This document discusses e-commerce and globalization. It defines e-commerce as the buying and selling of goods and services over electronic networks like the internet. Globalization is described as the spread of people, ideas, and goods throughout the world. The document outlines an e-commerce framework involving customer profiling, needs assessment, and legal/environmental considerations. It also provides statistics on internet and e-commerce usage worldwide.
Offline vs. Online Retail: Development - Comparisons - Consumer View; Whitepa...Statista
This whitepaper shows how well traditional retail truly fares against online retail, and provides information on the barriers and chances for both offline retail and e-Commerce.
More information: statista.com
E-COMMERCE AND THE FUTURE OF RETAIL: 2015Cooper Smith
The retail sector is undergoing a major transformation driven by digital. Technology is changing the way people shop, as well as how retailers operate.
We've created a slide deck highlighting the biggest e-commerce trends in retail. Some of the topics we cover in the deck include:
The size of the retail and e-commerce markets.
The breakdown of e-commerce sales by product category.
How legacy retailers are faring.
New e-commerce players.
Disrupting last-mile delivery.
The companies mentioned in this year’s presentation include:
Walmart, Target, Amazon, eBay, Google, Uber, JCPenney, Gap, Kroger, Kohl’s, Macy’s, Safeway, SuperValu, Albertsons, Blue Apron, HelloFresh, Plated, Instacart, FreshDirect, Peapod, Fresh Market, Harris Teeter, Whole Foods, Birchbox, Olay, L'Oreal, Avon, Ulta, CVS, Walgreens, Sephora, Postmates, FedEx, UPS, US Postal Service
The future of E-commerce in India and it's key driversKantinath Banerjee
In this article i am discussing about the near future of Indian E-commerce industry and the certain changes that are on the cards.#Internet #onlinemarketing #digitalmarketing #onlineadvertising #socialmedia #clickandbrick #onlineretail #flipkart #google #paidadvertising
Offline vs. Online Retail: Development - Comparisons - Consumer View; Whitepa...Statista
This whitepaper shows how well traditional retail truly fares against online retail, and provides information on the barriers and chances for both offline retail and e-Commerce.
More information: statista.com
E-COMMERCE AND THE FUTURE OF RETAIL: 2015Cooper Smith
The retail sector is undergoing a major transformation driven by digital. Technology is changing the way people shop, as well as how retailers operate.
We've created a slide deck highlighting the biggest e-commerce trends in retail. Some of the topics we cover in the deck include:
The size of the retail and e-commerce markets.
The breakdown of e-commerce sales by product category.
How legacy retailers are faring.
New e-commerce players.
Disrupting last-mile delivery.
The companies mentioned in this year’s presentation include:
Walmart, Target, Amazon, eBay, Google, Uber, JCPenney, Gap, Kroger, Kohl’s, Macy’s, Safeway, SuperValu, Albertsons, Blue Apron, HelloFresh, Plated, Instacart, FreshDirect, Peapod, Fresh Market, Harris Teeter, Whole Foods, Birchbox, Olay, L'Oreal, Avon, Ulta, CVS, Walgreens, Sephora, Postmates, FedEx, UPS, US Postal Service
The future of E-commerce in India and it's key driversKantinath Banerjee
In this article i am discussing about the near future of Indian E-commerce industry and the certain changes that are on the cards.#Internet #onlinemarketing #digitalmarketing #onlineadvertising #socialmedia #clickandbrick #onlineretail #flipkart #google #paidadvertising
China eCommerce Market Analysis Report 2013 – Chapter 1: Industry Review and ...GLG (Gerson Lehrman Group)
With China’s eCommerce market emerges rapidly in recent years, 2013 will mark watershed moment when China surpasses the US to become the top e-shopping market in the world. The size of online shopping transactions in China continues to grow rapidly, with 10 times the increase over 5 years. In 2012, the online shopping transactions hit RMB1,259.4 billion, with an annual growth rate of 66.5%. In this report, we aim to provide you with a wider scope of the current China eCommerce market. What’s more, Chinese e-tailing is not just replacing traditional retail transactions but also stimulating consumption that would not otherwise take place.
Hamburg based secondary research company yStats.com has released a new report on B2C E-Commerce. The “MENA B2C E-Commerce Report 2014” indicates that Middle East and Northern Africa are among the most dynamic regions in global E-Commerce, with still more growth expected in coming years.
