SlideShare a Scribd company logo
1 of 34
Negotiated Studies Presentation
on

PREM SANKAR C
M.Tech [T.M]
Oli Mould & Sian Joel
* Dept of Geography ,Loughborough University;
** Dept of Computing and creative industries ,Napier
University









Publisher : Royal Geographical Society
Theme :Knowledge Network in Industry
Topics :Clustering & networking
Sector :Advertising
Key words: Economic Geography, London, Buzz,
Advertising Industry, Social Network Analysis


Introduction
◦ ‘Buzz’
◦ Social Network Analysis

Data Source
 Methodology
 Key Findings
 Conclusion



To highlight how SNA can provide a flow of ‘buzz', on
London's advertising industry.



This study states that the SNA can be used as a viable
research tool for highlighting networks within a
particular industry and location


Recent Economic Geography literature concerned with :

‘Firm as complex network of actors ‘(Jones 2007)
‘Tacit knowledge transfer ‘(Gertler and Levitte, 2005) –on
innovation in the Canadian Biotechnology Industry.
 ‘Local Noise in London adv Industry’ (Grabher, 2002)
‘ Communities of knowledge’ (Storper and Venables, 2004)
Importance of Social ,Intra and inter-firm networks in
Advertising/Creative industries (Caves 2000,Cunnningham
2004)
Serendipitous nature of buzz Grabher(2002)
“ Buzz refers to the information and communication
knowledge created by face-to-face contacts, co-presence
and co-location of people and firms within the same
industry and place or region”.
(Bathelt et al., 2004: 38)
 Buzz consists of specific information and continuous updates
of this information through organised and accidental meeting
 Buzz is based on network of communication and information
linkage within a industry
 This occurs in negotiations with suppliers ,in phone calls
during office hours ,while talking to neighbors or when having
lunch with other employees and so on








Is a network structure that is highly clustered with small path
lengths
Introduced by Milgram(1967) – concluded that “six degree of
separation” in friendship network - Avg 6 intermediaries
between 2 strangers
Same in Scientific Co-authoring Davis and Newman (2003)
Small world network are represented graphically using SNA
tools


Attempts have been made to quantify/qualify ‘buzz’
◦ Gertler and Levitte (2005) focused on local networks in the
Canadian biotech industry ,suggested that local knowledge
and global circulation for success in innovation.
◦ Watson (2008) described the local buzz/global pipeline
dualism for knowledge exchange in London’s music
industry …






Social Network Analysis offers a way to visualize
networks and highlight important characteristics of
those networks .
SNA is under utilized in economic geography
literature.
Connection between firms and particular individuals
shows the path of knowledge flow within the
industry and can highlight the key gate keepers
(individuals sit on many of company board of
directors).






Historically Alfred Marshall (1920),suggested strong centre of
specialized industry attracts new energy and maintain its
lead(for heavy manufacturing industry of that time but still it
hold true for knowledge economy of today )
Inter-locking board members data can be used as it shows the
connectivity levels within any given industry or locale
(O’Hagan and Green, 2003)
Knowledge shared informally between people and firms
increases with technological connectivity(Jones 2007)






Grabher noted that a key skill of (the most successful)
advertisers is converting the ‘noise’ into ‘signals’, or what can
be roughly translated as ‘tacit’ into ‘codified’
How buzz is geographically spread through intra-inter firm
networks -Glucker (2006)
This study use data on on interlocking board members of
advertising companies in London ,and visualize their networks
using sociograms. And highlights the intensity of connections
between companies and particular individuals, showing the
paths of knowledge flow within the industry and the
‘gatekeepers'.










The data for the SNA were obtained from the UK Companies
House database.
Data was filtered to remove those companies with less than 4
people on the board
Empty and not valid data also removed
Network maps were visualised as sociograms
Software packages used -UCINET and Netdraw.
Spearman's Rank Correlation Coefficient (SRCC) was used.


UCINET— is produced by Analytic Technologies. It offers a
very user-friendly, reasonably priced software system for
network analysis



NetDraw -, a Windows program for visualizing social network
data. The program is free.



Spearman's rank correlation coefficient or Spearman's rho,
named after Charles Spearman and is measure of statistical
dependence between two variables. It assesses how well the
relationship between two variables can be described using a
function










Rectangular matrix –shows 2 mode network of
Company to director
Adjacency matrix –shows one mode network of
company to company and director to director
Rank of company by net asset is calculated –
highlights it is not always largest companies are most
connected or most central
Based on the holding of shares ,Company family tree
also obtained
SNA tools are used to find density and centralization
(Degree and Eigen vector)


Networks that are produced have certain characteristics:
◦ People-centric
◦ Top-heavy

◦ People-centric: Selects people on many boards rather
than boards of directors that have many people. This
was done as the advertising industry (creative
industries) tend to be ‘fluid’ (in other words, high
degree of freelancing, sub-contracting etc) so the
individual is important
◦ Top-heavy: Selects those people who sit on the board
of larger companies (i.e. with more board members)
DIRECTOR AND COMPANY NETWORK
PEOPLE
COMPANY

A Well Connected
Industry
Knowledge can
transfer quickly
THE NETWORK
 In this network;
 64 people sit on 286 company boards of directors
 From all the possible company connections, there exists
5.32% of ties
 From the possible individual connections there is 1.15% of
ties
 Therefore connections could be considered strategic –

quality not quantity
PEOPLE
COMPANY
KEY CUT POINTS
PEOPLE
COMPANY

Identified ‘cut-points’ or
gate keepers Or Trend
Setters
For knowledge transfer
STRATEGIC CUT POINTS
 Companies have their headquarters in same physical

location
 Those board of directors are friends or have worked
together in the past
 Companies may belong to the same holding company
(hypothesis tested by subsidiary company data) then
people who sit on the board of a holding company also sit
on the board of their subsidiaries (company family)
 Cut points can transmit (restrict) knowledge between
company family trees
DENSITY
PEOPLE
COMPANY

Some people sit on
similar companies
PEOPLE AND COMPANIES
PEOPLE
COMPANY
Does show which
are the people who
sit on the largest
companies
COMPANY SIZE BY NET ASSET
PEOPLE
COMPANY
Company size –size
does not equate to
connectivity
importance
PERFORMANCE INDICTORS
 Based of net asset variable company was ranked and

compared with centrality rank for that company to check
correlation between ranks
 Shown in scatter diagram
 Findings: Being a certain size company has no guarantee
on that company being centralized
 Firm size is not an indictor of network importance






People's importance (the intensity of an individual in
the network), shown by degree centrality measures
and the eigenvector index.
Degree centrality is a simple measure that counts the
number of ties a person has.
Eigenvector index is a mathematical measurement of
the ‘connectedness' of any particular node in a social
network


Top 10 most connected people in the social network (degree centrality)
Person
A

28

B

27

AL

12

AM

11

AE

11

AG

10

C

6

I

6

AV

5

AU



Number of company boards

5

Top 10 most connected people in the social network (degree centrality)
Person

Number of company boards

A

28

B

27

AN

16

Q

12

AG

11

R

11

P

8

L

7

AW

5

BJ

5


Based on the postal address



5 of the most ‘connected’ companies are located at one address, 121-141
Westbourne Terrace, London, London, W2 6JR



