This document summarizes strategies for wineries to increase online sales, specifically focusing on how some wineries were able to double their ecommerce sales in 2015. It identifies three key strategies: 1) Using offline interactions and marketing to capture customer emails and drive people to the online store. This includes implementing action emails and offering paper receipts that capture emails. 2) Sending high-quality, targeted emails to customers focusing on simple, mobile-optimized design and personalized content. 3) Implementing loyalty programs that incentivize larger orders and purchases through benefits like free shipping thresholds. The document provides examples and data on how each of these strategies can significantly increase online sales.
Revisiting the top 20% - Jim Agger - WineDirectVin65
I will be sharing the results of a study we have been conducting at WineDirect over the past three years. This study looks at anonymous transaction data for DTC ecommerce orders processed on Vin65, the wine industry’s leading DTC technology platform.
This document discusses the top 5 trends for direct-to-consumer wine sales over the next 5 years and how wineries can prepare. The trends are: 1) personalization will be key as customers want personalized experiences; 2) 20% of sales will be global as customers look outside their own country; 3) mobile revenue will overtake desktop as customers do more on their phones; 4) delivery will be expected within 2 days or less as customers demand faster shipping; and 5) wine clubs will evolve to be more customizable to keep up with changing customer preferences. The document provides examples of how other companies are addressing these trends and recommends specific actions wineries can take to prepare.
They aren’t making anymore Baby Boomers. With younger generations becoming more affluent, do the same old rules still apply? Or have Amazon, Zappos, and Apple, with their focus on delivering the ultimate consumer experience, made them obsolete? Andrew Kamphuis of WineDirect will cover the things you should be doing now to set yourself up for success over the next five years, as personalization, convenience, and speed become the new norm.
The top 20% in wine ecommerce....what makes them special?WineDirect
This document summarizes data on online wine sales from over 1,000 winery websites. It finds that the top 20% of wineries by online revenue represent 88% of total e-commerce sales. The top 20% have larger email lists averaging 29,100 subscribers compared to 6,010 for other wineries. They also have higher average order values of $318 versus $217. Key strategies for the top 20% include upselling additional products, using shipping incentives, and loyalty programs. Implementing these strategies, especially growing email lists and boosting average order value, could help other wineries increase their online performance.
Last year, we shared insights into the top 20% of wineries who’ve mastered the art of selling wine online. Since then, some newcomers have joined the ranks. We’ll check in with wineries that are winning at DTC by digging into WineDirect/Vin65 proprietary data representing over $1B in wine transactions across 1,200 wineries. And….we’ll expose the secrets of wineries that have made the biggest gains year-over-year.
Vin65 Ecommerce 101: Southeastern Wine Symposium November 2016Vin65
Our winery DTC ecommerce workshop at the Southeastern Wine Symposium in North Carolina, November 2016. Learn what differentiates the top 20% of wineries, and what you can do to compete.
Revisiting the top 20% - Jim Agger - WineDirectVin65
I will be sharing the results of a study we have been conducting at WineDirect over the past three years. This study looks at anonymous transaction data for DTC ecommerce orders processed on Vin65, the wine industry’s leading DTC technology platform.
Revisiting the top 20% - Jim Agger - WineDirectVin65
I will be sharing the results of a study we have been conducting at WineDirect over the past three years. This study looks at anonymous transaction data for DTC ecommerce orders processed on Vin65, the wine industry’s leading DTC technology platform.
This document discusses the top 5 trends for direct-to-consumer wine sales over the next 5 years and how wineries can prepare. The trends are: 1) personalization will be key as customers want personalized experiences; 2) 20% of sales will be global as customers look outside their own country; 3) mobile revenue will overtake desktop as customers do more on their phones; 4) delivery will be expected within 2 days or less as customers demand faster shipping; and 5) wine clubs will evolve to be more customizable to keep up with changing customer preferences. The document provides examples of how other companies are addressing these trends and recommends specific actions wineries can take to prepare.
They aren’t making anymore Baby Boomers. With younger generations becoming more affluent, do the same old rules still apply? Or have Amazon, Zappos, and Apple, with their focus on delivering the ultimate consumer experience, made them obsolete? Andrew Kamphuis of WineDirect will cover the things you should be doing now to set yourself up for success over the next five years, as personalization, convenience, and speed become the new norm.
The top 20% in wine ecommerce....what makes them special?WineDirect
This document summarizes data on online wine sales from over 1,000 winery websites. It finds that the top 20% of wineries by online revenue represent 88% of total e-commerce sales. The top 20% have larger email lists averaging 29,100 subscribers compared to 6,010 for other wineries. They also have higher average order values of $318 versus $217. Key strategies for the top 20% include upselling additional products, using shipping incentives, and loyalty programs. Implementing these strategies, especially growing email lists and boosting average order value, could help other wineries increase their online performance.
Last year, we shared insights into the top 20% of wineries who’ve mastered the art of selling wine online. Since then, some newcomers have joined the ranks. We’ll check in with wineries that are winning at DTC by digging into WineDirect/Vin65 proprietary data representing over $1B in wine transactions across 1,200 wineries. And….we’ll expose the secrets of wineries that have made the biggest gains year-over-year.
Vin65 Ecommerce 101: Southeastern Wine Symposium November 2016Vin65
Our winery DTC ecommerce workshop at the Southeastern Wine Symposium in North Carolina, November 2016. Learn what differentiates the top 20% of wineries, and what you can do to compete.
Revisiting the top 20% - Jim Agger - WineDirectVin65
I will be sharing the results of a study we have been conducting at WineDirect over the past three years. This study looks at anonymous transaction data for DTC ecommerce orders processed on Vin65, the wine industry’s leading DTC technology platform.
WineDirect/Vin65 Napa Roadshow: Jim Agger, Revisiting the top 20%WineDirect
The document summarizes key findings from an analysis of over 9 million wine sales transactions from 1200+ winery websites totaling $1.79 billion from 2013-2015. It finds that the top 20% of wineries accounted for 89% of total sales. The top 20% had email lists 4x larger, average order values $100 higher, and shipping costs 50% lower than the bottom 80% of wineries. The document also examines strategies used by 46 wineries that doubled their e-commerce sales in 2015, including focusing on the user experience, using offline channels to drive online sales, and implementing loyalty programs.
The document discusses the future of retail, predicting a decline in the distinction between online and offline commerce. While e-commerce growth is slowing, mobile commerce is increasing as a percentage of total e-commerce sales. Physical retail locations will remain important and may fulfill online orders, while digital technologies enhance the in-store shopping experience. Successful retailers will integrate online and offline channels through an omnichannel approach.
Cart abandonment rates were highest in the travel sector at 80.3% according to a study of 200 global brands from July to September 2013. The fashion sector had the next highest rate of 69.8% while retail was 72.4% on average. Nearly half of all cart abandonment emails are opened by customers and over a third of those clicks lead to purchases, showing the emails can be an effective way to recover lost sales from abandoned carts.
