Virtual reality has emerged as an effective and popular marketing opportunity for brands eager to form an intimate connection with their audience. Learn a little bit more about the innovative new technology.
Virtual Reality in Marketing and PR - What you should know and why you should...Stefan Spinnler
Virtual reality (VR) provides an immersive 3D experience that transports users inside digital environments instead of restricting them to 2D displays. This allows marketers to communicate experiences in a more engaging way. There are two main types of VR content: 360-degree videos which users can passively view, and interactive environments rendered in real-time. Mobile VR using smartphones is already widespread, while higher-fidelity tethered VR headsets connected to PCs will soon provide improved graphics, tracking, and controls. VR gives marketers a new tool to engage and educate consumers, boosting the impact of their content marketing by bringing concepts to life in an immersive way.
The Emerging Virtual Reality Landscape: a PrimerSim Blaustein
This document provides an overview of virtual reality (VR) and augmented reality (AR), including their definitions and histories. It discusses how VR began in the 1960s and progressed through early prototypes in the 1970s-1990s. The modern era of VR began around 2011 with efforts by Valve, Oculus, and others. The document outlines the growing VR market potential in areas like gaming, film, education and more. Industry projections show rapid growth in VR users, revenues, and category spending over the next few years. It also maps the current VR landscape including studios, capture methods, engines/tools, distribution platforms, hardware types, input methods, and business models.
This power point presentation is about the future technology.
Effect of virtual reality in todays world.
Here now we are gona show u whats gona be in our future.
Falcon.io - The Future of Brand Experiences is Virtual RealityFalcon.io
A deep dive into the disruptive force of virtual reality. How will VR change the way we do business in the future? How can brands leverage the technology to own and personalize brand experiences? Here are the key takeaways from Falcon’s Director of Product Innovation, Mikael Lemberg’s as presented during Social Media Week Copenhagen 2017.
Virtual Reality Playbook for Marketing and PRStefan Spinnler
Virtual Reality is on the rise and will become part of marketing and PR strategies around the world. This Playbook offers ideas and guidelines for marketers and PR professionals on how to make VR work for them.
Enabling Mobile Virtual Reality Gaming | Nizar RomdanJessica Tams
Delivered at Casual Connect Europe 2016
Virtual Reality has emerged as a major new hot topic in the past couple of years. This talk will provide an overview of the VR landscape with a focus on the mobile side listing the key players as well as the major use cases. The talk will finish by presenting ARM's activities to enable an exciting Mobile VR Gaming experience.
The rise of VR & AR era. Why this time is different?Vasily Ryzhonkov
When Facebook bought virtual reality company Oculus in early 2014, virtual reality blew up. While game and movie studios began reimagining the future, others looked back at the "old days" of VR — a loosely remembered period in the 1990s when gloves and goggles were super cool and everyone was going to get high on 3D graphics.
Computer enthusiasts and science fiction writers have dreamed about VR for decades. But earlier attempts to develop it, especially in the 1990s, were disappointing. It turns out the technology wasn’t ready yet. What’s happening now — because of Moore’s Law, and also the rapid improvement of processors, screens, and accelerometers, driven by the smartphone boom — is that VR is finally ready to go mainstream. Now, we’re in the midst of a virtual reality revolution.
So the question I want to pose here – is this time different?
Are we going to this future or it’s only media hype?
Virtual Reality in Marketing and PR - What you should know and why you should...Stefan Spinnler
Virtual reality (VR) provides an immersive 3D experience that transports users inside digital environments instead of restricting them to 2D displays. This allows marketers to communicate experiences in a more engaging way. There are two main types of VR content: 360-degree videos which users can passively view, and interactive environments rendered in real-time. Mobile VR using smartphones is already widespread, while higher-fidelity tethered VR headsets connected to PCs will soon provide improved graphics, tracking, and controls. VR gives marketers a new tool to engage and educate consumers, boosting the impact of their content marketing by bringing concepts to life in an immersive way.
The Emerging Virtual Reality Landscape: a PrimerSim Blaustein
This document provides an overview of virtual reality (VR) and augmented reality (AR), including their definitions and histories. It discusses how VR began in the 1960s and progressed through early prototypes in the 1970s-1990s. The modern era of VR began around 2011 with efforts by Valve, Oculus, and others. The document outlines the growing VR market potential in areas like gaming, film, education and more. Industry projections show rapid growth in VR users, revenues, and category spending over the next few years. It also maps the current VR landscape including studios, capture methods, engines/tools, distribution platforms, hardware types, input methods, and business models.
This power point presentation is about the future technology.
Effect of virtual reality in todays world.
