Godrej Group consists of two corporate entities: Godrej Consumer Products and Godrej Industries. Godrej Industries is India's leading manufacturer of oleo-chemicals and has over 100 chemicals used in over two dozen industries. It also has a major presence in food products. Godrej Consumer Products is a major player in the Indian FMCG market with leadership in personal care, hair care, household and fabric care segments. The document provides a history of Godrej starting in 1897 and its diversification over the years into various business segments. It also provides a brief history of Samsung starting in 1938 focusing on exports and later expanding into electronics and home appliances. The SWOT analysis covers strengths like wide product range and branches, and weaknesses like lack
This document is a summer internship report submitted by Sunny Jaswal to Punjab Technical University in partial fulfillment of an MBA degree. The report examines the consumer buying behavior of Godrej appliances in Patiala, India. It includes an acknowledgments section, declaration, table of contents, and introduces the scope, limitations and research methodology of the project. It also provides background information on Godrej & Boyce Mfg Co. Ltd. and the Godrej group of companies.
The document provides an overview of Godrej & Boyce Mfg. Co. Ltd., including its history, leadership, operations, and subsidiaries. Some key points:
- Founded in 1897, Godrej is an Indian conglomerate operating in various industries like chemicals, appliances, real estate, and consumer goods.
- The company has annual sales of over $1 billion and employs around 18,000 people across its various businesses.
- Major subsidiaries include Godrej Consumer Products, Godrej Properties, and associate companies in chemicals, household products, and agri-business.
- Godrej has grown through innovation and expansion into new sectors while maintaining its reputation for quality, trust,
Godrej Appliances has been operating in India since 1958. It aims to gain 10% market share in the LCD TV segment by 2012. Godrej envisions having its appliances in every home and workplace.
In central India, Godrej is not always consumers' first choice and sometimes does not make it into their consideration sets. It needs to communicate better and solve communication problems to change perceptions.
Consumers are increasingly seeking smart appliances for convenience and control. Godrej needs to provide premium yet affordable smart product options to appeal to consumers.
Godrej & Boyce Manufacturing Co. Ltd is an Indian conglomerate that has been in operation since 1897. It has 18,000 employees across 21 branches and 4 overseas branches. The company operates across 16 different industries, including home appliances. Some key milestones for Godrej Appliances include being the first Indian company to manufacture refrigerators in 1958 and pioneering polyurethane foam technology in India in 1987. Today, Godrej Appliances continues to introduce new technologies and maintains its values. The document discusses a study on the most popular home appliance brands from dealers' perspectives in India. It finds that LG is the most preferred and highest selling brand overall, particularly for refrigerators, due to factors like widespread availability and exclusive
A presentation on Godrej Consumer Product ltd. (GCPL) which includes FMCG sector analysis, Marketing Analysis , HR duties in GCPL, Company Snapshot, Bloomberg Report for GCPL, financial Ratios, and a lot
Competitive analysis of godrej with samsungASekhon
Godrej Group consists of two corporate entities: Godrej Industries and Godrej Consumer Products. Godrej Industries manufactures chemicals and food products while Godrej Consumer Products is a major player in India's FMCG market. The presentation provides an overview of the key business divisions and products of both companies. It then analyzes the strengths, weaknesses, opportunities and threats facing Godrej through a SWOT analysis. Financial analysis of Godrej is also presented.
Godrej is an Indian conglomerate established in 1897. It operates in sectors like real estate, consumer products, industrial engineering, appliances, furniture, security and agriculture. The document discusses Godrej's vision, mission, products, subsidiaries, board members, operations and applications of economic concepts to Godrej's electronics business. It analyzes factors affecting supply and demand of Godrej electronics products using concepts like production possibilities frontier, substitutes, complements and controllable/uncontrollable factors.
Godrej Consumer Products Limited (GCPL) is an Indian consumer goods company and subsidiary of the Godrej Group. It produces soap, hair colorants, household insecticides, and laundry detergents. GCPL segments its markets based on demographics, psychographics, behaviors, and geography. It targets both urban and rural Indian consumers through a large distribution network. GCPL positions its brands based on attributes, user benefits, competitors, quality, and price. Recent trends include focusing on research and development to create new products, standardize testing methods, and find alternative raw materials based on consumer feedback.
This document is a summer internship report submitted by Sunny Jaswal to Punjab Technical University in partial fulfillment of an MBA degree. The report examines the consumer buying behavior of Godrej appliances in Patiala, India. It includes an acknowledgments section, declaration, table of contents, and introduces the scope, limitations and research methodology of the project. It also provides background information on Godrej & Boyce Mfg Co. Ltd. and the Godrej group of companies.
The document provides an overview of Godrej & Boyce Mfg. Co. Ltd., including its history, leadership, operations, and subsidiaries. Some key points:
- Founded in 1897, Godrej is an Indian conglomerate operating in various industries like chemicals, appliances, real estate, and consumer goods.
- The company has annual sales of over $1 billion and employs around 18,000 people across its various businesses.
- Major subsidiaries include Godrej Consumer Products, Godrej Properties, and associate companies in chemicals, household products, and agri-business.
- Godrej has grown through innovation and expansion into new sectors while maintaining its reputation for quality, trust,
Godrej Appliances has been operating in India since 1958. It aims to gain 10% market share in the LCD TV segment by 2012. Godrej envisions having its appliances in every home and workplace.
