developing own product- face wash- history- investors- logo and design- mission and vision- departments- distribution channels- product description- competitors- SWOT analysis- conclusion
The Student Ankur Mishra is a Final Year Student of Dezyne E' cole college doing his BBA. This Project has been undertaken by the Student during his Summer Internship at Future Group,Home Town. The Topic of his Internship is Market Strategy & Customer Satisfaction.
Though being the ISO, WHO and GMP certified derma company our skincare range is known for its quality. Glamris Dermacare is the Top Derma PCD Franchise Company in Delhi with more than 250 range of medicine.
Hershey Case Study - Strategic ManagementKujtim Hameli
This was a final exam paper for the Strategic Management course. We analyzed Hershey Company from mission and vision through most important matrixes and gave some recommendations regarding the alternative strategies.
The Student Ankur Mishra is a Final Year Student of Dezyne E' cole college doing his BBA. This Project has been undertaken by the Student during his Summer Internship at Future Group,Home Town. The Topic of his Internship is Market Strategy & Customer Satisfaction.
Though being the ISO, WHO and GMP certified derma company our skincare range is known for its quality. Glamris Dermacare is the Top Derma PCD Franchise Company in Delhi with more than 250 range of medicine.
Hershey Case Study - Strategic ManagementKujtim Hameli
This was a final exam paper for the Strategic Management course. We analyzed Hershey Company from mission and vision through most important matrixes and gave some recommendations regarding the alternative strategies.
It is a comprehensive view about the major Talent management practices inside Unilever and a very brief view about their CSR activities which is widely acclaimed worldwide.
Air pollution is one of the most common terms these days, our ears are attuned to. Any undesired material that causes harm to the atmosphere and environment are considered as pollutants. India has been ranked no. 1 in pollution related deaths followed by China with second rank with 1.8 million deaths , according to The Lancet Commission on pollution and health. Nearly 25% deaths in India in 2015 are caused due to air pollution. According to The Lancet Commission on pollution and health, Pollution is responsible for three times deaths as many as caused by AIDS, tuberculosis and malaria combined. Increasing number of vehicles and industries in the country contribute a lot to pollution. Even the most polluted country is conscious about life expectancy.
Our introduction in the marketing arena with goods such as toilet cleaner, glass cleaner, detergent powder , dishwasher bar, oils, perfumes, cosmetics, soaps , pickles , papad ,baby wipes, medicated plaster ,capsicum plaster , after bite the itch reliefing, moscare plus mosquito repellent patch etc.
we have entered laterally in the business of veiling, bottling, repacking, processing of water, liquid beverages etc. Working on the mission of A Healthy Nation we have diversified in the businesses of buyers, sellers, agents, distributors and stockist of all kinds of products.
We are constantly committed to sustainable growth and work to increase the market share of the various brands associated with us. With a dream to establish market leadership in all the categories we work in, we associate with products that are high in quality and are instrumental in adding value to lives of people. With a focus on technological advancement, we are passionate about taking these benefits to consumers all over India.
Braxxon India Ltd. is the most smart, innovative, highly competitive company with a strong mental outlook and visionary approach towards future.
Our introduction in the marketing arena with Braxxon Coconut and Amla Oil, BIL is a grand success. This has inspired us to take huge leaps spanning multiple brands in many distinct categories such as soaps, detergents, shampoos, skin care products, toothpastes, deodorant sprays, cosmetics, packaged foods and beverages for further growth in marketing. BIL is successfully planning to be a part of the day to day life of many customers across India. We desire to make all the brands associated with us a household name very soon.Our endeavour is to cater the ever growing middle class consumer population to fulfil their everyday needs and desire for good quality products.
To analyze distribution channel of promen an prowomenVidhu Arora
A project study report on training undertaken at pashen ventures titles ' To analyze distribution channel of promen an prowomen. retailer and saloon study in chandigarh tricity'.
Running head Mission, vision, and values. .docxtodd581
Running head: Mission, vision, and values. 1
Mission, vision, and values. 3
Name
Institution affiliation
Date
Mission, vision, and values
.
Introduction
The company that I have decided to study is Coca Cola Company. It started back in 1886 by a pharmacist known as Dr.John Pemberton in Atlanta. Currently is the leading company in the manufacture of beverages around the globe. Just like other companies, coca cola is working towards maintain a sustainable growth for the business in the beverage industries.
Body
Some of the company’s visions include; providing a great place to work for people, to offer a portfolio of drinks and brand, building a network with partners and helping to build and to support a sustainable communities. The company is in line with its vison. This is because they have managed to grow over the years in different cultures and environment. They have also made a partnership with other organization is supporting the communities in different countries which helps in supporting a sustainable community. The employees of this multinational business organization are given the best working condition while at the same time being motivated by great payments. (Papulova, 2014).
