The document discusses the concept of innovation and creativity in the context of various companies and products, highlighting the importance of evolution over revolution. It features quotes from industry experts who emphasize that most successful innovations are refinements of existing ideas rather than entirely new concepts. The text reflects on the iterative nature of creativity and the role of competition in this process.

1. Viva la Evolución
2015-09-02

2. Hi!

3. Viva la Evolución

4. This is not a Banksy

6. SSUR Kids Rebel Ape T-shirt

7. X-Large FUCT A Bathing Ape

8. Remix

9. The Winstons - Amen, Brother
1969

10. Aphex Twin - Come to Daddy
1997

12. Evolution

13. 1994

16. "Neonode N2 closeup" by Titanas is licensed under CC BY 2.0

17. 13 years

20. 1995

23. 20 years

25. 1995

30. 20 years

31. oculus.com

32. Google Cardboard

33. view-master.com

34. “The long nose of innovation”
- Bill Buxton
Invention Refinement Traction
Market
Time

35. You don’t want to be
accused of being a copycat…

36. “I admit we are not the most creative company on the
web, but look at your local bakery shop. The guy that is
running that didn’t invent making bread.”
Koen Thijssen, Asia Pacific Internet Group, Rocket Internet
BRW.com.au, 24 February 2015

37. rocket-internet.com

38. breakit.se

39. saltside.se

41. 4th biggest phone brand in the World
Largest phone brand in China
2nd smartest company - MIT Technology Review 2015
3rd most innovative company - Fast Company 2014

42. Xiaomi
mi.com

43. Red Dot Award: Product Design

44. Competitors

45. “Think of them
[your competitors] as free,
fully functional prototypes”
Google Ventures

46. Burbn

48. “Hipstamatic was cool and had great filters, but it was
hard to share your photos. Facebook was the king of
social networking, but its iPhone app didn’t have a great
photo-sharing feature.”
Zig Zag: The Surprising Path to Creativity

50. Pivot

51. YouTube started as a
dating site

52. Odeo Twitter

53. Game Neverending Flickr

54. AppleTwitter
Google Instagram
Flickr
Aphex Twin
SSUR
A Bathing Ape
Rebel MC
NWA
YouTube
FUCT
X-Large
Xiaomi
Shy FX
Salt-n-Pepa
Saltside

55. Don Norman

56. “Shouldn’t companies like Nest be coming out
with something really innovative and different?”

57. “Well that’s overrated. The number of completely different innovative
things that have changed over your life is remarkably low”

58. “That’s what every designer wants to do. When we teach design courses in
the universities, every student wants to revolutionise life but how many
revolutions have you lived through in your life?”
Don Norman, IDG Connect, August 10 2015

59. RevolutionEvolution *
*) but in small steps

60. If you want to revolutionary you
have to be evolutionary

61. Thanks!