The document summarizes a business plan for producing and selling an herbal aerosol spray called NEEM aerosol. Some key points:
- The product is made from natural ingredients like neem that are harmless to the environment. It will kill insects and provide a mild scent.
- The business aims for leadership, sustainability, and green practices. Customer expectations are the top priority over profit.
- The target markets are middle, higher-middle, and higher-income families, as well as hospitals and shops. The product will be offered in different sizes at affordable price points.
- Marketing strategies will create awareness of the product's benefits like being natural and environmentally friendly compared to competitors.
The document is a presentation for a term project on air fresheners in the Indian market. It discusses the market size and segments, prominent brands and their positioning, a SWOT analysis of Dabur India and Odonil, and a proposal for Odonil to enter the car air freshener segment. It provides marketing mix details for the proposed Odonil Breeze car air freshener and reasons for choosing this brand extension, concluding with a bibliography.
The Basic Information that you need to know about Car Air freshener. This includes the Uses, Benefits, Disadvantages, Market Size and Potential growth. And also The two main categories so that you will easily have to choose where and what to purchase
Changing #lifestyle patterns among #Indians and a growing emphasis on having clean #environments are enhancing the demand for #aircare products in the Indian #market. The air care market in #India is expected to reach a value of INR 18.48 Bn by 2023, expanding at a compound #annualgrowth rate (CAGR) of ~20.7% from 2018. Read More: https://bit.ly/2Hqxx4L.
#marketresearch #insights #heathcare #heathtech #future #business #marketresearchreport #BigData
The air care market in India has grown from Rs. 50 crore a decade ago to Rs. 300 crore currently, expanding at 20% annually. Reckitt Benckiser launched the first air freshener called Air Wick in 2008, creating a new niche in FMCG. Since then, many international and domestic brands have introduced different types of air fresheners like aerosols, electric, gels and candles, as well as car and room/bathroom fresheners. The market now provides a wide variety of air freshener products and solutions.
The 10-step marketing plan outlines Swish mouthwash's strategy to target socially active, health-conscious individuals aged 25-35. Swish positions itself as the affordable, alcohol-free alternative to global brands like Listerine and Colgate Plax. Its differentiation strategy focuses on the safety of being alcohol-free and having unique flavors. The marketing plan details Swish's pricing, nationwide distribution, and integrated marketing communications approach using TV, events, and social media.
The document discusses the importance of understanding buyer behavior and applying marketing mix elements for organizational success. It contains an introduction, methodology, tasks on analyzing Maxie's chicken product and its marketing mix variables, explaining the organizational buying decision process with reference to Bairaha Farms, and discussing the five levels of a product/brand that add customer value. The document aims to analyze Maxie's chicken marketing mix and Bairaha Farms' organizational buying process to understand buyer behavior and how marketing mix elements can lead to organizational success.
The document is a presentation for a term project on air fresheners in the Indian market. It discusses the market size and segments, prominent brands and their positioning, a SWOT analysis of Dabur India and Odonil, and a proposal for Odonil to enter the car air freshener segment. It provides marketing mix details for the proposed Odonil Breeze car air freshener and reasons for choosing this brand extension, concluding with a bibliography.
The Basic Information that you need to know about Car Air freshener. This includes the Uses, Benefits, Disadvantages, Market Size and Potential growth. And also The two main categories so that you will easily have to choose where and what to purchase
Changing #lifestyle patterns among #Indians and a growing emphasis on having clean #environments are enhancing the demand for #aircare products in the Indian #market. The air care market in #India is expected to reach a value of INR 18.48 Bn by 2023, expanding at a compound #annualgrowth rate (CAGR) of ~20.7% from 2018. Read More: https://bit.ly/2Hqxx4L.
#marketresearch #insights #heathcare #heathtech #future #business #marketresearchreport #BigData
The air care market in India has grown from Rs. 50 crore a decade ago to Rs. 300 crore currently, expanding at 20% annually. Reckitt Benckiser launched the first air freshener called Air Wick in 2008, creating a new niche in FMCG. Since then, many international and domestic brands have introduced different types of air fresheners like aerosols, electric, gels and candles, as well as car and room/bathroom fresheners. The market now provides a wide variety of air freshener products and solutions.
The 10-step marketing plan outlines Swish mouthwash's strategy to target socially active, health-conscious individuals aged 25-35. Swish positions itself as the affordable, alcohol-free alternative to global brands like Listerine and Colgate Plax. Its differentiation strategy focuses on the safety of being alcohol-free and having unique flavors. The marketing plan details Swish's pricing, nationwide distribution, and integrated marketing communications approach using TV, events, and social media.
The document discusses the importance of understanding buyer behavior and applying marketing mix elements for organizational success. It contains an introduction, methodology, tasks on analyzing Maxie's chicken product and its marketing mix variables, explaining the organizational buying decision process with reference to Bairaha Farms, and discussing the five levels of a product/brand that add customer value. The document aims to analyze Maxie's chicken marketing mix and Bairaha Farms' organizational buying process to understand buyer behavior and how marketing mix elements can lead to organizational success.
They are targeting women aged 20-35 from class A and B. Their needs are for a product that maintains smooth, silky hair. Key competitors are P&G and Unilever brands. The market size is estimated at P24 billion, with Palmolive's niche estimated at P2.4 billion. Palmolive differentiates by offering natures-based shampoos and uses TV, events and digital promotions. Their price is competitive and products are distributed nationwide.
- Brylcreem is a hair styling brand created in 1928 in England and began manufacturing in India in 1949. It became popular in Bollywood films of the 1960s and was known for its glass jar packaging.
- The brand offers a range of hair products like cream, gel, wax, and clay targeted at metrosexual men aged 16-50+. It positions itself on values of confidence, fashion, and modernity.
- Brylcreem has experienced ownership changes over time but maintains its classic branding elements like name and logo. It seeks to stay ahead of competitors by regularly launching new products.
Brand revitalization involves strengthening and adding value to a brand to prevent it from aging. It is important for companies to periodically revitalize their brands to stay relevant in today's market trends and to reposition their brand image. The ideal sequence of brand revitalization involves first developing a new mission or vision statement, followed by a new tagline for the company and potentially a new name or business model. Brand managers have various strategic options for revitalizing established brands to leverage the equity built over the brand's lifetime and prevent brands from dying due to neglect or consumer indifference.
This document provides an overview of Colgate-Palmolive's marketing strategies. Key points include:
1) Colgate focuses on strong retailer relationships and tailoring its product assortment and merchandising to each store.
2) Innovation is a key strategy across new product development, business processes, and marketing.
3) Colgate uses integrated marketing communications including traditional, digital, and promotional activities to connect with consumers.
This document discusses marketing strategies for Revlon and Maybelline cosmetics. It provides profiles of each company, including their objectives, competitive advantages, advertising strategies, market segmentation approaches, and compares their prices. Revlon's objective is to be a global beauty leader through consistent growth. Maybelline aims to be the number one color cosmetics brand by expanding into new categories and markets. Their advertising and segmentation tactics are also described.
This document presents a marketing plan for a new toothpaste called Twin Care. It contains two benefits in one tube. The plan outlines the following:
- Five products were shortlisted, including Twin Care toothpaste, an electronic budget maintainer, a modified water purifier, an all-in-one washing machine, and a refrigerator with wave technology.
- Twin Care provides the benefits of two toothpaste variants in one tube at an affordable price point. It aims to increase oral hygiene awareness.
- The plan details competitors, attributes, benefits, pricing, placement, promotions, target segments, and an overall marketing budget of Rs. 6.5 million over one year.