Here now we are gona show u whats gona be in our future.
Falcon.io - The Future of Brand Experiences is Virtual RealityFalcon.io
A deep dive into the disruptive force of virtual reality. How will VR change the way we do business in the future? How can brands leverage the technology to own and personalize brand experiences? Here are the key takeaways from Falcon’s Director of Product Innovation, Mikael Lemberg’s as presented during Social Media Week Copenhagen 2017.
Virtual Reality Playbook for Marketing and PRStefan Spinnler
Virtual Reality is on the rise and will become part of marketing and PR strategies around the world. This Playbook offers ideas and guidelines for marketers and PR professionals on how to make VR work for them.
Enabling Mobile Virtual Reality Gaming | Nizar RomdanJessica Tams
Delivered at Casual Connect Europe 2016
Virtual Reality has emerged as a major new hot topic in the past couple of years. This talk will provide an overview of the VR landscape with a focus on the mobile side listing the key players as well as the major use cases. The talk will finish by presenting ARM's activities to enable an exciting Mobile VR Gaming experience.
The rise of VR & AR era. Why this time is different?Vasily Ryzhonkov
When Facebook bought virtual reality company Oculus in early 2014, virtual reality blew up. While game and movie studios began reimagining the future, others looked back at the "old days" of VR — a loosely remembered period in the 1990s when gloves and goggles were super cool and everyone was going to get high on 3D graphics.
Computer enthusiasts and science fiction writers have dreamed about VR for decades. But earlier attempts to develop it, especially in the 1990s, were disappointing. It turns out the technology wasn’t ready yet. What’s happening now — because of Moore’s Law, and also the rapid improvement of processors, screens, and accelerometers, driven by the smartphone boom — is that VR is finally ready to go mainstream. Now, we’re in the midst of a virtual reality revolution.
So the question I want to pose here – is this time different?
Are we going to this future or it’s only media hype?
CES 2016 Virtual Reality Report:gaming and video market ramps up new interaci...琳証 黃
Virtual reality was a major focus at CES 2016 with cinema VR and immersive VR devices leading the way, providing wider fields of view than augmented reality devices. Game VR also attracted large crowds and the VR industry is growing beyond just games to include education, medical, design, video, and social applications.
Spotlight on Media & Entertainment: Virtual RealityL.E.K. Consulting
As new technologies are developed and price points drop, virtual reality (VR) is poised to take off for some applications. In this Executive Insights’ "Spotlight on Media and Entertainment" series, L.E.K. takes a look at the three different types of VR including Super VR, Medium VR, and Casual Mobile VR.
Introduction to VR - Past, Presence & FutureSam Watts
Presentation looking at the history of Virtual Reality (VR) from the 1st concepts that formed the technology available today, how the technology works, what makes good VR and what the outcomes of good VR are
VR comes of age. Why VR is relevant now and what it means for the futureBristol Media
VR has been developing since the 1930s but recent technological advances have enabled its widespread use. VR provides an immersive experience that transports users to new worlds and elicits strong emotions. Major companies like Facebook believe VR will become integrated into daily life for billions of people. The VR industry is growing rapidly and expected to be worth $30 billion by 2020. For VR to be compelling, it must provide high fidelity, track users' movement, make them feel present, and interact naturally with virtual environments. Both 360 video and interactive VR applications are growing in popularity for entertainment, education, and branding experiences. As headsets improve and content matures, gaming is poised to drive broad consumer adoption of VR.
How Virtual Reality impacts Shopping Habits?Valtech Canada
HOW VIRTUAL REALITY WILL IMPACT SHOPPING HABITS? Is VRcommerce or Vtail for real? Is 2016 the year virtual reality finally makes its breakthrough as a mainstream technology?
Virtual Reality is going beyond everyone's expectations: creating a new form of brand connection based on empathy, thus becoming a powerful marketing asset to engage shoppers. Within the next 5 years, VR and AR (Augmented Reality) global revenues are set grow exponentially to 100bn$. Those projections clearly show the opportunity for retailers to be early adopters and tailor immersive shopper experiences. Whether you are curious or knowledgeable, let’s take a look into the future of retail in VR with our exclusive keynote Jean-François Tremblay, Virtual Reality & Augmented Reality Practice Lead at Valtech
Kaleidoscope Unity Developers Brendan Dickinson and Arthur Littlefield traveled to San Francisco last month to see what's new at the 2016 Game Developers Conference (#GDC16), the world’s largest and longest-running professionals-only game industry event. Here's their summary of what's new in VR and the game development industry.