We ran a virtual seminar, alongside Maxoptra, for business owners and marketers predicting how the retail and eCommerce industry is changing in this COVID/post-COVID world.
The presentation is focused on the UK and was hosted by Kayo Digital: https://kayo.digital/
BRIC Online Payment Methods Report 2013 - First Half 2013 by yStats.comyStats.com
The recent „BRIC Online Payment Methods Report 2013 – First Half 2013“ report by Hamburg-based secondary market research company yStats.com provides information about the movement toward online and mobile purchase transactions.
An Advertiser’s Overview of China’s Digital Marketing & E-commerce Landscape:...GLG (Gerson Lehrman Group)
China has become the world's largest e-commerce marketplace and will soon be home to more ad spending than any other country. With e-commerce representing about 20% of all retail sales in China it's to be expected that this market segment will draw significant attention by government regulators. How do global brands and their advertising agency partners navigate this complex and ever-changing landscape? What patterns have begun to emerge that will help increase the effectiveness of their advertising? How, when and where do we engage this large and growing base of online consumers? Answering these questions correctly will be the difference between gaining market share or seeing diminishing ROI performance. This survey, while far from exhaustive, brings together research from a large number of sources in an effort to educate, challenge and stimulate. A special THANK YOU to companies like We Are Social, McKinsey, Bain, CIC and the many others from whom this data was obtained. China's digital and e-commerce landscape is still being defined and it's not a market to enter unprepared. It is big, complex, changing and unique. But it can be won with the right combination of talent, resources and strategy. Good luck to all who would enter!
Even if China's GDP growth slows to 5.5%, personal consumption is projected to increase by about half to $6.5 trillion, by 2020. But growth is only a part of the story: demographic, social, and technological forces will transform China's consumer economy.
Catch and Keep Digital Shoppers - How To Deliver Retail Their WayHiten Sethi
A new study by the Cisco Internet Business Solutions Group (IBSG) reveals that web-based digital content is now the most powerful influence on buying decisions for shoppers across all retail channels. The study surveyed 5,000 shoppers across five countries: the United States, United Kingdom, Brazil, Mexico, and China.
“TO STUDY THE GROWTH OF E-COMMERCE INDUSTRY IN INDIA”PRABHAT PANDEY
E-commerce can be divided into 7 subsections:/
History of E-Commerce / SWOT Analysis of the E-commerce Industry / Growth in sale of the E-commerce Industry / Future Growth Prospects of Indian E-commerce Sector / Reasons for Growth of E-commerce Sector in India: / Financial Analysis of E-Commerce Industry / TOOLS OF E-COMMERCE / RESEARCH METHODOLOGY of E-commerce / a Descriptive study about E-Commerce Industry.
China eCommerce Market Analysis Report 2013 – Chapter 1: Industry Review and ...GLG (Gerson Lehrman Group)
With China’s eCommerce market emerges rapidly in recent years, 2013 will mark watershed moment when China surpasses the US to become the top e-shopping market in the world. The size of online shopping transactions in China continues to grow rapidly, with 10 times the increase over 5 years. In 2012, the online shopping transactions hit RMB1,259.4 billion, with an annual growth rate of 66.5%. In this report, we aim to provide you with a wider scope of the current China eCommerce market. What’s more, Chinese e-tailing is not just replacing traditional retail transactions but also stimulating consumption that would not otherwise take place.
Hamburg based secondary research company yStats.com has released a new report on B2C E-Commerce. The “MENA B2C E-Commerce Report 2014” indicates that Middle East and Northern Africa are among the most dynamic regions in global E-Commerce, with still more growth expected in coming years.
We ran a virtual seminar, alongside Maxoptra, for business owners and marketers predicting how the retail and eCommerce industry is changing in this COVID/post-COVID world.
The presentation is focused on the UK and was hosted by Kayo Digital: https://kayo.digital/
BRIC Online Payment Methods Report 2013 - First Half 2013 by yStats.comyStats.com
The recent „BRIC Online Payment Methods Report 2013 – First Half 2013“ report by Hamburg-based secondary market research company yStats.com provides information about the movement toward online and mobile purchase transactions.
