The document outlines a marketing plan for a new shampoo product called PAF. It includes sections on the product, features, segmentation, target market, competition, and marketing mix. The group members are Parwesha Sardar, Arslan Zia, and Fahid Raza. The vision is to be a leader in customer value and set world-class standards in the shampoo industry by providing a diverse range of high-quality shampoos. Key features include treating hair fall, dandruff and giving hair shine and strength. The target market is all of Pakistan and segments include age, gender, income, and lifestyle. The marketing mix discusses promotion, place, price, and positioning

1. Group Member
Parwesha Sardar
Arslan Zia
Fahid Raza
P
A
F

2.  The name which we
have chosen for our
Product Is “PAF”
Product
Introduction Cont…..

3. Table of Contents
 Introduction
 Vision statement
 Mission
statement
 Product
 Features
 Segmentation
 Target marketing
 Positioning
 competition
 marketing mix
 Conclusion
P
A
F

4.  Be the leader in the
customer value
 To set world class
standard in the
Shampoo Industry
 Through providing a
diverse range of
high quality
Shampoo product
that are prepared.
Vision Statement Mission Statement
Introduction Cont…..

5. Segmentation
Segmentation
Geographic
Urban Rural
Central
Pakistan
North
Pakistan
South
Pakistan
Demographic
Gender
Male
Female
Age
2-14
15-24
25-55
Income
High
Middle
Low
Psychographic
Life style
Personality
Behavioral
Benefit

6.  The PAF geographic target
area is whole Pakistan
,Supplying Product to all
areas of Pakistan and have
further divided the Provinces
and cities.
 Demographic segmentation is
done on the basis of;
 Age
 Gender
 Income
 Education
 Life style
 Social Class
 Family size
Geographical Segmentation Demographic Segmentation
Segmentation Cont…

7. Target Market
 Undifferentiated
 Niche
(concentrated)
Evaluate Market Segments Selecting Segments
 Segment have been selected
need to be evaluated
properly.
 Segment size and growth
 Segment structural
attractiveness
 Company’s objectives and
resources

8. Target customer

9. Features
 Has your hair lost its shine and
become dull..?
 Has your hair Dandruff problem
?
 Has your hair Hairfall
problem..?
 There is one and only solution
for that kind of problems PAF
Shampoo…
 The PAF shampoo has a black
essence combined with aloevera
formula . This formula deeply
moisturizes your hair from root
to tip, treating it and restronging
its healthy look and natural
 Candy Flavor (For Kids )
 Menthol Mint (For Men)
 Rose Flavor (For Women)
 Alovera hair fall (For Old age)
Tangible Intangible

10. • High quality availability
• Large range of flavors
• Standardized and attractive packing
• Large promotion and market
coverage
• Available in various weights packing
product

11. price
Quantity Price
5ml 5
100 ml 79
400 ml 249
700 ml 699

12. • Our product “PAF” would be launched
in the national market.
• It will be available in every city of
Pakistan.
• We will sell our product at retail outlets,
supermarkets, apparel stores…
Place

13. CHANNELS OF DISTRIBUTION
.
MANUFACTUR
ER
WHOLESALER RETAILER CUSTOMER
 We will be distributing our product via supermarkets in the
country like Big Bazaar, Spencer’s, Hyper city.
 We would also use traditional channel i.e. unorganised
stores. Our distribution channel length would two level
distribution that will include manufacturer, wholesaler, retailer,
customer

14. CHANNEL MEMBERS
.
To get adequate shelf space in the stores we would
provide some discounts to channel members. Initially
we would keep our margins low and allow more
margins to the channel members

16. • Promotion of PAF shampoo is also very
strong , because of the advertisement of the it
is on the large scale.
• News Paper Magazine
• Social networking sites Radio
• Television Internet (Social Networking
Sites)
• Brouchers & Bill boards Promotional
Events
promotion

20. Packaging and Labeling
Packaging refers to the physical appearance of a product when a
consumer sees it, and labels are an informative component of
packaging….

21. Positioning
The marketing strategy is based
on positioning of the product
in the mind of consumers,
 Providing high quality
shampoo to the customers.
 We will distribute our product
on mass level to that we can
maximize the profitability.
We want to put an image of our
product in the consumers
mind as compare to
competitors product. We want
to target the high school,
College , graduate , university
student and office workers.
Marketing Strategy Positioning Strategy

22. Competition
The PAF is currently facing a competitive environment because the competitors of PAF
are:
Sun silk
Pantene
Dove
ETC…….In next slide..
Product Review
The PAF is available in every sizes and available in different flavors like:
1 Candy Flavor
2 Mint Menthol Flavor
3 Rose Flavor
PAF Competitor:
The competitors of PAF are more then three but Sun silk and Pantene are
leading market right know and other are for away from it.

24. Major competitor
Unilever We will defeat
you

25. Single
Segment
Targeting
Other
Segment
Diversifyin
g
Worldwide
World’s
Market
Leader

26. Conclusion
The PAF shampoo having a unique quality that
every customer want in his shampoo but they
can't. The unique quality is smoothness, silky,
antidandruff and black shiny hairs in which
only one bottle.
The next thing is also important for the customer
point of view that is easy availability in
Pakistan with low prices from the competitors.