Basmati rice is a fragrant, long-grain rice variety primarily grown in India and Pakistan, with India cultivating over 776,000 hectares of basmati. Some common basmati varieties include Pusa, Taraori, Pusa 1121, and Basmati 370. Basmati rice originates from the Himalayan foothills and is characterized by its long, non-sticky grains that are translucent white in color with a distinctive, exotic flavor and aroma. India has a significant export market for basmati rice.

1. Basmati Rice Industry

2. Basmati Rice - IntroductionBasmati means "the fragrant one" in SanskritBasmati is a variety of long grain rice grown in India and Pakistan, notable for its fragrance and delicate, nuanced flavor.Total area under cultivation of Basmati rice is about 7,76,000 hectares in India

3. Basmati VarietyPusaTaraoriTraditionalPusa 1121Basmati-370KasturiDP BasmatiBasmati 198Basmati 217Basmati 385Basmati 386MahiSugandaRanbir etc.

4. Basmati Characteristics Origin- Himalayan foothillColor- Translucent, creamy whiteSize- Long GrainTexture- Non-sticky, fluffy, dry & firmFlavor- Exotic, delicious & distinctive fragrance

5. Indian Export Market

6. Indian Export Market

7. Major Brands & Positioning

8. Major Rice Millers