Changing #lifestyle patterns among #Indians and a growing emphasis on having clean #environments are enhancing the demand for #aircare products in the Indian #market. The air care market in #India is expected to reach a value of INR 18.48 Bn by 2023, expanding at a compound #annualgrowth rate (CAGR) of ~20.7% from 2018. Read More: https://bit.ly/2Hqxx4L. #marketresearch #insights #heathcare #heathtech #future #business #marketresearchreport #BigData

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2. 2
Executive summary
Socio-economic indicators
Table of contents
Introduction
Market overview
Market segmentation
Trade analysis
Key market opportunities
Market influencers
Competitive landscape
Appendix

3. Executive summary
Overview
Business
opportunities
2016 2018 2023
INR Bn
• The air care market in India is projected to expand at a compound annual growth rate (CAGR) of x%, from INR x Bn in 2018, to
INR x Bn in 2023
• It operates in three segments – home fresheners, car fresheners, and bathroom fresheners
• Air fresheners are available in the form of aromatic candles, plug-ins (electric), gels, liquid, and sprays or aerosols
• Recently, the trend of using organic air care products have emerged in India
• xx
• Maintaining hygiene in cars and homes is pushing the demand for effective air care products
• Growing emphasis among Indians to preserve a clean environment is resulting in the high penetration of air care products in the
market
• xx
• The air care market is witnessing demand for innovative products that are organic in nature and less harmful
• xx
• In order to avoid the overuse of air care products in homes, Indians often tend to use natural home fresheners such as incense sticks, coffee,
potpourri, essential oils, simmer herbs, and baking soda
• xx
3

4. Socio-economic indicators
Total population
2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
Bn
2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
Personpersq.km
Population density
4

5. Market definition and structure
AircaremarketinIndia
• Air care products primarily refer to aerosol sprays, liquid deodorizers, and other chemical compositions used to eliminate odor, and freshen the air in rooms
• xx
xx xxxx xx xx xx
Air care
xx
Home care
xx xxxx xx xx xx
5

6. 2019e 2020e 2021e 2022e 2023e
India historical market revenue (INR Bn) India forecasted market revenue (INR Bn)
CAGR (2016-2018): x% CAGR (2019-2023): x%
• Although the air care sector is at a nascent stage, it has tremendous potential for growth, owing to evolving consumer preferences
• The car fresheners category is generating maximum revenue for the Indian air care market
• Dabur India Limited is one of the major players operating in the air care market, followed by Godrej Consumer Products Limited, and Airance
• xx
Key market
observations
• The air care market in India is expected to expand at a CAGR of x %, and reach a value of INR x Bn in 2023, up from INR x Bn in 2018
• xx
2016 2017 2018
Air care market in India - overview
6

7. Market segmentation
Segments
Based on categories
• Home fresheners
• Car fresheners
• Bathroom fresheners
• The Indian air care market comprises three categories of air fresheners used for maintaining hygiene in homes, and cars
• xx
• Dabur India Limited
• Others
Based on market players
AircaremarketinIndia
7

8. • The total value of the Indian air care market segment was ~x Bn in 2016, of which home fresheners comprised of INR ~x Bn, car fresheners accounted for
INR ~x Bn, while bathroom fresheners had the remaining market share
• With a rise in the sale of cars, the market share of car fresheners has picked up in recent years
• Changing lifestyles has led to the rise in the sale of home air fresheners in the country
• The rate of adoption of bathroom air fresheners is not impressive in India, especially in the rural areas
• xx
Key observations
Home fresheners
Car fresheners
Bathroom fresheners2016
Based on value Based on market share
Home fresheners Car fresheners Bathroom fresheners
INRMn
Market segmentation – based on product categories
8

9. Export: HS code
2015 2016 2017 2018
Export (value)
2015 2016 2017 2018
Export (volume)
9

10. Export segmentation: HS code
Country-wise segmentation (based on value)
Country A
Country B
Country C
Country D
Country E
Country F
2017
Country A
Country B
Country C
Country D
Country E
Country F
2018
Country-wise segmentation (based on volume)
Country A
Country B
Country C
Country D
Country E
Country F
Country A
Country B
Country C
Country D
Country E
Country F
2017 2018
10

11. Import: HS code
2015 2016 2017 2018
Import (value)
2015 2016 2017 2018
Import (volume)
11

12. Import segmentation: HS code
Country-wise segmentation (based on value)
Country A
Country B
Country C
Country D
Country E
Country F
2017
Country A
Country B
Country C
Country D
Country E
Country F
2018
Country-wise segmentation (based on volume)
Country A
Country B
Country C
Country D
Country E
Country F
Country A
Country B
Country C
Country D
Country E
Country F
2017 2018
12