IBM 2013 improving holiday readiness presentationKim MacFarlane
This document summarizes a presentation about key online shopping trends and best practices for the 2013 holiday season. It discusses trends from 2012 including earlier and longer promotions, growing mobile commerce especially on tablets, and the continued importance of email marketing. It also notes some challenges like signs of promotional fatigue. The presentation recommends focusing on the mobile experience across all channels, understanding the full customer journey, and leveraging smartphones to enhance the cross-channel experience.
Presentation at Nordic Ecommerce Summit in Malmö 2016.
Seasons are rapidly changing and so are the trends and behaviours in the e-commerce landscape. What is next to expect and prepare for in the European e-com market? Magnus Thorsell will report on trends around the globe and specifically look at the dragons and giants in China and America to forecast what is coming our way. Chatbots, mobiles or smart buttons? What will make your business remarkable and how do you prepare?
The document discusses developing an inbound marketing strategy, noting that 97% of consumers leave websites without taking action and that inbound marketing will make up 75% of future marketing mixes. It highlights the importance of keywords, social media, website analytics, and content marketing to attract and engage customers through their online journey from initial search to purchase. Proper use of these inbound tactics can help drive more website visitors and influence purchases.
The Power of Social: How to build your brand without breaking the bank by cre...JanSobczak5
Christoph von Bülow
COO HolidayPirates
What is the formula to survive and thrive as a travel brand in a world of media monopolies and all-powerful platforms? While most travel companies rely heavily on paid traffic, discover a sustainable manner to build a strong brand presence online and acquire substantial organic traffic through the power of social media.
Over 15 years of experience in the areas of operations and business development, primarily in the travel environment. Prior to joining the Holiday Pirates, Christoph worked for the European branch of Travelzoo for nearly eight years in various management positions at home and abroad alongside stations at Tomorrow FOCUS, lastminute.com and Humboldt Reisen Berlin. Most recently he was responsible for the German business of the global payment provider Adyen from Berlin.
Not really a presentation but wanted to share anyway. Will find time to upload a presentation format soon. This is part 1 of a 6 parts series on how Digital disruption is impacting business and how Nigerian companies can disrupt-proof their businesses
Trendyol is an online retailer founded in Turkey in 2010 that has grown significantly, with 80% growth in 2016 and over 1.7 million active members. The company aims to make fashion accessible across Turkey. Trendyol operates an e-commerce website that offers exclusive brands and products at special prices, with free membership and secure payment systems. The company has expanded rapidly over the years from a small office to multiple large offices with over 1,000 employees. Trendyol was acquired by Alibaba in 2018 in a $728 million deal.
Paypal Cross-Border Consumer Reseach 2015Ipsos France
This document provides a summary of key findings from a global survey conducted by PayPal and Ipsos regarding online and cross-border shopping. Some of the main findings include:
- China and the US are the largest online commerce markets but India is growing fast. Cross-border shopping is most prevalent in Ireland, Austria and Israel.
- Clothing and apparel is the most popular cross-border purchase category. China and the US are the most popular cross-border destinations overall but Europeans prefer shopping within Europe.
- Most cross-border purchases are still made on computers but mobile purchases are growing in some markets. Shipping costs and payment safety are key drivers for cross-border shopping while costs and authenticity are barriers
Nextwin is a social betting platform that allows users to follow and learn from the bets of expert bettors without financial risk. It aims to address problems with traditional online sports betting by making betting a social, fun experience. The company's solution provides transparency and verification of bettors' results that traditional betting pages lack. It has experienced strong growth since its public beta launch in 2015 and aims to expand into new markets in Europe where online sports betting is a large and growing industry.
*** KEY TAKE OUTS ***
1) Top 2 shopping environments eBay and Gumtree attract overseas buyers.
2) Bottom 4 battle competitively for monthly site traffic between 1-3m visitors.
3) All shopping environments have small amount of traffic across each from America.
4) Opportunity to use competitive offers across Social and Display to drive customers to shopping environments to out-do competitors.
5) Customers are quite savvy online buyers, researching products on Whirlpool.
6) Customers using the bottom 3 shopping environments are typically looking for specific things.
7) Top shopping environments push specific products but not necessarily matching what customers are looking for. This suggests you could partner with shopping site to push your products.
This document discusses how online shopping is booming and more packages are being shipped than ever before, representing an opportunity for brands. It promotes BrandShare as the newest and most targeted way for brands to connect with consumers by providing premiums, product samples, special offers and custom content to over 40 million consumers a month. BrandShare claims to have industry-leading engagement and ROI metrics like 100% open rates, 94% trial rates, and 84% of consumers sharing their experience.
EBE 2019- How to Succeed Internationally with new emerging Marketing Channels...E-Commerce Berlin EXPO
This document discusses emerging marketing channels for international success, including social media, mobile apps, and Google Shopping. It notes that social media is becoming an important sales channel, especially in China, with platforms like Instagram and Pinterest growing in importance. Mobile apps are also driving significant ecommerce sales. The document recommends that retailers work with platforms like Lengow to expand their distribution across new channels, manage orders centrally, and showcase products internationally to remain competitive.
This document discusses how businesses can capitalize on new media to promote themselves locally. It notes that industries like newspapers, trains, and manufacturing were disrupted by technological changes they failed to adapt to. It argues that for local businesses, relying only on traditional media like yellow pages is no longer enough, and that customers now use online and mobile media. It then outlines several new media marketing strategies and technologies that businesses can use to promote themselves, including video, social media, mobile apps, and local search directory listings. It claims implementing these strategies can be done for less than a yellow pages ad and will help dominate the local market over competitors.
PYMNTS Summer School Karen Webster Opening KeynotePYMNTS.com
While most retail spending still occurs at physical stores, mobile commerce is growing rapidly. New payment technologies aim to add value to the shopping experience rather than just change how consumers pay. However, introducing changes to entrenched consumer behaviors and expectations is challenging.
Work in E-Commerce and deal with email? Then this is the slideshare for you.
All important E-commerce Email Stats in one place, updated for 2014. Enjoy!
The state and future of ecommerce in canadaretaicouncil
The document discusses how retailers must prepare for an increasingly digital future. It predicts that e-commerce will grow to 10% of retail sales in Canada by 2020, stores will decline by 5-15%, and digitally influenced retail will surpass in-store retail. Retailers will need to change their strategies around pricing, loyalty programs, assortments, footprints, and digital integration. Technology companies may become partners or competitors. Grocery and CPG companies will also increasingly offer online options. To succeed, retailers must move quickly, look outside for inspiration, understand shoppers' needs, and not compete directly with Amazon.