Those 5 companies are not large, but reside in the same building as Fitch,
who are owned by the WPP Group, one of the largest advertisers in the
world



These 5 companies are not direct subsidiaries of Fitch or WPP, so the
connection between these companies goes beyond a simple ‘company
family ties’ (Incubator)



May therefore share board members more readily and act as pipelines from
global into local buzz for exchange of tacit knowledge














Sociograms showed that that the advertising sector is relatively well
connected.
Highlighted the key individuals /gate keepers who connect between
clusters for spreading knowledge between them
Comparing members according to their net assets, not particularly large
companies are hugely important in providing connection and cohesion to
the network.
finding suggests that being in a certain size company has no bearing on
that company being centralised within London's advertising network.
Small, medium or large companies can play an important part in
connecting companies and groups.
The study showed that there is strong geographical effect on the
networked-centrality of London's advertising companies - more so than
size.







The advertising industry is relatively connected via
board of directors .
Advertising is dynamic and is dependent on trends and
so the exchange of knowledge is crucial to economic
viability.
SNA as research tool for Economical geographers
Highlighted well connected and important people in
London advertising Industry
Negotiated Studies Presentation on Social Network Analysis of Knowledge Networks

More Related Content

What's hot

REDD+ Policy Network Analysis: Update and Introduction
REDD+ Policy Network Analysis: Update and IntroductionREDD+ Policy Network Analysis: Update and Introduction
REDD+ Policy Network Analysis: Update and IntroductionCIFOR-ICRAF
 
UQBS Seminar - Innovation Networks
UQBS Seminar - Innovation NetworksUQBS Seminar - Innovation Networks
UQBS Seminar - Innovation NetworksTim Kastelle
 
Literature Review on Social Networking in Supply chain
Literature Review on Social Networking in Supply chainLiterature Review on Social Networking in Supply chain
Literature Review on Social Networking in Supply chainSujoy Bag
 
THE SHADOW OF HIERARCHY - HOW TO SAMPLE A HIDDEN POPULATION OF FORMER EMPLOYEES?
THE SHADOW OF HIERARCHY - HOW TO SAMPLE A HIDDEN POPULATION OF FORMER EMPLOYEES?THE SHADOW OF HIERARCHY - HOW TO SAMPLE A HIDDEN POPULATION OF FORMER EMPLOYEES?
THE SHADOW OF HIERARCHY - HOW TO SAMPLE A HIDDEN POPULATION OF FORMER EMPLOYEES?Danny Pająk
 
Crowdsourcing the Policy Cycle - Collective Intelligence 2014 Araz Taeihagh ...
Crowdsourcing the Policy Cycle - Collective Intelligence 2014 Araz  Taeihagh ...Crowdsourcing the Policy Cycle - Collective Intelligence 2014 Araz  Taeihagh ...
Crowdsourcing the Policy Cycle - Collective Intelligence 2014 Araz Taeihagh ...Araz Taeihagh
 
Adapting to New Realities: The Emergence of Network Organizations and Work Sy...
Adapting to New Realities: The Emergence of Network Organizations and Work Sy...Adapting to New Realities: The Emergence of Network Organizations and Work Sy...
Adapting to New Realities: The Emergence of Network Organizations and Work Sy...Sociotechnical Roundtable
 
15707 53009-1-pb (1)
15707 53009-1-pb (1)15707 53009-1-pb (1)
15707 53009-1-pb (1)Samir Sami
 
Community Evolution in the Digital Space and Creation of Social Information C...
Community Evolution in the Digital Space and Creation of SocialInformation C...Community Evolution in the Digital Space and Creation of SocialInformation C...
Community Evolution in the Digital Space and Creation of Social Information C...Saptarshi Ghosh
 
R&D collaborations and innovation performance the case of argentinean biotech...
R&D collaborations and innovation performance the case of argentinean biotech...R&D collaborations and innovation performance the case of argentinean biotech...
R&D collaborations and innovation performance the case of argentinean biotech...iBoP Asia
 
Adaptive Work Systems: A Perspective on the Evolution of Socio-Technical Systems
Adaptive Work Systems: A Perspective on the Evolution of Socio-Technical SystemsAdaptive Work Systems: A Perspective on the Evolution of Socio-Technical Systems
Adaptive Work Systems: A Perspective on the Evolution of Socio-Technical SystemsSociotechnical Roundtable
 
Global Comparative Study on REDD - Policy Network Analysis
Global Comparative Study on REDD - Policy Network AnalysisGlobal Comparative Study on REDD - Policy Network Analysis
Global Comparative Study on REDD - Policy Network AnalysisCIFOR-ICRAF
 
STOCKHOLM FINTECH REPORT - SSE / Stockholm Business Region
STOCKHOLM FINTECH REPORT - SSE / Stockholm Business RegionSTOCKHOLM FINTECH REPORT - SSE / Stockholm Business Region
STOCKHOLM FINTECH REPORT - SSE / Stockholm Business RegionMichalGromek
 
Garro abarca, palos-sanchez y aguayo-camacho, 2021
Garro abarca, palos-sanchez y aguayo-camacho, 2021Garro abarca, palos-sanchez y aguayo-camacho, 2021
Garro abarca, palos-sanchez y aguayo-camacho, 2021ppalos68
 

What's hot (14)

REDD+ Policy Network Analysis: Update and Introduction
REDD+ Policy Network Analysis: Update and IntroductionREDD+ Policy Network Analysis: Update and Introduction
REDD+ Policy Network Analysis: Update and Introduction
 
UQBS Seminar - Innovation Networks
UQBS Seminar - Innovation NetworksUQBS Seminar - Innovation Networks
UQBS Seminar - Innovation Networks
 
Periphery authors, network embeddedness, and research impact: The case of Chi...
Periphery authors, network embeddedness, and research impact: The case of Chi...Periphery authors, network embeddedness, and research impact: The case of Chi...
Periphery authors, network embeddedness, and research impact: The case of Chi...
 
Literature Review on Social Networking in Supply chain
Literature Review on Social Networking in Supply chainLiterature Review on Social Networking in Supply chain
Literature Review on Social Networking in Supply chain
 
THE SHADOW OF HIERARCHY - HOW TO SAMPLE A HIDDEN POPULATION OF FORMER EMPLOYEES?
THE SHADOW OF HIERARCHY - HOW TO SAMPLE A HIDDEN POPULATION OF FORMER EMPLOYEES?THE SHADOW OF HIERARCHY - HOW TO SAMPLE A HIDDEN POPULATION OF FORMER EMPLOYEES?
THE SHADOW OF HIERARCHY - HOW TO SAMPLE A HIDDEN POPULATION OF FORMER EMPLOYEES?
 