An Advertiser’s Overview of China’s Digital Marketing & E-commerce Landscape:...GLG (Gerson Lehrman Group)
China has become the world's largest e-commerce marketplace and will soon be home to more ad spending than any other country. With e-commerce representing about 20% of all retail sales in China it's to be expected that this market segment will draw significant attention by government regulators. How do global brands and their advertising agency partners navigate this complex and ever-changing landscape? What patterns have begun to emerge that will help increase the effectiveness of their advertising? How, when and where do we engage this large and growing base of online consumers? Answering these questions correctly will be the difference between gaining market share or seeing diminishing ROI performance. This survey, while far from exhaustive, brings together research from a large number of sources in an effort to educate, challenge and stimulate. A special THANK YOU to companies like We Are Social, McKinsey, Bain, CIC and the many others from whom this data was obtained. China's digital and e-commerce landscape is still being defined and it's not a market to enter unprepared. It is big, complex, changing and unique. But it can be won with the right combination of talent, resources and strategy. Good luck to all who would enter!
Even if China's GDP growth slows to 5.5%, personal consumption is projected to increase by about half to $6.5 trillion, by 2020. But growth is only a part of the story: demographic, social, and technological forces will transform China's consumer economy.
Catch and Keep Digital Shoppers - How To Deliver Retail Their WayHiten Sethi
A new study by the Cisco Internet Business Solutions Group (IBSG) reveals that web-based digital content is now the most powerful influence on buying decisions for shoppers across all retail channels. The study surveyed 5,000 shoppers across five countries: the United States, United Kingdom, Brazil, Mexico, and China.
“TO STUDY THE GROWTH OF E-COMMERCE INDUSTRY IN INDIA”PRABHAT PANDEY
E-commerce can be divided into 7 subsections:/
History of E-Commerce / SWOT Analysis of the E-commerce Industry / Growth in sale of the E-commerce Industry / Future Growth Prospects of Indian E-commerce Sector / Reasons for Growth of E-commerce Sector in India: / Financial Analysis of E-Commerce Industry / TOOLS OF E-COMMERCE / RESEARCH METHODOLOGY of E-commerce / a Descriptive study about E-Commerce Industry.
A resourceful and accomplished individual with 3 years comprehensive experience in Electrical Engineering. Very effective in providing Project management, Estimation and Engineering Design support compliant to Department’s mission and procedures
Proyecto Integrador de Teoría de Decisiones (modalidad virtual). Actividad de...JAVIER SOLIS NOYOLA
JAVIER SOLIS NOYOLA diseña documento instruccional con los requisitos del PROYECTO INTEGRADOR de la asignatura de Teoría de Decisiones (modalidad tutoría virtual)
Aprendizaje de las Ciencias en Ambientes Situados. Evidencia de caso desarrol...JAVIER SOLIS NOYOLA
El Mtro. Javier Solis Noyola presenta caso de Aprendizaje de las Ciencias en Ambientes Situados. Esta experiencia de aprendizaje se llevó a cabo en centro escolar de educación media de una comunidad rural en el estado de Durango, México.
Presentation on Ecommerce Ecosytem. The Following points are included:
1)History of E-commerce
2)Increasing E-commerce in India
3)Problems faced in E-commerce
4)Effects on Retailers
5)Effect on Economy
6)Effect on Government policies on Ecommerce
7)Opportunities for Venture Capitalists
8)Valuations of E-commerce Market
The series of presentations contains the information about "Management Information System" subject of SEIT for University of Pune.
Subject Teacher: Tushar B Kute (Sandip Institute of Technology and Research Centre, Nashik)
http://www.tusharkute.com
The power of Chinese e-consumption is unstoppable despite the slowing economy and is estimated to reach 9.6 Trillion RMB by 2020. This sheer magnitude alone is the main reason why we are now taking a spotlight on China’s E-commerce industry.
CHAPTER 1INTRODUCTION1.0 OVERVIEW OF STUDYThe emerging.docxketurahhazelhurst
CHAPTER 1
INTRODUCTION
1.0 OVERVIEW OF STUDY
The emerging of E-commerce as commercial tools is not relatively something new as it already existed in 1970s and 1980s (Margherio, 1998). However, E-commerce activities at that time is more lucrative to Business-to-Business (B2B) only compared to Business-to-Consumer (B2C) until the wide spread of Personal Computer (PC) (Tkacz, 2009). In addition of technology constraint in the time of period, using value-added network (VAN) as a medium tool of communication is swallowing too much cost, especially to install and maintain the equipment, therefore it is out of reach for small and medium size of businesses. Somehow, when the Internet comes together with World Wide Web (WWW) in 1990s, it has put a thrust of modern E-commerce sector into the spotlight of international community which replacing the traditional E-commerce from Electronic Data Interchange (EDI) to commercial transaction, whereas more people are gaining access to the Internet (Zwass, 1996).