Apollo Hospitals provides a wide range of healthcare services across India and overseas. It operates over 53 hospitals with more than 8,500 beds. Apollo is known for specializing in cardiac care, orthopedics, cancer treatment and other major illnesses. It promotes itself through various community initiatives and engages over 19,000 medical professionals. Apollo Hospitals is accredited by NABH and NABL and is known for providing quality and affordable healthcare services through its experienced staff in a process-oriented manner across its various physical locations.
Corporate Social Responsibility of Colgate Palmolive Company Katohanifa
The economic, social and environmental corporate social responsibility activities of Colgate Palmolive Company. the awards, issues that led to the rise of CSR in the company and strategies that were employed to solve these problems
This document discusses product concepts and product mix. It defines what constitutes a product and identifies key product categories like goods, services, and ideas. It also explains the importance of products in marketing. The document outlines five levels in a customer value hierarchy for planning market offerings - core benefit, basic product, expected product, augmented product, and potential product. It classifies products based on durability and tangibility as non-durable goods, durable goods, and services. The document concludes by discussing strategies for managing an optimal product mix, including positioning, expansion, alteration, and contraction.
New products Shampoo launched in Pakitsan 2015 KASIER SPORTS
The document outlines a marketing plan for a new shampoo product called PAF. It includes sections on the product, features, segmentation, target market, competition, and marketing mix. The group members are Parwesha Sardar, Arslan Zia, and Fahid Raza. The vision is to be a leader in customer value and set world-class standards in the shampoo industry by providing a diverse range of high-quality shampoos. Key features include treating hair fall, dandruff and giving hair shine and strength. The target market is all of Pakistan and segments include age, gender, income, and lifestyle. The marketing mix discusses promotion, place, price, and positioning
Colgate's core values of caring, global teamwork, and continuous improvement guide their practices around corporate social responsibility and managing employees with respect. This includes recognizing individual contributions, maintaining high ethical standards, developing all employees, and creating an inclusive environment that values diversity. Colgate is committed to communities through initiatives like Bright Smiles Bright Futures that provide dental care to children worldwide. They also partner with organizations to award scholarships and support sustainability goals like reducing environmental impact and increasing awareness of conservation issues.
Dabur repositioned itself as an FMCG company to target young consumers in India. It modernized its old brand equity and streamlined operations. It diversified its portfolio across consumer care, health care, and food. Dabur introduced five power brands with different positioning and price points. It also focused on growing its market share in South India, which contributed only 7% previously, through customized promotions, packaging, and product launches. Dabur also expanded internationally and implemented an ERP system to improve operations.
The document outlines a marketing plan for a proposed premium milk tea product targeted at diabetics. The plan includes an introduction, objectives to meet customer demands and create awareness of unhygienic tea alternatives, provide affordable yet high quality sugar-free tea. Key elements discussed include market trends favoring health, convenience and time savings; target markets of teens, youth, workers and elderly in Islamabad and Rawalpindi; segmentation by geography, demographics and behaviors. A SWOT and competitive analysis is presented. The plan proposes niche marketing of a sugar-free tea, positioning as a healthy option, and branding through labeling and promotion campaigns including mobile tea carts and social media.
Summer training project competitive analysis of godrej with samsungtisha
Godrej Group consists of two corporate entities: Godrej Consumer Products and Godrej Industries. Godrej Industries is India's leading manufacturer of oleo-chemicals and has over 100 chemicals used in over two dozen industries. It also has a major presence in food products. Godrej Consumer Products is a major player in the Indian FMCG market with leadership in personal care, hair care, household and fabric care segments. The document provides a history of Godrej starting in 1897 and its diversification over the years into various business segments. It also provides a brief history of Samsung starting in 1938 focusing on exports and later expanding into electronics and home appliances. The SWOT analysis covers strengths like wide product range and branches, and weaknesses like lack
Dabur India Ltd plans to scale up its FMCG business by focusing on growth in personal care and healthcare segments. The company's key personal care brands such as Dabur Amla hair oil, Lal Dant Manjan, and Vatika haircare range will be promoted aggressively. Dabur also intends to enter new areas like haircare and mass skin care, and examine options to expand its oral care business. It aims to grow its confectionery brand Hajmola through new flavors and formats while consolidating its food brands like Real Fruit juice and Hommade cooking pastes. The company forecasts a turnover of Rs. 2,000 crore by 2007 as it rationalizes its product portfolio.
The document provides details about the strategic marketing plan for a laundry detergent brand called "Spin N Clear" in Pakistan. It discusses the company profile, target market analysis, competitor analysis, marketing strategies, and financial aspects. The target market is mainly housewives and mothers from lower middle class to upper class families. Key strategies include promotional campaigns, improving packaging, branding local laundry shops, and attracting customers through functional benefits and new product lines.
The document discusses competitors for Complan, Revlon, and Hit brands. For Complan, major competitors include Horlicks, Boost, Bournvita, Pediasure, and Maltova, with Bournvita having the largest market share of 40%. Revlon faces competition from Procter & Gamble, Avon, Estee Lauder, L'Oreal, and Unilever. Godrej Lal Hit has over 80% market share for cockroach killer sprays, competing against Baygon, Mortein, and Good Knight brands.
The document discusses hair coloring products from various brands in India including Godrej, L'Oreal, and Garnier. It provides details on the characteristics, ingredients, price and distribution of hair dye products. The hair care market in India is categorized as an oligopoly dominated by a few major players. Hair coloring accounts for around 15% of the total hair care market in India, which has seen growth of 16.95% in recent years driven by increased disposable income and awareness of personal grooming. Godrej is the market leader in hair colorants due to its affordable pricing reaching mass consumers.
Neem has been used in Indian Ayurvedic medicine for over 2,000 years. Archaeological excavations in India uncovered evidence that Neem was used in ancient medical practices, including for surgery and herbal remedies. All parts of the Neem tree have medicinal properties and can treat a variety of ailments. Modern research has validated many of Neem's traditional medicinal uses and shown it to be effective for conditions like skin diseases, fungal infections, viral diseases, and more. Neem is considered a natural "village pharmacy" in India due to its wide range of medical applications.
Neem is a village dispensary free and freely available all over India, with a great fight India could win back its patient from an US company.
If anyone asks me choose a single herb for curing the multiple ailment of mankind NEEM will be first herb of my choice
Prof. Dr Sanjeev Sood
They are targeting women aged 20-35 from class A and B. Their needs are for a product that maintains smooth, silky hair. Key competitors are P&G and Unilever brands. The market size is estimated at P24 billion, with Palmolive's niche estimated at P2.4 billion. Palmolive differentiates by offering natures-based shampoos and uses TV, events and digital promotions. Their price is competitive and products are distributed nationwide.
- Brylcreem is a hair styling brand created in 1928 in England and began manufacturing in India in 1949. It became popular in Bollywood films of the 1960s and was known for its glass jar packaging.
- The brand offers a range of hair products like cream, gel, wax, and clay targeted at metrosexual men aged 16-50+. It positions itself on values of confidence, fashion, and modernity.
- Brylcreem has experienced ownership changes over time but maintains its classic branding elements like name and logo. It seeks to stay ahead of competitors by regularly launching new products.
Brand revitalization involves strengthening and adding value to a brand to prevent it from aging. It is important for companies to periodically revitalize their brands to stay relevant in today's market trends and to reposition their brand image. The ideal sequence of brand revitalization involves first developing a new mission or vision statement, followed by a new tagline for the company and potentially a new name or business model. Brand managers have various strategic options for revitalizing established brands to leverage the equity built over the brand's lifetime and prevent brands from dying due to neglect or consumer indifference.