ComCap is an investment bank focused on the digital retail ecosystem. The document discusses ComCap's perspectives on in-store retail technologies and how they can help retailers compete with Amazon. It also provides an overview of ComCap and introduces the managing partners. Key points include that in-store technologies can improve the customer experience and store operations/ROI, but many retailers have been slow to adopt them. The document is being shared with ComCap's network of strategic and financial investors.
El documento agradece a todos los que continúan apoyando a Entreculturas y su proyecto Red Solidaria en Galicia después de 8 años. Se destaca lo bien que salió la asamblea en Elviña gracias a la alegría de los estudiantes, la música y los animadores, así como a los profesores que comparten desinteresadamente su compromiso con la solidaridad con sus alumnos. Finalmente, vuelve a dar las gracias por ser un equipo y caminar juntos, lo que permite dar frutos.
WineDirect/Vin65 Napa Roadshow: Jim Agger, Revisiting the top 20%WineDirect
The document summarizes key findings from an analysis of over 9 million wine sales transactions from 1200+ winery websites totaling $1.79 billion from 2013-2015. It finds that the top 20% of wineries accounted for 89% of total sales. The top 20% had email lists 4x larger, average order values $100 higher, and shipping costs 50% lower than the bottom 80% of wineries. The document also examines strategies used by 46 wineries that doubled their e-commerce sales in 2015, including focusing on the user experience, using offline channels to drive online sales, and implementing loyalty programs.
The document discusses the future of retail, predicting a decline in the distinction between online and offline commerce. While e-commerce growth is slowing, mobile commerce is increasing as a percentage of total e-commerce sales. Physical retail locations will remain important and may fulfill online orders, while digital technologies enhance the in-store shopping experience. Successful retailers will integrate online and offline channels through an omnichannel approach.
Cart abandonment rates were highest in the travel sector at 80.3% according to a study of 200 global brands from July to September 2013. The fashion sector had the next highest rate of 69.8% while retail was 72.4% on average. Nearly half of all cart abandonment emails are opened by customers and over a third of those clicks lead to purchases, showing the emails can be an effective way to recover lost sales from abandoned carts.
IBM 2013 improving holiday readiness presentationKim MacFarlane
This document summarizes a presentation about key online shopping trends and best practices for the 2013 holiday season. It discusses trends from 2012 including earlier and longer promotions, growing mobile commerce especially on tablets, and the continued importance of email marketing. It also notes some challenges like signs of promotional fatigue. The presentation recommends focusing on the mobile experience across all channels, understanding the full customer journey, and leveraging smartphones to enhance the cross-channel experience.
Presentation at Nordic Ecommerce Summit in Malmö 2016.
Seasons are rapidly changing and so are the trends and behaviours in the e-commerce landscape. What is next to expect and prepare for in the European e-com market? Magnus Thorsell will report on trends around the globe and specifically look at the dragons and giants in China and America to forecast what is coming our way. Chatbots, mobiles or smart buttons? What will make your business remarkable and how do you prepare?
The document discusses developing an inbound marketing strategy, noting that 97% of consumers leave websites without taking action and that inbound marketing will make up 75% of future marketing mixes. It highlights the importance of keywords, social media, website analytics, and content marketing to attract and engage customers through their online journey from initial search to purchase. Proper use of these inbound tactics can help drive more website visitors and influence purchases.
The Power of Social: How to build your brand without breaking the bank by cre...JanSobczak5
Christoph von Bülow
COO HolidayPirates
What is the formula to survive and thrive as a travel brand in a world of media monopolies and all-powerful platforms? While most travel companies rely heavily on paid traffic, discover a sustainable manner to build a strong brand presence online and acquire substantial organic traffic through the power of social media.
Over 15 years of experience in the areas of operations and business development, primarily in the travel environment. Prior to joining the Holiday Pirates, Christoph worked for the European branch of Travelzoo for nearly eight years in various management positions at home and abroad alongside stations at Tomorrow FOCUS, lastminute.com and Humboldt Reisen Berlin. Most recently he was responsible for the German business of the global payment provider Adyen from Berlin.
Not really a presentation but wanted to share anyway. Will find time to upload a presentation format soon. This is part 1 of a 6 parts series on how Digital disruption is impacting business and how Nigerian companies can disrupt-proof their businesses
Trendyol is an online retailer founded in Turkey in 2010 that has grown significantly, with 80% growth in 2016 and over 1.7 million active members. The company aims to make fashion accessible across Turkey. Trendyol operates an e-commerce website that offers exclusive brands and products at special prices, with free membership and secure payment systems. The company has expanded rapidly over the years from a small office to multiple large offices with over 1,000 employees. Trendyol was acquired by Alibaba in 2018 in a $728 million deal.
Paypal Cross-Border Consumer Reseach 2015Ipsos France
This document provides a summary of key findings from a global survey conducted by PayPal and Ipsos regarding online and cross-border shopping. Some of the main findings include:
- China and the US are the largest online commerce markets but India is growing fast. Cross-border shopping is most prevalent in Ireland, Austria and Israel.
- Clothing and apparel is the most popular cross-border purchase category. China and the US are the most popular cross-border destinations overall but Europeans prefer shopping within Europe.
- Most cross-border purchases are still made on computers but mobile purchases are growing in some markets. Shipping costs and payment safety are key drivers for cross-border shopping while costs and authenticity are barriers
Nextwin is a social betting platform that allows users to follow and learn from the bets of expert bettors without financial risk. It aims to address problems with traditional online sports betting by making betting a social, fun experience. The company's solution provides transparency and verification of bettors' results that traditional betting pages lack. It has experienced strong growth since its public beta launch in 2015 and aims to expand into new markets in Europe where online sports betting is a large and growing industry.
*** KEY TAKE OUTS ***
1) Top 2 shopping environments eBay and Gumtree attract overseas buyers.
2) Bottom 4 battle competitively for monthly site traffic between 1-3m visitors.
3) All shopping environments have small amount of traffic across each from America.
4) Opportunity to use competitive offers across Social and Display to drive customers to shopping environments to out-do competitors.
5) Customers are quite savvy online buyers, researching products on Whirlpool.
6) Customers using the bottom 3 shopping environments are typically looking for specific things.
7) Top shopping environments push specific products but not necessarily matching what customers are looking for. This suggests you could partner with shopping site to push your products.
This document discusses how online shopping is booming and more packages are being shipped than ever before, representing an opportunity for brands. It promotes BrandShare as the newest and most targeted way for brands to connect with consumers by providing premiums, product samples, special offers and custom content to over 40 million consumers a month. BrandShare claims to have industry-leading engagement and ROI metrics like 100% open rates, 94% trial rates, and 84% of consumers sharing their experience.