In central India, Godrej is not always consumers' first choice and sometimes does not make it into their consideration sets. It needs to communicate better and solve communication problems to change perceptions.
Consumers are increasingly seeking smart appliances for convenience and control. Godrej needs to provide premium yet affordable smart product options to appeal to consumers.
Godrej & Boyce Manufacturing Co. Ltd is an Indian conglomerate that has been in operation since 1897. It has 18,000 employees across 21 branches and 4 overseas branches. The company operates across 16 different industries, including home appliances. Some key milestones for Godrej Appliances include being the first Indian company to manufacture refrigerators in 1958 and pioneering polyurethane foam technology in India in 1987. Today, Godrej Appliances continues to introduce new technologies and maintains its values. The document discusses a study on the most popular home appliance brands from dealers' perspectives in India. It finds that LG is the most preferred and highest selling brand overall, particularly for refrigerators, due to factors like widespread availability and exclusive
A presentation on Godrej Consumer Product ltd. (GCPL) which includes FMCG sector analysis, Marketing Analysis , HR duties in GCPL, Company Snapshot, Bloomberg Report for GCPL, financial Ratios, and a lot
Competitive analysis of godrej with samsungASekhon
Godrej Group consists of two corporate entities: Godrej Industries and Godrej Consumer Products. Godrej Industries manufactures chemicals and food products while Godrej Consumer Products is a major player in India's FMCG market. The presentation provides an overview of the key business divisions and products of both companies. It then analyzes the strengths, weaknesses, opportunities and threats facing Godrej through a SWOT analysis. Financial analysis of Godrej is also presented.
Godrej is an Indian conglomerate established in 1897. It operates in sectors like real estate, consumer products, industrial engineering, appliances, furniture, security and agriculture. The document discusses Godrej's vision, mission, products, subsidiaries, board members, operations and applications of economic concepts to Godrej's electronics business. It analyzes factors affecting supply and demand of Godrej electronics products using concepts like production possibilities frontier, substitutes, complements and controllable/uncontrollable factors.
Godrej Consumer Products Limited (GCPL) is an Indian consumer goods company and subsidiary of the Godrej Group. It produces soap, hair colorants, household insecticides, and laundry detergents. GCPL segments its markets based on demographics, psychographics, behaviors, and geography. It targets both urban and rural Indian consumers through a large distribution network. GCPL positions its brands based on attributes, user benefits, competitors, quality, and price. Recent trends include focusing on research and development to create new products, standardize testing methods, and find alternative raw materials based on consumer feedback.
the project provided gives a brief information about FMCG sector and godrej, and also gives information about GCPL, product portfolio, Godrej hit, and also gives financial ratios, marketing strategy, HR duties, HR strategies, GALLOP programme and a lot more.
Please make me know if something is wrong.
This document provides information on Godrej Group, an Indian conglomerate founded in 1897. It discusses the origin and founder of Godrej, gives a brief history of the company's expansion over the decades into various sectors like FMCG, consumer electronics, engineering, IT, and more. The document also outlines Godrej's vision, management structure, strategies around being a first mover and pursuing globalization, and functional strategies focused on quality and efficiency. HR practices and CSR initiatives of the Godrej Group are also mentioned.
Godrej & Boyce- insight into market activation and consumer preference regard...amrit22
Godrej & Boyce- insight into market activation and consumer preference regarding Godrej Refrigerator: A case study of Chandigarh. The study analyzed Godrej's marketing activities and consumer preferences for refrigerators in Chandigarh. Phase 1 found Godrej had the highest market share in Haryana and sales increased after exhibitions. Advertising analysis showed Samsung advertised most. Phase 2 found consumers became aware of Godrej refrigerators through dealers and most were influenced by features. Those who didn't use Godrej mostly used Samsung and were influenced by quality. The study recommends Godrej increase advertising frequency, improve after-sales service, and offer innovative schemes to compete.
Godrej is a leading FMCG company in India that produces hair colours among other personal care products. The Indian hair colour market is growing due to increasing disposable incomes and fashion consciousness. However, Godrej faces challenges in the hair colour segment, including positioning its products differently for urban and rural consumers and retaining customers who switch to other brands like L'Oreal. Key insights from consumers show they prioritize product safety over appearance in advertisements and have more trust in salon stylists' recommendations than direct brand marketing. Godrej needs targeted strategies to improve brand trust for hair colours and expand its reach in the salon channel to better meet consumer preferences.
Godrej ppt of enterprise analysis and desk researchUjwal Agrawal
Godrej is an Indian conglomerate founded in 1897. It operates in several industries including real estate, consumer goods, industrial engineering, appliances, furniture and security. Key subsidiaries include Godrej Consumer Products and Godrej Industries. The company has a presence worldwide with headquarters in Mumbai and over 26,000 employees. Godrej aims to accelerate growth in Indian households and strengthen its leadership position in India through rapid globalization.
The Godrej Group is an Indian conglomerate established in 1897 and operating in diverse sectors such as real estate, consumer goods, agriculture, and appliances. It has grown significantly over the past 120 years from making safes and soap to becoming a $4.1 billion business with products like refrigerators, hair color, and mosquito repellent. The Godrej Group focuses on sustainable growth through initiatives in employability, environmental protection, and green products. It has become very popular in India due to its strong brand, quality products, reputation, and innovative culture.