This document provides an overview of Colgate-Palmolive's marketing strategies. Key points include:
1) Colgate focuses on strong retailer relationships and tailoring its product assortment and merchandising to each store.
2) Innovation is a key strategy across new product development, business processes, and marketing.
3) Colgate uses integrated marketing communications including traditional, digital, and promotional activities to connect with consumers.
This document discusses marketing strategies for Revlon and Maybelline cosmetics. It provides profiles of each company, including their objectives, competitive advantages, advertising strategies, market segmentation approaches, and compares their prices. Revlon's objective is to be a global beauty leader through consistent growth. Maybelline aims to be the number one color cosmetics brand by expanding into new categories and markets. Their advertising and segmentation tactics are also described.
This document presents a marketing plan for a new toothpaste called Twin Care. It contains two benefits in one tube. The plan outlines the following:
- Five products were shortlisted, including Twin Care toothpaste, an electronic budget maintainer, a modified water purifier, an all-in-one washing machine, and a refrigerator with wave technology.
- Twin Care provides the benefits of two toothpaste variants in one tube at an affordable price point. It aims to increase oral hygiene awareness.
- The plan details competitors, attributes, benefits, pricing, placement, promotions, target segments, and an overall marketing budget of Rs. 6.5 million over one year.
Apollo Hospitals provides a wide range of healthcare services across India and overseas. It operates over 53 hospitals with more than 8,500 beds. Apollo is known for specializing in cardiac care, orthopedics, cancer treatment and other major illnesses. It promotes itself through various community initiatives and engages over 19,000 medical professionals. Apollo Hospitals is accredited by NABH and NABL and is known for providing quality and affordable healthcare services through its experienced staff in a process-oriented manner across its various physical locations.
Corporate Social Responsibility of Colgate Palmolive Company Katohanifa
The economic, social and environmental corporate social responsibility activities of Colgate Palmolive Company. the awards, issues that led to the rise of CSR in the company and strategies that were employed to solve these problems
This document discusses product concepts and product mix. It defines what constitutes a product and identifies key product categories like goods, services, and ideas. It also explains the importance of products in marketing. The document outlines five levels in a customer value hierarchy for planning market offerings - core benefit, basic product, expected product, augmented product, and potential product. It classifies products based on durability and tangibility as non-durable goods, durable goods, and services. The document concludes by discussing strategies for managing an optimal product mix, including positioning, expansion, alteration, and contraction.
New products Shampoo launched in Pakitsan 2015 KASIER SPORTS
The document outlines a marketing plan for a new shampoo product called PAF. It includes sections on the product, features, segmentation, target market, competition, and marketing mix. The group members are Parwesha Sardar, Arslan Zia, and Fahid Raza. The vision is to be a leader in customer value and set world-class standards in the shampoo industry by providing a diverse range of high-quality shampoos. Key features include treating hair fall, dandruff and giving hair shine and strength. The target market is all of Pakistan and segments include age, gender, income, and lifestyle. The marketing mix discusses promotion, place, price, and positioning
Colgate's core values of caring, global teamwork, and continuous improvement guide their practices around corporate social responsibility and managing employees with respect. This includes recognizing individual contributions, maintaining high ethical standards, developing all employees, and creating an inclusive environment that values diversity. Colgate is committed to communities through initiatives like Bright Smiles Bright Futures that provide dental care to children worldwide. They also partner with organizations to award scholarships and support sustainability goals like reducing environmental impact and increasing awareness of conservation issues.
Dabur repositioned itself as an FMCG company to target young consumers in India. It modernized its old brand equity and streamlined operations. It diversified its portfolio across consumer care, health care, and food. Dabur introduced five power brands with different positioning and price points. It also focused on growing its market share in South India, which contributed only 7% previously, through customized promotions, packaging, and product launches. Dabur also expanded internationally and implemented an ERP system to improve operations.
The document outlines a marketing plan for a proposed premium milk tea product targeted at diabetics. The plan includes an introduction, objectives to meet customer demands and create awareness of unhygienic tea alternatives, provide affordable yet high quality sugar-free tea. Key elements discussed include market trends favoring health, convenience and time savings; target markets of teens, youth, workers and elderly in Islamabad and Rawalpindi; segmentation by geography, demographics and behaviors. A SWOT and competitive analysis is presented. The plan proposes niche marketing of a sugar-free tea, positioning as a healthy option, and branding through labeling and promotion campaigns including mobile tea carts and social media.
Summer training project competitive analysis of godrej with samsungtisha
Godrej Group consists of two corporate entities: Godrej Consumer Products and Godrej Industries. Godrej Industries is India's leading manufacturer of oleo-chemicals and has over 100 chemicals used in over two dozen industries. It also has a major presence in food products. Godrej Consumer Products is a major player in the Indian FMCG market with leadership in personal care, hair care, household and fabric care segments. The document provides a history of Godrej starting in 1897 and its diversification over the years into various business segments. It also provides a brief history of Samsung starting in 1938 focusing on exports and later expanding into electronics and home appliances. The SWOT analysis covers strengths like wide product range and branches, and weaknesses like lack
Dabur India Ltd plans to scale up its FMCG business by focusing on growth in personal care and healthcare segments. The company's key personal care brands such as Dabur Amla hair oil, Lal Dant Manjan, and Vatika haircare range will be promoted aggressively. Dabur also intends to enter new areas like haircare and mass skin care, and examine options to expand its oral care business. It aims to grow its confectionery brand Hajmola through new flavors and formats while consolidating its food brands like Real Fruit juice and Hommade cooking pastes. The company forecasts a turnover of Rs. 2,000 crore by 2007 as it rationalizes its product portfolio.
The document provides details about the strategic marketing plan for a laundry detergent brand called "Spin N Clear" in Pakistan. It discusses the company profile, target market analysis, competitor analysis, marketing strategies, and financial aspects. The target market is mainly housewives and mothers from lower middle class to upper class families. Key strategies include promotional campaigns, improving packaging, branding local laundry shops, and attracting customers through functional benefits and new product lines.
The document discusses competitors for Complan, Revlon, and Hit brands. For Complan, major competitors include Horlicks, Boost, Bournvita, Pediasure, and Maltova, with Bournvita having the largest market share of 40%. Revlon faces competition from Procter & Gamble, Avon, Estee Lauder, L'Oreal, and Unilever. Godrej Lal Hit has over 80% market share for cockroach killer sprays, competing against Baygon, Mortein, and Good Knight brands.
The document discusses hair coloring products from various brands in India including Godrej, L'Oreal, and Garnier. It provides details on the characteristics, ingredients, price and distribution of hair dye products. The hair care market in India is categorized as an oligopoly dominated by a few major players. Hair coloring accounts for around 15% of the total hair care market in India, which has seen growth of 16.95% in recent years driven by increased disposable income and awareness of personal grooming. Godrej is the market leader in hair colorants due to its affordable pricing reaching mass consumers.
Neem has been used in Indian Ayurvedic medicine for over 2,000 years. Archaeological excavations in India uncovered evidence that Neem was used in ancient medical practices, including for surgery and herbal remedies. All parts of the Neem tree have medicinal properties and can treat a variety of ailments. Modern research has validated many of Neem's traditional medicinal uses and shown it to be effective for conditions like skin diseases, fungal infections, viral diseases, and more. Neem is considered a natural "village pharmacy" in India due to its wide range of medical applications.
Neem is a village dispensary free and freely available all over India, with a great fight India could win back its patient from an US company.