EBE 2019- How to Succeed Internationally with new emerging Marketing Channels...E-Commerce Berlin EXPO
This document discusses emerging marketing channels for international success, including social media, mobile apps, and Google Shopping. It notes that social media is becoming an important sales channel, especially in China, with platforms like Instagram and Pinterest growing in importance. Mobile apps are also driving significant ecommerce sales. The document recommends that retailers work with platforms like Lengow to expand their distribution across new channels, manage orders centrally, and showcase products internationally to remain competitive.
This document discusses how businesses can capitalize on new media to promote themselves locally. It notes that industries like newspapers, trains, and manufacturing were disrupted by technological changes they failed to adapt to. It argues that for local businesses, relying only on traditional media like yellow pages is no longer enough, and that customers now use online and mobile media. It then outlines several new media marketing strategies and technologies that businesses can use to promote themselves, including video, social media, mobile apps, and local search directory listings. It claims implementing these strategies can be done for less than a yellow pages ad and will help dominate the local market over competitors.
PYMNTS Summer School Karen Webster Opening KeynotePYMNTS.com
While most retail spending still occurs at physical stores, mobile commerce is growing rapidly. New payment technologies aim to add value to the shopping experience rather than just change how consumers pay. However, introducing changes to entrenched consumer behaviors and expectations is challenging.
Work in E-Commerce and deal with email? Then this is the slideshare for you.
All important E-commerce Email Stats in one place, updated for 2014. Enjoy!
The state and future of ecommerce in canadaretaicouncil
The document discusses how retailers must prepare for an increasingly digital future. It predicts that e-commerce will grow to 10% of retail sales in Canada by 2020, stores will decline by 5-15%, and digitally influenced retail will surpass in-store retail. Retailers will need to change their strategies around pricing, loyalty programs, assortments, footprints, and digital integration. Technology companies may become partners or competitors. Grocery and CPG companies will also increasingly offer online options. To succeed, retailers must move quickly, look outside for inspiration, understand shoppers' needs, and not compete directly with Amazon.
ComCap is an investment bank focused on the digital retail ecosystem. The document discusses ComCap's perspectives on in-store retail technologies and how they can help retailers compete with Amazon. It also provides an overview of ComCap and introduces the managing partners. Key points include that in-store technologies can improve the customer experience and store operations/ROI, but many retailers have been slow to adopt them. The document is being shared with ComCap's network of strategic and financial investors.
El documento agradece a todos los que continúan apoyando a Entreculturas y su proyecto Red Solidaria en Galicia después de 8 años. Se destaca lo bien que salió la asamblea en Elviña gracias a la alegría de los estudiantes, la música y los animadores, así como a los profesores que comparten desinteresadamente su compromiso con la solidaridad con sus alumnos. Finalmente, vuelve a dar las gracias por ser un equipo y caminar juntos, lo que permite dar frutos.
The document discusses the design of the new library at La Trobe University's Albury-Wodonga Campus. It notes that the northern facade is composed predominantly of masonry and horizontal windows to complement the materials and color of the existing campus and provide a sense of permanence. It describes how the award-winning library serves as the physical focus point for students, with its striking design creating a new civic plaza that connects to the central path and allows students to meet, rest, and relax. The southern glass facade provides clear views inside and a sense of openness.
El documento describe los diferentes elementos de un ecosistema como el agua, el aire, la tierra, las plantas y los animales. Detalla los contaminantes que afectan a cada elemento y los métodos para medir el daño ambiental. También discute los beneficios que la informática brinda para detectar daños ambientales y propone formas de manejar los desechos de la informática de manera ecológica.
This document provides 5 tips for DTC strategic planning:
1. Leverage the right technology with the right processes.
2. Balance online and offline customer experiences.
3. Learn about customer wants using reporting tools and segmentation.
4. Invite customers back in meaningful ways using reservation management tools and online promotions.
5. Respond to online brand mentions, customer feedback, and social sharing to enable real-time improvements.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
This thesis analyzes the economic burden of methicillin-resistant Staphylococcus aureus (MRSA) infections in hospitals in South-Eastern Norway. The study obtained data on MRSA-positive patients from the Norwegian Surveillance System for Communicable Diseases and data on patient hospital visits from the Norwegian Patient Registry. It compared costs for 315 MRSA-positive patients and 174 matched MRSA-negative patients based on diagnosis-related group reimbursement, length of stay, and subsequent hospital episodes. The study found that MRSA-positive patients had significantly higher costs than MRSA-negative patients due to increased length of stay. This has implications for the cost of antibiotic resistance and containment policies in Norway.
El documento describe las etapas para diseñar un proyecto educativo, incluyendo analizar la situación educativa, seleccionar y definir el problema, establecer objetivos, justificar el proyecto, planificar acciones, especificar recursos, evaluar, e informar los resultados finales. Un proyecto educativo busca resolver un problema identificado mediante actividades planificadas con recursos y metas específicas.
Este documento presenta un juego educativo interactivo sobre los seres vivos para estudiantes de primaria. El juego contiene preguntas sobre las características y clasificación de los animales como su alimentación, reproducción, hábitat y los productos que proveen a los humanos. Los estudiantes deben seleccionar la respuesta correcta a través de opciones múltiples.
This student enjoyed creating a robot with classmates for a class activity. It was challenging because they did not know where to start, but through teamwork they came up with an idea and built the robot together. Working as a team on this project helped the student form new friendships and recognize the importance of collaboration to achieve goals.
How do you know where to focus to maximize your DTC efforts? Miryam will explore ideas for making your DTC and wine clubs grow to the next level and become profitable.
Ace ux hiring with applied design thinkingMalini Rao
The UX field is exploding with an ever increasing demand and there is also a plethora of UX talent. But not all talent is equal. Hiring in the hot UX market today is analogous to committing to a long-term relationship based off of a meeting in a speed-dating event. In both cases, the result is often hit or miss. This talk will encourage managers to be strategic in the rat race that UX talent hiring has become. It will propose the use of design thinking and methods to differentiate themselves to the discerning candidates and also equip their team with top-notch UX talent.
Design and research thinking can be applied to not just evaluate and compare UX talent but also come up with ways of involving the internal product and UX teams to collaboratively but objectively point towards a decision.
Contrary to what most people start with, the first ‘design artifact’ in the ‘hiring design project’ is not the job description. Instead the hiring manager goes through a requirements gathering phase spanning unmet product needs; existing skill set gaps of the team; balancing personality traits and also taking personal preference into account. These requirements then translate into a ‘proto-persona’ of the ideal candidate. A targeted job description can now be written to attract this type of candidate.
Several practical tips will be shared in the talk to cover the various aspects of the hiring process - for e.g, tips about establishing the all important relationship of the hiring manager and the recruiting staff; the definition of a design exercise etc. The talk will also propose the use of objective research measurement techniques to evaluate and compare candidates. The presenter will share an example of a comparative rating scale that can serve to objectively aggregate the ratings of all the people involved in the interview process.