The missions of this company are; to refresh the world, to inspire the moments of happiness and creating value in people and the world as a whole. They have managed to achieve their mission by creating value to humanity. For instance, they support games such as football clubs, which eventually creates value in people. In addition to football, they also support music talent via programs such as coke studio, which offers a platform for the musicians to showcase their talents and styles. They have also managed to refresh the world by producing a variety of beverages, which offers their consumers a wide variety of choices. Apart from just producing beverages, they also have water production units, which refreshes the body. They also inspire moments of happiness by organizing events in communities and supporting talents.
The coca cola values include; leadership, collaboration, integrity, accountability, passion, diversity and quality. Since the company has managed to offer a variety of quality products at affordable prices, they have been able to meet their values.
The mission of any organization is usually meant to be used as a guide to the employees so that they can be able to live up to the rules and the regulations of the organization. It is important for the employees to master the company’s mission and the vision so that they can be able to work hard and achieve them. They also offer a road map towards the realization of profits for a given organization. Therefore, it is important for the employees to understan.
It is a comprehensive view about the major Talent management practices inside Unilever and a very brief view about their CSR activities which is widely acclaimed worldwide.
Air pollution is one of the most common terms these days, our ears are attuned to. Any undesired material that causes harm to the atmosphere and environment are considered as pollutants. India has been ranked no. 1 in pollution related deaths followed by China with second rank with 1.8 million deaths , according to The Lancet Commission on pollution and health. Nearly 25% deaths in India in 2015 are caused due to air pollution. According to The Lancet Commission on pollution and health, Pollution is responsible for three times deaths as many as caused by AIDS, tuberculosis and malaria combined. Increasing number of vehicles and industries in the country contribute a lot to pollution. Even the most polluted country is conscious about life expectancy.
Our introduction in the marketing arena with goods such as toilet cleaner, glass cleaner, detergent powder , dishwasher bar, oils, perfumes, cosmetics, soaps , pickles , papad ,baby wipes, medicated plaster ,capsicum plaster , after bite the itch reliefing, moscare plus mosquito repellent patch etc.
we have entered laterally in the business of veiling, bottling, repacking, processing of water, liquid beverages etc. Working on the mission of A Healthy Nation we have diversified in the businesses of buyers, sellers, agents, distributors and stockist of all kinds of products.
We are constantly committed to sustainable growth and work to increase the market share of the various brands associated with us. With a dream to establish market leadership in all the categories we work in, we associate with products that are high in quality and are instrumental in adding value to lives of people. With a focus on technological advancement, we are passionate about taking these benefits to consumers all over India.
Braxxon India Ltd. is the most smart, innovative, highly competitive company with a strong mental outlook and visionary approach towards future.
Our introduction in the marketing arena with Braxxon Coconut and Amla Oil, BIL is a grand success. This has inspired us to take huge leaps spanning multiple brands in many distinct categories such as soaps, detergents, shampoos, skin care products, toothpastes, deodorant sprays, cosmetics, packaged foods and beverages for further growth in marketing. BIL is successfully planning to be a part of the day to day life of many customers across India. We desire to make all the brands associated with us a household name very soon.Our endeavour is to cater the ever growing middle class consumer population to fulfil their everyday needs and desire for good quality products.
To analyze distribution channel of promen an prowomenVidhu Arora
A project study report on training undertaken at pashen ventures titles ' To analyze distribution channel of promen an prowomen. retailer and saloon study in chandigarh tricity'.
Running head Mission, vision, and values. .docxtodd581
Running head: Mission, vision, and values. 1
Mission, vision, and values. 3
Name
Institution affiliation
Date
Mission, vision, and values
.
Introduction
The company that I have decided to study is Coca Cola Company. It started back in 1886 by a pharmacist known as Dr.John Pemberton in Atlanta. Currently is the leading company in the manufacture of beverages around the globe. Just like other companies, coca cola is working towards maintain a sustainable growth for the business in the beverage industries.
Body
Some of the company’s visions include; providing a great place to work for people, to offer a portfolio of drinks and brand, building a network with partners and helping to build and to support a sustainable communities. The company is in line with its vison. This is because they have managed to grow over the years in different cultures and environment. They have also made a partnership with other organization is supporting the communities in different countries which helps in supporting a sustainable community. The employees of this multinational business organization are given the best working condition while at the same time being motivated by great payments. (Papulova, 2014).
The missions of this company are; to refresh the world, to inspire the moments of happiness and creating value in people and the world as a whole. They have managed to achieve their mission by creating value to humanity. For instance, they support games such as football clubs, which eventually creates value in people. In addition to football, they also support music talent via programs such as coke studio, which offers a platform for the musicians to showcase their talents and styles. They have also managed to refresh the world by producing a variety of beverages, which offers their consumers a wide variety of choices. Apart from just producing beverages, they also have water production units, which refreshes the body. They also inspire moments of happiness by organizing events in communities and supporting talents.
The coca cola values include; leadership, collaboration, integrity, accountability, passion, diversity and quality. Since the company has managed to offer a variety of quality products at affordable prices, they have been able to meet their values.