If anyone asks me choose a single herb for curing the multiple ailment of mankind NEEM will be first herb of my choice
Prof. Dr Sanjeev Sood
Neem is a tree native to India, Pakistan, Sri Lanka, and Bangladesh that grows in tropical and semi-tropical regions. It has opposite pinnate leaves with 20-31 leaflets and white, fragrant flowers arranged in branching inflorescences. The fruit is a staminal drupe that is 12-18 mm long and yellowish-green. Neem has many uses for its timber, leaves, flowers, fruits, and bark. Tree improvement aims to produce desired quality timber in maximum amounts in the shortest period of time at a reasonable cost through selection, testing, evaluation to identify improved sources, and production of improved seeds and cuttings for routine use.
This document discusses aerosol therapy and nebulizers. It defines aerosols and outlines factors that influence aerosol deposition in the lungs such as particle size, respiratory anatomy, and breathing patterns. It describes different aerosol delivery devices including metered dose inhalers, dry powder inhalers, and nebulizers. The document focuses on nebulizers, outlining their types (jet and ultrasonic), workings, indications, drugs used, and proper technique for administration. Nebulizers are indicated when precise dosing is needed for critically ill, young, elderly or handicapped patients. Proper technique and positioning can optimize drug deposition in the lungs.
This document discusses Neem Hotels, a company that aims to build sustainable wealth through an eco-friendly hotel business model. Neem Hotels plans to utilize solar and geothermal energy to reduce their carbon footprint by 75%. They aim to provide a turn-key hotel operation with hands-on training, high efficiency standards, and simple systems and processes to give guests and partners a sense of peace of mind.
Enamelite Comparison Aerosol Spray Presentation 2015[1] [Autosaved]Phillip G. Pitts Sr.
This document discusses the advantages of using aerosol spray ceramics compared to traditional brush-applied ceramics in dental applications. It notes that aerosol spray ceramics can decrease production time and increase profits since they are faster to apply than brush techniques. Various Enamelite aerosol spray ceramic products are highlighted, including glazes, opaques, zirconia liners, and a titanium ceramic bonder. Data is presented showing the aerosol spray techniques can reduce labor and material costs compared to brush applications. The document promotes aerosol spray ceramics as the new standard in dentistry for benefits like consistency, protection from cross-contamination, accurate thickness of coatings,
Entrepreneurship class business plan. Created a mobile spray tan company called Liquid Gold. Business plan includes company/product description, customer base, market research, marketing plan, pricing, sales & distribution, operations, financials, sales/profit projection, break-even analysis, project timeline, and menu of services.
This document provides information on controlling various pests that affect poinsettia plants, including gnats, mealybugs, and other insects. It lists pesticides organized by pest class and active ingredient. Some key details:
- Biological controls include bacteria, fungi, and nematodes that target specific pest life stages.
- Botanical pesticides include oils, pyrethrum, and azadirachtin which act as insecticides or insect growth regulators.
- Several insect growth regulators such as pyriproxyfen, buprofezin and fenoxycarb target immature life stages.
- Conventional pesticides include organophosphates, carbamates, pyrethroids and others.
This document provides an overview of a study conducted by Advanced Chemical Industries (ACI) Consumer Brands to understand consumers' perceptions in developing a market for their new SMART Washing Powder product. It includes background information on ACI, a description of the internship work conducted, and a project overview analyzing survey results on consumers' brand preferences, product attributes, availability, promotions, price, and satisfaction with their currently used detergent powder. Suggestions are provided for SMART washing powder based on findings from the consumer survey.
This document discusses pyrethrum, a natural insecticide derived from chrysanthemum flowers. It notes that pyrethrum is ecofriendly, has quick action, low toxicity, and can be used for multiple purposes like repellency and flushing insects away. The document describes the mechanism of action of pyrethrum and synthetic pyrethroids on insect nervous systems. It also details potential side effects from exposure to pyrethroids and piperonyl butoxide, such as neurological and dermal issues in humans as well as carcinogenic risks.
This document discusses aerosols, including their definition, history, components, how they work, types of propellants, and advantages/disadvantages. Specifically:
- Aerosols are pressurized dosage forms that contain active ingredients released via a valve system for topical or inhaled application. They were first developed in the 1950s.
- They consist of an active product and a propellant that provides pressure to expel the product. Common propellants include liquefied gases and compressed gases.
- Aerosols offer advantages like ease of use, dose control, and avoiding irritation compared to other dosage forms, but also have disadvantages like potential toxicity and reactivity issues.
Aerosol , components for aerosol formulation by mariomakhter@yahoo.commariomS7
Aerosol are the products that depend on the power of a compressed or liquefied gas to expel the contents from the container. Aerosols are termed also pressurized package.
1. The document discusses various routes of administration including oral, needle, and inhalation routes. It highlights advantages and disadvantages of each route.
2. It then focuses on the inhalation route and describes different inhalation devices including metered dose inhalers, dry powder inhalers, and nebulizers.
3. The concluding paragraphs discuss the increasing use of inhalation therapy driven by advances in aerosol generation and biotechnology, and how inhalation allows targeted delivery of drugs to the respiratory tract.
This document summarizes an advertisement for Neem capsules produced by Himalaya. It discusses the product's herbal properties that keep skin healthy. The ad targets modern urban women seeking confidence through clear skin. Himalaya positions itself as providing purity through nature and the promise of good health. While competitors offer herbal skin products, Himalaya stands out for its marketing strategy of high product visibility on store shelves. The document provides some criticisms of how the ad could be improved.
Pharmaceutical aerosols are therapeutic active ingredients packaged in a pressurized system. They have advantages like direct delivery to affected areas without contamination. Aerosols consist of a propellant, container, valve, and product concentrate. Common propellants include hydrocarbons and gases. Containers must withstand high pressure and are often metal or glass. Valves meter doses and come in types like spray or foam. Formulations contain an active ingredient and propellant to achieve desired properties. Quality is ensured through testing of components, dosage, leakage and other parameters.
PepsiCo believes that business performance is connected to its commitment to communities. It aims to continually improve the world through its operations. PepsiCo was founded in 1898 and sells convenient foods and beverages worldwide. It has a large market share in carbonated drinks and snacks. PepsiCo focuses on financial returns, employee growth, and acting with integrity. It uses strategies like acquisitions, R&D investments, and expanding in emerging markets to drive growth.
Basmati rice is a fragrant, long-grain rice variety primarily grown in India and Pakistan, with India cultivating over 776,000 hectares of basmati. Some common basmati varieties include Pusa, Taraori, Pusa 1121, and Basmati 370. Basmati rice originates from the Himalayan foothills and is characterized by its long, non-sticky grains that are translucent white in color with a distinctive, exotic flavor and aroma. India has a significant export market for basmati rice.
RiceTec Inc., an American company, was granted a patent by the US patent office to call its aromatic rice "Basmati" even though Basmati rice is specifically grown in certain regions of India and Pakistan. This patent threatens those countries' exports of authentic Basmati rice to the US market and violates the fact that only rice from certain regions can be called Basmati. Critics argue the patent amounts to biopiracy and theft of India's collective intellectual property and biodiversity.
This document is a marketing plan report submitted by four students for their Principles of Marketing course. It includes an executive summary, table of contents, and sections on Pepsi's product overview, marketing strategy, market segmentation, and analysis of the marketing environment. The report was submitted to their lecturer, Md. Safayet Mansoor, at Daffodil International University to fulfill an assignment requirement.
Example of Business Plan all the sixteen elements Manish Ayan
Green Meclane Products was established in 2009 in India to manufacture high quality herbal cosmetics and body care products using natural ingredients. The company supplies products both domestically and internationally and has become one of the most trusted manufacturing companies in the health and beauty industry in India. Green Meclane offers a wide range of herbal cosmetic products as well as salon services using only natural ingredients to provide great skin and hair without side effects. The company aims to be a one-stop solution for all beauty and cosmetic needs.