Ultimately, the hiring manager still uses their judgment to make the final call but this considered approach allows for clear thinking and rationalizes the decision and allows it to be shared to the extent necessary.
Este documento presenta el caso clínico de una paciente de 25 años llamada Cintya Maribel Alvarez Palacios. El análisis facial muestra una clase II esquelética y dental, con una mandíbula retruida. El análisis cefalométrico confirma una posición adelantada del maxilar y retrasada de la mandíbula. Se concluye que la paciente requiere tratamiento de ortodoncia para corregir la mordida abierta y mejorar su perfil facial.
The Defense Research and Development Organization of India is developing the Hypersonic Technology Demonstrator Vehicle (HSTDV) to demonstrate hypersonic flight at Mach 6.5. The HSTDV will use a solid rocket booster and scramjet engine to attain autonomous flight up to 20 seconds. Initial flight testing will validate the vehicle's aerodynamics and test the performance of its thermal protection systems and scramjet engine. Engineers aim to begin testing a full-scale prototype in the near future.
The document discusses children's development from ages 0-5 years across social-emotional, physical, and cognitive domains. It provides milestones to observe and ways to promote development at different ages. The key messages are that children develop at their own pace, parents know their child best, and seeking professional advice can help address significant delays.
This document provides an overview of enzymes and enzyme kinetics. It discusses how enzymes were discovered to catalyze reactions through the work of Buchner and Pasteur. It also describes Michaelis-Menten kinetics and how enzyme activity is affected by factors like temperature, pH, substrate concentration, and inhibitors. Different types of inhibition - competitive, noncompetitive, and irreversible - are explained. Finally, it briefly introduces enzyme-linked cell surface receptors and common features of receptor serine/threonine kinases and receptor tyrosine kinases.
Francisco de Goya fue un pintor español que nació en 1746. Tuvo una carrera artística que abarcó varias etapas, incluyendo obtener encargos reales y ser nombrado pintor de cámara. En 1792 enfermó gravemente y quedó sordo, lo que marcó un cambio en su estilo pictórico. Durante la guerra de independencia española contra Napoleón, Goya documentó los horrores de la guerra en su serie de grabados Los desastres de la guerra. Más tarde, pintó
Ecommerce and Brick and Mortar Retail in CanadaFabiana Pereira
Ecommerce is growing rapidly in Canada, with more Canadians shopping online and ecommerce sales increasing year-over-year at double-digit rates. However, many Canadian retailers still lag in adopting ecommerce, with over 40% lacking an online presence. Those that do enter ecommerce often fail due to a lack of differentiation, disproportionately small investments compared to brick-and-mortar, and non-converting websites. Retailers can minimize these risks through strategic ecommerce governance including go-to-market planning, technology investments, analytical processes, and integrated cross-channel experiences to drive conversion rates and sales growth. Adopting such practices can help retailers maximize opportunities in ecommerce while minimizing credit and failure risks.
Whilst you read this, another potential customer abandoned a purchase on your (Drupal) web site, never to return. Truth is that all web shops lose more customers than they should.
Fortunately, it needn't be that way. But which formulas lead to success? Indeed how do you define success and how is it measured? How do I convince my client it's worth pursuing? Can I address conversion and retention concerns with existing software features?
Citing real life examples I will reveal how to achieve the full potential of your e-commerce sites with Drupal. Learn how to:
· Tightly integrate your software and Drupal without IT
· Use dashboards to make solid, informed marketing decisions
· Deploy multi-channel marketing automation to invigorate your sales
· Design campaigns to engage and nurture comparison shoppers
· Convert more abandoners
· Turn failure to opportunity
· Extend customer lifetime with personalisation
Digital marketing seminar anderson valley - 06-16-15Ryan Neergaard
DTC Tactics For The Wine Industry
Emerging technologies make a habit of drastically altering the ways in which people shop, consume media, and interact with each other and the world. Staying ahead of the consumer direct game is exhausting, even for the most savvy of digital marketers. For any sector, from mobile games to the wine industry, how can you know which practices will become real trends and which will become fads? Which provide opportunities for DTC marketers to innovate and get closer to consumers? How can brands tap into these developments to gain deeper understandings of who their customers are and what they want?
Would you know how to do E-Commerce in Canada?
This cross-border whitepaper gives you insights in the Canadian E-Commerce market. While covering the lastest trends, purchase behaviour and delivery preferences, this whitepaper helps you entering the Canadian market.
Enjoy reading!
This document provides an overview of digital audience behavior and luxury advertising insights for Latin America. It finds that the region spends more time on social media than any other, with over 327 million internet users in 2015. Video advertising is growing in importance, with completion rates averaging 73%. Luxury brands that connect on a personal level through social media and video ads can build deeper relationships with consumers in the region.
We surveyed eCommerce Managers and CEOs from European countries and prepared the report based on their experiences and our knowledge.
What are the business trends that are going to revolutionize the eCommerce market?
What are the most important technologies to invest in next 5 years?
Why 2017 is the Year of the Bot?
Are marketplaces really worth to invest in?
Cashrewards delivers 1% of all Australian retailCashrewardsAU
This is what we do. Cashrewards.com.au is the fastest growing shopping community in Australia. We are now delivering $20M a month in sales for the largest brands including eBay, David Jones, Expedia, Coles, Woolworth's. Our aim is to disrupt shopping in Australia and give over 2M Australians more cash rewards than any other loyalty site in the country per capita, providing our customers wildly superior community support that delivers happiness in every interaction.
Forecast 2020's Beauty Trend in China_JD.COM_Terry WangMeasureCommerce
AGENDA
Lead Change in Retail: Detonating Smart Marketing
Interpretation of China’s beauty consumption trends and in-depth look at SK-II’s successful marketing in Jingdong. Introducing JD.com.
Terry Wang
General Manager, JD beauty JD.com
- Terry Wang is the general manager of JD Beauty. In this role, he oversees strategy,
planning,sales and client relationship management for JD Retail’s beauty business at JD.com.
- Wang joined JD.com in March 2018. Under his leadership, JD Beauty has established partnerships
with many international beauty brands including L'Occitane en Provence, Sulwhasoo, SKII, andKOSE.
- Since Mr. Wang joined JD.com, JD Beauty has consistently set new sales records.
Wang is a beauty industry veteran of over 20 years, having held several key management
positions at companies including Parfums Christian Dior, La Prairie Group, LOreal Luxe China,and Sulwhasoo.
Impletementing Analytics - Stop talking, Start doing! by Ben Salmon, We are C...Jahia Solutions Group
Ben Salmon, Co-Founder of We are Crank talks about the importance of learning from data coming from various sources such as Digital Ads, Emailing campaigns, etc. He does a great job in explaining us to act upon the data insights.
- The document discusses the emergence and growth of digitally native vertical brands (DNVBs), which are e-commerce focused brands that control their own distribution and product selection.