The mission of any organization is usually meant to be used as a guide to the employees so that they can be able to live up to the rules and the regulations of the organization. It is important for the employees to master the company’s mission and the vision so that they can be able to work hard and achieve them. They also offer a road map towards the realization of profits for a given organization. Therefore, it is important for the employees to understan.
Running head Mission, vision, and values. .docxglendar3
Running head: Mission, vision, and values. 1
Mission, vision, and values. 3
Name
Institution affiliation
Date
Mission, vision, and values
.
Introduction
The company that I have decided to study is Coca Cola Company. It started back in 1886 by a pharmacist known as Dr.John Pemberton in Atlanta. Currently is the leading company in the manufacture of beverages around the globe. Just like other companies, coca cola is working towards maintain a sustainable growth for the business in the beverage industries.
Body
Some of the company’s visions include; providing a great place to work for people, to offer a portfolio of drinks and brand, building a network with partners and helping to build and to support a sustainable communities. The company is in line with its vison. This is because they have managed to grow over the years in different cultures and environment. They have also made a partnership with other organization is supporting the communities in different countries which helps in supporting a sustainable community. The employees of this multinational business organization are given the best working condition while at the same time being motivated by great payments. (Papulova, 2014).
The missions of this company are; to refresh the world, to inspire the moments of happiness and creating value in people and the world as a whole. They have managed to achieve their mission by creating value to humanity. For instance, they support games such as football clubs, which eventually creates value in people. In addition to football, they also support music talent via programs such as coke studio, which offers a platform for the musicians to showcase their talents and styles. They have also managed to refresh the world by producing a variety of beverages, which offers their consumers a wide variety of choices. Apart from just producing beverages, they also have water production units, which refreshes the body. They also inspire moments of happiness by organizing events in communities and supporting talents.
The coca cola values include; leadership, collaboration, integrity, accountability, passion, diversity and quality. Since the company has managed to offer a variety of quality products at affordable prices, they have been able to meet their values.
The mission of any organization is usually meant to be used as a guide to the employees so that they can be able to live up to the rules and the regulations of the organization. It is important for the employees to master the company’s mission and the vision so that they can be able to work hard and achieve them. They also offer a road map towards the realization of profits for a given organization. Therefore, it is important for the employees to understan.
The 10 most popular franchise to have a look atMerry D'souza
we bring forth some of the top-notch franchises, that are changing the game innovatively. ‘The 10 Most Popular Franchises to Have a Look At,’ is our latest edition that features not only the remarkable Indian franchises, but also some of the industry-related articles written by our in-house editorial team. So, have a look at it!
The Student Bhavesh Sharma is a Final Year Student of Dezyne E' cole college doing his BBA. This Project has been undertaken by the Student during his Summer Internship at Future Group,Home Town. The Topic of his Internship is Brand Development.
Our magazine issue, "Business APAC's Top 10 CEOs of 2020," focuses on showcasing the brilliant leadership of featured clients. In this magazine, you will witnesses the unique business stories and leaders who have successfully thrived in the difficult times of pandemic.
9 Solutions is India’s leading strategy and brand insights firm. With proven expertise and global experience, 39 Solutions partners with clients and works closely with them to create success stories.
We help a business to grow, create a strong brand, manage risk and create sustainable strategic advantages. We believe in winning together: With You. For Success.
39 Solutions is India’s leading strategy and brand insights firm. With proven expertise and global experience, 39 Solutions partners with clients and works closely with them to create success stories.
We help a business to grow, create a strong brand, manage risk and create sustainable strategic advantages. We believe in winning together: With You. For Success.
For More:http://39solutions.com/
it is a complete business plan and strategy of a company. it also shows the marketing strategy and different methods in boosting the business. it is a complete way to launch the business on international platform. it provide a grate assistance in carry out the market and gives a complete overview of the plan.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
1. Mody University of Science and Technology
College of Law and Governance
An
Assignment
On the topic
Facewash
Submitted to: Dr. Anjali Sharma Submitted by: Monica Garg
Asst. Professor Aayushi Kamra
CLG, MUST B.B.A LL.B (1ST
Year)
Roll no. 173 & 148
2. ACKNOWLEDGEMENT
I have benefited a lot from this project during an
academic session of 2016-17. This project has
rewarded us with knowledge. I have got into the
various aspects of cosmetics by analysing various
sources on the internet.
I take this opportunity to acknowledge the
invaluable assistance of those people who helped
us in the completion of the project. And we also
express our special thanks to our mam dr. Anjali
Sharma (assistant professor) mam who has
provided us with opportunity to do this project.
Last but not the least we express our thanks to all
our friends who has encouraged us and supported
us all the times. And also we thank our parents
who has been continuingly supported us and
helping us in fighting against all odds.
3. Certificate Of Incorporation
No.2298 of 1983
I hereby certify AAYCA & COMPANY LIMITED, is this
day incorporated under Companies Act, 1956(NO. 1 OF 1956) and
the company is limited by shares.
Given under my hand at Delhi this TWO THOUSAND
AND TEN.