Godrej is an Indian conglomerate founded in 1897 with a presence in real estate, FMCG, appliances, furniture, security, and agriculture. It has over 100,000 employees across 60 countries, with over 30% of its business coming from overseas. Godrej has a vision of being in every home and workplace while enriching quality of life everyday everywhere through its various products and services, as well as corporate social responsibility initiatives in areas like education, sustainability, and community development.
- Godrej is an Indian conglomerate founded in 1897 and headquartered in Mumbai. It operates in various industries including chemicals, real estate, FMCG, appliances, furniture, and security.
- In the fiscal year 2014-2015, Godrej reported total income of Rs. 1,691.87 crores and total expenditure of Rs. 1,559.70 crores.
- As of March 31, 2015, Godrej had total assets of Rs. 4,270.77 crores consisting of non-current assets of Rs. 3,745.60 crores such as investments and fixed assets, and current assets of Rs. 525.17 crores including inventories, receivables
This document provides information about Jeewanjot Singh's 6-month industrial training report submitted to fulfill requirements for a Bachelor of Technology degree. It was completed at Godrej & Boyce Mfg. Co. Ltd. from January to May 2014. Godrej is an Indian conglomerate established in 1897 with operations in real estate, consumer products, industrial engineering, appliances, furniture, security, and agriculture.
Godrej Consumer Products Ltd is an Indian consumer goods company and part of the Godrej Group. It has a presence across India, Asia, Africa, and South America. The company focuses on hair colour, household insecticides, and personal wash products. It has strengthened its core brands and leading market positions through innovations, packaging changes, and offering premium products at affordable prices. Godrej has also grown internationally through acquisitions. It aims to leverage its strengths across multiple regions through a focused 3x3 strategy targeting three categories in three geographies.
Godrej Interio is the largest furniture company in India with a 20% market share. It offers a wide range of home, office, and institutional furniture. The document discusses Godrej Interio's products and pricing, target segments, distribution channels, competitors, marketing strategies including sales promotions, public relations, and green initiatives. It also provides a SWOT analysis of the company and discusses its direct marketing approaches.
This document provides an internship report submitted by Maman Panda on their summer internship examining the consumer buying behavior of Godrej appliances in Bhubaneswar, India. The report includes an acknowledgments section thanking those who supported and guided the project. It also includes an introduction to the company section that provides an overview of the Godrej group of companies and their various product offerings. The report appears to examine Godrej's appliance market share in Bhubaneswar and the factors that influence consumers' purchasing decisions.
Godrej is an Indian company based in Mumbai that deals in a wide range of products including appliances, furniture, security solutions, healthcare, outsourcing services, and more. Founded in 1897 by Ardeshir Godrej, the company's mission is to operate new businesses capitalizing on the Godrej brand image of reliability and integrity, while aiming to delight customers in India and abroad through its globalized vision. Godrej contributes to the environment through various initiatives and has a hierarchical organizational structure with management teams and a board of directors overseeing its 19 manufacturing plants.
Godrej is an Indian conglomerate established in 1897 that operates in various sectors including agriculture, security, furniture, appliances, consumer products, and real estate. It is a family owned business with headquarters in Mumbai. Godrej uses a marketing mix of product, price, place, and promotion to market its wide range of offerings. Its products include appliances, personal care items, and cleaning agents. It prices products competitively and uses celebrities in television, print, and online advertisements to promote its trusted brand. Godrej has a strong distribution network and sells products in retail shops, showrooms, malls, and online.
Godrej is a large conglomerate founded in 1897 based in Mumbai, India. It operates in many industries including appliances, tools, furniture, and healthcare. Godrej Interio is one of India's largest furniture brands and part of the Godrej Group, with a 15% market share. It uses sustainable practices like natural lighting, water recycling, and proper waste disposal. The document discusses Godrej Interio's target demographics and psychographics, strengths as a well-established brand, and opportunities to expand.
This document discusses the branding strategies used by Godrej, an Indian conglomerate. It notes that Godrej started as a manufacturer of locks in Mumbai in the early 1900s. Over time, through the efforts of its founders and their vision, Godrej grew into a large industrial group. The document then outlines some of Godrej's main branding approaches, including endorsement branding, brand extension, umbrella branding, and double branding. It provides examples of how Godrej has implemented each strategy across its various product categories such as soaps, appliances, and real estate.
Godrej has been a leading Indian conglomerate since 1897, known for its pioneering role in industries like appliances, locks, furniture and more. It operates across 60 countries with brands like Godrej Security Solutions, Godrej Interio furniture and Godrej Appliances that are leaders in their fields. The company continues its philanthropic work through initiatives in education, healthcare and heritage preservation.
The Godrej group is an Indian conglomerate established in 1897 and headquartered in Mumbai. It operates across various business segments including consumer goods, real estate, chemicals, and agriculture. The group is led by Adi Godrej and has a presence in over 60 countries. Some of its major brands include Good Knight, Cinthol, Protekt, and Nature's Basket. Godrej emphasizes social responsibility and sustainability through various initiatives focused on education, healthcare, environment protection, and community development. It aims to continue growing its business both in India and globally in a manner that creates value for all stakeholders.