Corresponding to that view, Turban (2008), stated that E-commerce is consist of several processes. It is known as selling, buying, exchanging products or services and also information on the Internet via computer network, while Laudon (2012), explained that e-commerce is about digitally transactions between the organizations and individuals. Therefore, today, e-commerce obtains so much attention globally because of the advancement of technology has created a platform for people to shop digitally from an E-commerce website only, rather than spent all day in shopping mall. This is because E-commerce platform has makes thing simplify so, people can shop as usual except in the easiest way. For example, they can make an order of some products or services after scanning the shape and size in just a few clicks, and then continue to select the shipping method for items to be delivered in the right time and place (E-commerce Land, 2004). This is an outstanding experience that has changed the perception of online shopping from traditional shopping in the physical store compared to the online store. With this view, people are no longer go to the shop themselves, instead they seem like to shop online in their home or office during their lunch time, because now there is convenient way in shopping in our daily lives (Miva, 2011).
The history of Internet and E-commerce is intertwined with each other, because of Internet, online shopping is become possible when it opens to public in 1991. Kothari P. Pritam and Maindargi S. Shivganga (2016), defined online shopping as a form of E-commerce ecosystem which allowing the customers to use the web browser over the Internet connection in order to buy goods and services directly from the seller. Looking backward in 1979, online shopping is actually already existed, known as “Teleshopping”, which mean shopping at a distance (Miva, 2011). This idea is invented by Michael Aldrich, who is an inventor, innovator and entreprene ...
Information and communication technology (ICT) is currently the key enabler of most fields and sectors. It contributed to improving the field of commerce by advent, the concept of electronic commerce. The advent of e-commerce contributed to improving the commerce field by enabling customers to conduct their entire business transaction via the internet. Accordingly, e-commerce has become an indicator of the economic growth sought by countries in this digital age. One of the common forms of B2C e-commerce is online shopping in which the customer deals with a website and gets a full shopping experience online. The online shopping environment in Saudi Arabia is expected to grow as a result of the development of ICT, the spread of the Internet, the large proportion of the youth population and the rapid trend of online markets around the world, and in Saudi Arabia in particular. However, it is still immature, and the adoption of online shopping with Saudi e-shops in specific is less than expected. Therefore, this study seeks to explore the factors influencing the adoption of online shopping by females with Saudi e-shops. This study adopted a qualitative methodology, as data were collected by conducting thirty semi-structured interviews with Saudi females and analyzed through applying Thematic Analysis (TA) method using a software tool (NVivo). As a result, the study reported thirteen factors influencing Saudi females to adopt online shopping with Saudi eshops. Those factors were classified under six main themes: products-related factors, logistics-related factors, customer service-related factors, payment-related factors, technology-related factors, and culturerelated factors. Based on the study’s findings, the researcher reported the study contributions and future research recommendations in conclusion.
EXPLORING FACTORS INFLUENCING THE ADOPTION OF ONLINE SHOPPING WITH SAUDI ESHO...ijcsit
Information and communication technology (ICT) is currently the key enabler of most fields and sectors. It contributed to improving the field of commerce by advent, the concept of electronic commerce. The advent of e-commerce contributed to improving the commerce field by enabling customers to conduct their entire business transaction via the internet. Accordingly, e-commerce has become an indicator of the economic growth sought by countries in this digital age. One of the common forms of B2C e-commerce is online shopping in which the customer deals with a website and gets a full shopping experience online. The online shopping environment in Saudi Arabia is expected to grow as a result of the development of ICT, the spread of the Internet, the large proportion of the youth population and the rapid trend of online markets around the world, and in Saudi Arabia in particular. However, it is still immature, and the adoption of online shopping with Saudi e-shops in specific is less than expected. Therefore, this study seeks to explore the factors influencing the adoption of online shopping by females with Saudi e-shops. This study adopted a qualitative methodology, as data were collected by conducting thirty semi-structured interviews with Saudi females and analyzed through applying Thematic Analysis (TA) method using a software tool (NVivo). As a result, the study reported thirteen factors influencing Saudi females to adopt online shopping with Saudi eshops. Those factors were classified under six main themes: products-related factors, logistics-related factors, customer service-related factors, payment-related factors, technology-related factors, and culturerelated factors. Based on the study’s findings, the researcher reported the study contributions and future research recommendations in conclusion.
