Netflix’s unique DVD rental service has revolutionized the industry. They successfully took the best of traditional conventions (like physical media, the U.S. Postal Service) and mixed them with new world internet-conventions. They have also effectively managed to discourage competition from both more established businesses and new entrants. The future growth of Netflix as it expands into streaming media, poses challenges in legal, infrastructure/technology, and through additional costs. In order to remain competitive, it is imperative that Netflix partner with companies with global reach to overcome these challenges. This presentation was part of an MBA class assignment to audit and industry in the the technology sector. The presentation has multiple authors listed on the title page. If you would like copies of the executive summary, complete S.W.O.T. analysis, and/or the transcript of the presentation please PRIVATE MESSAGE ME and I will email it to you.
Netflix’s unique DVD rental service has revolutionized the industry. They successfully took the best of traditional conventions (like physical media, the U.S. Postal Service) and mixed them with new world internet-conventions. They have also effectively managed to discourage competition from both more established businesses and new entrants. The future growth of Netflix as it expands into streaming media, poses challenges in legal, infrastructure/technology, and through additional costs. In order to remain competitive, it is imperative that Netflix partner with companies with global reach to overcome these challenges. This presentation was part of an MBA class assignment to audit and industry in the the technology sector. The presentation has multiple authors listed on the title page. If you would like copies of the executive summary, complete S.W.O.T. analysis, and/or the transcript of the presentation please PRIVATE MESSAGE ME and I will email it to you.
This presentation briefly analyses the characteristics and timeline of the diffusion of Netflix by assessing Rogers' five diffusion characteristics. for different steps in their company history. It analyses the surrounding of this innovation via PESTEL-analysis and gives brief hints on how to intensify the diffusion of Netflix further globally.
Case study over current position of Netflix and where it is heading. AFI framework was used to provide insight into new viable strategies with recommendations on how Netflix can maintain a competitive advantage in the future.
netflix , netflix way of success , how netflix achieve success , usr of big data , data science , how netflix use its clients data , business decision analysis, decision making , complix decision
This presentation briefly analyses the characteristics and timeline of the diffusion of Netflix by assessing Rogers' five diffusion characteristics. for different steps in their company history. It analyses the surrounding of this innovation via PESTEL-analysis and gives brief hints on how to intensify the diffusion of Netflix further globally.
Case study over current position of Netflix and where it is heading. AFI framework was used to provide insight into new viable strategies with recommendations on how Netflix can maintain a competitive advantage in the future.
netflix , netflix way of success , how netflix achieve success , usr of big data , data science , how netflix use its clients data , business decision analysis, decision making , complix decision
A comprehensive report evaluating Netflix, Inc. viability, stability, and profitability for future investment. The analysis provides an assessment of the firm's strategy, accounting, financial, prospective, and comes up with a buy/sell recommendation.
It’s hard to understand how tech giant business models work. This teardown is the best guess following Netflix as a public company and listening to stories in the public sites. Let us know if you agree, disagree, or want to tell us a story about Netflix’s amazing moves.
Running head SWOT ANALYSIS OF PUBLICLY HELD COMPANY NETFLIX .docxtodd521
Running head: SWOT ANALYSIS OF PUBLICLY HELD COMPANY: NETFLIX 1
SWOT ANALYSIS OF PUBLICLY HELD COMPANY: NETFLIX 2
SWOT Analysis of Publicly Held Company: Netflix
Abstract
Netflix is a company that is credited with disrupting the market for video rentals, cable television and now television and film production with it streaming services. Customers were tired of the high prices of cable television and video rental late fees. They found the streamlined and efficient approach, which allows for unlimited viewing of movies and shows in its inventory for one low price, extremely attractive. The company was founded in 1997, and it became a publicly traded company in 2002. In that time it ha become a global presence and market leader. The strategic focus of Netflix was to break down a business model for entertainment that was bloated, expensive and did not result in unlimited options. The company today is no longer the disruptor, but the one that needs to be concerned with innovators, copycat competitions and the next new business model. This paper provides an analysis of the strengths, weaknesses, opportunities and threats facing the company.