Seal of the registrar of companies
4. INDEX
Company profile
I) history and upbringing
II) about the inventors
III) about the product
IV) company logo
V) product design
Mission and vision
Long term and short term plans
Organisationalstructure
Departments
a) Production
i) Branding
ii) product
b) Finance
i) Pricing
c) Marketing
i) Advertisement
ii) The initialdistributionstrategy should consider
iii) Packaging and labelling
iv) Other measures
Channelsof distribution
Product description
Competitors
SWOT Analysis
Conclusion
5. Company profile
HISTORY AND UPBRINGING
AAYCA & CO. LTD. was established in 2010 with exclusive focus in
producing best beauty products. With our best efforts and
experience that we have in the field over the years has helped us to
introduce the products which are wide in range & best in quality. We
always think and keep it up to the edge to the latest innovation
around. We are a well-known cosmetic brands. Rights now we have 5
new flavours of facewash in our portfolio & many of them are “First
Time in India” flavours.
Our diverse product portfolio consists of brightening berry, green
apple, neem and aloe Vera, blue berry, mixed fruit and black current.
Each one addresses a defined area of customer needs and has
earned a reputation for quality and performance. We believe that
quality is the ways of life.
We understand the right to healthy skin is universal and our
contribution in building a healthier tomorrow is our motivation. We
continue to promote affordability in significant ways and work
toward expanding our product offerings. We have dermatologists
and cosmetician in our organisation who check the purity level of the
product and also create the new products from time to time
according to the needs of the consumers. We have got our presence
in 17 states of India. We have exported our products in country like
Mauritius, Dubai, Bangladesh and Yemen. We believe in winning
relationships with all our associates.
6. ABOUT THE INVENTORS
It takes an unconventional thinker to start a revolution, and that's
exactly what Miss Aayushi Kamra and Miss Monica Garg are. Thanks
to Miss Aayushi Kamra and Miss Monica Garg for their incredible
intuition, launched skincare Remedies with innovative flavours range
of face wash in 2003.
They have vast experience in the pharmaceutical & cosmeceuticals
field. They are the prime mover for various strategic alliances and
growth plans of the company. Their dynamic leadership has led the
company to become a major player in the cosmetic market. Today,
skincare Remedies is a new emerging leader in beauty products
under the creative, entrepreneurial and visionary leadership of
Managing of Miss Aayushi Kamra and Miss Monica Garg.
Miss Aayushi Kamra and Miss Monica Garg have had an outstanding
career in cosmeceuticals markets for over 9 years, during which they
developed a firm understanding of the complexities of
cosmeceuticals markets. They are thoroughly familiar with the
regulatory and business environment in India & other major money-
centers locations.
As the company’s Founder – skincare Remedies & AAYCA & CO. LTD.,
they are responsible for deploying the company's strategic vision and
developing business alliances as well as building the management
team. To Miss Aayushi Kamra and Miss Monica Garg, the product
and the people are everything to the company, and they dedicate
themselves to ensure that both would be successful. In addition to
inspiring the representatives, Miss Aayushi Kamra and Miss Monica
Garg also encourages the company's employees with the same
positive spirit. They believe strongly in the potential of people, and
7. that in that potential lay the power of possibility and, eventually,
success.
About the product
The Targeted market was identified as young teenagers, after
proper research and development process the product was
launched as ‘Sapphire FACE WASH’, which stands for glow,
radiance and youth.
Even though sapphire face wash was not the first product
launched in this category, however, this new product is
disruptive innovation in many ways:
Removes dirt and oil
Leaves your skin ultra-smooth
Prevents acne and pimples
Removes blackheads
Suitable for all Skin types
10. Mission and Vision
Vision is not seeing things as they are it is as they will be.
“Our Vision is to be a leading cosmetic company by providing high
quality, affordable and innovative face washes.”
Our mission is to discover, develop and successfully market the
cosmetic products to prevent, diagnose, alleviate and cure skin
diseases.
Our entire efforts are towards providing total customer satisfaction
through excellence in technology and services.
Our ultimate aim is “Whatever we do, it should be beneficial to all
the people, society and nation”
Long Term And Short Term Plans
Short-Term
Our short-term planlooks at the characteristics of the
company in the present and developsstrategies for
improving them. Examples are the skills of the employees
and their attitudes. The conditionof productionequipment
11. or product qualityproblems is also short-term concerns. To
address these issues, you put in place short-term solutionsto
address problems. Employee training courses, equipment
servicing and qualityfixes are short-term solutions. These
solutionsset the stage for addressing problemsmore
comprehensively in the longer term.
Long-Term
In our long term planwe want to solve problems
permanently and to reach their overall targets. Our long-
term plan reacts to the competitive situationof the company
in its social, economic and politicalenvironmentand
developsstrategies for adaptingand influencingits position
to achieve long-term goals. It examines major capital
expenditures such as purchasing equipment and facilities,
and implements policiesand procedures that shape the
company's profile to match top management's ideas. When
short-term planningis successful, long-term planningbuilds
on those achievementsto preserve accomplishmentsand
ensure continued progress.