13. Expansion of product
categories
Emergence of
unbranded aromatic
products
Association with
lifestyle business
• Indian consumers have started showing an inclination towards the use of air
fresheners manufactured for specific categories – homes, bathrooms, and cars
• In order to maintain market share, companies need to develop air care products for
specific environments
• xx
• Indian customers have developed a liking towards aromatic products manufactured
by the unorganized sector
• Fast-moving consumer goods (FMCG) companies can strengthen their product
portfolios by launching a range of aromatic products like incense sticks, oil burner,
potpourri, and scented candles
• xx
• In recent years, the percentage of people showing interest in using different
variants of spray or aerosol air fresheners has increased
• xx
13
Key market opportunities

14. Market drivers
• Lifestyle products such as air fresheners have started gaining inevitable presence in the
household purchase lists of most Indian consumers
• Demand for effective air care products for maintaining hygiene in cars and homes have
increased recently
• xx
01
Change in lifestyle
• The rise in disposable income and per capita income has revolutionized consumers’ buying
and spending pattern towards consumer goods and services
 Per capita income in India is expanding at x%, and is expected to reach INR x Mn in FY
2018-19 as against INR x Mn in FY 2017-18
• Increased disposable income has enabled higher expenditure on FMCG products
02
Growing inclination towards maintenance of hygiene
14

15. • In order to avoid the overuse of air care products in homes, Indians often tend to use natural home
fresheners such as incense sticks, coffee, potpourri, essential oils, simmer herbs, and baking soda
• xx
• Most air fresheners contain harmful chemicals like phthalates, which in turn leads
to reproductive abnormalities, allergies, and asthma.
• xx
02
01
Substitution by cost-effective and traditional air freshening agents
Presence of harmful ingredients in air fresheners
Market challenges
15

16. Public: domestic company – company A
Company information
Products and services
Corporate address xx
Tel no. xx
Fax no. xx
Website xx
Year of incorporation xx
Stock exchange : ticker xx
Key people
Name Designation
Person 1 xx
Person 2 xx
Person 3 xx
Person 4 xx
Business description
• xx
Category Products and services
Category 1 xx
Category 2 xx
16

17. Financial snapshot
2015 2016 2017 2018
Particulars FY 2015 FY 2016 FY 2017 FY 2018
Profitability ratios
Gross margin % xx xx xx xx
Net income margin % xx xx xx xx
EBITDA margin % xx xx xx xx
EBITA margin % xx xx xx xx
EBIT margin % xx xx xx xx
Return on assets % xx xx xx xx
Return on capital % xx xx xx xx
Return on equity % xx xx xx xx
Return on common equity % xx xx xx xx
Liquidity ratios xx xx xx xx
Current ratio xx xx xx xx
Quick ratio xx xx xx xx
Leverage ratios xx xx xx xx
Total debt/equity xx xx xx xx
Total debt/capital xx xx xx xx
Interest coverage xx xx xx xx
Efficiency ratios xx xx xx xx
Total asset turnover xx xx xx xx
Fixed asset turnover xx xx xx xx
Accounts receivable turnover xx xx xx xx
Inventory turnover xx xx xx xx
Key ratios
Indicators Value
Market capitalization (INR Mn) xx
Total enterprise value (INR Mn) xx
Key financial performance indicators
Public: domestic company – company A (continued)
17

18. Key business segments Key geographical segments
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Country A
Company A
has been operating solely in India for
the last four years
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Segment A
Company A
has been operating solely in Segment A
for the last four years
Public: domestic company – company A (continued)
18

19. Private: domestic company – company B
Company information
Products and services
Corporate address xx
Tel no. xx
Fax no. xx
Website xx
Year of incorporation Xx
Key people
Name Designation
Person 1 xx
Person 2 xx
Person 3 xx
Person 4 xx
Business description
• xx
Category Products and services
Category 1 xx
Category 2 xx
19

20. Appendix
Research methodology
Secondary research
Print media
Annual reports
of companies
Leading
newspapers
Magazines and
journals
Open sources
Company
website
Premium
databases
Electronic
media
Developed by an internal team of market analysts who track government statistics, consumer and trade association statistics, market research reports, annual company reports and
accounts, directories, press articles from around the world and online databases. The effect of macroeconomic and demographic factors influencing consumer spending patterns have
been considered while analyzing the current market dynamics and predicting growth forecasts.
20

21. Appendix
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