Netflix is seeing slowing subscriber growth despite increased spending on new content. The document discusses Netflix's business model, history, competitors like Disney+ and HBO Max, and financial information. It also notes that Netflix recently raised prices for its US subscription plans and provides a variety of streaming options and personalized recommendations to users.

1. Caroleen Chang
(caroleen)

2. Netflix is seeing plateauing subscriber growth, yet
increased spending on new content.
PROBLEM

3. Netflix raised prices across its US subscription plans.
PRODUCT

4. Netflix provides entertainment for TV and Movie watchers.
PERSONA

5. PERSONA

6. FINANCIAL INFO
Year-Over-Year Quarterly Growth in Revenue

7. Basic Standard Premium
Video Quality
Number of Screens
Monthly Price $9.99
Good
1
$15.94
HD
2
$19.99
HD, Ultra HD
4
BUSINESS MODEL

8. BUSINESS MODEL

9. THE C-SUITE
Reed Hastings
Founder and Co-CEO
Mark Randolph
Founder and former CEO
Ted Sarandos
Co-CEO

10. COMPANY HISTORY
1997
Netflix
Founded
2000
Blockbuster
denies $50
million for a
partnership
2007
Video
streaming
introduced
2014
Netflix hits
50 million
subscribers
globally
2017
Netflix
subscribers
= all cable
subscribers
2012
First Netflix
Original
released

11. WHAT’S HOT

12. ● Variety of Options
● Personalized
Experience
● Ever-Changing
Business Model
SECRET SAUCE

13. Disney+ HBO Max
Netflix
COMPETITION

14. COMPETITION
Ad Free
Content
Original
Content
Library Size
Netflix Yes Yes ~15,000
Disney+ Yes Yes ~7,500
HBO Max Yes (for a fee) Yes ~2,700

15. MY PREDICTION

17. References
https://www.statista.com/statistics/742108/netflix-subscription-adults-usa-by-age/#:~:text=Netflix%20is%20mark
edly%20more%20popular,44%20percent%20of%20those%20aged
https://www.cnn.com/2022/01/20/media/netflix-prices-earnings-preview/index.html#:~:text=The%20streaming%20
media%20company%20said,%242%20per%20month%2C%20to%20%2419.99.
https://www.macrotrends.net/stocks/charts/NFLX/netflix/revenue
https://www.newsweek.com/netflix-versus-disney-plus-versus-hbo-max-which-streaming-service-best-1597999
https://www.themedialab.me/7-key-factors-behind-success-story-netflix/
https://www.theverge.com/2022/1/20/22893419/netflix-price-increase-q1-2022-earnings
https://www.theverge.com/2021/4/20/22394425/netflix-subscriber-growth-stalls-2021
https://www.theverge.com/2022/1/14/22884263/netflix-price-increases-2021-us-canada-all-plans-hd-4k
16+ CC