Organisational Structure
An organizational structure defines how activities such as
task allocation,coordination and supervision aredirected
toward the achievement of organizational aims. It can also
12. be considered as the viewing glass or perspective through
which individualssee their organization and its environment.
Functional structure
Functionalorganizational chartis structured with few
managers at the top and most people at the bottom,
organized by the tasks they performed.
Job classificationswere well defined and authoritywas top-
down. Control was maintainedby setting rules and
establishingstandard procedures.
For example, an executive may report to the president.
Companies that use functionalorganizational chartsplit their
departments into functionalareas, such as accounting,
finance, develop, marketing and law.
Functionalorganizational structure includes vice presidents,
executives, directors and managers in a company.
As opposed to small organizationalstructures, functional
organizationalcharts are useful for large degree bigger
companies.
The functionalstructure group’s employees together based
upon the functionsof specific jobs within the organization.
For example, a software developmentcompany can use the
following functionalorganizational chart:
President
- Sales Department
- Engineering Department
13. - Customer RelationsDepartment
- Accounting Department
- AdministrationDepartment
The followingexample organizational chart shows a
functionalorganizationalchart of a company
14. Departments
Our business organisation consists of the following main
departments or functions:
Production.
Marketing
Accounting and Finance.
Production
Branding:
Branding is essentially creating a corporate brand identityfor
the consumer and getting that brand identityimprinted on
the minds of the consumer and this requires brand
positioningand brand management.
Brand is a comprehensive term, it has 2 components: Brand
Name: That part of the brand which can be spoken.
The Brand name of our product is SAPPHIRE FACEWASH.
Brand Mark: That part of the brand which can be recognized
but which is not utter able is called brand mark. The brand
mark of SapphireFace wash is the special lettering and colour
scheme. Its brand name and mark is such that it suggests its
benefits and qualities.
15. Another important concept when it comes to brands is that
of the
TRADE MARK. Trade Mark: A brand or part of a brand that is
given legal protection is called trademark. Sapphire Face
wash is registered and is legallyprotected. It has got a ‘TM’
mark. The protection is given against its use by other firm.
Product:
The Target market was identifiedas young teenagers, after
proper research and developmentprocess the product was
launchedas ‘SAPPHIRE FACE WASH’, which stands for glow,
radiance, youth and enchantingbeauty.
Even though Sapphireface wash was not the first product
launchedin this category, however, this new product is
disruptive innovation inmany ways: Removes dirt and oil,
Leaves your skin ultra- smooth, Prevents acne and pimples,
and Removes blackheadsand Suitablefor all Skin types.
Other Qualities Includes a range of oil-free face wash that
suit every skin type. 1. Sapphire Alovera Face wash helps
retain the moisture in your skin without making it sticky. 2.
Tea tree face wash that prevents pimpleand acne. 3. Fairness
face wash which lightensthe pigmentationof the skin.
Standardizationand Grading within Our Product Sapphire
face wash comes with a qualityassurance and a qualitymark.
Sapphire Facewashes come in different types:-
1. Brightening berry
16. 2. Green apple
3. Neem and alovera
4. Blue berry
5. Mixed fruit
6. Black current
Finance
Pricing:
Price may be defined as the amount of money a customer
pays to purchase a product or service SAPPHIRE FACEWASH
will be availablein three convenientpacks:
Net weight Price
50 ml Rs.45
100ml Rs. 95
200ml Rs.170
These are the introductory prices which are subject to
change with the popularityof the product. We certainly
charge less than our competitors like Dove Face wash which
costs Rs. 126 for 100 grams.
Factors affecting pricing : Price is fixed keeping in mind
the following factors. New product-since it is a new product
17. and does not have an establishedbrand name, therefore the
prices are less.
Product cost – taking into considerationall the operating
expenses and keeping considerablea profit margin of Rs. 15,
the price has been fixed Penetration pricing – we have kept
our prices low so as to capture large market share.
Extent of competitionin the market- other competitors like
Dove, Ponds etc have an established goodwill.Also there are
a wide variety of face washes availablein the market. Seeing
the intense competition, we have kept our prices low.
Marketing
Advertisement:
With a right mix of TV, Print and new – age media should be
employed. A 60:30:10 respectively should be given for
effective reach to the target audience. It should also
communicate that instead of using multipleproducts for
different requirements, Sapphire Face wash is a single
solution,thus reducing the clutter. The Functionalbenefits
can be communicatedthrough a youth icon with a chubby
face (Actors Imran Khan, Shahid Kapooror Mahesh Babu).
This jellsin well with the user and usage imagery of Brand
Sapphire.
The initialdistribution strategy should consider:
1 The introductionof smaller packs: This has to be done in
order to get more consumers to try this product and avoid
18. price being the hindrance in doing so. This will also help in
targeting people who are ‘On-the-go’ consumers. Thiswill
help in market developmentin towns where there is a huge
potential Thiswill help Sapphire in a way similarto that of
Fair & Lovely giving out smaller packs (`5 pack).Thiswill
enable customers use it and experience the benefit before
trying out larger packs.