Crowdsourcing the Policy Cycle - Collective Intelligence 2014 Araz Taeihagh ...
Crowdsourcing the Policy Cycle - Collective Intelligence 2014 Araz  Taeihagh ...Crowdsourcing the Policy Cycle - Collective Intelligence 2014 Araz  Taeihagh ...
Crowdsourcing the Policy Cycle - Collective Intelligence 2014 Araz Taeihagh ...
 
Adapting to New Realities: The Emergence of Network Organizations and Work Sy...
Adapting to New Realities: The Emergence of Network Organizations and Work Sy...Adapting to New Realities: The Emergence of Network Organizations and Work Sy...
Adapting to New Realities: The Emergence of Network Organizations and Work Sy...
 
15707 53009-1-pb (1)
15707 53009-1-pb (1)15707 53009-1-pb (1)
15707 53009-1-pb (1)
 
Community Evolution in the Digital Space and Creation of Social Information C...
Community Evolution in the Digital Space and Creation of SocialInformation C...Community Evolution in the Digital Space and Creation of SocialInformation C...
Community Evolution in the Digital Space and Creation of Social Information C...
 
R&D collaborations and innovation performance the case of argentinean biotech...
R&D collaborations and innovation performance the case of argentinean biotech...R&D collaborations and innovation performance the case of argentinean biotech...
R&D collaborations and innovation performance the case of argentinean biotech...
 
Adaptive Work Systems: A Perspective on the Evolution of Socio-Technical Systems
Adaptive Work Systems: A Perspective on the Evolution of Socio-Technical SystemsAdaptive Work Systems: A Perspective on the Evolution of Socio-Technical Systems
Adaptive Work Systems: A Perspective on the Evolution of Socio-Technical Systems
 
Global Comparative Study on REDD - Policy Network Analysis
Global Comparative Study on REDD - Policy Network AnalysisGlobal Comparative Study on REDD - Policy Network Analysis
Global Comparative Study on REDD - Policy Network Analysis
 
STOCKHOLM FINTECH REPORT - SSE / Stockholm Business Region
STOCKHOLM FINTECH REPORT - SSE / Stockholm Business RegionSTOCKHOLM FINTECH REPORT - SSE / Stockholm Business Region
STOCKHOLM FINTECH REPORT - SSE / Stockholm Business Region
 
Garro abarca, palos-sanchez y aguayo-camacho, 2021
Garro abarca, palos-sanchez y aguayo-camacho, 2021Garro abarca, palos-sanchez y aguayo-camacho, 2021
Garro abarca, palos-sanchez y aguayo-camacho, 2021
 

Viewers also liked

Social Networking
Social NetworkingSocial Networking
Social Networkingswoyak
 
الشبكات الاجتماعية
الشبكات الاجتماعيةالشبكات الاجتماعية
الشبكات الاجتماعيةDumbWavesOnline
 
ONA and the tools landscape
ONA and the tools landscapeONA and the tools landscape
ONA and the tools landscapePatti Anklam
 
Sadarah pt-002.. تحليل بيئة المنظمة.. عرض
Sadarah pt-002.. تحليل بيئة المنظمة.. عرضSadarah pt-002.. تحليل بيئة المنظمة.. عرض
Sadarah pt-002.. تحليل بيئة المنظمة.. عرضAbdullah Ali
 
منال العوفي - أهمية المسؤولية الاجتماعية للاستمرارية بتطبيق معايير ومواصفات ا...
منال العوفي - أهمية المسؤولية الاجتماعية للاستمرارية بتطبيق معايير ومواصفات ا...منال العوفي - أهمية المسؤولية الاجتماعية للاستمرارية بتطبيق معايير ومواصفات ا...
منال العوفي - أهمية المسؤولية الاجتماعية للاستمرارية بتطبيق معايير ومواصفات ا...Talal Al-Shammari
 
Lightning Talks: An Innovation Showcase
Lightning Talks: An Innovation ShowcaseLightning Talks: An Innovation Showcase
Lightning Talks: An Innovation ShowcaseSomo
 
INTEGRATE Chicago - J. Bryan Bennett
INTEGRATE Chicago - J. Bryan BennettINTEGRATE Chicago - J. Bryan Bennett
INTEGRATE Chicago - J. Bryan BennettIMCWVU
 
Television as a mass media
Television as a mass mediaTelevision as a mass media
Television as a mass mediabhavnabaraiya
 
Hb services java ieee 2015 - 16 domainwise
Hb services java ieee 2015 - 16 domainwiseHb services java ieee 2015 - 16 domainwise
Hb services java ieee 2015 - 16 domainwiseHB Educational Services
 
Angie natalia dueñas reyes1
Angie natalia dueñas reyes1Angie natalia dueñas reyes1
Angie natalia dueñas reyes1klaumilenitha
 
Ophelia and gertrude
Ophelia and gertrudeOphelia and gertrude
Ophelia and gertrudebhavnabaraiya
 
Strings, Quantum Gravity, and Reduction
Strings, Quantum Gravity, and ReductionStrings, Quantum Gravity, and Reduction
Strings, Quantum Gravity, and ReductionSebastian De Haro
 
Javascript native OOP - 3 layers
Javascript native OOP - 3 layers Javascript native OOP - 3 layers
Javascript native OOP - 3 layers David Nguyen
 
Yurany torres redvolucion 1
Yurany torres redvolucion 1Yurany torres redvolucion 1
Yurany torres redvolucion 1klaumilenitha
 
Karol yuliana albarracin 1
Karol yuliana albarracin 1Karol yuliana albarracin 1
Karol yuliana albarracin 1klaumilenitha
 
Визардфорум - сервис вебинаров и видеоконференций.
Визардфорум - сервис вебинаров и видеоконференций.Визардфорум - сервис вебинаров и видеоконференций.
Визардфорум - сервис вебинаров и видеоконференций.LWandWs
 

Viewers also liked (20)

Kjkf
KjkfKjkf
Kjkf
 
Social Networking
Social NetworkingSocial Networking
Social Networking
 
الشبكات الاجتماعية
الشبكات الاجتماعيةالشبكات الاجتماعية
الشبكات الاجتماعية
 
ONA and the tools landscape
ONA and the tools landscapeONA and the tools landscape
ONA and the tools landscape
 
Sadarah pt-002.. تحليل بيئة المنظمة.. عرض
Sadarah pt-002.. تحليل بيئة المنظمة.. عرضSadarah pt-002.. تحليل بيئة المنظمة.. عرض
Sadarah pt-002.. تحليل بيئة المنظمة.. عرض
 
منال العوفي - أهمية المسؤولية الاجتماعية للاستمرارية بتطبيق معايير ومواصفات ا...
منال العوفي - أهمية المسؤولية الاجتماعية للاستمرارية بتطبيق معايير ومواصفات ا...منال العوفي - أهمية المسؤولية الاجتماعية للاستمرارية بتطبيق معايير ومواصفات ا...
منال العوفي - أهمية المسؤولية الاجتماعية للاستمرارية بتطبيق معايير ومواصفات ا...
 
