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The Networked NGO - India - Call 2
1. Becoming A Networked NGO
Using Social Media Effectively
Check In Call # 2: Social Media Strategy/FB Project
August 17, 2012 – 9:30 am India Time
August 16, 2012 – 9:00 pm California Time
2. Arrival ….
If you arrive before the start time of
the call, announce yourself and then
mute …
CHAT QUESTION: How did you share
what you learned at workshop with
others in your organization?
4. Organization Participants
Mr. Avinash Chaudhary
Advocating Reproductive Choices (ARC)
Dr. Tultul Hazra Das
Dr. Shilpa Shroff
Dr. Shweta Krishnan
Asia Safe Abortion Partnership (ASAP)
Dr. Suchitra Dalvie
ROLL
BARAPANI
Ms. Bharati Ramachandran
Mr. Chandan Shyam CALL
Ms. Smita Anand
CEDPA – India
Ms. Priyanka Mukherjee
Mr. Tushar Deshmukh
Family Planning Association of India
Ms. Bindiya Nimia
Guide Star India Ms. Pushpa Aman Singh
Mr. John Bodra
IIE India
Ms. Preeti Tanwar Anand
JANANI
Ms. Mona Sinha
Ms. Sona Sharma
Population Foundation of India Ms. Jayati Sethi
Ms. Shree Venkatram
Mr. Deepak Balan
Population Health Services India
Ms. Renuka Raj
Ms. Anuradha Mondal
Reach India
Mr. Alay Barah
5. Day Two: Effective Social Media: Strategy
Introduction to Social Media Practicum
6. Social Media Strategy
SMART Objectives:
Specific, Measureable, Attainable,
Relevant & Timely
Who is your target audience?
What are your key metrics for success?
7. Facebook Best Practices & Practicing
Objectives
Look and feel
Work flow
Listening
Engagement
Content
Measurement
8. Day Three: Effective Social Media Practice
Use Facebook with Intent
• Keep current audiences engaged between events
• Raise brand awareness
• Identify and recruit new audiences to your
events, programs, concerts, or exhibits
• Inspire conversation online/offline to support audience
development
• Get new ideas and feedback on programs and services
• Research what people are saying about your organization
• Drive traffic to web site or blog
• Social content generation
• Identify and build relationships with influencers, allies &
supporters
9. Day Three: Effective Social Media Practice
Facebook Best Practices & Practicing - Make it SMART!
S Specific
1. How Many
M Measurable many?
Review! A Attainable
R Relevant
T Timely
2. By when?
11. Example – Intent of Your Facebook Page
Intent:
Inspire conversations related to E-Mediat, civil society and NGO
training goals
Objective:
By the end of December, 2012, we will increase average comments
per post from 0 to 3
Between June and December, 2012 we will increase posting to once
a day
Compare to your current baseline:
• What is your average comment per post?
Benchmark median number of daily comments per post with your
peer organizations.
12. Example – Intent of Your Facebook Page
Intent:
Raise brand awareness
SMART Objective:
By the end of December, we will have 1000 Fans
What’s your current baseline:
How many Fans does your Page have now?
Compare To:
Other similar organizations
13. Quick Check-In
ORGANIZATIONS
Advocating Reproductive Choices
(ARC)
Asia Safe Abortion Partnership
When your organization name is called,
(ASAP) you can unmute and share your question
or insight.
BARAPANI
When others are talking, please feel free
CEDPA – India
to use the chat.
Family Planning Association of
India
Guide Star India
IIE India
JANANI
Population Foundation of India
Population Health Services India
Reach India
14. TYPE INTO THE CHAT
What will you commit to doing between now and our next call in
September?
This is our agenda – we’ll pause along the way for questions.
Walk through the strategy worksheet – and provide realistic expectations of what they will accomplish in the 45 minutes after lunch … Advice: go through this and figure out what you can decide now and what will need further discussion back in your organization
Images: Cambodia4Kids Flickr page: http://www.flickr.com/photos/cambodia4kidsorg/6329549059/in/set-72157628135873440/Each organization will begin to work through the strategy worksheets answering the questions and focusing on identifying SMART objectives and audiences and how to measure success. Each organization will create a post with their SMART social objective and tape to the wall. (30 minutes)Stephanie and Beth will roam; answer questions.“Social Media Strategy Practicum” Framing: We’ve spent the morning doing some reflection and self-assessment of our NGOs are at and looking at examples from other NGOs. Now it is time to begin planning your social media strategy. It is important to have a strategy in place and to make sure that the learning project you’ll be doing from this session aligns to it. It is also important to understand that you may not complete this strategy today – it will require some input from others in your organization, so this afternoon is help you get started. Content: Introduce the strategy worksheet and exercise. (very brief overview) (30 minutes) Exercise: Each organization will begin to work through the strategy worksheets answering the questions and focusing on identifying SMART objectives and audiences and how to measure success. Each organization will create a post with their SMART social objective and tape to the wall. (30 minutes)Stephanie and Beth will roam; answer questions. Debrief: (30 minutes)Participants will walk around and review the posters and add sticky notes with feedback. (10 minutes)As a group, we will do a gallery group, with the facilitator interviewing each organization about their SMART objective and facilitating feedback from the other participants. (20 minutes)Tweet your SMART objectives using hashtag #netngopk
Frame: This content is something we can do in our phone calls if everyone chooses to work on their Facebook, which I think is a good idea.That way you have the discipline of focus and time to experiment with a focus ..” (60 minute presentation) ObjectivesLook and feelWork flowListeningEngagementContentMeasurement Interactive presentation with exercises … for objectives, look/feel, content, and engagement.