Case Study: Setting Up a Professional Virtual Reality Shoot Casey Sapp
For agencies and companies interested in investing in virtual reality. VRTÜL (pr. "Virtual") is a San Diego based Virtual Reality studio specializing in VR directing, filming, and post-production.
Collection of news, press releases, case studies, contributors, devices, diagrams, market statistics, and interpretations for virtual reality (VR) news as of Q1 2016
Dennis Adamo from daydream.io Corporation gave a presentation on virtual reality. Daydream.io created a VR platform called daydream.VR for entertainment and communication. Their target market is novice VR users and smartphone users. By 2020, the VR market is projected to reach $150 billion in revenue. Daydream.io launched their VR app Headbangerz in 2016 and it had over 45,000 downloads.
This document provides an overview of virtual reality, including definitions of VR and how it differs from augmented reality. It discusses the VR market and ecosystem, including major investments from companies like Facebook, Google, and Magic Leap. The biggest VR markets are expected to be gaming, healthcare, and engineering. Example VR applications mentioned include tourism, automotive, media, sports, and more. The document also introduces the BE.VR community in Belgium for those interested in VR.
Cristal Festival 2015 - "How Great Brands create immersive Virtual Reality wi...Cristal Events
Happy Finish is a digital production company with 120 employees across 6 offices on 4 continents. They specialize in VR, AR, and interactive experiences for brands. Some of their projects include:
- An AR experience for Skoda where commuters could customize a car model and see themselves driving it.
- Interactive screens using Kinect sensors for EE mobile stores to showcase network benefits.
- A world-first AR app for Lufthansa that let users explore premium economy seats by interacting with a virtual model.
- A VR tour of New York City from a taxi roof for Subway that immersed users in the cityscape and sounds.
- A VR beer experience for Becker Beer that transported users to
Yode Group is a middleware company that develops VR software and technologies. They are a top VR agency according to industry ratings. VR has many business applications such as exhibitions, advertising, education, and real estate. VR can increase brand relevance and involvement through immersive experiences. Example success stories include IKEA allowing customers to design kitchens virtually and Marriott offering VR travel experiences. Yode Group has created VR experiences for brands like Jim Beam, Red Bull, and UEFA Euro 2016. They see great potential for VR to grow to an $80 billion market by 2025.
Virtual reality (VR) is a computer-generated simulation of an environment that users can interact with. The document discusses the history of VR from early prototypes in the 1950s-1960s to modern commercial applications. It describes different types of VR systems including immersive, augmented, and desktop VR. Applications of VR mentioned include business, training, engineering, medicine, and entertainment. The future of VR is predicted to involve highly powerful non-human computing by 2037.
Introduction to Virtual Reality (VR) for Business - WorkshopPaolo Tosolini
This is the slide deck I used for a 1.5h workshop and hands-on exercise at the #SMILELondon event 2016. The content includes:
- Basic terminology
- Types of VR content
- Hardware
- Business case studies
- Hands-on exercise (building a VR tour using photospheres)
It is a seminar presentation on a technology called Virtual reality. It key features are what is virtual reality, its history and evolution, its types, devices that are used for Virtual reality and where virtual reality is applicable.
The document discusses the current state and future projections of the virtual reality (VR) and augmented reality (AR) industries. It predicts that 500,000 to 1 million VR and AR devices will be sold in 2016. It also notes that VR revenue could reach $120 billion by 2020 according to Digi-Capital forecasts. The document outlines some of the major segments within the VR industry in 2016/2017 including hardware, games, video content, apps, and location-based VR experiences.
This document discusses using virtual reality (VR) for marketing purposes. It provides examples of companies that have used VR for promotional campaigns, product demonstrations, and other applications. VR can be implemented through mobile apps, 360-degree photos and videos, and interactive 3D games. The Tribe VR offers VR consulting and development services, with in-house expertise in game development, mobile apps, web design, and 3D modeling. They can help companies develop and integrate VR content and applications for marketing campaigns.
Qbit’s VR training environments are virtual spaces which allow users to be trained through learning-by-doing experiences from a first or third person view.
Companies are using VR to let people experience their services: hospitality and travel services providers can convince someone they can offer amazing experiences by letting people experience them in VR.
CES 2016 Virtual Reality Report:gaming and video market ramps up new interaci...琳証 黃
Virtual reality was a major focus at CES 2016 with cinema VR and immersive VR devices leading the way, providing wider fields of view than augmented reality devices. Game VR also attracted large crowds and the VR industry is growing beyond just games to include education, medical, design, video, and social applications.