Lightning Talks: An Innovation Showcase
Lightning Talks: An Innovation ShowcaseLightning Talks: An Innovation Showcase
Lightning Talks: An Innovation Showcase
 
INTEGRATE Chicago - J. Bryan Bennett
INTEGRATE Chicago - J. Bryan BennettINTEGRATE Chicago - J. Bryan Bennett
INTEGRATE Chicago - J. Bryan Bennett
 
Natalia hernandez 1
Natalia hernandez 1Natalia hernandez 1
Natalia hernandez 1
 
Television as a mass media
Television as a mass mediaTelevision as a mass media
Television as a mass media
 
꿈꿈
 
Hb services java ieee 2015 - 16 domainwise
Hb services java ieee 2015 - 16 domainwiseHb services java ieee 2015 - 16 domainwise
Hb services java ieee 2015 - 16 domainwise
 
Angie natalia dueñas reyes1
Angie natalia dueñas reyes1Angie natalia dueñas reyes1
Angie natalia dueñas reyes1
 
Ophelia and gertrude
Ophelia and gertrudeOphelia and gertrude
Ophelia and gertrude
 
Strings, Quantum Gravity, and Reduction
Strings, Quantum Gravity, and ReductionStrings, Quantum Gravity, and Reduction
Strings, Quantum Gravity, and Reduction
 
Fysica 2011
Fysica 2011Fysica 2011
Fysica 2011
 
Javascript native OOP - 3 layers
Javascript native OOP - 3 layers Javascript native OOP - 3 layers
Javascript native OOP - 3 layers
 
Yurany torres redvolucion 1
Yurany torres redvolucion 1Yurany torres redvolucion 1
Yurany torres redvolucion 1
 
Karol yuliana albarracin 1
Karol yuliana albarracin 1Karol yuliana albarracin 1
Karol yuliana albarracin 1
 
Визардфорум - сервис вебинаров и видеоконференций.
Визардфорум - сервис вебинаров и видеоконференций.Визардфорум - сервис вебинаров и видеоконференций.
Визардфорум - сервис вебинаров и видеоконференций.
 

Similar to Negotiated Studies Presentation on Social Network Analysis of Knowledge Networks

Social Production
Social ProductionSocial Production
Social ProductionIvan Labra
 
Social Capital: Glue for Sustainability
Social Capital: Glue for SustainabilitySocial Capital: Glue for Sustainability
Social Capital: Glue for Sustainabilityvaxelrod
 
Social Capital: Glue for Sustainability
Social Capital: Glue for SustainabilitySocial Capital: Glue for Sustainability
Social Capital: Glue for SustainabilityJenny Ambrozek
 
Ona For Community Roundtable
Ona For Community RoundtableOna For Community Roundtable
Ona For Community RoundtablePatti Anklam
 
TCI 2014 Evolving the Regional Innovation Cluster Paradigm for an Innovation ...
TCI 2014 Evolving the Regional Innovation Cluster Paradigm for an Innovation ...TCI 2014 Evolving the Regional Innovation Cluster Paradigm for an Innovation ...
TCI 2014 Evolving the Regional Innovation Cluster Paradigm for an Innovation ...TCI Network
 
The Collaborative Dilemma of Network Based Development, Roger Normann
The Collaborative Dilemma of Network Based Development, Roger NormannThe Collaborative Dilemma of Network Based Development, Roger Normann
The Collaborative Dilemma of Network Based Development, Roger NormannSportacentrs
 
Big Data Analytics : A Social Network Approach
Big Data Analytics : A Social Network ApproachBig Data Analytics : A Social Network Approach
Big Data Analytics : A Social Network ApproachAndry Alamsyah
 
Informal Network - Innovative Internet Second Project
Informal Network - Innovative Internet Second Project Informal Network - Innovative Internet Second Project
Informal Network - Innovative Internet Second Project MichalGromek
 
Co-creation of Learning and Social CRM
Co-creation of Learning and Social CRMCo-creation of Learning and Social CRM
Co-creation of Learning and Social CRMDarshan Desai
 
Network Models of Regional Innovation Clusters and their Impact on Economic G...
Network Models of Regional Innovation Clusters and their Impact on Economic G...Network Models of Regional Innovation Clusters and their Impact on Economic G...
Network Models of Regional Innovation Clusters and their Impact on Economic G...Scott Dempwolf
 
Data Standards and Linked Data: Challenges & Use Cases in Europe and the Unit...
Data Standards and Linked Data: Challenges & Use Cases in Europe and the Unit...Data Standards and Linked Data: Challenges & Use Cases in Europe and the Unit...
Data Standards and Linked Data: Challenges & Use Cases in Europe and the Unit...Jonathan Pichot
 
Social Network Analysis for Competitive Intelligence
Social Network Analysis for Competitive IntelligenceSocial Network Analysis for Competitive Intelligence
Social Network Analysis for Competitive IntelligenceAugust Jackson
 
Presentation Mr. Axel Marx
Presentation Mr. Axel MarxPresentation Mr. Axel Marx
Presentation Mr. Axel Marxmicconference
 
Emerging 21st century organizational models abc
Emerging 21st century organizational models abcEmerging 21st century organizational models abc
Emerging 21st century organizational models abcvaxelrod
 
Startup Network Pitch. Reduce your transaction cost and boost new business de...
Startup Network Pitch. Reduce your transaction cost and boost new business de...Startup Network Pitch. Reduce your transaction cost and boost new business de...
Startup Network Pitch. Reduce your transaction cost and boost new business de...Mario Scuderi
 
Collaborative Knowledge Networks Market Assessment
Collaborative Knowledge Networks  Market AssessmentCollaborative Knowledge Networks  Market Assessment
Collaborative Knowledge Networks Market AssessmentDon_Johnson
 
Relationship Maintenance Strategies On Chinese Fortune 500 Company Websites ...
Relationship Maintenance Strategies On Chinese Fortune 500 Company Websites  ...Relationship Maintenance Strategies On Chinese Fortune 500 Company Websites  ...
Relationship Maintenance Strategies On Chinese Fortune 500 Company Websites ...groupproj
 
Data mining in social network
Data mining in social networkData mining in social network
Data mining in social networkakash_mishra
 

Similar to Negotiated Studies Presentation on Social Network Analysis of Knowledge Networks (20)

Social Production
Social ProductionSocial Production
Social Production
 
Social Capital: Glue for Sustainability
Social Capital: Glue for SustainabilitySocial Capital: Glue for Sustainability
Social Capital: Glue for Sustainability
 
Social Capital: Glue for Sustainability
Social Capital: Glue for SustainabilitySocial Capital: Glue for Sustainability
Social Capital: Glue for Sustainability
 
Ona For Community Roundtable
Ona For Community RoundtableOna For Community Roundtable
Ona For Community Roundtable
 
TCI 2014 Evolving the Regional Innovation Cluster Paradigm for an Innovation ...
TCI 2014 Evolving the Regional Innovation Cluster Paradigm for an Innovation ...TCI 2014 Evolving the Regional Innovation Cluster Paradigm for an Innovation ...
TCI 2014 Evolving the Regional Innovation Cluster Paradigm for an Innovation ...
 
