We surveyed eCommerce Managers and CEOs from European countries and prepared the report based on their experiences and our knowledge. What are the business trends that are going to revolutionize the eCommerce market? What are the most important technologies to invest in next 5 years? Why 2017 is the Year of the Bot? Are marketplaces really worth to invest in?

1. BUSINESS SERVICES
eCommerce Trends
from
2016 to 2017

2. 61%
48% 48%
36%
34%
30%
25%
20% 20%
18%
16% 16%
14% 14% 14% 13% 13%
11%
9% 9%
7% 7%
5% 5% 4% 4%
2% 2% 2%
0%
10%
20%
30%
40%
50%
60%
70%
Your investment in 2016
eCommerce investments in 2016
Mobile is the most important area of interest for
eCommerce Managers right now!
Methodology of this report:
• We selected eCommerce Managers and
Directors around Europe
• We sent them a detailed survey
• We received 60 high quality responses

3. 57%
50%
48%
45%
41%
32%
29% 29%
27%
23%
21% 21% 21%
18%
16%
14% 14% 14% 14% 13%
11% 11%
9%
7% 7%
5% 4% 4%
2%
0%
10%
20%
30%
40%
50%
60%
Your predicted investment in 2017
eCommerce investments in 2017

4. Changes in investment goals
• popularity of mobile messaging apps
• artificial intelligence to enable a new generation
of eCommerce tools.
2017 is the year of the Bot
Two trends emerged
Echo has been a surprise hit - over 3 million units sold in less than
18 months. The device has been receiving positive reviews from
customers and has even prompted Google to develop its own
version - Google Home.
http://venturebeat.com/2016/06/16/the-state-of-bots-11-examples-of-conversational-
commerce-in-2016/
http://thevbbotslandscape.pagedemo.co/
Trends Change from 2016 to 2017
Bots / Messengers 20%
Big Data 14%
Recommendation Systems 13%
Automated Pricing Optimization 11%
Data-driven Loyalty 11%
Cross Border Commerce 9%
Automated Promotion Management 7%
Drop Shipping 7%
Algorithmic Driven Supply &
Demand
7%
IoT 5%
Wearables 5%
Social Commerce 5%
Personal shopping 4%
Virtual Reality 4%
3D printing 2%
Omnichannel 2%
Subscription Business Models 2%
mPayments 2%
Open API Economy 0%
Beacon Technology 0%
Bitcoin 0%
Marketplaces -2%
Mobile -4%
Digital Content -4%
In-Store PickUp -4%
Online Security -4%
Drones -4%
Own Brands / Customized Products -4%
Free Shipping / Returns -4%

5. What are the business trends that are going to revolutionize the eCommerce market
in the next five years?
In 5 years retail will be a totally different place
Amazon launches Amazon Go, a mind-blowing brick-and-mortar grocery
store with no checkouts
http://venturebeat.com/2016/12/05/amazon-launches-amazon-go-a-brick-and-mortar-
grocery-store-that-does-away-with-checkouts/
Trends Potential
Omnichannel 41%
Bots / Messengers 39%
Big Data 39%
Algorithmic Driven Supply &
Demand 36%
IoT 36%
Data-driven Loyalty 32%
Personal shopping 32%
Marketplaces 32%
Virtual Reality 30%
Recommendation Systems 29%
Automated Promotion Management 29%
Cross Border Commerce 27%
Digital Content 27%
Automated Pricing Optimization 25%
Mobile 25%
Social Commerce 23%
Open API Economy 21%
mPayments 18%
Subscription Business Models 16%
Wearables 14%
3D printing 14%
Own Brands / Customized Products 13%
Beacon Technology 11%
Drones 11%
Free Shipping / Returns 11%
Drop Shipping 9%
Bitcoin 9%
In-Store PickUp 9%
Online Security 7%

6. eCommerce Trends for 2017
•
• Quick Wins
Game Changers
• Mobile
• Omnichannel
• Social Commerce
• Drones
• Big Data
• Digital Content
• Marketplaces
• Recommendation Systems
• Data-driven Loyalty
• Bots / Messengers
• Cross Border Commerce
• IoT
• Algorithmic Driven Supply & Demand
• Automated Promotion
• Management
• Automated Pricing Optimization
• Personal shopping
• Virtual Reality
• Own Brands / Customized Products
• Subscription Business Models
• mPayments
• Open API Economy
• Free Shipping / Returns
• Drop Shipping
• In-Store PickUp
• Wearables
• Online Security
• 3D printing
• Beacon Technology
• Bitcoin
maturity / ROI
potentialimpactonmarket

