Netflix is an American company that provides streaming media and video on demand. It emerged in 1997 and has since grown to over 50 million users through collaborating with different industries and integrating new technologies. Netflix uses various technologies for its platform including recommendation algorithms, adaptive bitrate streaming, and storing data on Amazon Web Services. It faces competition from companies like Blockbuster but has maintained growth through producing its own content. Netflix generates revenue from monthly subscription fees and has a flat organizational structure with key success factors being creativity and testing new ideas.