The Collaborative Dilemma of Network Based Development, Roger Normann
The Collaborative Dilemma of Network Based Development, Roger NormannThe Collaborative Dilemma of Network Based Development, Roger Normann
The Collaborative Dilemma of Network Based Development, Roger Normann
 
Big Data Analytics : A Social Network Approach
Big Data Analytics : A Social Network ApproachBig Data Analytics : A Social Network Approach
Big Data Analytics : A Social Network Approach
 
Informal Network - Innovative Internet Second Project
Informal Network - Innovative Internet Second Project Informal Network - Innovative Internet Second Project
Informal Network - Innovative Internet Second Project
 
Co-creation of Learning and Social CRM
Co-creation of Learning and Social CRMCo-creation of Learning and Social CRM
Co-creation of Learning and Social CRM
 
Network Models of Regional Innovation Clusters and their Impact on Economic G...
Network Models of Regional Innovation Clusters and their Impact on Economic G...Network Models of Regional Innovation Clusters and their Impact on Economic G...
Network Models of Regional Innovation Clusters and their Impact on Economic G...
 
Data Standards and Linked Data: Challenges & Use Cases in Europe and the Unit...
Data Standards and Linked Data: Challenges & Use Cases in Europe and the Unit...Data Standards and Linked Data: Challenges & Use Cases in Europe and the Unit...
Data Standards and Linked Data: Challenges & Use Cases in Europe and the Unit...
 
Turkey
TurkeyTurkey
Turkey
 
Social Network Analysis for Competitive Intelligence
Social Network Analysis for Competitive IntelligenceSocial Network Analysis for Competitive Intelligence
Social Network Analysis for Competitive Intelligence
 
Presentation Mr. Axel Marx
Presentation Mr. Axel MarxPresentation Mr. Axel Marx
Presentation Mr. Axel Marx
 
Emerging 21st century organizational models abc
Emerging 21st century organizational models abcEmerging 21st century organizational models abc
Emerging 21st century organizational models abc
 
Startup Network Pitch. Reduce your transaction cost and boost new business de...
Startup Network Pitch. Reduce your transaction cost and boost new business de...Startup Network Pitch. Reduce your transaction cost and boost new business de...
Startup Network Pitch. Reduce your transaction cost and boost new business de...
 
Collaborative Knowledge Networks Market Assessment
Collaborative Knowledge Networks  Market AssessmentCollaborative Knowledge Networks  Market Assessment
Collaborative Knowledge Networks Market Assessment
 
Relationship Maintenance Strategies On Chinese Fortune 500 Company Websites ...
Relationship Maintenance Strategies On Chinese Fortune 500 Company Websites  ...Relationship Maintenance Strategies On Chinese Fortune 500 Company Websites  ...
Relationship Maintenance Strategies On Chinese Fortune 500 Company Websites ...
 
Data mining in social network
Data mining in social networkData mining in social network
Data mining in social network
 
Network2013
Network2013Network2013
Network2013
 

More from Premsankar Chakkingal

AI for Educators - Integrating AI in the Classrooms
AI for Educators - Integrating AI in the ClassroomsAI for Educators - Integrating AI in the Classrooms
AI for Educators - Integrating AI in the ClassroomsPremsankar Chakkingal
 
Dynamics of Semantic Networks of Independence Day Speeches
Dynamics of Semantic Networks of Independence Day SpeechesDynamics of Semantic Networks of Independence Day Speeches
Dynamics of Semantic Networks of Independence Day SpeechesPremsankar Chakkingal
 
Introduction to Computational Social Science
Introduction to Computational Social ScienceIntroduction to Computational Social Science
Introduction to Computational Social SciencePremsankar Chakkingal
 
Introductory Talk on Social Network Analysis at Facebook Developer Circle Me...
Introductory Talk on Social Network Analysis  at Facebook Developer Circle Me...Introductory Talk on Social Network Analysis  at Facebook Developer Circle Me...
Introductory Talk on Social Network Analysis at Facebook Developer Circle Me...Premsankar Chakkingal
 
Introduction to Agent Based Modeling Using NetLogo
Introduction to Agent Based Modeling Using NetLogoIntroduction to Agent Based Modeling Using NetLogo
Introduction to Agent Based Modeling Using NetLogoPremsankar Chakkingal
 
Introduction to Technology Assessments As tool for Forecasting and evaluation...
Introduction to Technology Assessments As tool for Forecasting and evaluation...Introduction to Technology Assessments As tool for Forecasting and evaluation...
Introduction to Technology Assessments As tool for Forecasting and evaluation...Premsankar Chakkingal
 
INTRODUCTION INFORMATION RETRIEVAL EVALUVATION
 INTRODUCTION INFORMATION RETRIEVAL EVALUVATION INTRODUCTION INFORMATION RETRIEVAL EVALUVATION
INTRODUCTION INFORMATION RETRIEVAL EVALUVATIONPremsankar Chakkingal
 
Negotiated Studies - A semantic social network based expert recommender system
Negotiated Studies - A semantic social network based expert recommender systemNegotiated Studies - A semantic social network based expert recommender system
Negotiated Studies - A semantic social network based expert recommender systemPremsankar Chakkingal
 
Business potential of Energy Auditing in Kerala
Business potential of Energy Auditing in KeralaBusiness potential of Energy Auditing in Kerala
Business potential of Energy Auditing in KeralaPremsankar Chakkingal
 
Introduction to Social Network Analysis
Introduction to Social Network AnalysisIntroduction to Social Network Analysis
Introduction to Social Network AnalysisPremsankar Chakkingal
 

More from Premsankar Chakkingal (14)

AI for Educators - Integrating AI in the Classrooms
AI for Educators - Integrating AI in the ClassroomsAI for Educators - Integrating AI in the Classrooms
AI for Educators - Integrating AI in the Classrooms
 
AI in Creative Space
AI in Creative SpaceAI in Creative Space
AI in Creative Space
 
Dynamics of Semantic Networks of Independence Day Speeches
Dynamics of Semantic Networks of Independence Day SpeechesDynamics of Semantic Networks of Independence Day Speeches
Dynamics of Semantic Networks of Independence Day Speeches
 
Introduction to Computational Social Science
Introduction to Computational Social ScienceIntroduction to Computational Social Science
Introduction to Computational Social Science
 
Introductory Talk on Social Network Analysis at Facebook Developer Circle Me...
Introductory Talk on Social Network Analysis  at Facebook Developer Circle Me...Introductory Talk on Social Network Analysis  at Facebook Developer Circle Me...
Introductory Talk on Social Network Analysis at Facebook Developer Circle Me...
 
Introduction to Agent Based Modeling Using NetLogo
Introduction to Agent Based Modeling Using NetLogoIntroduction to Agent Based Modeling Using NetLogo
Introduction to Agent Based Modeling Using NetLogo
 
Introduction to Technology Assessments As tool for Forecasting and evaluation...
Introduction to Technology Assessments As tool for Forecasting and evaluation...Introduction to Technology Assessments As tool for Forecasting and evaluation...
Introduction to Technology Assessments As tool for Forecasting and evaluation...
 