Spotlight on Media & Entertainment: Virtual RealityL.E.K. Consulting
As new technologies are developed and price points drop, virtual reality (VR) is poised to take off for some applications. In this Executive Insights’ "Spotlight on Media and Entertainment" series, L.E.K. takes a look at the three different types of VR including Super VR, Medium VR, and Casual Mobile VR.
Introduction to VR - Past, Presence & FutureSam Watts
Presentation looking at the history of Virtual Reality (VR) from the 1st concepts that formed the technology available today, how the technology works, what makes good VR and what the outcomes of good VR are
VR comes of age. Why VR is relevant now and what it means for the futureBristol Media
VR has been developing since the 1930s but recent technological advances have enabled its widespread use. VR provides an immersive experience that transports users to new worlds and elicits strong emotions. Major companies like Facebook believe VR will become integrated into daily life for billions of people. The VR industry is growing rapidly and expected to be worth $30 billion by 2020. For VR to be compelling, it must provide high fidelity, track users' movement, make them feel present, and interact naturally with virtual environments. Both 360 video and interactive VR applications are growing in popularity for entertainment, education, and branding experiences. As headsets improve and content matures, gaming is poised to drive broad consumer adoption of VR.
How Virtual Reality impacts Shopping Habits?Valtech Canada
HOW VIRTUAL REALITY WILL IMPACT SHOPPING HABITS? Is VRcommerce or Vtail for real? Is 2016 the year virtual reality finally makes its breakthrough as a mainstream technology?
Virtual Reality is going beyond everyone's expectations: creating a new form of brand connection based on empathy, thus becoming a powerful marketing asset to engage shoppers. Within the next 5 years, VR and AR (Augmented Reality) global revenues are set grow exponentially to 100bn$. Those projections clearly show the opportunity for retailers to be early adopters and tailor immersive shopper experiences. Whether you are curious or knowledgeable, let’s take a look into the future of retail in VR with our exclusive keynote Jean-François Tremblay, Virtual Reality & Augmented Reality Practice Lead at Valtech
Kaleidoscope Unity Developers Brendan Dickinson and Arthur Littlefield traveled to San Francisco last month to see what's new at the 2016 Game Developers Conference (#GDC16), the world’s largest and longest-running professionals-only game industry event. Here's their summary of what's new in VR and the game development industry.
Case Study: Setting Up a Professional Virtual Reality Shoot Casey Sapp
For agencies and companies interested in investing in virtual reality. VRTÜL (pr. "Virtual") is a San Diego based Virtual Reality studio specializing in VR directing, filming, and post-production.
Collection of news, press releases, case studies, contributors, devices, diagrams, market statistics, and interpretations for virtual reality (VR) news as of Q1 2016
Dennis Adamo from daydream.io Corporation gave a presentation on virtual reality. Daydream.io created a VR platform called daydream.VR for entertainment and communication. Their target market is novice VR users and smartphone users. By 2020, the VR market is projected to reach $150 billion in revenue. Daydream.io launched their VR app Headbangerz in 2016 and it had over 45,000 downloads.
This document provides an overview of virtual reality, including definitions of VR and how it differs from augmented reality. It discusses the VR market and ecosystem, including major investments from companies like Facebook, Google, and Magic Leap. The biggest VR markets are expected to be gaming, healthcare, and engineering. Example VR applications mentioned include tourism, automotive, media, sports, and more. The document also introduces the BE.VR community in Belgium for those interested in VR.
Cristal Festival 2015 - "How Great Brands create immersive Virtual Reality wi...Cristal Events
Happy Finish is a digital production company with 120 employees across 6 offices on 4 continents. They specialize in VR, AR, and interactive experiences for brands. Some of their projects include:
- An AR experience for Skoda where commuters could customize a car model and see themselves driving it.
- Interactive screens using Kinect sensors for EE mobile stores to showcase network benefits.
- A world-first AR app for Lufthansa that let users explore premium economy seats by interacting with a virtual model.
- A VR tour of New York City from a taxi roof for Subway that immersed users in the cityscape and sounds.
- A VR beer experience for Becker Beer that transported users to
Yode Group is a middleware company that develops VR software and technologies. They are a top VR agency according to industry ratings. VR has many business applications such as exhibitions, advertising, education, and real estate. VR can increase brand relevance and involvement through immersive experiences. Example success stories include IKEA allowing customers to design kitchens virtually and Marriott offering VR travel experiences. Yode Group has created VR experiences for brands like Jim Beam, Red Bull, and UEFA Euro 2016. They see great potential for VR to grow to an $80 billion market by 2025.