SWOT Analysis of Publicly Held Company: Netflix
Netflix is a company that is credited with disrupting the market for video rentals, cable television and now television and film production with it streaming services. Customers were tired of the high prices of cable television and video rental late fees. They found the streamlined and efficient approach, which allows for unlimited viewing of movies and shows in its inventory for one low price, extremely attractive. The company was founded in 1997, and it became a publicly traded company in 2002 (Burroughs, 2018). In that time it ha become a global presence and market leader.
Strengths
Netflix has so many strengths, and these were displayed when the company took down the entire video rental industry, including the enormous Blockbuster Video chain, with its simple use of technology to make watching content more convenient. Specifically the strengths of Netflix have been horizontal growth, vertical growth, innovation and cultural relevance. The strength of Netflix is its horizontal expansion, resulting in wide distribution which includes nearly 200 countries, almost 100 million subscribers and revenues of $7 billion per year (Dias & Navarro, 2018). Vertical growth, by getting deeper into content production, is a defining feature of the brand, and it was initially wildly successful. Netflix is also considered a leader in a cutting edge and innovative area of data science, which is used in its recommender systems (Walker, Jeffery, So, Sriram, Nathanson, Ferreira, & Merkley, 2017). Netflix use became iconic in Western culture, particularly because it facilities binge watching of an entire season or series at once, and this has become a cultural reference point (Jenner, 2018).
Weaknesses
The weaknes.
For my Capstone at Flagler College, I conducted primary and secondary research to establish a marketing and public relations campaign to deter consumers from pirating Netflix Original content.
Playhubtv is a video on demand startup that wants to empower new film makers from Africa and help distribute their content to new audience worldwide.
It’s similar to Hulu and Netflix in that it provides the same service of online streaming, but different in that it’s being developed to help distribute African movies made by producers who are passionately into movies.
Increasing Netflix's Revenue, Issue, Analysis, and RecommendationsEmilyAnneFletcher
In this final paper, my group and I use SWOT analysis to understand the problems that Netflix is facing in its business strategy and uncover how to combat these issues. We propose solutions based on our analysis to give Netflix a competitive advantage.
Similar to Netflix failure & marketing strategy (20)
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Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
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Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
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In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
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The Forgotten Secret Weapon of Digital Marketing: Email
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Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
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Understanding
AI-Generated Content:
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Research Assistance: Efficiently summarize and research information.
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Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
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https://nidmindia.com/
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3. 3Place Your Footer Here
Company’s
Overview
Qwikster
Controversy Content
Marketing
SWOT,
PESTLE &
PORTER
Approach &
Strategy
CONTENTS
Conclusion
4. 4Place Your Footer Here
Overview
➢ Started in 1997
➢ Initially dealt in movie rental business
➢ Went public on May 23rd, 2002
➢ Launched online streaming services in 2007
➢ First company to offer streaming services on all devices (TV,
Mobile, Computers, Video Gaming Consoles)
6. 6Place Your Footer Here
What made
them BIG?
Content Development
Content Development gave a major boost to
company's fortunes and there was no looking
back from this point.
Best quality content
Till date, Netflix spends billions of dollars
every year to make quality content
worldwide. Company is known for its best
quality content like HBO was known in the
television industry.
7. 7Place Your Footer Here
SWOT
Analysis Weaknesses
• Business Model (Easily
replicated)
• Green Credential
(Started to offset its
energy use)
• Rising Debt ($19 billion
in 2019)
Strengths
• Range & quality of
content
• Brand
• Technology (Supports
on-demand
streaming service)
• Customer Base (167
million in 2019)
Opportunities
• International Growth
(India, China & South
America)
• Artificial Intelligence
• Virtual Reality
• Acquisitions
Threats
• Competition
(Disney+Hotstar,
Amazon Prime etc)
• Competitive
Pricing
• Piracy
8. S T
E L
P E
Economic Factors
In the current global recession
where many customers’
spending budgets are tight,
services like Netflix are more
attractive due competitive
pricing.
Technological Factors
Netflix's R&D Labs have
developed 'Hermes', a software
which automatically grades a
translation of a Netflix show.
This allows for faster
recommendation engine and
higher quality translation
efforts.