2 A signature fragrance for Vivel : Will be an added
advantageand help in establishing associations.This card is
playedby Lakme using fruit fragrance which has found a
distinct connects with its consumers.
3 TranslucentPack: With opaquepacks, it is difficult to
determine if the gel/cream is completely used up or not. So
the pack can be made translucent to observe the content.
4 Promotion: The tag line is going to be- “The Enchanted
Beauty” The above tag line is chosen because, the target
sector, i.e., women, who want to look beautiful but they
don’t want to harm themselves with chemicals. Sapphire
faces wash uses a naturalproduct like Honey, aloe-vera, fruit
extracts etc. The promotionalplanincludes advertising,
personal selling, sales promotion and Social Media
marketing.
5 Creating the Buzz: Pre-launch buzz should be created
through Face book pages and other social networking
forums, Contests and Events in colleges, channelslike MTV
19. Packaging and labelling:
Packaging:
Packaging consists of all the activities of designing and
producing the container or wrapper for a product. The
immediate cover of SAPPHIRE FACEWASH would be a bio
plastic tube. Such a tube is biodegradableand can be easily
decomposed. Further the face wash will be stored and
transported in cardboard boxes containing100 such units.
Packaging serves as an important promotionaltool. Every
packaged would contain a quality assurance mark which
would assure its qualityas well as its originality.
Labelling:
The labelof SapphireFace wash would contain the following:
Name - FACEWASH
Tagline – “The Enchanted Beauty”
Grade/Type – For all skin types
Directions for use – Pump foarmer twice into palm of hand.
Apply foam onto damp face and neck and massage in an
upward circular motion. Thoroughlyrinse with water and
towel dry. Use morning and night; follow with HD Clear™
TopicalBlend and Facial Lotion. Avoid direct contact with
eyes.
Ingredients – •Melaleuca,Eucalyptus,Geranium, Litsea,
and Ho Wood essential oils thoroughlycleanse and purify
skin
20. •Active Licorice Root extract provides high-performance
sebum regulation and oil control
•White Willow Bark extract promotes healthycell renewal
•A specialized phytolipid blend ofBlack Cumin Seed,
Chaulmoogra,Magnolia,and Manukahelpsreduce breakouts
•Rich in amino acids, a specializedalgae extract soothes and
calms skin
MRP – Rs 95 (inclusive of all taxes)
Net weight – 100ml
Name and address of manufacturer – AAYCA & CO. 241
shiv leela estate, chinchpada,vasai.
Other Measures:
We propose to start with a print ad in Hindiand English daily
newspapers.
Contacting Google Ad Sense for advertisements in appsand
on the net.
When capitalis available,launchingan AV ad.
1 Social Media Marketing: These days, market is easily
influencedby what is buzzing on the social media. Keeping
that in mind, SapphireFace wash will have active presence
on social platforms. Rich Media Sharing - Flickr, You
Tube,Vimeo,Photo Bucket, Picasa, Phlook, Todou. Blogs-
21. Blogger/Wordpress/Tumblr/ Posterous Social Networks -
Facebook,Linkedin,Ning, CyWorld MicroBlogging - Twitter,
Plurk,Yammer Aggregators - Digg, StumbleUpon Online
Forums - HardwareZone (HWZ), Comsenz Mobile:Four
Square, Gowalla
2 Sales Promotion: Consumers already have a face wash
they prefer. So to make them use our product once, we will
be using sales promotion techniques. Providing free sample
with a leadingwomen magazine. Also we will give Sapphire
Facewash free with Pantene Shampoos. At the same time the
Rs 75 variantwill have extra 10 grams absolutelyFREE.
3 Personal Selling: Personal Selling is a form of promotion
in which salesman go door to door selling the product. This is
a more personal way of sales interaction and also direct
feedback can be taken. We will employ able salespeople
who will be able to convince the consumers to buy the
product.
Channels of Distribution
Channel of Distribution for Gloria Face wash:
a) Decision regarding choice of channels of
distribution - sapphire Face wash would be sold through
the two-level channel i.e. Manufacturer-Wholesaler-
Retailer-Consumer this is done so as to cover a larger market
area.
22. b) Physical movement of the product- sapphire Face
wash would be produced in the central hub New Delhiand
transported to the rest of India.
Reasons for choice of Channel Following are:
1 Unit value of the product- since the unit value is low a
two way channel is convenient.
2 Geographical concentration of buyers- since buyers
are located throughout the country, longer channelsare
preferred
3 Perishability- since face wash is not a perishable
commodity it can be sold through longer channels.