Samsung Electronics reported another quarter of declining revenue and profits, largely driven by weakness in its mobile division. However within these results were some signs that the decline was flattening, and with the new Galaxy S6 shipping in Q2, opportunities lie ahead. Whether the company is able to take them depends largely on its success in China, which is by no means guaranteed. Meanwhile the shift in focus back towards its B-to-B and OEM divisions - Semi-Conductors and Displays - is accelerating.
Here once again is an introduction to the popular detailed summary of Samsung's results, analysing and commenting on all the major metrics, and considering the key questions facing Samsung in the coming months. (Not all the colours have successfully uploaded).
If you would like access to the full and detailed slides, with all the correct colours, drop me an email at nick@aquilla-europe.com
the project provided gives a brief information about FMCG sector and godrej, and also gives information about GCPL, product portfolio, Godrej hit, and also gives financial ratios, marketing strategy, HR duties, HR strategies, GALLOP programme and a lot more.
Please make me know if something is wrong.
This document provides information on Godrej Group, an Indian conglomerate founded in 1897. It discusses the origin and founder of Godrej, gives a brief history of the company's expansion over the decades into various sectors like FMCG, consumer electronics, engineering, IT, and more. The document also outlines Godrej's vision, management structure, strategies around being a first mover and pursuing globalization, and functional strategies focused on quality and efficiency. HR practices and CSR initiatives of the Godrej Group are also mentioned.
Godrej & Boyce- insight into market activation and consumer preference regard...amrit22
Godrej & Boyce- insight into market activation and consumer preference regarding Godrej Refrigerator: A case study of Chandigarh. The study analyzed Godrej's marketing activities and consumer preferences for refrigerators in Chandigarh. Phase 1 found Godrej had the highest market share in Haryana and sales increased after exhibitions. Advertising analysis showed Samsung advertised most. Phase 2 found consumers became aware of Godrej refrigerators through dealers and most were influenced by features. Those who didn't use Godrej mostly used Samsung and were influenced by quality. The study recommends Godrej increase advertising frequency, improve after-sales service, and offer innovative schemes to compete.
Godrej is a leading FMCG company in India that produces hair colours among other personal care products. The Indian hair colour market is growing due to increasing disposable incomes and fashion consciousness. However, Godrej faces challenges in the hair colour segment, including positioning its products differently for urban and rural consumers and retaining customers who switch to other brands like L'Oreal. Key insights from consumers show they prioritize product safety over appearance in advertisements and have more trust in salon stylists' recommendations than direct brand marketing. Godrej needs targeted strategies to improve brand trust for hair colours and expand its reach in the salon channel to better meet consumer preferences.
Godrej ppt of enterprise analysis and desk researchUjwal Agrawal
Godrej is an Indian conglomerate founded in 1897. It operates in several industries including real estate, consumer goods, industrial engineering, appliances, furniture and security. Key subsidiaries include Godrej Consumer Products and Godrej Industries. The company has a presence worldwide with headquarters in Mumbai and over 26,000 employees. Godrej aims to accelerate growth in Indian households and strengthen its leadership position in India through rapid globalization.
The Godrej Group is an Indian conglomerate established in 1897 and operating in diverse sectors such as real estate, consumer goods, agriculture, and appliances. It has grown significantly over the past 120 years from making safes and soap to becoming a $4.1 billion business with products like refrigerators, hair color, and mosquito repellent. The Godrej Group focuses on sustainable growth through initiatives in employability, environmental protection, and green products. It has become very popular in India due to its strong brand, quality products, reputation, and innovative culture.
Godrej is an Indian conglomerate founded in 1897 with a presence in real estate, FMCG, appliances, furniture, security, and agriculture. It has over 100,000 employees across 60 countries, with over 30% of its business coming from overseas. Godrej has a vision of being in every home and workplace while enriching quality of life everyday everywhere through its various products and services, as well as corporate social responsibility initiatives in areas like education, sustainability, and community development.
- Godrej is an Indian conglomerate founded in 1897 and headquartered in Mumbai. It operates in various industries including chemicals, real estate, FMCG, appliances, furniture, and security.
- In the fiscal year 2014-2015, Godrej reported total income of Rs. 1,691.87 crores and total expenditure of Rs. 1,559.70 crores.
- As of March 31, 2015, Godrej had total assets of Rs. 4,270.77 crores consisting of non-current assets of Rs. 3,745.60 crores such as investments and fixed assets, and current assets of Rs. 525.17 crores including inventories, receivables
This document provides information about Jeewanjot Singh's 6-month industrial training report submitted to fulfill requirements for a Bachelor of Technology degree. It was completed at Godrej & Boyce Mfg. Co. Ltd. from January to May 2014. Godrej is an Indian conglomerate established in 1897 with operations in real estate, consumer products, industrial engineering, appliances, furniture, security, and agriculture.
Godrej Consumer Products Ltd is an Indian consumer goods company and part of the Godrej Group. It has a presence across India, Asia, Africa, and South America. The company focuses on hair colour, household insecticides, and personal wash products. It has strengthened its core brands and leading market positions through innovations, packaging changes, and offering premium products at affordable prices. Godrej has also grown internationally through acquisitions. It aims to leverage its strengths across multiple regions through a focused 3x3 strategy targeting three categories in three geographies.