- DNVBs have grown as physical retail traffic declines, e-commerce increases, and the population of "digital natives" who prefer online shopping rises. Many DNVBs focus on apparel and fashion.
- Traditional retailers are adapting to consumers' shift to online shopping through omni-channel strategies, while investors can capture higher margins by investing in DNVBs, which avoid physical store costs. The document provides several examples of DNVBs and analysis of their funding and valuations.
- The document discusses the emergence and growth of digitally native vertical brands (DNVBs), which are e-commerce focused brands that control their own distribution and product selection.
- DNVBs have grown as physical retail traffic declines, e-commerce increases, and the population of "digital natives" who prefer online shopping rises. Many DNVBs focus on apparel and fashion.
- Traditional retailers are adapting to consumers' shift to online shopping through omni-channel strategies, while investors can capture higher margins by investing in DNVBs, which avoid physical store costs. The document provides several examples of DNVBs and analysis of their funding and valuations.
This document discusses shifts and opportunities in e-commerce. It notes that consumers are focusing more on products than brands, and that e-commerce is becoming integrated with offline shopping. Mobile commerce is growing as people want freedom of when, where and how they shop. Cross-border shopping is also increasing. The document outlines challenges like delivery bottlenecks and high shipping costs, and opportunities to address these through improved delivery options and alternative payment models that don't limit consumer freedom.
The document discusses trends in online and mobile commerce. It notes that e-commerce has grown faster than non-e-commerce retail in recent years. Mobile commerce is also growing rapidly, with mobile devices accounting for over half of retail website traffic and nearly a quarter of online sales over Thanksgiving weekend. Retailers are increasingly investing in mobile optimization, omnichannel integration, personalization, and testing. B2B e-commerce is also growing significantly. The document advocates for creating reusable content that can be published across multiple channels to provide a consistent customer experience.
This survey studied online shopping behavior in Vietnam. Some key findings:
- 94% of Vietnamese internet users shop online, with Lazada, Tiki, and Sendo being the most well-known sites.
- Over half of online shoppers learn about sites through Facebook ads. Lazada has 36% of the e-commerce market share.
- Clothes and accessories are the most popular product category purchased online.
- Users are satisfied with their main e-commerce sites, though only 12% consider themselves truly loyal to one brand.
- The survey found that 94% of Vietnamese internet users shop online, with Lazada.vn, Tiki.vn, and Sendo.vn being the most well-known e-commerce sites. Lazada.vn has the largest market share at 36%.
- Over half of online shoppers learn about e-commerce sites through Facebook ads. The top products purchased online are clothes and accessories. Most shoppers are satisfied with e-commerce sites and shop online 2-3 times per month spending $10-20.
- The survey provides a comparison of online shopping behavior between 2015 and 2016, finding increases in online shopping usage and loyalty to e-commerce sites.
This document provides an overview and agenda for a workshop on e-commerce in the MENA region. The agenda covers:
- The three key phases of successful e-commerce: attract, convert, and retain customers.
- An overview of the attract phase, including defining a unique selling proposition, branding, research and marketing.
- An overview of the convert phase, focusing on user experience and obstacles to conversion like payment methods.
- An overview of the retain phase, including delivery of promises, customer satisfaction metrics, and bringing back return customers.
The document also shares some data on the MENA region's economy, demographics, and growth of e-commerce.
Mobile Marketing and Advertising - The New First ScreenJudd Wheeler
1. Mobile usage is growing rapidly and surpassing traditional media like television, radio, and newspapers. People now spend more time on mobile apps and engaging with mobile media than any other type of media.
2. Location-based mobile advertising using technologies like geofencing and proximity marketing is effective at driving in-store visits and purchases. Many consumers are open to location-based ads and content as long as it provides value.
3. Mobile apps and mobile-optimized websites are crucial for businesses, as consumers increasingly refuse to engage with companies that do not have a strong mobile presence. Mobile experiences need to be fast, interactive and provide value in order to retain users.
This document provides information on data powered email marketing opportunities through a premium email marketing network. It discusses various email list options such as Great Sites, Nine Rewards, Getprice.com.au, MyRP.com.au, and Morningstar.com.au that can be used for performance email campaigns. Demographic and usage details are given for each list, along with rate card and campaign options. The document also covers email marketing analytics and case studies demonstrating the effectiveness of email and cross-channel campaigns.
This document summarizes the results of a survey of 392 businesses regarding their lead generation, conversion rates, customer value, media usage, and marketing tactics. Some key findings include: Most businesses are consumer focused and independent. On average, businesses convert 31% of leads and make 4.7 contacts per sale. The average annual customer value is $3,160. Businesses use a variety of media including websites, email, print, and word-of-mouth. Traditional media receives the largest share of marketing budgets. Mobile and social media usage is on the rise. Successful case studies highlight uses of targeted advertising and events.
Similar to Sell More Wine Online - ShipCompliant DIRECT 2016 - Jim Agger (20)
Email by the Numbers - Susan DeMatei - WineGlass MarketingVin65
This document discusses email marketing best practices for the wine industry. It provides tips on growing an email list, maintaining list health, developing an email strategy including segmentation and timing, crafting compelling offers, and designing effective email creative. Graphs and examples demonstrate how to analyze list data and funnel performance. The presentation emphasizes measuring key metrics, testing different approaches, and focusing communications based on what drives sales and engagement for each list segment. The goal is to create emails that motivate subscribers to take action through clear calls to purchase, RSVP or learn more.
This document provides tips for cleaning a wine marketing database to improve sales. It recommends reviewing customer categories to consolidate overlapping segments and remove unused categories. Duplicate customer records should be merged to get a more complete view of each customer's lifetime value. Unsubscribed customers with no purchase history can be deleted due to spam laws. Bounced customer emails should be cleaned up by fixing typos, removing addresses with many bounces, and contacting customers to update their information or using data appending services. Patterns in customer groups' purchasing and email engagement should be analyzed to plan future marketing programs more effectively.
Vin65 provides an ecommerce, POS, club, and CRM platform to help wineries sell more wine and make their jobs easier in 3 key ways:
1. It offers an omni-channel one platform approach that provides customers a seamless shopping experience whether online, on mobile, or in-store.
2. It aims to increase sales conversion through clean optimized checkout processes and post-checkout customer engagement.
3. It provides wineries with a deeper unified customer view through an extendable customer record and integration with additional services.
Growing Your Wine Club - Miryam Chae - ConstellationVin65
Wine club management is at the heart of every winery strategy - especially when focusing on DTC efforts. Miryam will explore ideas for making your wine club more profitable and steps for growing your wine club to the next level.