The business plan is for a company called Syarikat Suria S that seeks to generate and market ideas to improve businesses' environmental, social and community involvement aspects. The company aims to provide business models that sustain businesses while expanding them to meet environmental demands and increase social/community contributions. The ideal customers are business owners who can directly impact environmental, social and community needs. The company stands out by tailoring solutions to suit each community's unique needs. The plan outlines the company's vision, organizational structure, marketing strategy, financial projections, and compliance with ethical and social responsibility standards.
surf excel liquid (new product development)Hina Manzoor
Surf Excel launched a new liquid detergent called "Surf Excel Blue" and "Surf Excel Green" in Pakistan. The product was developed after market research identified an opportunity for a liquid detergent. Surf Excel developed a marketing strategy including TV commercials, print ads, and promotions to introduce the new product line and target households in major cities. While the new liquid detergents face competition from established brands, Surf Excel believes their product innovation and marketing campaign can gain market share.
The document discusses various concepts related to product and pricing strategies. It defines key terms like product mix, product line, product portfolio, and explains strategies like product line stretching, pruning, modernization etc. It also defines price, discusses factors influencing pricing like value-based pricing, cost-based pricing and various price adjustment strategies.
Izze energy juice market plan presentation by umair khan bba 3umairbba
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The group presented their marketing plan for a new shampoo brand called Niamia. They discussed defining their product as a shampoo and emphasizing marketing ethics. Their target markets are women ages 16-40, men, and young mothers. Key features of their shampoo include being anti-damage, anti-dandruff, and nourishing. They analyzed competitors like Head & Shoulders and developed a positioning statement. Their action plan includes an advertising campaign using celebrities and sampling. They discussed objectives to make ads simple, memorable, interesting and emotionally engaging. The group will survey customers for feedback and control sales, expenses and respond to issues to ensure success.
Solace Biotech Limited is one of the Top Pharmaceutical Healthcare Company in India Which is giving the good results through their products in Indian Healthcare market.
New product development report Marketing (perfume)Umair Ijaz
new product development in marketing
Perfume
Fragrance industry
promotion of product
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new product launching report
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The marketing plan is for Allenora shampoo produced by Zapotol corp. The shampoo will be distributed in Pakistan and targets both men and women but mainly women. It will be available in 100ml, 200ml, and 400ml bottles as well as sachet packets. The plan is to become a strong shampoo brand within 5 years. The shampoo has 7 benefits including anti-damage, anti-dandruff, and conditioning. It will compete with popular brands like Head & Shoulders, Clear, Sunsilk, and Dove. Market research will be conducted to understand customer preferences and feedback on packaging, quality, and performance. The shampoo will be positioned as a
The document is a marketing plan for launching a new energy juice product called IZZE ENERGY JUICE. It includes an executive summary that outlines the product objective of providing energy and refreshment. It also describes target markets of students, employees, and laborers. The plan then analyzes the current juice market, identifying competitors like Nestle and Shezan. It establishes objectives to gain market share and increase profits. A marketing strategy is proposed that focuses on quality and wide distribution to target various age groups. The strategy includes advertising through electronic media and promotions. A budget is also included to support the marketing and launch of the new IZZE ENERGY JUICE product.
Our product ORAL Clean is a multipurpose toothpaste that whitens teeth, strengthens enamel, protects gums, and prevents tartar and plaque buildup. It contains a unique blend of lemon and baking soda. We targeted adults, kids, families, and the elderly by developing different products. Our promotion strategies included advertisements on social media, sales promotions, public relations events, and branded trucks to promote the product.
Report on launching of new product roughJunaid Ahmad
Junaid Ahmad presents a marketing plan for Bolt Jam Juice, a new energy drink product to be launched in Peshawar, Pakistan. The plan outlines the company's vision, the new factory, product details including flavors and ingredients, target markets of students and workers, and competitors like Shezan and Nestle. The marketing strategy discusses segmentation, the 4Ps of marketing, and establishing distribution and controls to measure performance.
This document summarizes Promo Focus' services for tangible advertising products and campaigns. It discusses conducting a client needs analysis to select the right products and develop an effective promotional strategy. Promo Focus has a large product selection, design services, and fulfillment capabilities to execute fully integrated marketing campaigns through direct mail, trade shows, and other channels.
The marketing plan summarizes The Glimmerz Limited's strategy to launch a new juice product called "Refresh" in Lahore, Pakistan. It includes an executive summary of the plan, situation analysis of the market, objectives to gain market share and increase profits, and tactical programs for product, promotion, pricing and distribution. The plan involves advertising on TV, print media, billboards and distributing product samples to introduce Refresh and target various customer segments in Lahore. It establishes a budget and timeline for implementation from May to August 2010.
Market plan presentation IZZE ENERGY JUICE by umair khan bba 3Umair Khan
Umair Khan submitted a marketing plan to launch a new energy juice product called IZZE ENERGY JUICE. The 3 sentence summary is:
The plan outlines strategies to target students, workers, and travelers in Karachi by positioning IZZE as a refreshing energy juice containing vitamins and proteins. It proposes a promotional campaign using electronic media, print ads, and consumer promotions. The budget, objectives, and controls are also included to ensure the successful launch and monitoring of the new product in the competitive juice market.
Blue Team Part 2 Assignment Score -11 pts. (14 out of 25 points).docxAASTHA76
Blue Team Part 2 Assignment Score: -11 pts. (14 out of 25 points)
Note, by making the corrections to the mistakes shown below, you may recapture ½ of the points lost. Due by Friday at midnight.
Strengths
· Our brand formulation covers a variety of fields with our diverse use of ingredients, no other brand compares.
· Having the highest brand awareness, trials, frequency of purchases, and conversion ratio plays to our advantage as the top dog in the market.
· Through our brands recognition, effectiveness, and loyalty in the market we are able to control the price of our products more freely allowing us to out compete our rivals and maintain price leadership (in controlling cost of medication without fear of hurting our profits). Good list of Strengths. -0 pts.
Weaknesses
· Alcohol Based product denies some markets (children, young families).
· Our retention ratio is lower than desired – we need to establish a stronger and more reliable following.
· Lack of direction in advertising at the moment – we have only recognized our rivals we have not decided what we will do as a company whether it be spread consumer awareness more, push or pull strategy, etc.
· Unsure if we will stick with BMW or go to S&R or LLC for our advertising agencies.
Good list of Weaknesses. -0 pts.
Opportunities
· We can possibly take the alcohol aspect out of our formula so that it is more family friendly and people can take it during the day without worrying about becoming drowsy.
· Changing our formula to a capsule brand over a liquid for easy travel.
· Cold medication has seen the largest growth in market share at 6.6% so we should capitalize on pushing an intensive marketing strategy to bring in the most profit. In other words, we do not necessarily have to focus on other markets except cold medication.
Threats
· Besthelp controls the second largest share in cold medication (they use a 4 hour capsule strategy – more on the go friendly).
· B&B as a company covers multiple markets in allergy and cold while Allstar Brand (us) only cover multi-symptom cold. Our market is not necessarily narrow but it is not as specified or broad as some of the other competitors.
· Ethik Incorporated may be one of the biggest threats overlooked in terms of market shares because they have stakes in three markets and may be looking to expand further into ours.
1)
The 3rd Opportunity in the SWOT analysis is written correctly from an external, market perspective. The other two are written from an internal perspective, but should be re-written to show how the market is providing opportunities. (Opportunities and Threats are externally generated and should be expressed as such.) Example: “Increased consumer demand for cold products that work with different lifestyles provides an opportunity to add a capsule version for easy travel.” -3 pts.