Virtual reality (VR) is a computer-generated simulation of an environment that users can interact with. The document discusses the history of VR from early prototypes in the 1950s-1960s to modern commercial applications. It describes different types of VR systems including immersive, augmented, and desktop VR. Applications of VR mentioned include business, training, engineering, medicine, and entertainment. The future of VR is predicted to involve highly powerful non-human computing by 2037.
Introduction to Virtual Reality (VR) for Business - WorkshopPaolo Tosolini
This is the slide deck I used for a 1.5h workshop and hands-on exercise at the #SMILELondon event 2016. The content includes:
- Basic terminology
- Types of VR content
- Hardware
- Business case studies
- Hands-on exercise (building a VR tour using photospheres)
It is a seminar presentation on a technology called Virtual reality. It key features are what is virtual reality, its history and evolution, its types, devices that are used for Virtual reality and where virtual reality is applicable.
The document discusses the current state and future projections of the virtual reality (VR) and augmented reality (AR) industries. It predicts that 500,000 to 1 million VR and AR devices will be sold in 2016. It also notes that VR revenue could reach $120 billion by 2020 according to Digi-Capital forecasts. The document outlines some of the major segments within the VR industry in 2016/2017 including hardware, games, video content, apps, and location-based VR experiences.
This document discusses using virtual reality (VR) for marketing purposes. It provides examples of companies that have used VR for promotional campaigns, product demonstrations, and other applications. VR can be implemented through mobile apps, 360-degree photos and videos, and interactive 3D games. The Tribe VR offers VR consulting and development services, with in-house expertise in game development, mobile apps, web design, and 3D modeling. They can help companies develop and integrate VR content and applications for marketing campaigns.
Qbit’s VR training environments are virtual spaces which allow users to be trained through learning-by-doing experiences from a first or third person view.
Companies are using VR to let people experience their services: hospitality and travel services providers can convince someone they can offer amazing experiences by letting people experience them in VR.
Qbit’s VR e-Commerce environments are designed to bring the online shopping experience to the next level by taking the users into fully interactive 3D online stores.
Marketing VR products and services - The good, the bad and the ugly.Albert (Bertie) Millis
VR marketing techniques have evolved from an initial focus on novel product experiences and broad hardware access to more emphasis on price reductions, widespread placement, and promotional events to increase awareness of VR. Early VR products like the HTC Vive and PlayStation VR emphasized novel experiences enabled by room-scale tracking or access through existing hardware, while now the industry aims to introduce more people to VR through lower prices, greater retail availability, and public demonstrations to promote a technology that still has low consumer awareness and usage.
Present & Future of Marketing - Disruption: Social Media vs Social Networks =...Dinis Guarda
Dinis Guarda discusses the future of marketing and disruption caused by social media and social networks. He argues that with social media and technology, individuals and companies can directly reach audiences without relying on traditional advertising or media. Guarda also examines how the online landscape has shifted from web 1.0 to 2.0 over the past decade, with huge growth in the number of websites and internet users. Finally, he emphasizes the importance of building networks and communities through content curation, storytelling and direct engagement with audiences.
Digital technologies are disrupting traditional marketing channels and the boundaries between paid, owned, and earned media. Marketers now face a complex "marketing mash-up" across print, radio, out-of-home, TV and mobile channels. A case study of smarTouch highlights how content must be optimized for each channel to drive engagement and purchases across multiple touchpoints.
Oplægget blev holdt ved InfinIT-arrangementet "Centimeterpræcis sporings- og positioneringsteknologi", der blev afholdt den 20. juni 2011. Læs mere og se videoer fra arrangementet her: http://www.infinit.dk/dk/hvad_kan_vi_goere_for_dig/viden/reportager/centimeterpraecis_sporings-_og_positioneringsteknologi.htm
Getting Toys to Play with Apps--Past present & futureBeth Marcus
These are the slides from my talk at Digital Kids in SF. Looking back over 20 years from the founding of VR to today and talking about what we've learned and how to create new toys & apps that "end the reign of the screen zombies"
The Future of Toys is Augmented Reality - Joy Aether - IDT Expo 2015 present...Ricky Lui
The document discusses how augmented reality can enable the future of toys. It describes how augmented reality can add digital content to physical toys, creating an engaging experience for users. This allows toy companies to adopt a recurring business model with additional digital content. The company JoyAether provides augmented reality solutions for toys and has over 80 solutions for major toy customers.
The document discusses emerging technologies and trends related to digital disruption, including the internet of things, sensors, artificial intelligence, smart devices, notifications, and removing friction between intention and action. It describes how these technologies are enabling new types of intelligent agents and a movement away from traditional app-based destinations on the internet. The internet is becoming more focused on context, sensors, and using data to power intelligent systems that can sense, think, and act in the physical world.