Uncorking the Canadian Delivery Experience - Karissa Kirlew - Canada PostVin65
Canadian e-commerce grew 15% in 2015, driven by industries like fashion, sporting goods, and wineries. Online shopping is also becoming more frequent, with 78% of Canadian households now shopping online. To meet shoppers' needs, merchants should provide accurate shipping costs and delivery dates upfront, offer delivery speed options, and enable delivery tracking on their website. Providing convenient delivery options like in-store pickup can also increase sales by improving the customer experience. Premium packaging can help differentiate merchants and encourage repeat purchases.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
If You Want To More Information just Contact Now:
Skype: SEOSMMEARTH
Telegram: @seosmmearth
Gmail: seosmmearth@gmail.com
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...Aleksey Savkin
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
27. Offline to Online, a case study
$2,500 in net new ecom sales
63% opened, 7.5% converted
89 emails captured and sent.
89 TR Transactions ($7500).
28. What’s the value of an action email…
TR transactions/ day 50
Email capture rate 50%
Action email sent 25
7.5% conversion rate 1.875
AOV $318
Net new ecom sales (day) $ 596.25
New sales, annualized $ 131,175.00
66. Why Shipping Incentives?
Will add items to cart
to qualify for free
shipping
Will join a loyalty program
to qualify for free shipping
Source: UPS Pulse of the Online Shopper Report
58%
31%
Will take action
to qualify for free
shipping
93%
Reason for cart
abandonment: higher
than expected shipping
costs
#1
73. 1. Use offline to drive online sales
• Get action emails setup
• More more paper receipts
• Pay $1 per email
74. • Killer subject line
• Mobile Ready
• Single focused
• Personalized
2. Send great emails
75. • Test free shipping over discounts
• Offer free shipping a a reward for buying more
bottles
• Build or join a “prime” like shipping program
3. Embrace free shipping included
Hello – I’m Corinna Wang – the marketing manager at Vin65. We’re talking today about selling more wine online. You’ve got to focus on experience – it’s what sets you apart. Let’s look at how important experiences are:
Baby Boomers – birthday party $2
Gen X – birthday party $20
Millennials – birthday party $200
First off, I’m not a math guy. I am one of the 4 out of 3 people that struggle with math. Since, I’m not a math guy I’d like to start with some easy to understand, and sometimes surprising statistics from outside wine, to get myself warmed up before we dig in.
Is well, is just gross. Gross, but believable. Come on dudes?
But getting back to selling wine online, the big eye opening fact to come out of our analysis is:
According to Wines and Vines DTC report – DTC wine is up year over year
Let’s talk about facts. Here’s what we do know.
First Ecommerce is growing – these are the 2010-2016 stats for US Retail Ecommerce Sales in Billions
And if you look at the grand scheme of things - wine being sold online is such a small percentage. Today 3% of wine is sold online. 14% for apparel. 35% of electronics. 74% for books. General merchandise is 9%. It’s easy to see that wine can double or triple.
Opportunity is huge.
There are over 1400 wineries on Vin65 doing ecommerce today. Today I will be sharing the results of a study we have performing
At Vin65 we are the largest ecommerce company in the wine space – and as we look at these stats - we know that DTC by wineries on our platform is growing.
In preparation for today, we looked at over 6 million transactions, across 1000 wineries from all over the USA, Canada and Australia.
During this period, those 1,000 wineries sold over $1B in wine DTC.
So, its safe to say we have a really large sample size, and we believe the observations we have made are applicable to all wineries selling DTC.
89% of winery ecommerce business is done by just 20% of wineries.
To put that into perspective, if this room represented all wineries selling DTC, these ten people in the front row would be making nearly all the sales to consumers online.
So when you have a group of roughly 200 wineries that are far out performing the rest it begs the question….
What are they doing to sell so much wine online? And of course….
Do they have an unfair advantage?
So we dug into the data to figure out, what is so special about the top 20% that allows the to sell so much more than everyone else.
We looked at case production, and Small, Medium and Large wineries are equally represented in the top 20% and bottom 80% group.
We looked at location. It wasn’t that there are wineries from three countries, and states such as TX, FL and VA in the top 20%.
We also looked at Scores, and Bottle Price, and there was no correlation on any of these factors. Even the demographic profile of the wineries in the top and bottom group were exactly the same…
MAYBE ADD PIE CHARTS FOR DEMO DATA
So what does the data tell us? There were a few areas where the top 20% really stood apart from other wineries.
So when you look at the mix, the top 20%, are doing three times as much ecommerce business as the bottom 80%. So if I’m a VP of DTC at a winery, and ecommerce is 7% of my total sales, I look at this and think a two things: 1) Great it’s possible to triple my ecommerce sales, there are at least 200 wineries out there just crushing it.
Number one, the wineries in the top 20% have an email list size that is 4x larger than those in the bottom 80%.
The average email list size of a winery in the top 20% is close to 20,000, and growing at a faster pace as well.
The Second key finding: Wineries in the top 20% have an average order value that is $100 more than the wineries in the bottom 80%. Last year at this conference we shared three strategies for increasing AOV, and if you are interested in that topic that presentation is available on the WD website.
And three: the Wineries in the top 20% are charging 50% less for shipping than those in the bottom 80%.
More than any other factors, these are the three things that really differentiate the wineries that are doing nearly all the DTC ecommerce sales, from the pack.
The take away here is: it doesn’t matter where your winery is located. Wineries in TX, FL, Canada, and all over CA are represented in the top 20%.
It doesn’t matter if you’re big or small, have a high, medium or low bottle price.
More than anything the data shows us is you must cultivate a large email list, you must take actions to drive AOV up, and you must have a sensible shipping policy.
In short, the data tells anyone can succeed at selling more wine online, and execution is everything.
BUT – this doesn’t mean ecommerce is easy. It takes a a lot of work. Selling a bottle of wine over the internet is hard.
In fact, just last year, on the Vin65 platform 46 Wineries busted into the top 20% by more than doubling their ecommerce sales 2014 vs 2015, .
Those 46 wineries increases their ecom sales 130% or more,
So I want to spend a few minutes talking about that group, and share some insight around how those 46 wineries doubled their ecom business in 2015.
How did they do it? Well, I surveyed the wineries who jumped into the top 20% and this is what I found out.
So its possible you are already on Vin65 and you have the last two items taken care of. The third and final tactic that was used by wineries to double ecom sales n 2015 was using Offline activity to Drive Online activity.
That simply means, sending an email to your customers after every face-to-face interaction.
By implementing an automated follow up to customers that simply says, thanks for visiting us why don’t you visit our online store to rate your wines, see some exclusive offers, really anything.
You can double the amount of wine you are selling online.
Here is a quick real life example of how this works:
This is a real example from a Vin65 winery customer in Canada. On this day the TR staff member sold $7,500, to 89 unique customers.
The staff member collected 89 emails that day, simply by requesting an email so they could send the receipt.
3X typical open rate.
