results you are getting.
• Mindful practice results in many incremental gains that are easily
integrated and build resilient change.
• Attention must be paid to what is going on inside of you and outside of
you as you practice a skill so that the skills learned can be activated by
elements in your environment or context.
• The opportunity to revisit and revise learning results in stronger learning
than an outpouring of new information.

21. evaluation |iˌvalyooˈāSHən|
͞
noun
the making of a judgment about the amount, number, or value of something; assessment: the
evaluation of each method | an initial evaluation of the program.
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22. How do you know it works?
• Are the people who have taken the training more responsive to the
cues around them, both in other people and in the environment?
• Do people who have taken the training demonstrate integrity? NLP
trains people to make stronger internal connections so that they often
seem more together than other people.
• Can the people who have taken the training identify the patterns of
NLP when they are presented in new ways, using new words, or in new
fields?
• Are the people who have taken this training engaged, energized and
effective?

23. More responsive to threats & opportunities
• The first goal of any learning must be to make the learner more aware of
internal and external information.
• Clarity about what you value and what you want translates to clarity about
what is a threat and what is an opportunity.
• Plans do not respond to change: people do. When NLP training is effective,
people build stronger automatic behaviours and stronger flexibility in
adapting to changes in the context.

24. Conditioning your automatic responses
• The most important pattern in NLP is the one that causes you to ask yourself
what you want over and over again in response to new information
• When your automatic response is to reorient to your goal, you notice less
conflict and fewer obstacles. You work with less frustration and more energy.
• When your automatic responses are flexible enough to deal with more
situations, your conscious process is free for focus and learning where you
really need it.
• When responses are automatic, people have more will power available to
pursue longer term goals and values.

25. Teaching new information
• After training, people should be able either to do something that they have
never done before or to do something they have done before better or more
quickly.
• New information should connect to the best thinking in fields that study
performance and decision making.
• You know you know new information when you are able to recognize it when
it is described in different words in different fields.

26. Engaged, energized and effective
• Whatever your reason for taking training in NLP, there was something
you wanted to change so that you were more satisfied with who you are
and what you do.
• People who are able to do something new or to do something better
often feel that they have received a gift: like someone who has received a
lovely surprise, they are enthusiastic, grateful and fully engaged with their
new gift.
• People are energized by knowing what they want and knowing that they
have the resources to get it They work without unnecessary friction and
have the will power they need to do what they need to do.
• People who have the skills, information and resources to get what they
want are effective: they produce tangible results.

27. NLP Canada Training continues the work of one of the oldest NLP training companies in
Canada. Our training space is located in downtown Toronto in one of the beautiful old
buildings on the University of Toronto campus. We are led by Linda Ferguson with the support
of an Advisory Board that includes experts from fields from IT to marketing to organizational
development to therapy. This team is the heart of the community of practice hosted by NLP
Canada Training. We meet regularly to share stories, develop new approaches and
applications, and support each other’s continuing development.

28. What makes NLP Canada Training
different?
• We are a team of leaders, committed to making a difference and
developing techniques and applications in a variety of fields. We
are not imitating an absent leader: we are the leaders.
• Our most recent success is always the stepping stone to new
development. We believe a company that teaches change has to
be willing to change its own beliefs and behaviours.
• Our clients are under pressure to become more productive so we
are under pressure to deliver better, more flexible, more efficient
training. We use the best in current thinking to accelerate learning.
• We are a community of practice with many opportunities for
refreshing your skills, building your network, and continuing your
development.

29. A team of leaders
• We are willing to learn from the leaders of many different camps, but we
are not followers. Our training combines the best in NLP, supports it
with research and practices from related fields, and adds our own
perspective.
• We never recycle materials developed by other trainers. We offer
thoughtful interpretations of best practices in NLP and proprietary
approaches to metaphor, storytelling and the language of agreement.
• We develop and test trainings with a team who are leaders in their own
fields and experts in NLP.
• Linda Ferguson, Senior Partner at NLP Canada Training, is a creative
and critical thinker with almost 30 years experience training adults to
think more clearly and communicate more effectively.

30. Evolving better approaches to choice and
change
• We do not preach change while teaching the same old materials in the
same old way. We continually develop new techniques, new programs,
and new thinking.
• We are continuously reading and attending courses in related methods
and fields so that we can present current best thinking and practices.
• Our practitioner training is reviewed and revised and the materials
rewritten every five years. Our master practitioner training is reviewed
and revised every two years.
• We are the only Canadian institute with a well-developed training
program to encourage new trainers to offer fresh perspectives.

31. Flexible programs for accelerated learning
• We serve clients who are under pressure to get more results in fewer hours
with less resources. We work hard to create efficiencies in learning so that
our clients can learn more in fewer hours.
• We offer more frequent trainings than other companies so that our clients can
repeat or make up any days that they miss because their lives are
demanding.
• Our written materials are excellent and they are supplemented by a rich store
of online resources to allow clients to review and extend their training.

32. A community of practice
• Excellence loves company. NLP Canada Training is host to an active
community of practice that encourages interaction between people
who are committed to creating more satisfaction through NLP and
related models.
• Our NLP Practitioner training includes the opportunity to attend as
many training days as desired for a full two years after the first day of
training.
• We offer discounted fees for Master Practitioner training to support our
practitioners in developing their skills, understanding and flexibility. We
also offer our practitioners discounts for other courses and coaching.
• We celebrate our community with an annual practitioner retreat and a
conference created so practitioners could share their
accomplishments.

33. for more information, visit
www.nlpcanada.com