In game advertising experiment for Mobile VR using the VadR platform. Includes conclusions on possible best practices for future implementation and potential earnings using this method.
This presentation was given at The Trinity Forum in Taipei September 21, 2014. The Trinity Forum is a think tank for Airports, Brands and DutyFree/Travel Retailers hosted by ACI - Airports Council International and The Moodie Report. This presentation gives top line insight on how disruptive technology is changing the experience for travelers and how IBeacons, Smartphones like the Iphone6, wearable technology, mobile payments, applications and Social Media can now be harnessed in more powerful ways.
The document discusses various topics related to digital marketing including social media, QR codes, and creating buzz online. It provides tips for using QR codes effectively and generating social media buzz through purposeful, addictive, concise, and emotional content. Best practices for websites are outlined, emphasizing speed, easy navigation, aesthetic appeal, copywriting, dynamic features, analytics, and the importance of training for digital marketing. Emerging trends are mentioned such as Google+ sharing boosting search rankings and the term "social media" becoming redundant within five years.
ThinkAR Augmented Reality Game ConceptSusan Oldham
This is a game that Melinda Salazar, Robert Maharaj, Eva Dooley & I designed for a UW research group called Interfaces that Make You Think [IMUT] in 2011. The goal of the game was to activate many areas of the brain by encouraging players to become more aware of their surroundings and engage with others as they collected their play monsters.
Augmented Reality for Marketers and Developers: Analysis of the Leaders, the ...ReadWrite
This document provides an overview of the augmented reality market including:
- A definition of augmented reality and brief history of its development.
- Details on the current state of the AR market, including key players, growth estimates, and examples of large companies that have used AR solutions.
- Profiles of 10 leading AR development companies, including information on their services and client examples.
- A survey of AR developers on lessons learned regarding requirements, costs, timelines and challenges of AR application development.
The document serves as a comprehensive report on the AR supplier landscape, market trends, and insights gleaned from experienced developers.
This document summarizes a presentation about systematic innovative thinking. It discusses techniques for generating innovative ideas, including starting with conceptual solutions rather than problems, thinking within rather than outside constraints, and applying principles like subtraction, unification, multiplication and division of components. Examples are given like the Walkman, which removed the record function from a tape recorder, and crowdsourcing, which unifies people to work on problems. The document advocates using these techniques to develop new innovations.
Virtual reality and journalism via Google CardboardDetlef La Grand
This document outlines the history and development of virtual reality technology from early stereophotography experiments in the 1860s to modern VR headsets and platforms. It then describes how VRapp.co allows users to create, upload, and share virtual reality environments from 360 degree photos, videos, or CAD images for viewing on smartphones within affordable branded VR goggles. The goal is to use VR to (re)experience places like holidays, events, homes, or museums from a first-person perspective or confront fears without actual movement.
Presentation at Nordic Ecommerce Summit in Malmö 2016.
Seasons are rapidly changing and so are the trends and behaviours in the e-commerce landscape. What is next to expect and prepare for in the European e-com market? Magnus Thorsell will report on trends around the globe and specifically look at the dragons and giants in China and America to forecast what is coming our way. Chatbots, mobiles or smart buttons? What will make your business remarkable and how do you prepare?
COMP 4010 Lecture 9 providing an overview of Augmented Reality Technology. Taught by Mark Billinghurst on October 8th 2019 at the University of South Australia.
This document discusses the challenges and opportunities of immersive media like virtual reality (VR) and augmented reality (AR). It notes that the VR and AR markets are expected to reach over $1 billion by 2018. While VR can provide heightened emotion and new ways of storytelling, challenges include hardware limitations, motion sickness, and developing killer apps. AR offers applications in fields like education, medical, and retail, but faces challenges with believable presence and social acceptance of wearable displays. Overall, immersive media represents a wide open market for new experiences and business models if companies can overcome technological and adoption hurdles.
Lecture 8 in the COMP 4010 class on VR and AR. This time giving an overview of AR Display and Tracking technologies. Taught by Bruce Thomas on Sept 11th 2018
Presentation about how to create mobile Virtual Reality applications without any programming. Given by Mark Billinghurst on March 18th 2017 at TePapa in Wellington, New Zealand.
This document summarizes a presentation about using virtual reality (VR) for virtual tourism given by Dr. Eng. Herman Tolle from Universitas Brawijaya. It discusses how VR can allow people to explore places from their homes during the COVID-19 pandemic when international travel is difficult. Examples of virtual tours using YouTube and VR boxes with smartphones are provided. The document also defines augmented reality (AR) and VR, lists some common uses of VR/AR, and discusses tools for creating VR content and research areas related to virtual tourism experiences.