7. B2C eCommerce Sales Worldwide
• 26% (1.436 mln) people are eShoppers
• 7% is the estimated share of online goods within
total retail of goods
• eCommerce Growth
• Asia-Pacific + 28%
• North America +13%
• Europe +13%
• Latin America + 28%
• Middle East and North Africa + 19%
• Others +23%
Ecommerce Foundation (September 2016) - https://www.ecommercewiki.org/Reports_Ecommerce_Foundation
$1,895bn
2014 2015 2016(f)
Global B2C E-commerce Turnover
$2,273bn $2,671bn
+23,3%
+19,9%
+17,5%

8. B2C eCommerce Sales Worldwide
• Asia is still the leading region for eCommerce sales.
Asia holds a majority share of global online sales
(52.5%).
• China – still the leader, even as growth slows
• India – retail demand is increasing driven by
urbanization, an expansion of the middle class and
more women entering the market.
• Indonesia – the population of 256 million along with its
market is opening to foreign investors.
• Cross-border - Canada, the UK, and Brazil are US
merchants’ top cross-border corridors in terms of
revenue.
Where to invest - The 2016 Global Retail eCommerce Index™
https://www.atkearney.com/documents/10192/8226719/Global+Retail+Expansion+at+a+Cross
roads%E2%80%932016+GRDI.pdf/dc845ffc-fe28-4623-bdd4-b36f3a443787
https://www.paypalobjects.com/digitalassets/c/website/marketing/global/shared/global/medi
a-resources/documents/combined-deck-paypal-merchant-insights-combined-report-2016.pdf
2016 rank Country Market size (25%) Country risk (25%)
1 China 100,0 61,2
2 India 53,7 54,3
3 Malaysia 81,2 83,4
4 Kazakhstan 56,4 37,3
5 Indonesia 64,3 38,9
6 Turkey 85,9 46,4
7 United Arab Emirates 95,2 100,0
8 Saudi Arabia 91,2 64,9
9 Peru 47,3 52,8
10 Azerbaijan 33,9 30,8
11 Vietnam 22,7 24,5
12 Sri Lanka 25,4 38,7
13 Jordan 52,3 47,5
14 Morocco 29,8 51,2
15 Colombia 49,0 63,6
16 Philippines 36,6 42,6
17 Dominican Republic 54,4 14,8
18 Algeria 17,6 6,0
19 Nigeria 21,3 9,1
20 Brazil 85,9 65,7

9. B2B eCommerce Sales
• Forrester forecasts that US B2B eCommerce will grow
from $780 billion in 2015 to $1.13 trillion in 2020 – at
which time it will constitute 12.1% of the total US B2B
commerce market.
• 86 percent of B2B organizations say customers can
make purchases via their website; only 14 percent offer
no online purchasing options.
• B2B organizations rely (92%) on email marketing to
promote online sales.
• Today, 74% of B2B buyers research at least one-half of
their work purchases online.
https://www.accenture.com/pl-en/insight-channel-shift-measuring-b2b-efforts
http://blogs.forrester.com/andy_hoar/15-04-02
us_b2b_ecommerce_to_reach_11_trillion_by_2020
http://divante.co/blog/invest-ecommerce-b2b/
Nearly 75% of B2B buyers say buying from an
ecommerce site is more convenient that buying
from a sales rep.
• Automated pricing optimization – 62%
• Personalized recommendations – 56%
• Use of wearable computing in distribution centers –
49%
• Sensors in shipments/products – 46%
• Robots/automation in distribution center/supply chain
– 34%
• Shopping cart abandonment analysis – 32%
B2B companies are eager to invest in:
eCommerce Maturity x Percentage of Customers
Buing Online
22% 10% 55%
Legging firms Mild Maturity Firms Digital-First Firms

10. Digital Media
• Revenue in the "Digital Media" market amounts to $91.102mln in 2016.
• The market's largest segment is "Digital Games" with a market volume of
$46 billion in 2015.
• With a market volume of $32,510mln in 2016, most revenue is still
generated in the United States followed by China, Japan, the United
Kingdom and South Korea.
• The average revenue per user (ARPU) is the highest in the "Video-on-
Demand" segment and its amounts to $50.94 in 2016.
http://www.statista.com/outlook/200/100/digital-media/worldwide
Video-on-Demand Digital Music Video Games ePublishing
2015 2016 2017 2018 2019 2020 2021
InmillionUS$