Godrej Interio is the largest furniture company in India with a 20% market share. It offers a wide range of home, office, and institutional furniture. The document discusses Godrej Interio's products and pricing, target segments, distribution channels, competitors, marketing strategies including sales promotions, public relations, and green initiatives. It also provides a SWOT analysis of the company and discusses its direct marketing approaches.
This document provides an internship report submitted by Maman Panda on their summer internship examining the consumer buying behavior of Godrej appliances in Bhubaneswar, India. The report includes an acknowledgments section thanking those who supported and guided the project. It also includes an introduction to the company section that provides an overview of the Godrej group of companies and their various product offerings. The report appears to examine Godrej's appliance market share in Bhubaneswar and the factors that influence consumers' purchasing decisions.
Godrej is an Indian company based in Mumbai that deals in a wide range of products including appliances, furniture, security solutions, healthcare, outsourcing services, and more. Founded in 1897 by Ardeshir Godrej, the company's mission is to operate new businesses capitalizing on the Godrej brand image of reliability and integrity, while aiming to delight customers in India and abroad through its globalized vision. Godrej contributes to the environment through various initiatives and has a hierarchical organizational structure with management teams and a board of directors overseeing its 19 manufacturing plants.
Godrej is an Indian conglomerate established in 1897 that operates in various sectors including agriculture, security, furniture, appliances, consumer products, and real estate. It is a family owned business with headquarters in Mumbai. Godrej uses a marketing mix of product, price, place, and promotion to market its wide range of offerings. Its products include appliances, personal care items, and cleaning agents. It prices products competitively and uses celebrities in television, print, and online advertisements to promote its trusted brand. Godrej has a strong distribution network and sells products in retail shops, showrooms, malls, and online.
Godrej is a large conglomerate founded in 1897 based in Mumbai, India. It operates in many industries including appliances, tools, furniture, and healthcare. Godrej Interio is one of India's largest furniture brands and part of the Godrej Group, with a 15% market share. It uses sustainable practices like natural lighting, water recycling, and proper waste disposal. The document discusses Godrej Interio's target demographics and psychographics, strengths as a well-established brand, and opportunities to expand.
This document discusses the branding strategies used by Godrej, an Indian conglomerate. It notes that Godrej started as a manufacturer of locks in Mumbai in the early 1900s. Over time, through the efforts of its founders and their vision, Godrej grew into a large industrial group. The document then outlines some of Godrej's main branding approaches, including endorsement branding, brand extension, umbrella branding, and double branding. It provides examples of how Godrej has implemented each strategy across its various product categories such as soaps, appliances, and real estate.
Godrej has been a leading Indian conglomerate since 1897, known for its pioneering role in industries like appliances, locks, furniture and more. It operates across 60 countries with brands like Godrej Security Solutions, Godrej Interio furniture and Godrej Appliances that are leaders in their fields. The company continues its philanthropic work through initiatives in education, healthcare and heritage preservation.
The Godrej group is an Indian conglomerate established in 1897 and headquartered in Mumbai. It operates across various business segments including consumer goods, real estate, chemicals, and agriculture. The group is led by Adi Godrej and has a presence in over 60 countries. Some of its major brands include Good Knight, Cinthol, Protekt, and Nature's Basket. Godrej emphasizes social responsibility and sustainability through various initiatives focused on education, healthcare, environment protection, and community development. It aims to continue growing its business both in India and globally in a manner that creates value for all stakeholders.
Samsung Electronics reported another quarter of declining revenue and profits, largely driven by weakness in its mobile division. However within these results were some signs that the decline was flattening, and with the new Galaxy S6 shipping in Q2, opportunities lie ahead. Whether the company is able to take them depends largely on its success in China, which is by no means guaranteed. Meanwhile the shift in focus back towards its B-to-B and OEM divisions - Semi-Conductors and Displays - is accelerating.
Here once again is an introduction to the popular detailed summary of Samsung's results, analysing and commenting on all the major metrics, and considering the key questions facing Samsung in the coming months. (Not all the colours have successfully uploaded).
If you would like access to the full and detailed slides, with all the correct colours, drop me an email at nick@aquilla-europe.com
Samsung Electronics has experienced uneven sales growth and moderate profits from 2009-2011, while Apple has seen very controlled and constant double-digit growth rates and enormous profits. Samsung relies on partnerships for software while Apple controls its entire ecosystem. Both companies struggled early on but gained dominance through innovation, though Samsung faces challenges maintaining consistent performance and distinguishing its products from competitors.
This document provides an overview of Sony's evolution and growth over time from 1946 to present day. Some key points:
- Sony established the company in 1946 and created the first magnetic tape and tape recorder. They would go on to develop many other innovations in video and audio technology.
- Major milestones include developing the Trinitron color television system in 1950, creating the first portable television in 1960, and establishing Sony Computer Entertainment in 1993.
- Sony has expanded through acquisitions such as Columbia Pictures Entertainment in 1991 and continued advancing video technology with innovations like Blu-ray discs.