The Threats ARE written from an external perspective. -0 pts.
2) Place
All-round products have adapted both the direct a ...
This document provides an overview of Promo Focus, a branding and promotional products company. It discusses Promo Focus' extensive product offerings and services, including custom product development, graphic design, fulfillment and more. The document also presents research supporting the effectiveness of tangible advertising and provides examples of how Promo Focus can help clients in various industries with branding opportunities.
A report on 4p's and STP of clinic plus shampooHARSHA DEVATHA
Clinic Plus shampoo is produced by Unilever and targets women in India. It has a variety of product types and prices starting from Rs. 1/-. Clinic Plus segments the market based on geography, behavior, and price. It targets women and positions itself as a family shampoo that nourishes hair from within. The product is priced competitively compared to Dove and distributed widely through Hindustan Unilever's network to reach both rural and urban consumers. Promotion focuses on the relationship between mothers and daughters through print, TV, and online advertisements emphasizing strong, long hair.
developing own product- face wash- history- investors- logo and design- mission and vision- departments- distribution channels- product description- competitors- SWOT analysis- conclusion
The document classifies four toothpaste brands according to their market roles: Colgate is the market leader with 52% market share, Close-up is the market challenger, Hapee is the market follower, and Sensodyne is a nicher targeting sensitive teeth. Competition in the toothpaste industry follows principles of perfect competition. Colgate maintains its leading position through aggressive marketing and nationwide distribution. Close-up promotes fresher breath and whiter teeth to gain market share. Hapee imitates Colgate and Close-up while innovating new variants at lower prices. Sensodyne avoids competing directly with larger brands by focusing on sensitive teeth.
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1. 1
xecutive summary:
We,the grouphave selectedNEEMaerosol asthe productof ourbusinessplan.Thoughwe have studied
variousproductsbutas we are concernedaboutour environmentandthe stake holdersaroundus,we
have decidedNEEMaerosol,anherbal type aerosol.Here we tryto show it verytransparentlythatwe
can achieve successthroughleadership,sustainabilityandgreenbusinesspractice.Ourbusinesswill be
basicallyabusinessforthe people inclinedtothe environment.We will maintainstrictstandardsquality
managementthroughoutthe business,consumerexpectationisourbasicpriorityandour target isnot
to earnprofitrather provide value tothem, buildrelationshipwiththe customerandmake bondwith
stakeholdersaroundus.
The product NEEM aerosol istotallyaharmlessproduct,the ingredientsare basicallyobtainedfromthe
nature and the product itself isagreenproduct.
Our mottoabout the businessplanencirclesinsome criterialike:
Endeavor to attain a position of leadership in each category of its businesses.
Attain a high level of productivity in all its operations through effective and efficient use of
resources, adoption of appropriate technology and alignment with our core competencies.
Develop its employees by encouraging empowerment and rewarding innovation.
Promote an environment for learning and personal growth of its employees.
Provide products and services of high and consistent quality, ensuring value for money to its
customers.
Encourage and assist in the qualitative improvement of the services of its suppliers and
distributors.
Establish harmonious relationship with the community and promote greater environmental
responsibility within its sphere of influence.
2. 2
usiness Idea
NEEM aerosol,agreenproductis the productfor our businessplan.Here we have chosenthe product
because thisproductismore environmentfriendlyandsustainable forus.The NEEMaerosol isa kindof
herbal aerosol whichwill kill all typesof insectsaswell itwill alsoproduce mildscentinthe atmosphere.
The product itself willbe processedfromNEEMtree whichisavailable inourcountryeverywhere.The
natural ingredientsof ourproductwill differentiate the productfromothers.The productisbasicallyan
herbal basedaerosol whichwillalsoprovidescentinthe atmosphere.
3. 3
arket analysis
We will produce neem aerosol from neem leaves . To give customers new experience of using
aerosol, first time we are launching an aerosol which is made from neem and also health and
environment friendly. We call it Neem Aerosol Spray.
Competitors:
Our product is new in this industry therefore primarily we don’t have any competitor. But in the
market there are lots of other aerosol sprays which are not health and environment friendly. So
our aerosol spray is completely new and less harmful than others. So our chances of success are
higher.
Suppliers:
We need suppliers to help us to launch our new product Neem Aerosol Spray. They will take our
product and distribute to the customer. Good suppliers are always needed to launch some new
product and get connected with the customer.
The Regulatory Environment:
Micro and Macro environment is going to affect the success of our new product called Neem
Aerosol Spray.
Micro Environment:
The micro environment of the Company’s our customers, suppliers, competitors, Marketing
intermediaries, employees, public, and partners which have great influence in success of the
product. So, the company will has to maintain its CRM (Customer Relationship Management),
PRM (Partner Relationship Management), ERM (Enterprise Resource Management), SCM
(Supply Chain Management) and KM (Knowledge Management), so that we can ensure the
quality and have a great image on the mind of the customers.
Macro Environment:
Demography: The population of Dhaka and Chittagong city is increases, also the number of
mosquito and other insects because of unhealthy environment around us. If we can provide better
aerosol spray than others, then demand of our product will increase.
Economic: If people’s income increases then everybody will have the ability to buy our product.
Technological: Technological advancement is required for the increased sales.
Political: If the government loses their rules and regulation such as imposing less income tax then
our company can easily generate profit and can serve more customer
4. 4
Customer:
Affordable price.
High quality aerosol spray.
Availability to the customers.
Available throughout the country.
Natural effect of neem.
The Company’s place within the industry:
Company’s place:
Legal Status: Public Limited Company
Established: 2013
Sector: Pharmaceutical, Consumer Products and Agriculture
Company Location: South Kamalapur, Dhaka-1217
Country: Bangladesh
Industry’s place: South kamalapur, Dhaka-1217
5. 5
WOT analysis
SWOT Analysis:
Strengths:
Strong distribution channel.
Efficient and productive worker.
Strong brand name in the aerosol industry.
Totally nature & health friendly product.
We focused on our natural resource.
Weakness:
Limited financial resources.
Less product Classification.
New in the Market.
Opportunities:
No Competitor in the market.
We can export this product in future.
Existing distribution channel will be used.
High growth rate in this industry.
Threats:
Competitor can produce the same product.
Downward pressure on pricing.
Political instability, economy etc.
Porter’s 5 Forces Analysis:
6. 6
In current situation there are lots of competitors in the market. The price of our Neem Aerosol
Spray of 250 ml is tk. 150. On the other hand competitors price are ACI Aerosol Spray 250 ml is
tk. 200 & Mortein Aerosol Spray 250 ml is tk. 210. So we can say our product price is less than
other two main competitors. And also we have 3 sizes spray so people can easily effort our
product very easily.
In future, as our target group of customer is about the whole market, so we easily can expect that
our product sell will be high. For having different size for different customer needs any level of
people can buy this product easily because we have Family, Medium & Small size. As or market
7. 7
survey was successful so we can assume that our products future will be better than other
products.
Products and Corresponding Target Markets:
Target Market Demographics:
Our target markets are separated into three segments. The segments are Middle class Family,
Higher Middle class Family, Higher class Family and also for hospital, shop. The segment details
are as follows-
Middle Class Family:
Middle Class Family is vast population of our country and they don’t prefer aerosol spray that
much. They used coil instead of aerosol. But we will try our level best to attract them with
our Neem Aerosol Spray.
Higher Middle Class Family:
Higher Middle Class Family is health conscious and therefore they prefer the product that will
keep away from diseases or any harmful hamper to their body. They are very much conscious
about product quality and price and our product is quality maintained and affordable.
