Basmati rice is a fragrant, long-grain rice variety primarily grown in India and Pakistan, with India cultivating over 776,000 hectares of basmati. Some common basmati varieties include Pusa, Taraori, Pusa 1121, and Basmati 370. Basmati rice originates from the Himalayan foothills and is characterized by its long, non-sticky grains that are translucent white in color with a distinctive, exotic flavor and aroma. India has a significant export market for basmati rice.

1. Basmati Rice Industry

2. Basmati Rice - Introduction Basmati means "the fragrant one" in Sanskrit Basmati is a variety of long grain rice grown in India and Pakistan, notable for its fragrance and delicate, nuanced flavor. Total area under cultivation of Basmati rice is about 7,76,000 hectares in India

3. Basmati Variety Pusa Taraori Traditional Pusa 1121 Basmati-370 Kasturi DP Basmati Basmati 198 Basmati 217 Basmati 385 Basmati 386 MahiSuganda Ranbir etc.

4. Basmati Characteristics Origin- Himalayan foothill Color- Translucent, creamy white Size- Long Grain Texture- Non-sticky, fluffy, dry & firm Flavor- Exotic, delicious & distinctive fragrance

5. Indian Export Market

6. Indian Export Market

7. Major Brands & Positioning

8. Major Rice Millers