INTRODUCTION INFORMATION RETRIEVAL EVALUVATION
 INTRODUCTION INFORMATION RETRIEVAL EVALUVATION INTRODUCTION INFORMATION RETRIEVAL EVALUVATION
INTRODUCTION INFORMATION RETRIEVAL EVALUVATION
 
Negotiated Studies - A semantic social network based expert recommender system
Negotiated Studies - A semantic social network based expert recommender systemNegotiated Studies - A semantic social network based expert recommender system
Negotiated Studies - A semantic social network based expert recommender system
 
Business potential of Energy Auditing in Kerala
Business potential of Energy Auditing in KeralaBusiness potential of Energy Auditing in Kerala
Business potential of Energy Auditing in Kerala
 
Introduction to Graph Theory
Introduction to Graph TheoryIntroduction to Graph Theory
Introduction to Graph Theory
 
Introduction to Social Network Analysis
Introduction to Social Network AnalysisIntroduction to Social Network Analysis
Introduction to Social Network Analysis
 
Hypothesis Testing for Beginners
Hypothesis Testing for BeginnersHypothesis Testing for Beginners
Hypothesis Testing for Beginners
 
Introduction to Genetic Algorithms
Introduction to Genetic AlgorithmsIntroduction to Genetic Algorithms
Introduction to Genetic Algorithms
 

Recently uploaded

Championnat de France de Tennis de table/
Championnat de France de Tennis de table/Championnat de France de Tennis de table/
Championnat de France de Tennis de table/siemaillard
 
The Ball Poem- John Berryman_20240518_001617_0000.pptx
The Ball Poem- John Berryman_20240518_001617_0000.pptxThe Ball Poem- John Berryman_20240518_001617_0000.pptx
The Ball Poem- John Berryman_20240518_001617_0000.pptxNehaChandwani11
 
Morse OER Some Benefits and Challenges.pptx
Morse OER Some Benefits and Challenges.pptxMorse OER Some Benefits and Challenges.pptx
Morse OER Some Benefits and Challenges.pptxjmorse8
 
會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文
會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文
會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文中 央社
 
An overview of the various scriptures in Hinduism
An overview of the various scriptures in HinduismAn overview of the various scriptures in Hinduism
An overview of the various scriptures in HinduismDabee Kamal
 
size separation d pharm 1st year pharmaceutics
size separation d pharm 1st year pharmaceuticssize separation d pharm 1st year pharmaceutics
size separation d pharm 1st year pharmaceuticspragatimahajan3
 
Capitol Tech Univ Doctoral Presentation -May 2024
Capitol Tech Univ Doctoral Presentation -May 2024Capitol Tech Univ Doctoral Presentation -May 2024
Capitol Tech Univ Doctoral Presentation -May 2024CapitolTechU
 
philosophy and it's principles based on the life
philosophy and it's principles based on the lifephilosophy and it's principles based on the life
philosophy and it's principles based on the lifeNitinDeodare
 
會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽
會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽
會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽中 央社
 
BỘ LUYỆN NGHE TIẾNG ANH 8 GLOBAL SUCCESS CẢ NĂM (GỒM 12 UNITS, MỖI UNIT GỒM 3...
BỘ LUYỆN NGHE TIẾNG ANH 8 GLOBAL SUCCESS CẢ NĂM (GỒM 12 UNITS, MỖI UNIT GỒM 3...BỘ LUYỆN NGHE TIẾNG ANH 8 GLOBAL SUCCESS CẢ NĂM (GỒM 12 UNITS, MỖI UNIT GỒM 3...
BỘ LUYỆN NGHE TIẾNG ANH 8 GLOBAL SUCCESS CẢ NĂM (GỒM 12 UNITS, MỖI UNIT GỒM 3...Nguyen Thanh Tu Collection
 
slides CapTechTalks Webinar May 2024 Alexander Perry.pptx
slides CapTechTalks Webinar May 2024 Alexander Perry.pptxslides CapTechTalks Webinar May 2024 Alexander Perry.pptx
slides CapTechTalks Webinar May 2024 Alexander Perry.pptxCapitolTechU
 
Post Exam Fun(da) Intra UEM General Quiz 2024 - Prelims q&a.pdf
Post Exam Fun(da) Intra UEM General Quiz 2024 - Prelims q&a.pdfPost Exam Fun(da) Intra UEM General Quiz 2024 - Prelims q&a.pdf
Post Exam Fun(da) Intra UEM General Quiz 2024 - Prelims q&a.pdfPragya - UEM Kolkata Quiz Club
 
Removal Strategy _ FEFO _ Working with Perishable Products in Odoo 17
Removal Strategy _ FEFO _ Working with Perishable Products in Odoo 17Removal Strategy _ FEFO _ Working with Perishable Products in Odoo 17
Removal Strategy _ FEFO _ Working with Perishable Products in Odoo 17Celine George
 
Behavioral-sciences-dr-mowadat rana (1).pdf
Behavioral-sciences-dr-mowadat rana (1).pdfBehavioral-sciences-dr-mowadat rana (1).pdf
Behavioral-sciences-dr-mowadat rana (1).pdfaedhbteg
 
Discover the Dark Web .pdf InfosecTrain
Discover the Dark Web .pdf  InfosecTrainDiscover the Dark Web .pdf  InfosecTrain
Discover the Dark Web .pdf InfosecTraininfosec train
 
Basic Civil Engineering notes on Transportation Engineering, Modes of Transpo...
Basic Civil Engineering notes on Transportation Engineering, Modes of Transpo...Basic Civil Engineering notes on Transportation Engineering, Modes of Transpo...
Basic Civil Engineering notes on Transportation Engineering, Modes of Transpo...Denish Jangid
 
Exploring Gemini AI and Integration with MuleSoft | MuleSoft Mysore Meetup #45
Exploring Gemini AI and Integration with MuleSoft | MuleSoft Mysore Meetup #45Exploring Gemini AI and Integration with MuleSoft | MuleSoft Mysore Meetup #45
Exploring Gemini AI and Integration with MuleSoft | MuleSoft Mysore Meetup #45MysoreMuleSoftMeetup
 
Envelope of Discrepancy in Orthodontics: Enhancing Precision in Treatment
 Envelope of Discrepancy in Orthodontics: Enhancing Precision in Treatment Envelope of Discrepancy in Orthodontics: Enhancing Precision in Treatment
Envelope of Discrepancy in Orthodontics: Enhancing Precision in Treatmentsaipooja36
 
ĐỀ THAM KHẢO KÌ THI TUYỂN SINH VÀO LỚP 10 MÔN TIẾNG ANH FORM 50 CÂU TRẮC NGHI...
ĐỀ THAM KHẢO KÌ THI TUYỂN SINH VÀO LỚP 10 MÔN TIẾNG ANH FORM 50 CÂU TRẮC NGHI...ĐỀ THAM KHẢO KÌ THI TUYỂN SINH VÀO LỚP 10 MÔN TIẾNG ANH FORM 50 CÂU TRẮC NGHI...
ĐỀ THAM KHẢO KÌ THI TUYỂN SINH VÀO LỚP 10 MÔN TIẾNG ANH FORM 50 CÂU TRẮC NGHI...Nguyen Thanh Tu Collection
 