Workshop given by Mark Billinghurst and Gun Lee on August 16th 2017, explaining how to develop VR experiences without any programming. Using the InstaVR tool and others.
C. VR intrduction_lecture for introduction to VR Lecture-1.pptxRajGopalMishra4
Virtual reality creates realistic virtual worlds that users can interact with via specialized equipment like headsets. Augmented reality overlays virtual objects onto the real world. Both technologies use displays, sensors and other hardware to blend virtual and real environments. They have applications in education, training, design, and entertainment. While providing immersive experiences, they also face challenges related to cost, privacy and technical limitations that researchers continue working to overcome.
Virtual reality creates realistic virtual worlds that users can interact with via specialized equipment like headsets. Augmented reality overlays virtual objects onto the real world. Both technologies use displays, sensors and other hardware to blend virtual and real environments. They have applications in education, training, design, and entertainment. While providing immersive experiences, they also have limitations around cost, privacy and performance that must be addressed for wider adoption. Overall, VR and AR show promise for many future uses as the technologies continue advancing.
Virtual reality creates realistic virtual environments that users can interact with via specialized equipment like headsets. Augmented reality overlays digital objects and information on the real world. Both technologies use displays, sensors, and other hardware components to blend virtual and real experiences. Common applications include education, training, gaming, and consumer/industrial design. While providing immersive experiences, these technologies also face challenges related to cost, privacy, and technical limitations that researchers continue working to overcome.
Making Immersive Virtual Reality Possible in MobileQualcomm Research
Virtual reality will provide the ultimate level of immersion, creating a sense of physical presence in real or imagined worlds.
This Qualcomm presentation describes:
• The unprecedented experiences and unlimited possibilities that VR enables.
• Why VR is happening now and how mobile technologies are accelerating VR adoption.
• The extreme requirements for immersive VR in terms of visual quality, sound quality, and intuitive interactions.
• Why Qualcomm Technologies is uniquely positioned to meet these extreme requirements and deliver superior mobile VR experiences
Learn more at: https://www.qualcomm.com/VR
Download the presentation at: https://www.qualcomm.com/documents/making-immersive-virtual-reality-possible-mobile
Sign up for our mobile computing newsletter at: https://www.qualcomm.com/invention/technologies/mobile-computing/signup
Lecture 2 in the 2022 COMP 4010 Lecture series on AR/VR and XR. This lecture is about human perception for AR/VR/XR experiences. This was taught by Mark Billinghurst at the University of South Australia in 2022.
This document provides an overview of Magic Leap and its augmented reality technology. It discusses Magic Leap's applications in gaming, entertainment, education and commerce. Magic Leap aims to create realistic 3D images that interact with the real world using eye tracking and natural hand gestures. It also plans to establish strategic control through intellectual property protection, network effects, economies of scale, and setting industry standards to potentially dominate the augmented reality market.
The presentation provides an overview of augmented reality technology, focusing on Magic Leap's approach. It discusses Magic Leap's augmented reality glasses, how their technology works to overlay digital objects that interact realistically in the physical environment. Applications are explored in gaming, entertainment, education and commerce, outlining the value propositions in each sector. Key competitors are also compared against Magic Leap.
Charlie Fink's AWE Presentation, June 2, 2017Charlie Fink
This document provides an overview of the state of consumer VR and AR in 2018 and makes predictions for 2028. It discusses the major players in VR/AR including Microsoft, Apple, Facebook, Google, Samsung and Sony. It predicts that in 2018, 360 video will become more common, Snapdragon will impact mobile VR and AR, Apple will release the iGlass, and VR arcades will open in malls. By 2028, wearable computing will be widespread, all devices will be VR/AR ready, telepresence will be a killer app, and automation will cause job losses requiring policy changes.
Talk given by Mark Billinghurst to Bajaj Finance Limited in India, on May 9th 2020. The talk describes AR and VR applications, example AR/VR applications in financial services, and potential research directions.
Next Galaxy Corporation is leading the development of innovative Augmented and fully Immersive Virtual Reality technology and content solutions for consumers. The Company's flagship consumer product in development is CEEK, a next-generation fully immersive entertainment and social virtual reality platform featuring a combination of live, virtual and augmented events and experiences. Next Galaxy's CEEK aims to simulate the communal experience of attending live events, such as concerts, sporting events or business conferences through Virtual and Augmented Reality. In short, Next Galaxy is building the meeting places of the future.
