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Preliminary Draft- 
Web 
Services 
E-Stratégies 
Nov 7th 2014 
Productivity is a measure of 
your ability to act on real-t...
Stockholders 
Partners 
Employees 
Clients 
Social business helps us understand the motivations, experience and objectives...
 Focus : what does the organisation 
look like ? 
 Target : what are your trying to 
improve ? 
 Knowledge : what do yo...
(at least in part) 
Focus Improve Knowledge Leverage Mesure 
Organization Processes Explicit Transactions Efficency 
Servi...
“If you don’t design your future, 
the future will design you.” 
PaulMiller 
Introduction Content Methods Cases Metrics
©2006 LHST sarl 
Separation, alignment, cohesion 
Telecommunications 
Textiles 
Medicine 
Leisure 
Automobile 
Household 
...
Organizational rigidity Organic growth 
Clearly defined functions Connectivity is the key 
Organizational 
boundaries 
Bou...
Patti Anklam The Social-Network Toolkit 
Introduction Content Methods Cases Metrics
 Common objectives – shared 
meaning 
©2006 LHST sarl 
 Actors and actants 
 Innovation closely tied to 
organisation 
...
Introduction Challenges Networks Application Value 
©2006 LHST sarl
Characteristic Value 
Degree Centrality Number of links 
Betweeness 
Centrality 
Role of brokerage 
Closeness 
Centrality ...
Introduction Content Methods Cases Metrics 
©2006 LHST sarl
Introduction Content Methods Cases Metrics
 It’s not a question of channels 
but of capturing conversations 
 Gartner sees SCRM is a 
$1B extension of the CRM mark...
 Hosting and supporting a branded or private-label 
community 
 Monitoring and surveying private-label or 
independent s...
• Member communities reach more internet users (66.8%) 
than email (65.1%) 
• Fastest growing sector for Internet use is c...
1. The Work Network With whom do you exchange information as part 
of your daily work routines? 
2. The Social Network Wit...
 In physics, a power law relationship between 
two scalar quantities x and y is any such that 
the relationship can be wr...
 In reality, the market is nothing but a directed network 
 No manager or firm can succeed or fail alone, customers, 
ma...
Introduction Context Building 
Challenges Concerns 
Blocks
Purpose 
Enable customers to extend brand, provide 
critical feedback, and deliver peer-based 
support; Perform market res...
Introduction Context Building 
Challenges Concerns 
Blocks
Introduction Context Building 
Challenges Concerns 
Blocks
• Peer to peer banking 
• Zopa categorizes borrower credit grades; 
lenders then make offers, borrowers agree to 
aggegrat...
The Idea Network 
Introduction Context Building 
Challenges Concerns 
Blocks
• Pearltrees is an example of social 
curation 
• Users can assemble these pearls into 
trees based around a topic 
• Pear...
The Expert Network 
Introduction Context Building 
Challenges Concerns 
Blocks
• InnoCentive is an "open innovation" company 
that tackles research an 
development problems 
• Open Innovation suggests ...
The Social Network 
Introduction Context Building 
Challenges Concerns 
Blocks
Introduction Context Building 
Challenges Concerns 
Blocks
Introduction Context Building 
Challenges Concerns 
Blocks
Introduction Context Building 
Challenges Concerns 
Blocks
 Information overload 
 Misplaced costs of social 
obligations 
 Information pollution 
(spam) 
 Dealing with hierarch...
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Network2013