This document provides an overview of Samsung including its establishment in 1938 as a trading company, its expansion into various industries, and key subsidiaries like Samsung Electronics. Financial information is presented on Samsung's revenue, operating profit, taxes, interest, net income, assets, liabilities, equity, profitability ratios, and earnings per share for 2011-2012. Samsung's revenue makes up almost 19% of South Korea's GDP and Samsung Electronics employs over 326,000 people.
Watch this with a 10-15 minute audiotrack at http://vimeo.com/novusprogram/lesson18
The goal of this lesson is to provide tools to determine the strengths and weaknesses of potential competitors in order to compete in various markets. The lesson begins with an overview of the importance of competitor analysis and its primary importance. A framework to analyze various competitors is then introduced. The lesson then uses the framework to analyze the key aspects of a competitor.
The Novus project is a combination of video tutorials designed to be used in conjunction with a free business simulation software program. The Novus Business and IT Program contains 36 business and IT training videos, covering basic finance, accounting, marketing, economics, business strategy, Word, Excel, and PowerPoint. Users will have an opportunity to apply the lessons in the Novus Business Simulator. Over six rounds, the user or teams will have to make decisions on capital purchases, financing, production, financing, and human resources for a microbrewery. This channel has arranged the 36 video lessons into the order in which they are meant to be used with the simulator. To watch this slideshow as a video, please go to our Vimeo page at: https://vimeo.com/novusprogram. To download our free business simulation software, please go to our SourceForge page at: http://sourceforge.net/projects/novus/.
Ratio Analysis of Samsung Electronics Co. Ltd.Nikita Jangid
This document provides an overview of ratio analysis and its significance. It begins by defining ratio analysis as the process of determining and interpreting numerical relationships based on financial statements. Ratios are calculated by dividing two relevant figures and can be used to assess various aspects of organizational performance such as profitability, liquidity, efficiency, and financial stability. The document then discusses the objectives and types of ratios, how ratios should be calculated and interpreted, and compares ratios to historical standards, industry benchmarks, and budgets. It emphasizes that ratios must be carefully analyzed in context. Finally, the document outlines the significance of ratio analysis for various stakeholders like management, owners, creditors, employees and governments in evaluating financial health and making informed decisions.
This document provides a report on Consumer Product Limited. It begins with an introduction to fast moving consumer goods (FMCG) and provides an overview of the major players in the Indian FMCG sector. Some of the top FMCG companies in India are listed as Hindustan Unilever Ltd., ITC, Nestle India, GCMMF (Amul), Dabur India and others. The outlook for the FMCG sector in India is positive given the large population and low per capita consumption currently.
Patanjali produces a range of personal care products including toothpaste, face wash, soaps, shampoos, hair oil, conditioner and mehendi. The document analyzes consumer perceptions of Patanjali products in Mumbai and Lucknow through 42 in-depth interviews. It finds that Patanjali toothpaste effectively addresses consumer needs around sensitivity, gum bleeding, cavity fighting and fresh breath. Users are attracted to its ayurvedic ingredients and affordability. Similarly, Patanjali face wash is seen as removing dirt, oil and reducing acne while keeping skin clean and fresh.
Samsung is a South Korean electronics company and one of the largest manufacturers of smartphones, mobile phones and tablets. It also produces televisions, home appliances, semiconductors and other electronic components. Samsung employs a variety of marketing strategies including competitive pricing, wide distribution through retailers and Samsung stores, and promotions through celebrity brand ambassadors, social media campaigns and sponsoring of major sporting events. The company targets both urban and rural consumers across demographics and lifestyles with its broad product portfolio.
Samsung places great importance on ethical management and corporate social responsibility. It has implemented various initiatives to strengthen ethical business practices such as establishing codes of ethics, providing employee training on ethics, and instituting a compliance management system. Samsung also has extensive corporate social responsibility programs focused on education, community development, and supporting local culture and sports. It aims to contribute positively to the societies in which it operates through ethical business conduct and social programs.
The document discusses Godrej Group which consists of two corporate entities: Godrej Industries and Godrej Consumer Products. Godrej Industries is a leading manufacturer of oleo-chemicals and operates businesses in food products, medical diagnostics, and real estate. Godrej Consumer Products is a major player in India's FMCG market with leadership in personal care, household, and fabric care segments. The Godrej Group was established in 1897 and today has annual sales over $1 billion with a diverse portfolio.
Godrej is a leading Indian manufacturer of home appliances and other products. However, its appliance division faces competition from other brands like Samsung, LG, and IFB. This study aimed to understand consumer perceptions and preferences regarding Godrej appliances. Primary research was conducted through surveys in Chandigarh. The findings showed that while Godrej provides good service, consumers prefer other brands due to higher brand awareness, variety of products, and attractive promotions offered by competitors. The report provides suggestions for Godrej to improve brand image, increase promotions and dealer network, and offer more products and attractive schemes to boost sales.
Sachin Sahoo completed a 45-day internship with Godrej in their home appliances sales and marketing division. He conducted door-to-door sales in Bhubaneswar, selling air conditioners, refrigerators, and washing machines worth 500,000 rupees. Through his internship, he learned about door-to-door marketing techniques, customer behavior, pricing psychology, and triggering customer purchases. His report analyzed Godrej's sales growth data and provided findings on door-to-door sales challenges in today's digital world. He concluded digital marketing is more effective and the company should reduce door-to-door efforts except where needed.