Product Description
Sapphire Face Wash is an exclusive and naturalformula
containingplant extracts known to improve the look and feel
of skin. Designed with CPTG® essential oils, Sapphire Face
Wash thoroughly cleanses skin with Melaleuca,Eucalyptus,
Geranium, Litsea, and Ho Wood essential oils, each
renowned for their purificationproperties. This advanced
formula also containsan active Licorice Root extract, which
provides sebum regulationand oil control–essential to clear,
healthy skin–whileWhite Willow Bark promotes cell renewal
and a clear, smooth complexion. AdditionallySapphireFace
23. Wash nourishes skin with amino acids while soothing the
redness and irritationthat accompanies troubled skin.
Sapphire Face Wash is a natural, effective cleanser for
problem skin of all ages.
Type description
1. Brightening berry: This gentle face wash works like a
charm to transform your dull skin. If you’re lookingfor a
burst of morning energy at any time of the day, look no
further!
The rich foam thoroughly removes oil and dirt. Its special
ingredientshelp prevent common skin problems, without
drying out your skin. The natural berry extract leaves your
skin lookingfresh and glowing.
2. Green apple: Thisbrightening cleanser will reveal a more
refined lookingcomplexion. Antioxidantrich organic lemon,
apple and sugar cane hydroxy-acids, purifying botanicalsand
plant-basedcleansers exfoliate and deeply cleanse. Excellent
for sun-damaged and aging skin for optimum brightening
results.
The GREEN APPLE Cleansing Face wash is designed for all skin
types (except sensitive skin), 20's and up and is effective for
reducing the appearanceof hyperpigmentation,dark spots,
and uneven skin tone and texture.
Note: the GREEN APPLE cleansing face wash is not designed
24. for very sensitive or rosacea skin due to the alpha/beta
hydroxy fruit acids--if you have this type of skin, see the Daily
EssentialsCollection.
Key Benefits:
Visiblybrighten with antioxidant-richorganic lemon
(citric acid) and organic apple(malic acid).
Deeply cleanse with coconut cleansers.
Exfoliate & visibly refine with organic raw cane sugar.
Hydrate & nourish with algae.
Purify with sage, lemon & dandelionbotanicals
3. Neem and alovera: This soap-free face wash cream for
oily skin has been speciallydesigned to cleanse impurities
and restore the natural balances. Containingplantextracts of
neem, lemon peel, tulsi and aloeverajuice, this face wash
cream soothes and protects the skin, providing essential
moisture. This face wash cream for oily skin reduces oiliness
and leaves the skin fresh, soft and bright, with a healthy
glow.
4. Blueberry & Mint: Blueberry & Mint self foaming face
wash enriched with blueberry, basil leaf extract & vitaminsto
tighten the appearanceof pores for a luminous, youthful
glow. It also prevents the dark patches and makes the skin
supple and radiant. This mild foam easily spreads and
penetrates deep into the pores to remove dirt and excess oil,
make up and dark circle below the eyes.
Blueberry & Mint self foaming face wash is manufactured,
25. using highly advancedtechnology in the production of face
washes with ultra mild active ingredients to protect the
sensitive skin of the face and neck with the magical
experience of the special pump, turning liquidinto foam.
5. Mixed fruit: Mixed fruit can give you clear complexion,
rejuvenate your skin, hydrate your skin , improve your skin
texture and make your skin appearyouthfuland glowing
.periwinkle choose top five fruit extract for mixed fruit face
wash. Bananas, lemon, oranges, apple, papaya.Bananas
contain a good amount of vitaminA, B, E that act as an anti-
aging agent. Lemons Extract containshigh amount of vitamin
c it give you glowing and healthyskin. Oranges a good source
of vitamin C. It improves your skin texture. Apples work an
anti-ageing agent. It also helpsin minimizingwinkles and fine
line. Papaya. Good source of antioxidantsand enzyme called
papain.It cleanses and soften your skin. Thisface wash use
regularly and you will never have any complainabout the
your face.
6. Black current: Thisface wash with ‘Black’ Activated
Carbon helps absorb and lift away the ‘Black’ dirt and
impurities from skin surface and deep within pores, helping
to reduce the causes of blemish to help reveal your natural
looking skin.
ContainsActivated Carbon
Easily absorbs and lifts away the “Black” impurities
Helps to reduce the causes of blemish
Reveals your naturalpure skin
26. Competitors
Himalaya Herbals Clarifying Fairness Face Wash
Trusted for its organic products all over India, HimalayaDrug
Company manufactures herbal products to satisfy the
personal care needs of its customers. HimalayaHerbals
Clarifying Fairness Face Wash is a uniqueskin care product.
Its ingredientsinclude mint, saffron, cucumber,
pomegranate, kumkuma and trapusha. The continuoususe of
this face wash helps fill pores and gives a lasting glow to the
skin. The price of a 100ml pack of HimalayaHerbalsClarifying
Fairness Face Wash is Rs. 110.
Garnier Light FairnessFace Wash
One of the most favourite choices of Indianswhen it comes
to skin care is Garnier. Garnier Light Fairness Face Wash is
enriched with exfoliating pure lemon essence and its formula
cleanses and clarifies skin thoroughlyand removes impurities
27. that make skin dull. The product is an effective dailyface
wash that helpsyou discover clear, radiantand even
complexion. The price of a 100ml pack of Garnier Light
Fairness Face Wash is Rs. 95.
