Michelle Ufford is a Principal Architect at Netflix who leads their Data Engineering and Analytics team. Netflix has over 86 million members who watch over 125 million hours of content daily on over 1000 supported devices. The data team manages a 40 petabyte data warehouse with 4 petabyte daily reads and 300 terabyte daily writes, processing over 700 billion events. The data is used to predict content value, optimize the user experience, analyze news and PR, monitor global service delivery, and power experimentation.