Higher Class Family:
In the Bangladesh there are many high class families who are try to use best product in market. If
the price of that product higher than other they don’t hesitate to buy. Our Neem Aerosol
Spray provides good quality, nice smell and finally no harmful hamper to health or nature.
8. 8
Industry or Social Trends:
We are going to introduce our new diversified aerosol spray product initially in 250 ml, 500 ml and
800 ml cans. It will be launched in steel cans. It will be launched in different prices like 150tk,
275tk & 385tk. According to the survey the target market growth rate is increasing. Thus we will
attract our customers by our price and also quality.
Our Target Customer’s Needs and Wants:
Above we describe about our target customers. They all need best quality within reasonable
price. Here we are. We are providing best aerosol spray now in market. This aerosol spray made
from neem tree. We reduce the harmful chemical in it’s and mixed neem with it. Thus our product
becomes unique from other. We also reduce our prices of our aerosol spray. By doing all these
we will be able to fulfill our customers needs and wants.
9. 9
usiness objective
To earn profitisnota mere objective forourcompanyaswell we wantto sustainthe environment
greener,more sustainable,andharmless.Ourbusinesswill be forthe society,forthe bettermentof the
stakeholdersaroundus.We want the productwon’tbe a productonlyratherit will be a valued
inventionforoursurroundings.We will utilizeournature more effectivelyasourraw ingredientsare
natural by nature.Here our businesswill notbe profitorientedratheritwill be value orientedbusiness
and obviouslyenvironmentfriendly.
10. 10
usiness strategy
Positioning:
We are trying to position our product through image differentiation, because related marketing,
and product differentiation. We will use logo and short advertisement so that people can
consistently see the advertisement so the product will occupy a clear, distinctive, and desirable
place in the mind of the consumer relative to competitors’ product. We will use USP (Unique
Selling Proposition) for our product. To do brand differences that make a better differentiation or
that has the potential to create company costs as well as customer benefits. A difference is worth
establishing to the extent that it satisfies the following criteria-
Important
Distinctive
Superior
Communicable
Affordable and Profitable
Strategies:
The greatest objective is to establish our new brand in the industry. The marketing strategy will
seek to first create customer awareness regarding the product and establishing connections with
targeted markets and work toward building customer loyalty and referrals.
11. 11
The major marketing strategies are-
Increase awareness and Image: Informing the consumers about our new product Neem Aerosol
Spray through, advertisement, leaflets, and billboard. We can increase awareness of the product
and finally will be able to establish good brand image of our product.
Cross Selling: We can use our existing distributors to distribute our new product. We will also be
able to cross sell our new product with our existing products. This will help us promoting our new
product to the market.
Quality and test leadership: Our strategy is for being the quality and test leader in the market.
We are going to offer two different type of aerosol spray.
Mass distribution: We will also go for mass distribution of our product. We want to distribute our
product each and every corner of the country.
Marketing Mix:
Our marketing mixes for the new product Neem Aerosol Spray are
Product Marketing:
For launching a product in the market, there is some procedure that should be followed by every
marketer to move in the long run. Our product will enable our customers to have a different
experience to try our aerosol. They will be able to differentiate our product in quality which is
unique in the aerosol spray market. They will not be able to feel the same way for the other
aerosol spray in the market.
Pricing Strategies:
We shall charge based on “Overhead Expenses” and “Cost Plus”. Overhead Expenses include
rent, gas and electricity, business telephone calls, packing and shipping supplies, delivery and
freight charges, cleaning, insurance, office supplies, postage, payroll taxes, repairs, and
maintenance. The accuracy of our costing will depend on estimating logical amounts for all
categories of expenses. We have to list all overhead expense items and total they divide the total
overhead figure by the number of items per month (or time period we used above).
The answer is our overhead per item:
Overhead + Materials + Labor = Total Cost/Item
From the market research, we received the following-
Product Name Price
ACI Aerosol Spray(250ml) 200
Mortien Aerosol Spray (250ml) 210
Neem Aerosol Spray(250 ml) 150
12. 12
We want to charge 250 ml Neem Aerosol Spray at the selling price of Tk.150. On the other hand,
the prices for Neem Aerosol Spray are to be charged for 500 ml Tk.275, for 800 ml Tk. 375.
Place or Distribution:
We will primarily use our existing distributors for distributing our new product Neem Aerosol
Spray then; we will make some new channels and assign some distributors to promote our new
product to all over the country. So we are going to deal with this chain:
We are using mobile shop in the shopping malls, offices and crowded areas so that people can
purchase the product easily when they like to consume. We will make our consumer by Value
Delivery Network.
Advertising and Promotional Activities:
The most successful advertising will be through
BTV,
NTV,
Channel I,
ATN Bangla,
RTV,
Desh tv
which are the most popular television channels in the country. We will also use some bill-
boards and leaflets and we will hold a sport event to promote the product. We will also
use our experience so that we can create attention to the customers.
Measurements:
A third party who facilitates a deal between two other parties Related Terms
Middleman – Intermediary between a manufacturer and a consumer.
Broker – An individual or firm who acts as an intermediary between a buyer and seller, usually
charging a commission. For securities and… More
13. 13
Distributor – A company that buys open-end investment company shares directly from the fund
for the purpose of reselling to interested buyers.
finder’s fee, investment bank, underwriter, counterparty risk, disintermediation, distribution
network, market, rebate, acquirer
When finally our product will be made then at first we will survey this spray in our organization or
people in our organization. If our employees says it is good or better than other spray and if they
says”YES”it is harmless, effective and also environment friendly, then we will launch this product.
To complete our survey we will collect the information about our Neem Aerosol Spray from our
employee.
Selecting site:
Selecting a site
As suggested earlier, the process of site selection varies because each venture is unique.
Suppose, for example, that an entrepreneur wants to open a drugstore. Before selecting a site,
the entrepreneur first must ask questions such as those listed here, the to which come from
marketing research:
On the City
Is the city growing? If so, how fast? What parts of the city are growing most?
What is the city’s population breakdown by age, income, and occupation?
How many drugstores are here now in the city? Where are they? How well are they doing?
What is the civic spirit like? Is the city progressive? Do residents work well together on civic
project?
What is the quality of the city’s schools, churches, parks, and culture?
On an Area Within the City
What do Area consumers buy when they go to a drugstore?
What is the area’s population? Is it growing? Are the people chiefly native-born or foreign?
How do people make their living? Are they mostly white collar workers, labors, retired persons?
Are the people all ages or are the mainly old, middle aged, or young?
What is the average family income? What is their total buying power?
How many other drugstores are in the area? How success full are they?
On a Specific Site within the Are
Are neighboring business healthy?
How close is the nearest competing drugstore?
Is the site surrounded by well-kept homes?
Is there plenty of parking space available next to or near the site?
14. 14
Is the site accessible by bus?
What zoning requirements must be met?
How far will customers have to travel to shop in drugstore?
Is there a steady flow of foot traffic by the site?
What is the floor area?
Is there any room to expand?
Can deliveries be made from the near?
Will near by stores draw customers to the site?
Is the appearance of the site pleasing? Will customer want to shop there>
Is there any divider on the road that may discourage some potential customers?
How we manage our Salespeople
We follow some policies to manage our sales people. These ways are described in below
Setting a sales target and then shoving it down their throats.
“People, especially salespeople, don’t like being dictated to,” says Mr. Nokib Khan Executive
Manger of Neem Aerosol Bangladesh Ltd.He believes the old school of sales
management tells people what to do. But the new school invites salespeople into the process of
setting quotas and goals, allowing them to figure out what they are capable of achieving.