Definition of E-Commerce:
E-Commerce or Electronic commerce is a process of buying, selling, transferring, or exchanging products, services, and/or information via electronic networks and computers
This article focuses on eCommerce in India, e-commerce stands for electronic commerce. Dealing in goods & services through the electronic media & internet
Customer attitudes and Perceptions of their Rights in Online Transactions- An...EECJOURNAL
In the era of globalization online transaction or online banking is a countless revolution. Over the last decade supreme business are running with technological change. Online transaction or online banking is the use of technology for improved business outcome. And bankers are devising approaches to meet the demand of online bankers; they are busy in reviewing customer attitude in the field of online banking or online transaction, to understand the customer attitudes towards online banking or online transaction. Quantitative method employed to analyze the relationship between customer attitude and right of online transaction in Kurdistan region of Iraq. The researcher attempted to gather data from customers in Erbil, however 100 surveys distributed in different banks located in Erbil, but only 79 questionnaires have been completed successfully. The findings revealed that previous Online banking or online transaction experience and frequency and time length of transaction use have significant influence on trusting and the intention to use online banking. Perceived convenience had a positive effect on perceived usefulness and continuance intention. The findings demonstrated that intention to use online banking can be predicted by attitudinal and perceived behavioral convenience factors. The findings from this research have also exposed that the perceived security has a marginal impact on the customers' tendency to trust online banking. And while the study assumed that with cybercriminals targeting banking devices, securing online transaction is more important than ever, and would impact trust in Online transaction, but the week relationship sounds as if the customer evaluates “each situation” and compare the levels of trust versus the perceived level of security.
2. What is E-Commerce
It is the buying and selling of goods and services, or
the transmitting of funds or data, over an electronic
network, primarily the internet. These business
transactions occur either as business-to-business,
business-to-consumer, consumer-to-consumer or
consumer-to-business.
3. Globalization
is the process in which people, ideas and goods
spread throughout the world, spurring more
interaction and integration between the world's
cultures, governments and economies.
4. E-Commerce Framework
Customer profile
Needs of
customers
E-commerce Law
Environment
Scanning
Transportation
issues
Telecommunicati
on issues
Tax issues
E-Commerce
Research
innovation,
integration,
and evolution
• Customer
satisfaction
Better service
Product
improvement
Technology driven
service
Efficient
collaboration
Profit/Financial
Growth
5. E-Commerce Framework…
The e-commerce conceptual framework is a
continuous cycle of product improvement. It started
with the input variables like knowing the customer
profile and their needs in the community. The e-
commerce law of every country which will serve as
the manual of operation of the business to avoid
irregularities during the course of the business
operation. Environmental scanning to perfectly
identify the various requirements of the community.
Transportation issues to address supply change
management. Telecommunication to identify how
broad or narrow the road to business operation and
tax issues to have control on the prices of products.
6. E-Commerce Framework…
These inputs are the requirements of research to
come up with better product innovation and
integration that patches new product to existing
platform and the result is a new breed of product
evolution that customers are waiting to grab for
satisfying product experience.
7. E-Commerce Framework…
The thirst of customers to new product innovation
has met, as a result of new product output that will
raise customer satisfaction, better service delivery
due to technology driven service. It will also promote
better and efficient collaboration among players in
the business environment, thus giving better profit
intake for the company
The next scenario is product globalization.
8. E-Commerce Services
e-brochure of product and services
WYSIWYG of product and services
E-Transactional – online payment
E-support services – pre/post sales support
10. Types of E-Commerce
Business to Business (B2B): is one type of E-
commerce. This is when online businesses do business
with one another.
Business to commerce, or B2C: is another type of E-
commerce. This is when a business offers to the public in
common such as purchases record. Ex. E-Shopping
Customer to Business (C2B): is another type. It
includes a customer publishing a project online with a set
price range in mind. Companies then evaluation the
project and bid on it.
