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Netflix
- 1. NETFLIX MAKING SMARTER BUSINESSDECISIONS WITH BIG DATA Presented to: Sir Akbar Bhatti Group Members: M.Usman Usman Afzal Abubakar Ali Haider Haraira Ch. Dept.: LBS (BBA 4th)
- 2. Introduction to Netflix •Netflix, Inc. is an American media-services provider • headquartered in Los Gatos, California, founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California. • The company's primary business is its subscription-based online streaming of a library of films and television programs, including those produced in-house. • As of October 2018, Netflix has 137 million total subscribers worldwide • Netflix's initial business model included DVD sales and rental by mail • Netflix expanded its business in 2007 with the introduction of streaming media while retaining the DVD and Blu-ray rental service. • Netflix has greatly expanded the production and distribution of both film and television series since 2012, and offers a variety of "Netflix Original" content through its online library. • Now It is available worldwide except in mainland China, Syria, North Korea, and Crimea.
- 3. Netflix Vision andMission The vision of Netflix is: • Becoming the best global entertainment distribution service • Licensing entertainment content around the world • Creating markets that are accessible to filmmakers • Helping content creators around the world to find a global audience Mission Statement: “We promise our customers stellar service, our suppliers a valuable partner, our investors the prospects of sustained profitable growth, and our employees the allure of huge impact.”
- 4. How Modern BusinessesUse data for Insights? • The emergence of the digital age has provided businesses innumerable data points to collect, analyze, and use to draw actionable insights. • businesses track consumer clicks and online actions. • This access to rich and varied data sources allows businesses to act on a unique profile of consumer behavior and preferences created from the data in order to make smarter decisions.
- 5. What is Houseof Card? • House of Cards is an American political thriller web television series created by Beau Willimon. • It is an adaptation of the 1990 BBC miniseries of the same title and based on the novel of the same title by Michael Dobbs. • its first season, released in 2013, was nominated for 13 Primetime Emmy Awards and 4 Golden Globe Awards, the first Web-only show to ever receive any such nominations.
- 6. What is theSecret behind Netflix success? • The company has vast amounts of data on the viewing habits of its 125 million subscribers, from which movies and TV shows they liked or disliked to how long they watched an individual episode or how much they binged a new series. • Every pause and play; fast forward and rewind; user ratings; text analyses on searches and reviews; even what shows were watched, at what times and on which devices. • This powerful data system creates a rich social system that influences the movies and shows members see, based in part on which shows they’ve liked in the past what other subscribers see and like. • Netflix team puts all these data bits together, analyzing the patterns that emerge to create a “persona” for each of their 137 million (and growing) users.
- 7. Corporate Strategy ofNetflix • Big data is powerful, but big data plus big ideas is transformational. • Netflix is a huge technology whose analytics, algorithms, and digital-streaming innovations have changed how customers watch movies and TV shows. • Building a platform that shapes what customers watch, not just how they watch.
- 8. What dose thiscase study illustrate in terms of business decision making? • Importance of big data in the business world • Growing need for workers that are able to make sense of data to look for trends and patterns, to ask questions of the data and seek answers • Whittle those data down into a handful of meaningful insights.