This document provides an overview of Haier Appliances (India) Pvt. Ltd., including information about its product lines, market share, vision, and growth. Some key points:
- Haier launched in India in 2004 and aims to be a top 3 brand in refrigerators, ACs, and washing machines within 3-4 years.
- It has a dealer network of 1600 dealers across India and a manufacturing facility in Pune.
- Globally, Haier is the 2nd largest home appliances brand and the #1 refrigerator brand. The Haier Group has a presence in 168 countries.
- The project aims to analyze factors that can boost Haier's brand in India through market research with dealers
Godrej is a leading Indian manufacturer of home appliances that has faced increased competition in recent years. This study examined factors influencing appliance purchases from both dealers' and consumers' perspectives in Ludhiana. It found that dealers prioritize customer choice and after-sales service when choosing brands. Consumers prefer brands like LG and Samsung due to higher brand awareness and loyalty. To improve sales, Godrej needs to strengthen brand awareness through more effective promotions, offer a wider variety of products, and enhance after-sales service to better compete with other brands.
Godrej is an Indian company established in 1897 in Mumbai. It operates in various industries including appliances, furniture, security, and healthcare. Godrej has a presence in over 60 countries and annual turnover of over $2.6 billion. The company focuses on passion, respect, integrity, dedication, and creativity in its vision and mission. It aims to grow its household insecticide business in India and globally. Godrej engages in various philanthropic activities focused on education, healthcare, heritage preservation, and community development since the 1920s.
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Godrej is a large Indian conglomerate established in 1897 that operates in various industries including real estate, consumer goods, industrial engineering, appliances, furniture, security, and agriculture. It has a presence in over 60 countries and enjoys the patronage of 500 million Indians daily. Godrej aims to be a leader in the Indian food and beverage space and achieve sales of Rs. 1000 crores by 2012 through business innovations and customer satisfaction. CII president Adi Godrej believes India will see accelerated economic reforms and it is a good time to invest in the country as valuations have become reasonable.
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This document provides a project report on marketing mix mapping for Haier appliances in India, specifically refrigerators, washing machines, and air conditioners. The report includes an abstract, introduction discussing the topic and objectives of the project, methodology, limitations, and sections on marketing mix strategies, brand awareness, product analysis and mapping, place, and promotion for Haier and its competitors. The objectives are to study Haier's brand awareness, provide market insights for Haier's marketing mix, compare Haier's strategies to competitors, and analyze Haier's strategic direction.
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Similar to Summer training project competitive analysis of godrej with samsung (20)
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Summer training project competitive analysis of godrej with samsung
1. Summer Training ProjectCompetitive Analysis Of Godrej with Samsung Presented To:- Presented By:- Mrs. Harleen Mahajan Tisha Sharma Faculty, PCTE. 94972238247
2. Godrej Group consists of two corporate entities: Godrej Consumer Products and GodrejIndustries. Godrej Industries Ltd. (GIL)is India's leading manufacturer of oleo-chemicals and makes more than a hundred chemicals for use in over two dozen industries. It also has a major presence in food products such as refined oil and tetra pack fruit beverages. Besides, it operates businesses in medical diagnostics and real estate. INTRODUCTION TO CORPORATE
3. Godrej Consumer Products Ltd. (GCPL) is a major player in the Indian FMCG market withleadership in personal, hair, household and fabric care segments. Each company has several divisions and factories. They are presently exporting their products to 30 countries.
4. Started in 1897 as a locks manufacturing company, the Godrej Group is today one of the most accomplished and diversified business houses in India. In 1930, Godrej became the first company in the world to develop the technology tomanufacture soap with vegetable oils. The Godrej Group stands in a strong position today. With annual sales in excess of $1 billion, a workforce of approximately 18,000, and a strong diversified portfolio, Godrej has proven its ability to deliver strong financial performance. HISTORY GODREJ GROUP
5. On 7th May, 1897, Ardershir Godrej gave up law and took up lock making. Godrej andBoyce Mfg. Co. Ltd., was established at Lalbaug, Mumbai. This was the holding company of the Godrej Group. Godrej began manufacturing of refrigerators in 1958. Godrej started manufacturing Washing Machines in 1996.
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8. GODREJ is dedicated to DELIVER SUPERIOR STAKEHOLDER VALUE by providingsolutions to existing and emerging consumer needs in the Household & Personal Carebusiness. We will achieve this through ENDURING TRUST & RELENTLESS INNOVATIONdelivered with PASSION & ENTREPRENEURIAL SPIRIT.” VISION
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10. We shall achieve this objective through continuous improvement in quality, cost and customer service .we shall strive for excellence by nurturing, developing and empowering our employees and suppliers. We shall encourage an open atmosphere conducive to learning and team work. MISSION
11. Godrej Products Consumer Products Godrej Consumer Products Ltd.(GCPL) is a major player in the Indian FMCG market with leadership in personal, hair, household and fabric care segments. The company is among the largest marketers of toilet soaps in the country and has a leadership position in the hair colour category in India. 1. Appliances 2. Locks3. Furniture4. Security equipment 5. Office automation6. Conferencing solution7. Soaps & personal care8. Food9. Aircare10. Household insecticides11. Housing12. Vending machine
12. Industrial products: Godrej offers an entire spectrum of industrial solutions from storage to material handling to construction to process equipment and many, many more. Whether clients are looking for standard equipment or custom engineering solutions, the first name is Godrej. 1. Storage solution 2. Automated warehousing 3. Material handling equipment 4. Process equipment 5. Precision components & systems. 6. Machine tool service 7. Electrical & electronic services 8. Tooling 9. IT solution 10. PLM solution 11. Medical diagnostics 12. Agro product 13. Chemicals 14. Construction material & services.