Lakme Clean-up Fresh Fairness Face Wash
Lakme Clean-upFresh Fairness Face Wash is a part of the
Lakme range of cosmetics and skin care products from
HindustanUnilever. It washes away all visible dirt and
impurities. It is enriched with glycerine to keep your skin soft
and moisturised and Vitabeads,Vitamin E, C and B3, to
lighten your skin. Thisface wash leaves yourskin clean, fresh
and visibly fair. A 50g pack of Lakme Clean-upFresh Fairness
Face Wash costs around Rs. 110.
Clean & Clear Fairness Face Wash
Clean & ClearFairness Face Wash is a product of Johnson &
Johnson from the U.S.A. It containsnatural ingredientssuch
as multivitaminsand cherry extracts that remove oil and dirt
off the skin and give a rich and more glowing skin. An 80g
28. pack of Clean & ClearFairness Face Wash costs Rs. 100.
Pond's Flawless White – Deep Whitening Facial Foam
Pond's Flawless White – Deep Whitening Facial Foam is a
product of Unilever. It is enriched with the new GenActiv
formula. Pond's Flawless White - Deep Whitening Facial
Foam containssoft micro-exfoliating pink beadsthat remove
dead skin cells to reveal a brighter, lightercomplexion. A
100g pack of Pond's Flawless White - Deep Whitening Facial
Foam costs Rs. 175.
Fair & Lovely Multivitamin Face Wash
Fair & Lovely Multivitamin FaceWash is the most popular
and most trusted brand when it comes to fairness products.
It containsAHA complex and antioxidantsthat are helpful in
removing dark spots, pores and dullnessfrom the skin. A
regular use of Fair & Lovely Multivitamin FaceWash makes
skin look fairer and fresher over a period of time. A 100g pack
of this product costs Rs. 95.
29. VLCC Mandarin & Tomato Natural Fairness Face Wash
VLCC Mandarin& Tomato Natural Fairness Face Wash is
another fairness product that has gained a fair bit of
following amongst Indianusers. It is laden with tomato
extracts and mandarin that give users a naturalskin cleansing
experience. It is suitableto all skin types. A 175ml pack of
VLCC Mandarin& Tomato Natural Fairness Face Wash costs
Rs. 195.
Nivea Sparkling Glow FairnessFace Wash
A unisex product, equallywell-suited to men and women,
Nivea Sparkling Glow Fairness Face Wash is another one of
the most popularand widely used face wash products in
India. It provides necessary moisture, softness and freshness
to one's skin. A 50ml pack of Nivea Sparkling Glow Fairness
Face Wash costs Rs. 65.
Everyuth Naturals Radiant Fairness Saffron Face Wash
30. Everyuth NaturalsRadiant Fairness Saffron Face Wash is
preferred for a desired glowing and fairer skin as it is
endowed with nano kojic and enriched saffron. It is 100%
Soap free and specialises in gentle removal of impurities off
the skin. A 100ml pack of Everyuth NaturalsRadiant Fairness
Saffron Face Wash costs Rs. 125.
Joy Skin Fruits Fairness Face Wash
Joy Skin Fruits Fairness Face Wash is one of the leadingface
and skin care products in India. It makes complexionfair,
imparts whitening glow, helpsexfoliate and cleanse skin,
lightensand brightensskin, makes skin radiant and youthful
and leaves your skin smooth, refreshed and glowing all day
long.
SWOT Analysis
31. 1. Sapphireglobally isthebrand that has its
presence in around 20 product categories in more
than 50 countries.
2. Sapphirehas huge brand recall and equity.
3. Very strong distribution network
4. The packs ‘Blue and White’ color as its brand
element.
5. Excellent advertisingand brand visibility makes it
a top-of-the-mind brand
1. Sapphire facedcriticismoveradcampaigns
whichwere termedasracistby a few people
2. Intense competitioninskincare segment
1. Well reputed and established global
brand, every chance to grow in the emerging
economies as well
2. Sapphire has an opportunity to increase
market share
3. Entry in men’s segment by focused
products
1. Popularityof otherskincare brands
2. Fierce marketingfromcompetitorswhile
Niveastill liesonlazierfront
32. Conclusion
Face wash is an important part of our daily
life. It is a routine chore for all of us to wash
our face first thing in the morning. Face wash
helps in clearing away all the dust particles as
well as by the moisturizer in the face wash
helps in keeping the skin smooth and supple.
These are some remedies to get rid of tanned
skin easily without much hassle, but one
should cover the face and hands during this
scorching heat. Moreover drink plenty of
water to keep the skin hydrated. Apply
adequate amount of sunscreen lotion before
going out and wash the face with cold water
and facewash immediately after coming back.
For beautiful looking skin use sapphire
facewash as you are not fully clean up until
you are sapphire clean.