Becoming A Networked NGO: Using Social Media Effectively
1. Becoming A Networked NGO
Using Social Media Effectively
Senior Strategy Staff Peer Check-In Call #1
July 13, 2012 – 9:30 am India Time
July 12, 2012 – 9:00 pm California Time
2. Arrival ….
If you arrive before the start time of
the call, announce yourself and then
mute …
CHAT QUESTION: How did you share
what you learned at workshop with
others in your organization?
4. Organization Participants
Mr. Avinash Chaudhary
Advocating Reproductive Choices (ARC)
Dr. Tultul Hazra Das
Dr. Shilpa Shroff
Dr. Shweta Krishnan
Asia Safe Abortion Partnership (ASAP)
Dr. Suchitra Dalvie ROLL
BARAPANI
Ms. Bharati Ramachandran CALL
Mr. Chandan Shyam
Ms. Smita Anand
CEDPA – India
Ms. Priyanka Mukherjee
Mr. Tushar Deshmukh
Family Planning Association of India
Ms. Bindiya Nimia
Guide Star India Ms. Pushpa Aman Singh
Mr. John Bodra
IIE India
Ms. Preeti Tanwar Anand
JANANI
Ms. Mona Sinha
Ms. Poonam Muttreja
Population Foundation of India Ms. Sona Sharma
Ms. Jayati Sethi
Mr. Deepak Balan
Population Health Services India
Ms. Renuka Raj
Ms. Anuradha Mondal
Reach India
Mr. Alay Barah
5. Review: Becoming A Networked Nonprofit
Concerns
Loss of control over your branding & marketing messages
Dealing with negative comments
Addressing personality versus organizational voice
Make mistakes
Perception of wasted of time and resources
Safety and security concerns
7. Step 2: Write Down the Rules – Social Media Policy
• Encouragement and support • Best practices
• Tone
• Why policy is needed • Expertise
• Cases when it will be used, • Respect
distributed • Quality
• Oversight, notifications, and
legal implications • Additional resources
• Training
• Guidelines • Press referrals
• Identity and transparency • Escalation
• Responsibility
• Confidentiality • Policy examples available at
• Judgment and common wiki.altimetergroup.com
sense
Source: Charlene Li, Altimeter Group
10. Quick Check-In
ORGANIZATIONS
Advocating Reproductive Choices
(ARC)
Asia Safe Abortion Partnership
When your organization name is called,
(ASAP) you can unmute and share your question
or insight.
BARAPANI
When others are talking, please feel free
CEDPA – India
to use the chat.
Family Planning Association of
India
Guide Star India
IIE India
JANANI
Population Foundation of India
Population Health Services India
Reach India
11. TYPE INTO THE CHAT
What will you commit to doing between now and our next call in
August?
12. ADJOURNED!
Have a wonderful Day!
Next Call
Aug 17
9:30 am
Integrated Strategy
FB: Smart Objective, Audience, Measurement, Benchmark
Editor's Notes
This is our agenda – we’ll pause along the way for questions.
Kushti/Pehlwani is a martial art that is popular in Pakistan, India & Bangladesh. This is in Lahore, Pakistan in 2010. photo: Ed KashiExercise: Share Pair: Look over the list of concerns; identify which ones you think may be relevant for NGO? What are they? Are there other concerns that might arise?
