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1. NETFLIX
MAKING SMARTER BUSINESS DECISIONS WITH BIG DATA
Presented to: Sir Akbar Bhatti
Group Members: M.Usman
Usman Afzal
Abubakar
Ali Haider
Haraira Ch.
Dept.: LBS (BBA 4th)

2. Introduction to Netflix
• Netflix, Inc. is an American media-services provider
• headquartered in Los Gatos, California, founded in 1997 by Reed Hastings and
Marc Randolph in Scotts Valley, California.
• The company's primary business is its subscription-based online streaming of a
library of films and television programs, including those produced in-house.
• As of October 2018, Netflix has 137 million total subscribers worldwide
• Netflix's initial business model included DVD sales and rental by mail
• Netflix expanded its business in 2007 with the introduction of streaming
media while retaining the DVD and Blu-ray rental service.
• Netflix has greatly expanded the production and distribution of both film and
television series since 2012, and offers a variety of "Netflix Original" content
through its online library.
• Now It is available worldwide except in mainland China, Syria, North Korea,
and Crimea.

3. Netflix Vision and Mission
The vision of Netflix is:
• Becoming the best global entertainment distribution
service
• Licensing entertainment content around the world
• Creating markets that are accessible to filmmakers
• Helping content creators around the world to find a global
audience
Mission Statement:
“We promise our customers stellar service, our suppliers a
valuable partner, our investors the prospects of sustained
profitable growth, and our employees the allure of huge
impact.”

4. How Modern Businesses Use data for Insights?
• The emergence of the digital age has provided businesses innumerable
data points to collect, analyze, and use to draw actionable insights.
• businesses track consumer clicks and online actions.
• This access to rich and varied data sources allows businesses to act on a
unique profile of consumer behavior and preferences created from the
data in order to make smarter decisions.

5. What is House of Card?
• House of Cards is an American political thriller web television series
created by Beau Willimon.
• It is an adaptation of the 1990 BBC miniseries of the same title and based
on the novel of the same title by Michael Dobbs.
• its first season, released in 2013, was nominated for 13 Primetime Emmy
Awards and 4 Golden Globe Awards, the first Web-only show to ever
receive any such nominations.

6. What is the Secret behind Netflix success?
• The company has vast amounts of data on the viewing habits of its 125
million subscribers, from which movies and TV shows they liked or disliked
to how long they watched an individual episode or how much they binged
a new series.
• Every pause and play; fast forward and rewind; user ratings; text analyses
on searches and reviews; even what shows were watched, at what times
and on which devices.
• This powerful data system creates a rich social system that influences the
movies and shows members see, based in part on which shows they’ve
liked in the past what other subscribers see and like.
• Netflix team puts all these data bits together, analyzing the patterns that
emerge to create a “persona” for each of their 137 million (and growing)
users.

7. Corporate Strategy of Netflix
• Big data is powerful, but big data plus big ideas is
transformational.
• Netflix is a huge technology whose analytics, algorithms, and
digital-streaming innovations have changed how customers
watch movies and TV shows.
• Building a platform that shapes what customers watch, not
just how they watch.

8. What dose this case study illustrate in terms of
business decision making?
• Importance of big data in the business world
• Growing need for workers that are able to make sense of data
to look for trends and patterns, to ask questions of the data
and seek answers
• Whittle those data down into a handful of meaningful
insights.