Here is another example of a winery that boosted their email capture rate to 50%, and by simply collecting 25 email addresses a day they added over $100,000 in net new ecommerce revenue. Just by sending a simple follow up email.
If you have any hesitancy around enforcing an email receipt policy for your customers, consider this. In the recent UPS Pulse of the customer survey 41% of respondents stated email receipts are an appealing enhancement to the retail experience. SO not only is it not an inconvenience, but any consumer think it is an upgrade to receive an email receipt.
So – if capturing emails are the #1 way to sell more wine online. What’s the best way to capture emails?
If you ask me – you should pay your staff $1 for every email addy they capture. Your TR staff should be laser focused on collecting email addresses of everyone who walks thru the door.
You can setup a kiosk in your tasting room. Enter to win a contest – guess the number of corks, etc. The point here is that when your tasting room is slammed – you’re still collecting the holy grail email address.
How do you do that? EMAIL! Email is rated as the most effective digital marketing tactic – and at Vin65 - we know if is the #1 way to sell more wine online
Ok – now you’ve captured email addresses and are ready to start emailing. My former boss used to always say that ‘Good is the opposite of great’. You don’t want to send good emails – you want to send great emails!
So what makes a great email?
Your emails should be Single Focused – make sure the email is a single point – don’t have too many offers.
Simple emails work better than complex emails.
Personalize
This doesn’t have to be “Dear Corinna”
Make sure the content is personal –
In this case – a beach BBQ in their hometown
When you work on ecommerce – it doesn’t always have to be promotional email.
- Transaction Email – such as Order Confirmation, delivery updates, etc are great ways to prompt sales.
When you send your email matter too. Best time to send an email 10:00am, 11:00am, 2-6:00pm
People are messing around at work
On Vin65 – this is the open rate of email. From 0% to 95%.
This is a graph over over 4000 email campaigns that all had at least 1000 recipients.
How do you get a great open/response rate?
How did they do it? Well I asked them?
What do I mean by user experience? I mean creating a customized, remarkable and pleasant interaction with your consumers.
He’s going to choose Virgin for his next train journey – and will probably be a customer for life.
How many wine labels are in the US today? What makes your wine better than your neighbor? Well – actually, usually it’s the experience. Experience is the only differentiator in an infinite choice of wines.
One website that looks good on any device. You get the same great experience on your phone – not a dumbed down version.
More and more purchases are made on mobile devices. This image shows how mobile devices, in red, are making up a greater portion of online transactions. It just not acceptable to have a site that requires your customer to pinch and zoom to shop.
In 2015 there was a panic among designers and some business as Google has started to down-rank sites that are not mobile ready. Think about that, your site is not optimized for mobile your business may fall of the first page of Google.
Here is another piece of data that shows the importance of have a mobile ready store, 65% of emails are now opened on a smartphone or tablet. So imagine for a moment, you send a beautifully crafted email offer, and your customer can’t act on it because your site is not mobile ready.
Mobile Friendly –47 percent of all emails are read on a mobile device.
In fact – if you step out of the wine industry – Mobile accounts for more than 30% of ecommerce sales. So – people are clearly getting accustomed to buying with their mobile phones.
Focus on the subject line – this makes or breaks whether someone opens an email.
50 characters or less is what we found to be the magic number
These screens – they’re not that big . Web pages have a lot of elements and design going on. You want to keep it simple and optimized.
WHO HAS FILLED OUT AN ONLINE FORM WITH A MOBILE PHONE? So – you know that entering content on mobile device sucks.
You end up switching back and forth between text and numbers, and you lose where you are on forms. Keep your forms short.
Ensure your checkout is secure – and give people a visual sense of security. With recent hacks at big retail chains like Home Depot and Target – security is top-of-mind.
Remember speed is critical on mobile – especially if the data connection isn’t great – like 3G, 1X, etc. Lighten the pages, images, etc.
And of course – the best way to succeed at this – shop your own website. See where you can get it better.
So – let’s look at 3 ways to sell more wine online. BAIT, BUY, BAG
Upon checkout a customer needs to immediately – within a minute or two – receive an order confirmation message.
Within 3-4hrs the customer should receive a message that their order has shipped and get a tracking #.
Let customers know what day their package is going to be delivered on – so they can be home to sign for it.
We are also experimenting with emailing customers delivery exception emails. If they aren’t home to sign for their wine – they receive an email.
Keeping in contact with your customers keep them in the know and get them assured you’re taking care of them,
SMS messaging can be used in several ways – text out promotional codes, send out order updates, etc.
This is a great revenue driving example at a concert.
SMS messaging can be used in several ways – text out promotional codes, send out order updates, etc.
This is a great revenue driving example at a concert.
So its possible you are already on Vin65 and you have the last two items taken care of. The third and final tactic that was used by wineries to double ecom sales n 2015 was using Offline activity to Drive Online activity.
That simply means, sending an email to your customers after every face-to-face interaction.
In UPS’s recent Pulse of the Consumer Report, a comprehensive study of consumer preferences. 93% of respondents reported that they will take action to qualify for free shipping. Wow.
Carrots target sales based on behavior. You set up messaging based on actions people take on your website.
The customer here knows they won’t be charged higher shipping if they add more wine to their cart.
In bait we talked about how emails are the #1 way to sell more wine online. Conversely, Shipping is the #1 deterrent to buying wine online – let me say that again – shipping is the #1 deterrent to buying wine online. Don’t pass on your rates – don’t use it as a revenue booster. Think of shipping as a marketing tactic. Use it to increase AOV and upsell customers.
In bait we talked about how emails are the #1 way to sell more wine online. Conversely, Shipping is the #1 deterrent to buying wine online – let me say that again – shipping is the #1 deterrent to buying wine online. Don’t pass on your rates – don’t use it as a revenue booster. Think of shipping as a marketing tactic. Use it to increase AOV and upsell customers.
In bait we talked about how emails are the #1 way to sell more wine online. Conversely, Shipping is the #1 deterrent to buying wine online – let me say that again – shipping is the #1 deterrent to buying wine online. Don’t pass on your rates – don’t use it as a revenue booster. Think of shipping as a marketing tactic. Use it to increase AOV and upsell customers.
In bait we talked about how emails are the #1 way to sell more wine online. Conversely, Shipping is the #1 deterrent to buying wine online – let me say that again – shipping is the #1 deterrent to buying wine online. Don’t pass on your rates – don’t use it as a revenue booster. Think of shipping as a marketing tactic. Use it to increase AOV and upsell customers.
Have a killer subject line, make it single focused, personalized and include some value. See how your open and click thru rates improve. See if you can increase your open rate by 10%.
Have a killer subject line, make it single focused, personalized and include some value. See how your open and click thru rates improve. See if you can increase your open rate by 10%.
Using your mobile phone, surf your website and buy a bottle of wine – pretend you are a first time visitor
Go through the complete process – see where it can get better – then make it better.