Dragons and Giants
Magnus Thorsell
1915
1915
billion USD
Worldwide Retail Ecommerce Sales: The eMarketer Forecast for 2016
Hi!
.se
.dk
.fr
.ch
.in
.au
.us
.us
.ca
.ar
.uk
.de
.sg
.nl
USA
USA
China
USA
The Nordics
China
USA
“For every $1 of e-commerce growth,
Amazon will take 51 cents…”
“For every $1 of e-commerce growth,
Amazon will take 51 cents…”
Macquarie Research, December 22, 2015
“…and for every $1 of adjusted retail growth,
Amazon will take 24 cents. ”
Amazon Prime
Amazon Dash
China
Chinese Internet Users (millions)
0
100
200
300
400
500
600
700
800
Jun
2010
Dec2010
Jun
2011
Dec2011
Jun
2012
Dec2012
June2013
Dec2013
June2014
Dec2014
June2015
Dec2015
June2016
Total
Mobile
Millions
Source: CNNIC
710m
656m
Mobile E-commerce Share of Total E-commerce
PC
50%
Mobile
50%
PC
28%
Mobile
72%
2015 2019
Source: Analysys China
Mobile E-commerce Development in China
Source: Analysys China
0%
20%
40%
60%
80%
100%
2014Q3 2014Q4 2015Q1 2015Q2 2015Q3 2015Q4 2016Q1
71%
65%
56%
47%
37%35%
33%
71 percent!!!
WeChat
What’s WeChat?
|
Ŏ Ɵ $
$
Movie 

tickets
Free 

calling
Bill 

payment
Investment Social 

networking
Mobile 

payments
User

reviews
Group
buying
Ordering

taxi
Free

messaging
Gaming
Split 

dinner bill
+ a platform
What’s WeChat?
|
Ŏ Ɵ $
$
Movie 

tickets
Free 

calling
Bill 

payment
Investment Social 

networking
Mobile 

payments
User

reviews
Group
buying
Ordering

taxi
Free

messaging
Gaming
Split 

dinner bill
Facebook

Messenger
Google

Assistant
Alibaba Singles Day 11/11 2015
Alibaba Singles Day 11/11 2015
Postnord E-commerce in the Nordics 2016
1. UK 36%
2 Germany 25%
3. China & USA 23%
The Nordics
E-commerce Growth
0%
5%
10%
15%
20%
2013 2014 2015 2016
6%
12%
8%
20%
16%
15%
13%
16%
7% 7%
12%
11%
DIBS - Svensk e-handel 2016

DIBS - Norsk e-handel 2016

DIBS - Dansk e-handel 2016
Denmark
Norway
Sweden
E-commerce Revenue 2016
$11.3 billion
$11.0 billion
$10.3 billion
DIBS - Svensk e-handel 2016

DIBS - Norsk e-handel 2016

DIBS - Dansk e-handel 2016
Around Half of the E-commerce is Now Mobile
DIBS - Svensk e-handel 2016

DIBS - Norsk e-handel 2016

DIBS - Dansk e-handel 2016
48% 45%51%
Many Cancel Their Purchases When a Site isn’t Mobile Friendly
DIBS - Svensk e-handel 2016

DIBS - Norsk e-handel 2016

DIBS - Dansk e-handel 2016
39% 41%
37% 47%
37% 36%
2015 2016
Postnord E-commerce in the Nordics 2016
Postnord E-commerce in the Nordics 2016
Postnord E-commerce in the Nordics 2016
Postnord E-commerce in the Nordics 2016
Postnord E-commerce in the Nordics 2016
Postnord E-commerce in the Nordics 2016
Cloud services can help you
5 takeaways
5 takeaways
E-commerce is more than just web
5 takeaways
E-commerce is more than just web
See the opportunities in new channels
5 takeaways
E-commerce is more than just web
See the opportunities in new channels
Don’t forget the mobile users
5 takeaways
E-commerce is more than just web
See the opportunities in new channels
Don’t forget the mobile users
Cloud services can help you
5 takeaways
E-commerce is more than just web
See the opportunities in new channels
Don’t forget the mobile users
Cloud services can help you
Get inspired by other parts of the world
Create something
outstanding!

NES Malmö 2016 - Dragons and Giants