Legal Factors
In 2016 Netflix suffered a costly PR misstep over a
consumer lawsuit. Furthermore, the company
received widespread media criticism for their
confusing customer contracts
Environmental Factors
In partnership with
Greenpeace, Netflix is
beginning to llessen their
carbon footprint. Tech
companies are being told by
global governments to pay
part of an environmental bill
upwards of $11 trillion by
2025.
Social Factors
Social trends show that young
customers are moving to
watch video content on their
smartphones rather than
traditional larger screens. In
2015 US viewers watched 24
minutes on average on
smartphones, in 2016 it grew to
over 40 minutes.
Political Factors
With an increase in internet
usage, US telecom giants AT&T
have gone to the Federal
Communications Commission to
insist on stricter usage
regulations which would
threaten NETFLIX’s business
model.
Following the spread of coronavirus, as more
and more people around the world are staying
indoors, the demand for its services has grown
abruptly. As the consumption of digital services
grows worldwide driven by increased use of the
internet, Netflix continues to enjoy growth.
PESTLE Analysis
9. Porter’s Five Forces
Bargaining Power of
Suppliers
Bargaining Power of
Buyers or Customers
Threat from New
Entrants
Threat of Substitutes
Product Competitive Rivalry
High
•Suppliers own
content
•Licensing Deals
Legal Issues
High
•Customer loyalty is
weak (price changes)
•Majority of revenue is
from consumers
Medium
•Low industry barriers.
•Industry leader
Customer loyalty is
low.
High
•Alternative methods
of receiving content
•On demand,
purchasing
content,movie
theaters etc
Medium-High
• Many competitors
• Few emerging
players
• Trying to maintain
dominance
10. 10Place Your Footer Here
Qwikster Controversy
● In July 2011, Netflix announced about splitting its plans
into two parts: streaming video and DVD rentals.
● Those who wanted both streaming and DVDs had to
pay 60% more per month. Previously they’d been able
to bundle both for just $2 more. This scheme was
released when people were still reeling from the 2008
Financial Crisis.
● The company tried to portray it as offering subscribers
choice. But, it became a headache for the customers.
● Instead of reworking on the scheme, Netflix renamed
the DVD rental side as Qwikster.
11. 5
Effects of
QWIKSTER
Customers bailed out
almost immediately
following the
announcement.
Netflix’s stock price
tanked, from $300 a
share in mid-July to
$78 in late October, and
sinking further from
there.
Analysts described it
as a “nuclear winter”
for Netflix.
Now, a skilful strategy was
required to recover from this
loss and rebuilt the loss trust
of customers.
1 2
3 4
12. 12Place Your Footer Here
“Reed, thanks for reminding me that I should go
somewhere else for my DVD rentals. It was an
insult enough that you raised the price on me last
month, right in the middle of the biggest recession
since the Great Depression, but now instead of a
sincere apology, all we get is excuses and a flimsy
new name”
Some comments on the company’s blog
13. 13Place Your Footer Here
NETFLIX’S APPROACH
1. Navigating the change from Netflix as a DVD rental site to Netflix as a streaming
video destination. Statistics: Between Q3 and Q4 2011, DVD-by-mail
subscriptions dropped 20%, from $13.93M to $11.17M. Meanwhile,
streaming-only subscriptions increased slightly, netting just $52M on $476M in
sales in Q4.
2. Winning back the trust of its subscribers.
3. Key Factors to be considered:
● listening to its customers.
● reducing risk by moving fast into streaming video ahead of the
competition.
● turning the company into a unique creative force.
4. Removing the legacy part of the business would be the best strategy in the
long-term for Netflix. But it was a delicate balancing act to convince subscribers to
move towards streaming. Here’s what had to happen:
● The viewing public had to see Netflix in positive terms once again
● Streaming subscriptions had to increase
● DVD subscribers had to be shifted into a separate business area.
14. 14Place Your Footer Here
Netflix’s Strategy
In 2012, Netflix planned to remove DVDs from the
company’s core offerings. It was also a subtle push
to get more streaming customers on board.
By the end of 2012, the company’s streaming
subscriber numbers surged, adding nearly 10
million globally. Meanwhile its losses continued on
the DVD side, with around 400,000 dropping out.
These losses were no longer a bad sign: in fact, they
were a good one. This meant that their plan was
taking shape.