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Network2013

  1. 1. Preliminary Draft- Web Services E-Stratégies Nov 7th 2014 Productivity is a measure of your ability to act on real-time information
  2. 2. Stockholders Partners Employees Clients Social business helps us understand the motivations, experience and objectives of the internal and external clients of the organization Introduction Content Methods Cases Metrics
  3. 3.  Focus : what does the organisation look like ?  Target : what are your trying to improve ?  Knowledge : what do you need to know ?  Leverage : what “tools” can you leverage ?  Value : how do you measure success ? Objectives Information Systems The Internet Data and Information The Problem The Challenges
  4. 4. (at least in part) Focus Improve Knowledge Leverage Mesure Organization Processes Explicit Transactions Efficency Services Delivery Implicit Touch points Customer Value Networks Relationships Emerging Interactions Effectiveness Introduction Content Methods Cases Metrics
  5. 5. “If you don’t design your future, the future will design you.” PaulMiller Introduction Content Methods Cases Metrics
  6. 6. ©2006 LHST sarl Separation, alignment, cohesion Telecommunications Textiles Medicine Leisure Automobile Household appliances… Introduction Content Methods Cases Metrics
  7. 7. Organizational rigidity Organic growth Clearly defined functions Connectivity is the key Organizational boundaries Boundaries are thin and permeable Corporate strategy Strategy is in the network ©2006 LHST sarl Product development cyle Solution selling Introduction Challenges Networks Application Value
  8. 8. Patti Anklam The Social-Network Toolkit Introduction Content Methods Cases Metrics
  9. 9.  Common objectives – shared meaning ©2006 LHST sarl  Actors and actants  Innovation closely tied to organisation  Possibilities tied to societal environment Introduction Content Methods Cases Metrics
  10. 10. Introduction Challenges Networks Application Value ©2006 LHST sarl
  11. 11. Characteristic Value Degree Centrality Number of links Betweeness Centrality Role of brokerage Closeness Centrality Vector of visibility Network Centralization Centralized vs Decentralized Network Reach Importance of first 3 levels Boundary Spanners Linked to Innovation Peripheral Players Potential Gateways Introduction Context Building Challenges Concerns Blocks
  12. 12. Introduction Content Methods Cases Metrics ©2006 LHST sarl
  13. 13. Introduction Content Methods Cases Metrics
  14. 14.  It’s not a question of channels but of capturing conversations  Gartner sees SCRM is a $1B extension of the CRM market  Jive and Lithium are seen as market leaders  Oracle CRM and Salesforce are niche players  The importance of hosted communities  The future of social analytics Introduction Content Methods Cases Metrics
  15. 15.  Hosting and supporting a branded or private-label community  Monitoring and surveying private-label or independent social networks  Facilitating the sharing of common B2B or business-to-consumer (B2C) contacts through the use of an internal community  Community product reviews to facilitate the online sales process 15 Introduction Content Methods Cases Metrics
  16. 16. • Member communities reach more internet users (66.8%) than email (65.1%) • Fastest growing sector for Internet use is communities (5.4% in a year) • 43% of consumers say that companies should use social networks to solve the consumers' problems (Cone Business in Social Media Study) • 7% of organizations understand the CRM value of social media according to the Brand Science Institute, European Perspective, August 2010. • The Three most influential factors for consumers when deciding which company to do business with are: 1. personal experience (98%), 2. company’s reputation or brand (92%), and 3. recommendations from friends and family (88%) Introduction Content Methods Cases Metrics
  17. 17. 1. The Work Network With whom do you exchange information as part of your daily work routines? 2. The Social Network With whom do you “check in,” inside and outside the office, to find out what is going on? 3. The Innovation Network With whom do you collaborate or kick around new ideas? 4. The Expert Knowledge Network To whom do you turn for expertise or advice? 5. The Career Guidance or Strategic Network. Whom do you go to for advice about the future? 6. The Learning Network. Whom do you work with to improve existing processes or methods? Karen Stephenson Introduction Context Building Challenges Concerns Blocks
  18. 18.  In physics, a power law relationship between two scalar quantities x and y is any such that the relationship can be written as  <math>y = ax^k,!<math>  where a (the constant of proportionality) and k (the exponent of the power law) are constants.  in its simplest terms roughly eighty percent of the work is done by twenty percent of the network Introduction Context Building Challenges Concerns Blocks
  19. 19.  In reality, the market is nothing but a directed network  No manager or firm can succeed or fail alone, customers, managers and teams are inherently linked together in social networks.  The notion of interdependence : managers constitute hubs and nodes of the network, organization learning will filter down and out through the network as a whole.  six degrees of separation : everyone in the world can be reached through a short chain of acquaintances.  Change is marked by "phase transitions" from states of disorder to order: "cascading failure“ and “emergent” threats . Introduction Context Building Challenges Concerns Blocks
  20. 20. Introduction Context Building Challenges Concerns Blocks
  21. 21. Purpose Enable customers to extend brand, provide critical feedback, and deliver peer-based support; Perform market research and reward loyal customers Key Services Blogs, Wikis, Social Ranking, Info Filtering, Web Conferencing, Discussion, Presence/IM, People Finding Functional Emphasis On  Security & Access Control  Scaling, Clustering, Failover  Reporting & Analytics  UI Customization  Spam/Naughty Filtering  Author, Editing, Commenting  Personalization  Search Typical Adopters  Consumer Goods companies  Technology companies Branded Customer Communities Enterprise Social Software Report Introduction Context Building Challenges Concerns Blocks
  22. 22. Introduction Context Building Challenges Concerns Blocks
  23. 23. Introduction Context Building Challenges Concerns Blocks
  24. 24. • Peer to peer banking • Zopa categorizes borrower credit grades; lenders then make offers, borrowers agree to aggegrate rate • Zopa distributes the money, completies the legal paperwork, performing identity/credit checks, and enforces collections. • Zopa mitigates risk for lenders, optimizes market offer for borrowers • Zopa’s repayment rate is currently 99.35 per cent Introduction Context Building Challenges Concerns Blocks
  25. 25. The Idea Network Introduction Context Building Challenges Concerns Blocks
  26. 26. • Pearltrees is an example of social curation • Users can assemble these pearls into trees based around a topic • Pearltrees is using that data to determine how different topics and bookmarks are related. • In the same vein as Google’s PageRank and Facebook’s EdgeRank, Pearltrees uses TreeRank to explore the notion of an “Interest Graph” Introduction Context Building Challenges Concerns Blocks
  27. 27. The Expert Network Introduction Context Building Challenges Concerns Blocks
  28. 28. • InnoCentive is an "open innovation" company that tackles research an development problems • Open Innovation suggests that innovation is more likely to come from a community than from an organization • The model addresses problems in engineering, computer science, math, the physical sciences and business. • Cash awards are given for solving challenge problems typically from $10,000 to $100,000. Introduction Context Building Challenges Concerns Blocks
  29. 29. The Social Network Introduction Context Building Challenges Concerns Blocks
  30. 30. Introduction Context Building Challenges Concerns Blocks
  31. 31. Introduction Context Building Challenges Concerns Blocks
  32. 32. Introduction Context Building Challenges Concerns Blocks
  33. 33.  Information overload  Misplaced costs of social obligations  Information pollution (spam)  Dealing with hierarchy in a professional environment  The quality of information can be very poor Introduction Context Building Challenges Concerns Blocks

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