24. On March 1, 1938, founding chairman Byung-Chull Lee started a business in Taegu, Korea, with 30,000 won. At the start, his business focused primarily on trade export, selling dried Korean fish, vegetables, and fruit to Manchuria and Beijing. 1970:Black –and –white TV (model:p-3202) production started by Samsung-Sanyo. 1974: Began washing machine and refrigerator production Samsung India strengthens its Fully Automatic Washing Machine range. 1976. 1 millionth black-and-white TV produced.
25. SWOT ANALYSIS STRENGTHS The Company has wide range of product line. The management is trained and efficient. The Company has got wide range of branches within the country. Robust manufacturing. Sophisticated IT connectivity with distributors. Well-developed R&D capabilities
26. The Company does not go for advertising, which is one of the biggest disadvantage of Godrej. Its emphasis more on the advertising of office automation & prima division. The company is focusing many security products at a same time. The effective selling schemes are not available like payment on installments. Gifts not being so attractive. Most of the dealers prefer other companies appliances. WEAKNESSES:
27. Increase consumer offers. Huge market share. THREATS Strong competition. Products are not unique. Lot of branding done by other competitors. OPPORTUNITIES
31. To study the preference towards Godrej and Samsung Appliances. To study the promotional techniques used by Godrej and Samsung. To know the awareness of advertisement of Godrej and Samsung Appliances. 1.1STATEMENT OF OBJECTIVES
32. Today, for any organization or firm to survive in this competitive world depends on itsability to be dynamic and be different from the competition to be unique in the industry. Customer Satisfaction helps every organization to keep the existing customer and to buildnew customer. The information gathered through this research can be used by the company to improve its services and became more customers friendly. This can increase the goodwill of the company and its overall performance. Thus this study is aimed to provide the management with some knowledge about its statusin market . The research also aims to provide some ideas to improve the company’s present condition. 1.2NEED OF STUDY
33. The research methodology is the specification of method of acquiring the information needed to structure or solve the problem. It is not considered to be the decision of facts but also building up the data knowledge and to discover the new fact involved through the process in the dynamic change in the society. Talk With Dealer’s Ways to determine this include: Meeting with Dealers Asking open creative questions about what is required. Using a 'content mirror' to ensure understanding and show you are listening and Interested. 1.3RESEARCH METHODOLOGY
34. The conceptual structure within which this research is conducted descriptive in nature as it brings forward the results concerning the set objectives, though facts, findings and enquiries; moreover it describes the state of affairs that exists at present. Comparative Research Comparative research, simply put, is the act of comparing two or more things with a view to discovering something about one or all of the things being compared. This technique is often utilizes multiple disciplines in one study. When it comes to method, the majority agreement is that there is no methodology peculiarto comparative research Research Design
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36. Secondary Source: The secondary data was collected from library and the company.1.4Data Collection:
37. Sampling technique The selection of respondents was done on the basis of random sampling. Sampling unit The sampling unit in this report is dealers of Godrej and Samsung appliances. Sample size The sampling size of my study is 32 respondents and this sampling size was selected on the basis of Random sampling.
38. The sample size of Dealers is limited to 32 because of time factor Many of the respondents were not open with their responses. Majority of the dealer were too aggressive in nature. Lack of Dealer’s cooperation was a major constraint. There may be error due to bias of respondents. The behavior of the Dealers while approaching them to fill the questionnaire was unpredictable. 1.5LIMITATIONS OF THE STUDY
39. Graph 1.6.1 showing the kind of business dealers are into 1.6DATA ANALYSIS AND INTERPRETATION
40. Graph1.6.2 showing which all products they deal in
54. People are not aware about the upcoming products of Godrej
55. Godrej have a good position in mind of dealer’s but Samsung has a better position as compared to Godrej. 1.9CONCLUSION
56. Company should focus on pricing policy in comparison to its competitors because its competitors provide same products in lower rates. The company should have to focus better design for product . The company should focus on their after sale services. Company Should Increase Man Power for sales. The customer rate quality of the service as the most relevant one and hence Godrej should maintain the quality in products and after Sale services and should make improvements in this feature. 1.10RECOMMENDATIONS
57. Many of dissatisfied Dealers asked for more information about New schemes .So the dissatisfaction may be due to not providing the latest news about new schemes. So the company can make use of this opportunity to retain its Dealers by providing the right news. The product design is not So charming As Compare to Samsung. As per survey most of dealer discuss about it sale which Is down due to design. Any complaint is observed from the dealers, it should be dealt quickly. This will reduce the chance for dissatisfaction. Company should try to Maintain competitive prices for consumers ,And should focus on these to keep the brand image in the minds of people. Market strategies of home appliances providers should emphasize in price strategy. If any complaint is observed from the consumer, it should be dealt quickly. This will reduce the chance for dissatisfaction. so the company have to a customer care as other industries.