Netflix was founded in 1997 by Marc Randolph and Reed Hastings as a DVD rental service and was launched in 1998 with 925 movie titles. In 2003, Netflix posted its first profit and in 2007 launched an online streaming service offering around 1,000 movies and TV shows. Netflix has since expanded internationally and begun producing original content. The company now offers over 12,000 titles for streaming, generates revenue through subscription fees from both its streaming and DVD rental services, and has become a major competitor in online entertainment with a market value of over $150 billion.

1. Purva Shanker

2. Problem
● People need an easy way to rent TV shows and movies

3. History
● 1997 - Netflix is founded by Marc Randolph and Reed Hastings

4. History
● 1998 - Netflix is launched - 925 titles
● 1999 - Introduces monthly subscription concept

5. History
● 2003: Netflix posts its first profit of 6.5 million dollars

6. History
● 2007- Online streaming service launched
○ Offered around 1000 movies and TV shows
● 2009 - 12,000 titles available for streaming

7. History
● 2013:
○ Subscribers in 40 different countries
○ Launches first original content House of Cards

8. Problem
● People need an easier way to rent TV shows and movies

9. Product - DVDs

10. Product - DVDs

11. Product - Netflix Originals

12. Product - Popular on Netflix

13. Product - Suggestions for You

14. Business Model
● Revenue is from membership fees
● Two services: streaming & DVD rental

15. Business Model - Streaming

16. Business Model - DVDs

17. Financials

18. Financials
● Profitable
● Valued at $150 billion
● Stock worth $369.87 as of September 25, 2018

19. Competition - Streaming
Netflix Hulu Amazon
Prime Video
Original Content
No Ads
Keeps up with current TV
Downloadable content

20. Secret Sauce
● Heavy investment into original content
● Services cater to wide audience
● Personalized experience

21. My Prediction
● The company will SUCCEED!
● Original content
● Utilization of new technologies

22. Resources
○ https://consequenceofsound.net/2015/09/three-hidden-tricks-to-improve-netflix-streaming-quality/
○ https://en.wikipedia.org/wiki/Netflix
○ https://www.subtraction.com/2018/06/07/automating-the-end-of-movies-on-physical-discs/
○ https://www.grunge.com/55031/real-reason-netflix-still-mails-dvds/
○ Founders Picture:
https://phoneia.com/netflix-comes-to-spain-emphasizing-its-commitment-to-the-original-content/
○ https://www.forbes.com/sites/alanwolk/2018/03/21/netflixs-dilemma-marketing-700-new-original-series-a
nd-movies-is-a-lot-harder-than-making-them/#39b68fb8268d
○ https://www.digitaltrends.com/movies/netflix-cost-pricing-plan-breakdown/
○ https://www.businessinsider.com/how-netflix-has-looked-over-the-years-2016-4#by-2004-netflix-began-
to-settle-into-its-signature-look-but-it-was-still-firmly-in-the-pre-streaming-era-one-of-its-big-draws
-no-late-fees-ever-2

23. Resources
○ https://dvd.netflix.com/
○ https://www.statista.com/chart/12646/netflix-annual-profit-loss/
○ https://finance.yahoo.com/quote/NFLX/history?p=NFLX
○ https://www.recode.net/2018/5/23/17386696/netflix-reed-hastings-comcast-worth-more
○ https://help.netflix.com/en/node/4976
○ https://www.newsweek.com/netflix-hulu-amazon-streaming-674619
○ https://www.tomsguide.com/us/best-streaming-video-services,review-2625.html
○ https://www.digitaltrends.com/home-theater/best-on-demand-streaming-services/
○ https://www.usatoday.com/story/tech/talkingtech/2018/03/07/netflix-has-taken-over-first-hollywood-movi
e-studio/401483002/