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Netflix Marketing Plan Analysis
- 1. ECONOMICS PRESENTATION Grayson Meeks 2021 NETFLIX Marketing Plan
- 2. - Multi-Platform Video Content Streaming Service - Available in over 190 Countries (Not including China, Crimea, North Korea, or Syria) WHAT IS NETFLIX?
- 3. MARKET
- 4. •18-29 Year Olds •35-44 Year Olds •Income $30,000+ •No specific ethnicity or culture WHO ARE THEIR CONSUMERS? Market Description .1
- 5. HISTORY Market Description .2 2021 2007 1997 2008 2020 2019 2013 Created Began Streaming First Competitor Came Out Created their own productions More rise in competition Pandemic hits Present Day
- 6. TOP COMPETITORS Subscribers in Millions 0 75 150 225 300 Streaming Competition Disney+ HBO Max Hulu 75 150 260 39.4 44.2 103.6 Current Subscriptions 2024 High Projections Current & Projected Subscription Counts of Netflix's Competitions Market Description .3
- 7. 1. Basic $8.99 (SD, One Simultaneous Stream) 2. Standard $13.99 (HD, Two Simultaneous Streams) 3. Premium $17.99 (HD/4k Ultra UHD, Four Simultaneous Streams) REVENUE STREAMS Market Description.4 4. Standard DVD Plan $7.99 (One DVD at a time) 5. Standard Blu-Ray $9.99 (One DVD at a time) 6. Premier DVD Plan $11.99 (Two DVDs at a time) 7. Premier Blu-Ray $14.99 (Two DVDs at a time) Streaming Plans DVD/Blu-Ray Plans
- 8. Large number of buyers and multiple platforms that offer streaming libraries Relatively low barriers for a studio to create their own streaming service. MONOPOLISTICALLY COMPETITIVE MARKET Market Description .5
- 9. WHAT ARE FACTORS AFFECTING DEMAND?
- 10. - FLUCTUATING CONSUMER INCOME - Factors Affecting Demand .A
- 11. PRICES FOR RELATED GOODS Factors Affecting Demand .B • Disney+ ($7.99) • HBO Max ($14.99) • Hulu ($11.99) • Peacock ($9.99) • Apple TV+ ($4.99) • Paramount+ ($9.99) • Amazon Prime Video ($8.99) • Cable ($217.42 Monthly Average)
- 12. - CHANGES IN TRENDS - Factors Affecting Demand .C Quality and Availability in Talent and Creatives Events That May Lead to Increased Sequestering
- 13. EXPECTATIONS IN THE MARKET Factors Affecting Demand .D Netflix is Expected to Rise to its Highest Subscriber Count by 2024 Subscribers in Millions 0 25 50 75 100 Years 2021 2022 2023 2024
- 14. What could Cause Change-Up in Buying Patterns? Competition Trends Campaigns And Controversies Factors Affecting Demand .E
- 15. - WHAT'S OUR ELASTICITY? - Factors Affecting Demand .F
- 17. INPUT PRICES Competition for Streaming and Distribution Rights to Media Factors Affecting Supply .A
- 18. TECHNOLOGY Advancements Improving the Market Increased Server Space High Processing Power Easier System Modifying Factors Affecting Supply .B
- 19. 24% GROWTH Each Year Netflix Expects to Grow by at Least 24% Factors Affecting Supply .C
- 20. ENTRY/EXIT It took 12 years to see strong competition in this market. However, in the first year of launching an online digital library, we were challenged by Hulu. Factors Affecting Supply .D
- 21. Los Gatos, CA (HQ) New York, New York Los Angeles, CA Washington D.C OUR LOCATIONS Factors Affecting Supply .E
- 22. - PANDEMIC - Factors Affecting Supply .F Netflix Experienced a Rise in Subscriptions Numbers Due to The Increased Lockdowns and Quarantines
- 23. WORK CITED Bursztynsky, J. (2021, April 20). Netflix reports dramatic slowdown in subscribers. CNBC. https://cnbc.com/2021/04/20/netflix-nflx-q1-2021-earnings.html. Gebel, M. (2020, March 20). Yes, Netflix still mails DVDs - here's how to sign up for Netflix's DVD Plan, and rent movies with no late fees. Business Insider. https:// www.businessinsider.com/does-netflix-still-mail-dvds. hebergementwebs.com. (2021, March 2). Netflix combines microservices and serverless for its Cosmos media platform. HébergementWebs.com : L'actualités, guides et tutoriaux du moment. https://www.hebergementwebs.com/software/netflix-combines- microservices-and-serverless-for-its-cosmos-media-platform. Johnson, D. (2021, April 28). How much is Netflix? A breakdown of the monthly prices and offerings for every subscription plan. Business Insider. https://