If you think this sounds like letting the inmates run the asylum, think again. According to one
manager, the great paradox is that salespeople will invariably come up with a more aggressive
sales goal when left to their own devices than if their manager sets the target.
“If you tell a salesperson he must do $2 million dollars next year, he will call you crazy and say it’s
impossible,” says the sales manager. “But if you work with salespeople and encourage them to
analyze their accounts, they’ll come up with a number that is consistently higher than what you
would have set yourself. It’s really a shocking phenomenon.” So shocking that this manager often
has to encourage his people to adjust their optimism and set slightly more realistic goals.
The secret sauce in the goal-setting formula is accountability. If salespeople feel like they helped
shape the overall plan, they have a personal stake in the outcome. “By including your
salespeople, you give them added motivation to succeed,” says Deceuster. “But without
inclusion, salespeople will figure out the best excuses in the world why they can’t achieve.”
The Numbers Game
But what happens when upper management devises a wildly unrealistic sales target and drops it
down from above? What should a sales manager do? Some managers who have been in this
position say it is impossible to push back against management without losing their jobs. Likewise,
it is imprudent to force the number on salespeople and expect them to perform.
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“You work for the company, so it’s your obligation to reach the goal, no matter how unrealistic,”
says one sales manager. “But it’s also your obligation to protect your salespeople from arbitrary
numbers.” This manager suggests figuring out other ways to remunerate your salespeople other
than simply quota-based commissions. That might mean convincing management to offer greater
incentives or a higher base salary.
We needs to deliver against a number set by the corporate office. At Reed that number is not
determined in a vacuum, but rather is based on direct input and data from people in the field.
“Our sales targets start with the individual salespeople doing a strategic assessment of their
accounts and territories, evaluating everything from revenue flow to run rates to new areas of
growth,” Sales Manager explains. “We then take that data from the street and match it up with
corporate objectives.”
Once the goals are set, Sales Manager , who manages a team that sells everything from
traditional print ads for magazines to banner ads for online properties, meets with his people to
review those goals on a weekly and monthly basis. “There has to be a continual dialogue,” says.
“If we set a goal and don’t regularly assess what is happening, we’ll never reach the target.”
One Step at a Time
One another step that connects buyers and sellers of industrial products, says it’s crucial for
salespeople to establish a set of daily, weekly and monthly benchmarks that help them measure
and manage their ultimate goal. For instance, if one of her salespeople has a target of $1 million,
she doesn’t ask them to focus on the actual dollars, but the activities that will help them reach
that mark.
We believe it’s important to identify and measure several key success indicators, such as the
number of follow-up appointments in a week, the number of networking events you’ve attended,
or the number of contracts you’ve renewed. It even establishes weekly and monthly contests for
her salespeople based on these very metrics. “By breaking goals down into smaller, easier -to-
digest targets, you can start seeing the impact immediately,”. “It can be much more effective and
rewarding, rather than simply striving for year-end results that are way down the road and seem
so far out of reach.”
Another effective tactic for setting and managing sales goals is to step back and evaluate what
went right and what went wrong the previous year. After all, if you don’t learn from our mistakes,
we are doomed to repeat them. And if you don’t learn from your successes, you can’t replicate
them.
“We have our teams write out three lessons from their successes and failures that can guide
them as they move into the future,” says marketing manager. On the negative side, he finds that
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salespeople consistently believe they do not have enough time in the day to get things done,
which prevents them from reaching their ultimate goal. The trick,, is getting them to reframe
negative associations in a more positive light. For instance, you can’t change the number of
hours in the day, but you can always find time to do what is important by prioritizing your tasks
and systematically checking items off the list one at a time.
A Team Effort
Many sales managers employ a consultative approach when helping to set goals for their staff.
Marketing Manger of Neem Aerosol first asks his team members to map out where they want to
be financially and how much they want to earn. He then tells them to work backwards from there.
“Let’s say a salesperson wants to earn $100,000 a year, and to get that, they need sales revenue
of $1 million,” he says. “Together, we’ll look closely at each of their accounts and identify areas of
growth where new sales can come from.” He wants his salespeople to be aggressive, but he is
also careful that they don’t set themselves up for failure. For instance, a sales target of $5 million
might be overly optimistic if the sales representative in question has never surpassed $1 million in
his career.
Another effective tactic is encouraging sales staff to share their goals with the entire team and
other people in the organization. When goals are shared, people become more vested in the
outcome and ultimate success. “We break commitments to ourselves all the time, but once we
inform friends, family and colleagues of our goals, the stakes are instantly raised,” says Lori
Richardson, president of Score More Sales, a sales effectiveness organization. People are less
likely to back away from their goals without giving it a lot of thought and reasoning first. What’s
more, by trusting others with your goals, you acquire a support group that can help you stick with
it and spur you on to success.
6.0 – Forecast and Financial analysis:
The new brands of “Neem Aerosol Spray” will be introduced in September. We make an action
program for the next four months. And we believe that, if our four month action programs will run
well, then we will achieve our goals easily.
June:
In June we will arrange meeting with our suppliers, dealers. And talk about our new product’s
quality, product development etc. Our product is low involvement and buyers show habitual
buying behavior. Then we will start production new Neem Aerosol Spray.
July:
After meeting with the dealers we will provide sample aerosol spray to our customers for getting
publicity. On the other hand we will give advertise of our new product in the Television, Radio, Bill
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Board, Banners, and in the Poster. Then we will launch our product in to the market. In the
primary stage we will produce 250ml and 500ml can.
August:
After doing our successful operations of two month, at the third month we give extra benefits to
the dealers and sellers to improve our sales. We will give small toys; arrange game. Observing
the situations, at this stage we will produce 250ml can, and 500ml can for the consumers. In this
month we will start to produce 800ml can. And this month our product will be available in almost
every shop of the country.
September:
In our last month of action program, if situation will favorable then we go for Divisional dealers to
distribute to the whole country. Observing and analyzing we take necessary actions to develop
product sales and increase our profit. In this way we will continue our production and give a
particular image to the mind of every customer.
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udgeting
Budget:
This section will offer a financial overview four company as it relates to our marketing activities.
We have shown break-even information.
Break-even Analysis:
At the very beginning, we want to go for Taka 60,000 Pcs production. And producing price is to
be Tk 120 for 250 ml. This is our variable cost. Our selling price is = 150 taka. Our fixed cost is
Taka 1,380,000. Contribution margin = 30 taka [150-120]
So our total cost is = {1,380,000+ (120*60,000)} Taka = 8580000Taka
Break Even Point:
Break-Even Quantity = (1380000/30) Pcs = 46000 Pcs
Break-Even Sales = (46000 * 150) Taka = 6900000 Taka
Here we do the break even analysis only for 1 product (250 ml)
Sales Forecast:
The sales forecast is broken down into the three main revenue streams; direct sales, Web
sales, consignment sales. The sale forecast for the upcoming year is based on 30% growth rate.
Growth rate for year 2006 to 2010 are based on percentage increases as follows:
Cost Taka
Direct material 20
Direct labor 10
Indirect material 11
Indirect labor 9
Fixed cost 23
Manufacturing cost 20
Sales & Promotion 27
Total Cost 120
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Direct sales 20% growth rate per year
Web sales 50% growth rate per year.
Consignment sales 20% growth rate year.
Conclusion:
We all know that, today’s fast moving world respect the new, innovative ideas. To keep the same
pace with this situation our company had decided to launch a aerosol spray and it has a bright future
in its market. As the product is innovative, the consumers are going to appreciate it. And according
to the R&D (Research and Development) department this product will be a strong product mix for
our company. And once our Neem Aerosol Spray will reach to the hand of our targeted customers,
we will be able to capture the market.