11. Top eRetailers (eCommerce retail sales)
• eCommerce accounts for the majority of the sales growth for many
retailers today.
• Omnichannel retailers dominate the world of e-retailing
• Alibaba is often cited as the largest e-retailer in the world but they mostly
make money through sales on their marketplaces. They do however own a
stake in Suning.
• The fastest growing e-retailer from the list is Suning (+95%) followed by
JD.com (55%) and Amazon (13%).
Global Powers of Retailing 2016, Deloitte https://en.wikipedia.org
https://www.ystats.com/
E-retailing, as defined in this analysis, includes business to consumer
(B2C) e-commerce only, where the business owns the inventory and sales
are made directly to the consumer.
French mass retailer with operations around the
world.
American media conglomerate
Mainly based in Germany and France but operating
in more than 20 countries
Chinese electronic commerce company. It is a major
competitor to Alibaba-run Tmall
One of the largest non-government retailers in
China. More than 1600 stores.
1. Amazon
2. Apple
3. JD.com
4. Walmart
5. Otto
6. Tesco
7. Macy’s
8. Liberty
9. Casino Guichard
10. Suning

12. The World's Most Popular eCommerce Sites
• Top 10 eCommerce sites in the world based on visitors.
• Amazon accounts for 8% of global B2C eCommerce sales of products.
http://www.dollarfry.com/worlds-top-10-ecommerce-sites-alexa-rank-basis/
https://en.wikipedia.org
https://www.ystats.com
Indian sites gained more popularity: flipkart,
snapdeal and jabong.
Flipkart is an online shopping destination for
electronics, books, music and movies.
Snapdeal is an online marketplace offering best priced
deals on branded products such as mobiles, electronics,
apparel and accessories..
Jabong.com is an Indian fashion and lifestyle
eCommerce portal. In July, 2016 Flipkart acquired
Jabong.
1. Amazon
2. Taobao
3. Ebay
4. Tmall
5. Alibaba
6. Flipkart
7. Walmart
8. Snap
9. Deal
10. BestBuy
11. Jabong

13. Capital Market
• In this year to-date, the eCommerce sector saw just one global IPO
• M&A activity is on track to outpace the last year, with over 100 M&A exits
in 2016 to-date. The current run-rate would imply a full-year total of over
200 M&A exits in 2016
• Alibaba Group paid $1bn for Lazada. Dollar Shave Club Sells to Unilever for
$1 bn n
• Walmart Agrees to Acquire Jet.com for approximately $3 bn in cash.
• Salesforce spend $2.8 bn to acquire Demandware
• Gilt Groupe’s acquisition by Hudson’s Bay Company for just $250mln, when
Gilt had previously reached a valuation of $1bn in 2011.
https://www.cbinsights.com/blog/e-commerce-startup-exits-2016/
http://www.recode.net/2016/12/28/14100762/ecommerce-ipo-surprise-predictions-2017
https://en.wikipedia.org/wiki/Lazada_Group
These three hot eCommerce startups could
have surprise IPOs in 2017
• Chewy - an online retailer of pet food, was projecting nearly $900 million in
revenue for 2016 and $1.5 billion for 2017
• Stitch Fix - the online retailer and personal styling service, $500 million in
annual sales
• Casper - mattress startup has built the best-known brand in the young bed-
in-a-box space, $200 million in annual sales.
Lazada is a Southeast Asia-focused ecommerce retailer offering a
convenient, safe and fast shopping experience with brands and options
to choose from, such as mobile phones, tablets and home appliances,
toys and accessories. Founded by Rocket Internet in 2011.
Alibaba Group paid $1bn for Lazada. Dollar Shave Club Sells to
Unilever for $1 bn n

14. eCommerce Startups to Watch
• Operator - connects you with a network of concierges and can execute any
shopping related request. You can order concert tickets, get gift ideas, or
even receive interior design recommendations for new furniture.
https://www.cbinsights.com/blog/early-stage-e-commerce-startups-company-list/
• Rebagg - buys luxury pre-owned handbags and resells them online. Sellers
can submit pictures of their bags by phone to receive pricing quotes and, if
accepted, can ship the bags to Rebagg for free.
• ThirdLove - a more comfortable bra by providing a wider range of sizes
than standard bras. ThirdLove’s smartphone app uses image recognition
technology to offer personalized sizing in users’ homes.
https://operator.com/

15. Divante: eCommerce & eBusiness experts in the Omnichannel Era
• Divante is a eCommerce Software House
• We create a customized Omnichannel or Magento-based online platforms
with CRM, ERP and PIM, a custom web application or a Big Data solution.
• Tell us about your project - http://divante.co/contact/

16. BUSINESS SERVICES
Download the full
version of the report:
trends.divante.co