Recently uploaded (20)

Championnat de France de Tennis de table/
Championnat de France de Tennis de table/Championnat de France de Tennis de table/
Championnat de France de Tennis de table/
 
The Ball Poem- John Berryman_20240518_001617_0000.pptx
The Ball Poem- John Berryman_20240518_001617_0000.pptxThe Ball Poem- John Berryman_20240518_001617_0000.pptx
The Ball Poem- John Berryman_20240518_001617_0000.pptx
 
Morse OER Some Benefits and Challenges.pptx
Morse OER Some Benefits and Challenges.pptxMorse OER Some Benefits and Challenges.pptx
Morse OER Some Benefits and Challenges.pptx
 
會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文
會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文
會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文會考英文
 
An overview of the various scriptures in Hinduism
An overview of the various scriptures in HinduismAn overview of the various scriptures in Hinduism
An overview of the various scriptures in Hinduism
 
“O BEIJO” EM ARTE .
“O BEIJO” EM ARTE                       .“O BEIJO” EM ARTE                       .
“O BEIJO” EM ARTE .
 
size separation d pharm 1st year pharmaceutics
size separation d pharm 1st year pharmaceuticssize separation d pharm 1st year pharmaceutics
size separation d pharm 1st year pharmaceutics
 
Capitol Tech Univ Doctoral Presentation -May 2024
Capitol Tech Univ Doctoral Presentation -May 2024Capitol Tech Univ Doctoral Presentation -May 2024
Capitol Tech Univ Doctoral Presentation -May 2024
 
philosophy and it's principles based on the life
philosophy and it's principles based on the lifephilosophy and it's principles based on the life
philosophy and it's principles based on the life
 
會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽
會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽
會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽
 
BỘ LUYỆN NGHE TIẾNG ANH 8 GLOBAL SUCCESS CẢ NĂM (GỒM 12 UNITS, MỖI UNIT GỒM 3...
BỘ LUYỆN NGHE TIẾNG ANH 8 GLOBAL SUCCESS CẢ NĂM (GỒM 12 UNITS, MỖI UNIT GỒM 3...BỘ LUYỆN NGHE TIẾNG ANH 8 GLOBAL SUCCESS CẢ NĂM (GỒM 12 UNITS, MỖI UNIT GỒM 3...
BỘ LUYỆN NGHE TIẾNG ANH 8 GLOBAL SUCCESS CẢ NĂM (GỒM 12 UNITS, MỖI UNIT GỒM 3...
 
slides CapTechTalks Webinar May 2024 Alexander Perry.pptx
slides CapTechTalks Webinar May 2024 Alexander Perry.pptxslides CapTechTalks Webinar May 2024 Alexander Perry.pptx
slides CapTechTalks Webinar May 2024 Alexander Perry.pptx
 
Post Exam Fun(da) Intra UEM General Quiz 2024 - Prelims q&a.pdf
Post Exam Fun(da) Intra UEM General Quiz 2024 - Prelims q&a.pdfPost Exam Fun(da) Intra UEM General Quiz 2024 - Prelims q&a.pdf
Post Exam Fun(da) Intra UEM General Quiz 2024 - Prelims q&a.pdf
 
Removal Strategy _ FEFO _ Working with Perishable Products in Odoo 17
Removal Strategy _ FEFO _ Working with Perishable Products in Odoo 17Removal Strategy _ FEFO _ Working with Perishable Products in Odoo 17
Removal Strategy _ FEFO _ Working with Perishable Products in Odoo 17
 
Behavioral-sciences-dr-mowadat rana (1).pdf
Behavioral-sciences-dr-mowadat rana (1).pdfBehavioral-sciences-dr-mowadat rana (1).pdf
Behavioral-sciences-dr-mowadat rana (1).pdf
 
Discover the Dark Web .pdf InfosecTrain
Discover the Dark Web .pdf  InfosecTrainDiscover the Dark Web .pdf  InfosecTrain
Discover the Dark Web .pdf InfosecTrain
 
Basic Civil Engineering notes on Transportation Engineering, Modes of Transpo...
Basic Civil Engineering notes on Transportation Engineering, Modes of Transpo...Basic Civil Engineering notes on Transportation Engineering, Modes of Transpo...
Basic Civil Engineering notes on Transportation Engineering, Modes of Transpo...
 
Exploring Gemini AI and Integration with MuleSoft | MuleSoft Mysore Meetup #45
Exploring Gemini AI and Integration with MuleSoft | MuleSoft Mysore Meetup #45Exploring Gemini AI and Integration with MuleSoft | MuleSoft Mysore Meetup #45
Exploring Gemini AI and Integration with MuleSoft | MuleSoft Mysore Meetup #45
 
Envelope of Discrepancy in Orthodontics: Enhancing Precision in Treatment
 Envelope of Discrepancy in Orthodontics: Enhancing Precision in Treatment Envelope of Discrepancy in Orthodontics: Enhancing Precision in Treatment
Envelope of Discrepancy in Orthodontics: Enhancing Precision in Treatment
 
ĐỀ THAM KHẢO KÌ THI TUYỂN SINH VÀO LỚP 10 MÔN TIẾNG ANH FORM 50 CÂU TRẮC NGHI...
ĐỀ THAM KHẢO KÌ THI TUYỂN SINH VÀO LỚP 10 MÔN TIẾNG ANH FORM 50 CÂU TRẮC NGHI...ĐỀ THAM KHẢO KÌ THI TUYỂN SINH VÀO LỚP 10 MÔN TIẾNG ANH FORM 50 CÂU TRẮC NGHI...
ĐỀ THAM KHẢO KÌ THI TUYỂN SINH VÀO LỚP 10 MÔN TIẾNG ANH FORM 50 CÂU TRẮC NGHI...
 