The document discusses the state of augmented reality (AR) and virtual reality (VR) technologies. It notes that AR/VR applications are becoming more commonplace through examples like virtual catalogs and Pokémon Go. It also states that goggles like Google Cardboard and Daydream View have made VR more affordable and accessible. One forecast projects the AR/VR market will reach $80 billion by 2025. Venture capital funding in AR/VR has increased rapidly as acceptance of AR grows, though VR still needs to overcome perceptions as niche or "nerdy".
David Beard (PTC/Vuforia) Using Vuforia to Build Breakthrough Mixed Reality E...AugmentedWorldExpo
Vuforia™, the leading AR platform, connects the physical world with digital experiences. In this session, David Beard will show how global brands are combining AR and VR to create breakthrough mixed reality experiences, and how these are enabled with Vuforia’s industry-leading tools.
Augmented World Expo (AWE) is back for its seventh year in our largest conference and expo featuring technologies giving us superpowers: augmented reality (AR), virtual reality (VR) and wearable tech. Join over 4,000 attendees from all over the world including a mix of CEOs, CTOs, designers, developers, creative agencies, futurists, analysts, investors, and top press in a fantastic opportunity to learn, inspire, partner, and experience first hand the most exciting industry of our times. See more at http://AugmentedWorldExpo.com
This document provides a summary of a lecture on perception in augmented and virtual reality. It discusses the history of disappearing computers from room-sized to handheld. It reviews the key concepts of augmented reality, virtual reality, and mixed reality on Milgram's continuum. It discusses how perception of reality works through our senses and how virtual reality aims to create an illusion of reality. It covers factors that influence the sense of presence such as immersion, interaction, and realism.
VR is the ultimate reality
- What is VR ?
- What is the current state of the VR market ?
- How to create VR applications ?
- What's the future ?
London - Oculus Rift VR Meetup
12-13 December 2013
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
2. Virtual Reality Explained
• An immersive environment
• Simulates physical presence
• Offers a multi-sensory experience
• Transports users to any place - real or imagined
• Laws of nature don’t apply
3. Augmented Reality:
What’s the difference?
• Overlays graphics on real world through lenses
• Enhances reality with information
• Not fully immersive
4. Why Now?
• Computer Power & Screen Refresh Rates
• Oculus Rift Crowdfunds $2.4M
(947% of target)
• Acquired by Facebook for $2B
• Catalyst for VR Revolution
5. Google Cardboard
• “Innovation Time” project from Google Paris
• Green-lit by Google CEO Larry Page
• Powered by any smartphone: iOS / Android
• Inexpensive way to experience VR
• Thousands of apps available
• YouTube 360° VR (Android & iOS)
6. How it Works
• Binocular vision combined with head tracking
• Environment shifts with head movement
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7. How it Really Works
• Fools the brain by isolating eyes,
displays images from different angles
• 100-120° wide natural field-of-view (FoV)
• Delivers actual feeling of presence
• 6 Degrees of Freedom:
• Position: X, Y, Z Coordinates Rotation: Pitch, Yaw, Roll
22. Production Costs
• $50,000 to $250,000 per minute of high-quality,
cinematic / stereoscopic VR video
• $5,000 to $25,000 per minute of lower-quality, web-
based 360º/VR video
• Computer-generated: case-by-case basis
23. Statistics
• $30B VR revenues expected by 2020
• 142% estimated annual growth over next 5 years
• 200 million active Virtual Reality users by 2020
26. Potential Applications for Brands
• Live events (concerts, sports)
• Cinematic experiences (stories, trailers)
• Virtual tours (how it’s made)
• Interactive kiosk content
• Games for Brands
• Contests
27. Top Ten VR Brand Experiences
http://www.mbryonic.com/best-vr/
28. Honorable VR Brand Showcases:
• Nike: Neymar Jr. Effect (Soccer)
• Gatorade: Bryce Harper (Baseball)
• Jim Beam: Bourbon Shot
• Disney & Verizon: Star Wars “The Force Awakens”
• New York Times & Cooper Mini: Backwater
• AT&T: It Can Wait (PSA)
30. About VusionVR
More than “Top of Mind”.
VusionVR takes pride in helping companies explore marketing options that help to grow
business and increase/improve brand awareness. We embrace technology that transcends
the limitations of traditional brand messaging.
Our goal is to create programs focused on achieving results by positively impacting key
performance indicators. Understanding the needs of your project and ensuring meaningful,
measurable outcomes is the highest priority.
Using proven, enterprise-level technology and leveraging our expertise; we plan, build and
effectively execute VR experiences.
We are dedicated to building end-to-end solutions that work with your overarching brand
strategy. As creative marketers, we are always working with our clients to ultimately help
increase sales, using tactics that provide a strong return on investment.