Consumer to customer (C2C): is yet another form of E-
commerce. This is like eBay or websites like it. It is when
a site details various items to be mark
12. List of business model identified by
Timmers (1999)
E-shop
E-procurement
E-mails
E-auctions
Virtual community
Collaboration platforms
Third Party market places
Value chain integrators
Value chain service providers
Trust and other services
13. Legal constraints of e-Commerce
Consumers data protection and privacy laws
Copy promoting goods
Sales of goods/returns
Trademark law
Intellectual Property Law
14. Internet Statistics 2016
There are 3.26 billion internet users as at
December 2015; that’s over 40% of the world
population.
Asia, as a continent, has the most internet
users. It accounts for 48.4% of global internet
users.
China, as a country, has the most internet users;
with an estimated 640 million internet users, the
number of internet users in China is twice the
number of the entire U.S population.
15. Internet Statistics 2016
China has the highest percentage of internet users
(21.97%), followed by the U.S. (9.58%) and India
(8.33%).
Bermuda has the highest internet penetration at
97.75%; a whopping 63,987 of Bermuda’s 65,461
population uses the internet.
In contrast, while a whopping 86.75% of the U.S.
population uses the internet, the U.S. is only ranked
#25 in terms of internet penetration. The U.K. ranks
#15 in terms of internet penetration with an
estimated 89.90% of U.K. citizens using the internet.
16. Internet Statistics 2016
Digital interactions influenced retail sales to the tune
of $2.2 trillion in 2015.
By 2017, there will be more internet traffic than all
prior internet years combined
Wi-Fi and mobile-connected devices will generate
68% of all internet traffic by 2017.
In 2015, 64% of all in-store sales, or sales to the
tune of $2.2 trillion, were influenced by the internet.
17. Internet Statistics 2016
Facebook now has 1.55 billion active users.
2.9 billion Google searches are made every day.
2.7 million blog posts are published every day.
18. e-Commerce Statistics
40% of global internet users, or more than 1 billion
people, have bought products or goods online.
The U.S. e-commerce economy is worth $349 billion
while China’s e-commerce economy is worth
$562.66 billion.
A single second delay in your website loading time
can result in a 7% loss in conversion, and 40% of
web users will abandon a website if it takes longer
than 3 seconds to load.
19. e-Commerce Statistics
Online retail sales in the U.K. reached an estimated
£52.25 billion in 2015, with the average shopper
spending £1,174.
Worldwide B2C e-commerce sales reached $1.7
trillion in 2015, and it is estimated to reach $2.35
trillion by 2018.
8 out of 10 consumers will shop online if offered free
shipping.
Personalised recommendations can increase
conversion rates by up to 5.5 times.
20. e-Commerce Statistics
While mobile internet usage is high, desktop and
tablet internet usage still leads for conversions; an
estimated 8.52% of desktop users add to cart and an
estimated 2.78% convert to sales. This is much
higher than Smartphone conversion rates with an
estimated 4.70% add to cart rate and an estimated
0.80% sales conversion rate. The number is much
higher when you consider conversion rates from
tablets and other mobile devices, but desktop still
leads when it comes to actual sales.
An increase in site speed from 8 to 2 seconds can
boost your conversion rate by 74% (this is based on
data monitoring real user activity from 33 major
retailers).
21. e-Commerce Statistics
51% of U.S. online shoppers cite slow site loading
times as the top reason they abandon a purchase.
34% of British consumers cite a store’s reputable
brand name for being their reason for shopping with
a brand, while 38% cite social media interaction as
their reason for visiting a retailer’s website.
40% of shoppers consult 3 or more channels, often
in the process of shopping, before making a
purchase; that’s a massive increase from 10% in
2002, and it goes to show the increasing importance
of having an online presence in as many places as
possible.
22. e-Commerce Statistics
Increasingly shrinking attention span keeps
influencing e-commerce; in 2010, a page that took 6
seconds to load suffered a 40% loss in conversion.
Today, a page that takes 6 seconds to load will
experience a 50% loss in conversion.
The abandonment rate for mobile shopping cart is
higher (at 97%) than that of desktop shopping carts
(at 70 – 75%).
E-commerce sales from social media grew by 202%
in 2014, and is expected to further increase.
23. e-Commerce Statistics
The average human attention span has declined
from 12 seconds in the year 2000 to 8 seconds now.
This is much shorter than the attention span of a
goldfish (at 9 seconds). This was revealed by a
recent study by Microsoft Corp. that surveyed 2,000
people and monitored brain activity of 112 others
using electroencephalograms (EEGs).