Negotiated Studies Presentation on Social Network Analysis of Knowledge Networks

  • 2. Oli Mould & Sian Joel * Dept of Geography ,Loughborough University; ** Dept of Computing and creative industries ,Napier University       Publisher : Royal Geographical Society Theme :Knowledge Network in Industry Topics :Clustering & networking Sector :Advertising Key words: Economic Geography, London, Buzz, Advertising Industry, Social Network Analysis
  • 3.  Introduction ◦ ‘Buzz’ ◦ Social Network Analysis Data Source  Methodology  Key Findings  Conclusion 
  • 4.  To highlight how SNA can provide a flow of ‘buzz', on London's advertising industry.  This study states that the SNA can be used as a viable research tool for highlighting networks within a particular industry and location
  • 5.
  • 6.  Recent Economic Geography literature concerned with : ‘Firm as complex network of actors ‘(Jones 2007) ‘Tacit knowledge transfer ‘(Gertler and Levitte, 2005) –on innovation in the Canadian Biotechnology Industry.  ‘Local Noise in London adv Industry’ (Grabher, 2002) ‘ Communities of knowledge’ (Storper and Venables, 2004) Importance of Social ,Intra and inter-firm networks in Advertising/Creative industries (Caves 2000,Cunnningham 2004) Serendipitous nature of buzz Grabher(2002)
  • 7. “ Buzz refers to the information and communication knowledge created by face-to-face contacts, co-presence and co-location of people and firms within the same industry and place or region”. (Bathelt et al., 2004: 38)  Buzz consists of specific information and continuous updates of this information through organised and accidental meeting  Buzz is based on network of communication and information linkage within a industry  This occurs in negotiations with suppliers ,in phone calls during office hours ,while talking to neighbors or when having lunch with other employees and so on
  • 8.     Is a network structure that is highly clustered with small path lengths Introduced by Milgram(1967) – concluded that “six degree of separation” in friendship network - Avg 6 intermediaries between 2 strangers Same in Scientific Co-authoring Davis and Newman (2003) Small world network are represented graphically using SNA tools
  • 9.  Attempts have been made to quantify/qualify ‘buzz’ ◦ Gertler and Levitte (2005) focused on local networks in the Canadian biotech industry ,suggested that local knowledge and global circulation for success in innovation. ◦ Watson (2008) described the local buzz/global pipeline dualism for knowledge exchange in London’s music industry …
  • 10.    Social Network Analysis offers a way to visualize networks and highlight important characteristics of those networks . SNA is under utilized in economic geography literature. Connection between firms and particular individuals shows the path of knowledge flow within the industry and can highlight the key gate keepers (individuals sit on many of company board of directors).
  • 11.    Historically Alfred Marshall (1920),suggested strong centre of specialized industry attracts new energy and maintain its lead(for heavy manufacturing industry of that time but still it hold true for knowledge economy of today ) Inter-locking board members data can be used as it shows the connectivity levels within any given industry or locale (O’Hagan and Green, 2003) Knowledge shared informally between people and firms increases with technological connectivity(Jones 2007)
  • 12.    Grabher noted that a key skill of (the most successful) advertisers is converting the ‘noise’ into ‘signals’, or what can be roughly translated as ‘tacit’ into ‘codified’ How buzz is geographically spread through intra-inter firm networks -Glucker (2006) This study use data on on interlocking board members of advertising companies in London ,and visualize their networks using sociograms. And highlights the intensity of connections between companies and particular individuals, showing the paths of knowledge flow within the industry and the ‘gatekeepers'.
  • 13.
  • 14.       The data for the SNA were obtained from the UK Companies House database. Data was filtered to remove those companies with less than 4 people on the board Empty and not valid data also removed Network maps were visualised as sociograms Software packages used -UCINET and Netdraw. Spearman's Rank Correlation Coefficient (SRCC) was used.
  • 15.  UCINET— is produced by Analytic Technologies. It offers a very user-friendly, reasonably priced software system for network analysis  NetDraw -, a Windows program for visualizing social network data. The program is free.  Spearman's rank correlation coefficient or Spearman's rho, named after Charles Spearman and is measure of statistical dependence between two variables. It assesses how well the relationship between two variables can be described using a function
  • 16.      Rectangular matrix –shows 2 mode network of Company to director Adjacency matrix –shows one mode network of company to company and director to director Rank of company by net asset is calculated – highlights it is not always largest companies are most connected or most central Based on the holding of shares ,Company family tree also obtained SNA tools are used to find density and centralization (Degree and Eigen vector)
  • 17.  Networks that are produced have certain characteristics: ◦ People-centric ◦ Top-heavy ◦ People-centric: Selects people on many boards rather than boards of directors that have many people. This was done as the advertising industry (creative industries) tend to be ‘fluid’ (in other words, high degree of freelancing, sub-contracting etc) so the individual is important ◦ Top-heavy: Selects those people who sit on the board of larger companies (i.e. with more board members)
  • 18.
  • 19. DIRECTOR AND COMPANY NETWORK PEOPLE COMPANY A Well Connected Industry Knowledge can transfer quickly
  • 20. THE NETWORK  In this network;  64 people sit on 286 company boards of directors  From all the possible company connections, there exists 5.32% of ties  From the possible individual connections there is 1.15% of ties  Therefore connections could be considered strategic – quality not quantity
  • 22. KEY CUT POINTS PEOPLE COMPANY Identified ‘cut-points’ or gate keepers Or Trend Setters For knowledge transfer
  • 23. STRATEGIC CUT POINTS  Companies have their headquarters in same physical location  Those board of directors are friends or have worked together in the past  Companies may belong to the same holding company (hypothesis tested by subsidiary company data) then people who sit on the board of a holding company also sit on the board of their subsidiaries (company family)  Cut points can transmit (restrict) knowledge between company family trees
  • 25. PEOPLE AND COMPANIES PEOPLE COMPANY Does show which are the people who sit on the largest companies
  • 26. COMPANY SIZE BY NET ASSET PEOPLE COMPANY Company size –size does not equate to connectivity importance
  • 27. PERFORMANCE INDICTORS  Based of net asset variable company was ranked and compared with centrality rank for that company to check correlation between ranks  Shown in scatter diagram  Findings: Being a certain size company has no guarantee on that company being centralized  Firm size is not an indictor of network importance
  • 28.
  • 29.    People's importance (the intensity of an individual in the network), shown by degree centrality measures and the eigenvector index. Degree centrality is a simple measure that counts the number of ties a person has. Eigenvector index is a mathematical measurement of the ‘connectedness' of any particular node in a social network
  • 30.  Top 10 most connected people in the social network (degree centrality) Person A 28 B 27 AL 12 AM 11 AE 11 AG 10 C 6 I 6 AV 5 AU  Number of company boards 5 Top 10 most connected people in the social network (degree centrality) Person Number of company boards A 28 B 27 AN 16 Q 12 AG 11 R 11 P 8 L 7 AW 5 BJ 5
  • 31.  Based on the postal address  5 of the most ‘connected’ companies are located at one address, 121-141 Westbourne Terrace, London, London, W2 6JR  Those 5 companies are not large, but reside in the same building as Fitch, who are owned by the WPP Group, one of the largest advertisers in the world  These 5 companies are not direct subsidiaries of Fitch or WPP, so the connection between these companies goes beyond a simple ‘company family ties’ (Incubator)  May therefore share board members more readily and act as pipelines from global into local buzz for exchange of tacit knowledge
  • 32.        Sociograms showed that that the advertising sector is relatively well connected. Highlighted the key individuals /gate keepers who connect between clusters for spreading knowledge between them Comparing members according to their net assets, not particularly large companies are hugely important in providing connection and cohesion to the network. finding suggests that being in a certain size company has no bearing on that company being centralised within London's advertising network. Small, medium or large companies can play an important part in connecting companies and groups. The study showed that there is strong geographical effect on the networked-centrality of London's advertising companies - more so than size.
  • 33.     The advertising industry is relatively connected via board of directors . Advertising is dynamic and is dependent on trends and so the exchange of knowledge is crucial to economic viability. SNA as research tool for Economical geographers Highlighted well connected and important people in London advertising Industry