David Jonathan L. Daba presented a case on developing strategies to strengthen Netflix's position as the dominant global video streaming service over the next 10 years. The presentation included an analysis of Netflix's current mission, vision, business model, and growth strategies. It proposed long-term objectives of supporting more independent content creators, gradually increasing prices while growing the subscriber base, and eliminating piracy. The recommendation was to intensify research and development, implement the strategies, and continuously evaluate and refine the approach over a 10 year period to prepare Netflix for new challenges in 2030.

1. Case presentation
David Jonathan L. Daba

4. ABOUT NETFLIX
TABLE OF CONTENTS
01
Netflix’s existing vision,
mission objectives and
strategies.
02
Develop
Develop vision and mission
statements for the
organization.
03
swot
SWOT Matrix.
04
CONTENT PLAN
Strategy recommendation
and long term objectives.
05
phases
Timetable and agenda.
06
Strategy
Procedures for strategy and
evaluation.

5. NETFLIX
Existing Mission and Vision

6. We promise our customers
stellar service, our suppliers a
valuable partner, our investors
the prospects of sustained
profitable growth, and our
employees the allure of huge
impact.
Mission

7. Becoming the best
global
entertainment
distribution service.
VISION

8. Becoming the best global entertainment
distribution service. Netflix aims to
dominate the video streaming business by
providing personalized, convenient,
efficient, and cost-effective online
streaming services. The strategy is in line
with its corporate objective of enhancing
service delivery.
objectives

9. Present strategies
NETFLIX AND
Business Model:1.
Platform and pipeline
2. Cutting out
Middlemen 3. Unli
Subscription
CHILL
A B C
NETFLIX’S INTENSIVE
GROWTH STRATEGIES
Netflix’s generic
growth strategy

10. Netflix business model design
pipeline
Content creator to consumer
Consumers can access what they
want
No mid man
Everyone can
directly buy it.
UNLIMITED
Attracts, Retains and continuous
success

11. Michael Porter
Generic strategy enables the online entertainment
company’s business models competitiveness based on
low costs and the corresponding ability to sell at
affordable prices, without necessarily being a best-
cost provider.

12. Supplier power
Availability
Suppliers can control and
manipulate availability of
products.
Other variables
Number, Size, Substitute
product, Product
differentiation, Switching
Cost
price
They can raise prices
Product quality
Reduce product
quality.
A
B
C
D

13. Netflix use “BACKWARD
INTEGRATION”
OWN TV SERIES AND MOVIES
● House of Cards
● Stranger Things
● Orange is the new black
● Narcos
● And many more….
Why?
● By Producing, Licensing, Programming
and creating own series and movies
they reduce supplier’s power.
● Netflix face pressure from investors
and customers that big companies
might pull aggregated content from
Netflix when they will launch their
own services.
● Disney already chose not to renew its
deal to stream new movies in Netflix.
● Warner Media won’t license “Friends”
beyond 2019.
supplier power(DIFFERENTIATION)

14. mARKETPENETRATION
● The aim is to increase and protect market share.
● Aggressive Marketing(Ads and Promotion)
● Plans and Pricing
● https://openconnect.netflix.com/en/
Marketdevelopment
● New geographical markets for existing
products.
● Selling existing products to new markets
Productdevelopment(Mediumrisk)
● New series/movies and features.
● Intensive R&D
● Sell to an existing customer base.

15. DIVERSIFICATION
● Selling new products in new markets.
● High Risk strategy
● rarely applied to grow Netflix’s operations,
arguably because of the high risks involved in
this strategic direction.

16. NETFLIX
Developed Mission and
Vision

17. DEVELOP MISSIONAND VISION STATEMENTS
mission
To satisfy and provide true
leisure to the world in an all -
embracing and in - depth
entertainment.
vision
Leaders of the present and
future internet
entertainment era.

18. NETFLIX
Strengths and Weaknesses
Opportunities and Threats

19. Strengths and weaknesses
TOP COMPETITORS STRENGTHS WEAKNESSES
Hulu High Brand equity.
Imitable Business Model
Amazonprime Large platform of content
producers and consumers.
Dependence on content
producers.
disney
Capacity for original
creation.
Dependence on Internet
Service Providers.

20. Opportunities and threats
TOP COMPETITORS opportunities threats
hbo Growth through
expansion of product mix.
Competition and Imitation
Cbs all access Penetration in new
markets
Entertainment
media/content privacy
peacock
Business Diversification
into other industries or
markets.
Cybercrime

21. Netflix swot
matrix

23. NETFLIX
Recommendation,
Strategies and Long Term
Objectives.

24. LONG TERM OBJECTIVES
success
More indie content creators
Cheaper labor cost and to
explore new genres in
movies, that is a good taste
for subscribers.
Gradual increase in price
Entertainment > Price. To
let consumers be
dependent on Netflix.
Increase in subscribers
Continuous growth in
subscription by
eliminating “Weaknesses
and Threats”.

25. Netflix story Netflix party (W/O
EXTENSIONS)
Delete piracy and
HACKERS
You can post what
movie/series you’re
watching through
the Netflix App itself.
Having a Netflix
Watch Party without
hassle will ignite
good relationships
with friends, lovers,
Countrymen and
People of foreign
land.
Hire people to check
and report Pirated
websites and remove
hacked accounts that
is sold illegally
online.
Recommendations and STRATEGY

26. NETFLIX IS CURRENTLY BURNING
MONEY(Planned DEFICIT)
INDIECONTENTCREATORS
● Produce and Sponsor
● Filter and Develop(Movie
Academy)
● Promote(if it passed)
● Culture display
Increasein priceandsubscribers
● By reducing or if possible eliminating the
present weaknesses and threats.
● Netflix can get more subscribers and
holding(retaining) power over other
competitors.
● Removing Pirated sites is a win-win for
everyone(all streaming companies) but it
would be most beneficial for Netflix
since it has the biggest number of
Subscribers.
● By successfully implementing the
strategies Netflix can gradually increase
price without people getting discouraged
implementation

27. NETFLIX IS CURRENTLY BURNING
MONEY(Planned DEFICIT)
INDIECONTENTCREATORS
● Produce and Sponsor
● Filter and Develop(Movie
Academy)
● Promote(if it passed)
● Culture display
● Less dependable on big
companies.
● Growth in content production
compared to competitors.
Increaseinpriceandsubscribers
● Checking and removing hacked
Netflix accounts. By creating a
database system that detects and also
verifies Netflix Accounts and
Payments will be a massive additional
revenue since people will be force to
avail Netflix the legal way.
● Culture Appropriation to prevent
lawsuits and bad publicity.
implementation

28. timeline
Intensiver&d and
implementation
Intensively study all
plans and implement
once furnished.
Research and
development
Another set of research
is to be conducted in
order to be in top of the
game
Preliminary result
evaluation
Add or remove
strategies. Improve
and develop effective
ones
10 YEAR PREPARATION
New generation means
new taste. New threats
and new weaknesses.
2022 2030
2026 2034

30. Big numbers catch your audience’s attention