Not only did streaming continue to increase, but the
company’s profits from streaming began to
overtake DVDs.
The stock price rebounded as analysts and
investors realized that the company was on the right
track after all. There was no more talk of a “nuclear
winter.” By October 2013, the stock price reached
an all-time high of almost $400 a share.
16. 16Place Your Footer Here
CONTENT INNOVATION
Netflix knew as early as
2011 that to keep its
place at the top of the
streaming food chain,
they would have to
create content of its
own.
•
Netflix became a competitor.
Its partnership with Starz
which forged in 2008 ended in
2012. (Starz was owned by
Liberty Media, a large cable
operator with a number of
channels under its control)
•
Netflix posed a direct
threat. Thousands of
movies and TV shows
disappeared from Netflix
virtually overnight.
Customers weren’t
happy. Meanwhile, the
cost and complexity of
acquiring titles from
Hollywood was becoming
unsustainable.
The company once again
had to make a choice.
The team had learned
that the safest route was
to reduce risk by moving
faster than the
competition. They had
to reinvent Netflix. And
they couldn’t afford to
back into it. They’d have
to go big.
17. 17Place Your Footer Here
Insights from Netflix’s Marketing Strategies
● Humour in advertising is the next best thing, Dare to be Different
● Memes are the biggest gift for social media marketing
● Never fail to engage with your customers
● Adopt quality content and relevant marketing strategies
● Find out more about your customers and personalise your messaging
● Let Data Show You the Secrets to Better Customer Service
18. 18Place Your Footer Here
Netflix’s Content
Promotion
Strategies
➔ Netflix has a strategy of releasing complete
seasons of web series in one go.
➔ This develops a culture of binge watching
among its subscribers.
2. CONTENT RECOMMENDATION USING
AI
➔ Netflix keeps a track of user’s watch history.
➔ AI based algorithms are used to know
consumers’ taste and preferences.
➔ This information is used to give
recommendations to users while streaming
content.
1. BINGE WATCHING
19. 19Place Your Footer Here
Netflix’s Content
Promotion
Strategies
3. A PLAN FOR EVERYONE
➔ Netflix keeps a wide range of subscription
plans in order to widen its consumer base.
➔ Users can choose any of the weekly,
monthly or yearly plans.
➔ In each segment there is an option of
mobile, basic,standard, and premium plans
according to the budget of the users.
➔ There is also a provision of group plans,
where multiple users can share costs.
22. 22Place Your Footer Here
PRODUCT DIVERSIFICATION
MOVIES WEB SERIES SHORT FILMS
23. 23Place Your Footer Here
Netflix has added 10.1 million new paid subscribers as people stayed home, as the
company reported net earnings of $720 million over $6.15 billion in revenue for its second
quarter (April-June period). Netflix is also ramping up its original content programming
in India at a time when video streaming services are witnessing a surge in content
consumption with people confined to their homes due to the pandemic-induced lockdown.
Overall, Netflix has commissioned about 50-60+ productions in the country, its largest
investment in original programming outside the United States. Of this, around 19+ films
and 14+ original series have been released on the platform as of now. In December, the
service had announced plans to spend Rs 3,000 crore on content programming in
India in 2019 and 2020. While the company doesn't provide a country-wise breakdown, it
added 2.66 million subscribers in the Asia Pacific region for the quarter ended June 2020
and generated revenues of $569 million for the period.
Netflix’s Foothold in India in COVID-19
24. 24Place Your Footer Here
Net Income Generated by Netflix till 2nd Quarter 2020
25. 25Place Your Footer Here
Netflix made a name for
itself in 1997 as pioneer
of the DVD mail-order
business.
A
B
C
Qwikster Controversy did
bring losses for the
company, but it can be a
viewed as a blessing in
disguise. It enabled
Netflix to switch to
streaming platform and
bring a revolution.
Netflix is continuously
using its Big data and
data analytics effectively
to generate actionable
insights.
It has established its
name in Binge watching
domain.
D
F
G
Its original content and
personalized
recommendations have
become its USPs.
Netflix is constantly
working to adapt to
newest technologies
and provide its
consumers with the best
content.
CONCLUSION