The document is a presentation for a term project on air fresheners in the Indian market. It discusses the market size and segments, prominent brands and their positioning, a SWOT analysis of Dabur India and Odonil, and a proposal for Odonil to enter the car air freshener segment. It provides marketing mix details for the proposed Odonil Breeze car air freshener and reasons for choosing this brand extension, concluding with a bibliography.
The presentation contains Marketing Strategies of Hindustan Lever Limited(HUL) which helped it in becoming India's number 1 in FMCG. It is made as an assignment report in first semester of MBA.
L’Oreal’s methods have brought it profitable results so far, we believe a shift in focus of the segmentation to age and gender can be considered to prolong its success. Although L’Oreal has always practiced differentiated marketing strategy to target several market segments, we think there is a segmentwhich has been largely neglected: If tapped, L’Oreal could see massive profits and success in India. In thiscase we believe L’Oreal should target the Men.
Dove is a personal care brand owned by Unilever that produces beauty bars. Dove was first introduced in 1955 in the Netherlands and brought to the US in 1957. It touted containing moisturizers which helped it thrive in the 1960s as a niche skin care product. In the 1970s, an advertising campaign publicized that Dove dried and irritated skin less than ordinary soap, helping it gain market share. Dove targets women of all ages, shapes and sizes, especially working women, and positions itself as helping women feel beautiful as they are through campaigns promoting positive self-esteem. Dove's main competitors in the moisturizing beauty bar segment are Olay, Vivel, and Himalaya so
Positioning strategy of asian paints limitedTasheen Sheikh
Asian Paints has established a strong brand identity in India through heavy investments in branding and marketing campaigns. It offers a wide range of paint products at various price points to target different income groups. In the decorative paints segment, it has economy brands like Utsav and Tractor Emulsion for lower income customers as well as premium brands like Royal for higher income customers. In industrial paints, it faces competition from other brands. Asian Paints adopted an umbrella branding strategy promoting all its products under the main Asian Paints brand to increase awareness and market coverage. It also differentiated its products based on features, customization, and durability to build loyalty among customers.
Volvo is a Swedish automaker founded in 1927 that is known for its focus on safety innovations. It has over 110,000 employees and sells cars globally. While its car division was sold to Ford in 1999 and then Geely of China in 2010, Volvo remains committed to its core values of safety, quality, and environmental care. Notable safety firsts include the three-point seatbelt in 1959 and side impact airbags in 1991. Volvo's vision is for nobody to be seriously injured or killed in its new cars, and it continues developing new safety technologies like pedestrian detection systems.
This presentation is based on how to launch a new product focusing on the entire process of market research followed by Segments, recent trends, competitor analysis, SWOT Analysis and more.
This is Prateek Mishra from Ramaiah institute of management studies, Bangalore and the following presentation gives an overview of launch of a hypothetical product into the market.
The presentation contains Marketing Strategies of Hindustan Lever Limited(HUL) which helped it in becoming India's number 1 in FMCG. It is made as an assignment report in first semester of MBA.
L’Oreal’s methods have brought it profitable results so far, we believe a shift in focus of the segmentation to age and gender can be considered to prolong its success. Although L’Oreal has always practiced differentiated marketing strategy to target several market segments, we think there is a segmentwhich has been largely neglected: If tapped, L’Oreal could see massive profits and success in India. In thiscase we believe L’Oreal should target the Men.
Dove is a personal care brand owned by Unilever that produces beauty bars. Dove was first introduced in 1955 in the Netherlands and brought to the US in 1957. It touted containing moisturizers which helped it thrive in the 1960s as a niche skin care product. In the 1970s, an advertising campaign publicized that Dove dried and irritated skin less than ordinary soap, helping it gain market share. Dove targets women of all ages, shapes and sizes, especially working women, and positions itself as helping women feel beautiful as they are through campaigns promoting positive self-esteem. Dove's main competitors in the moisturizing beauty bar segment are Olay, Vivel, and Himalaya so
Positioning strategy of asian paints limitedTasheen Sheikh
Asian Paints has established a strong brand identity in India through heavy investments in branding and marketing campaigns. It offers a wide range of paint products at various price points to target different income groups. In the decorative paints segment, it has economy brands like Utsav and Tractor Emulsion for lower income customers as well as premium brands like Royal for higher income customers. In industrial paints, it faces competition from other brands. Asian Paints adopted an umbrella branding strategy promoting all its products under the main Asian Paints brand to increase awareness and market coverage. It also differentiated its products based on features, customization, and durability to build loyalty among customers.
Volvo is a Swedish automaker founded in 1927 that is known for its focus on safety innovations. It has over 110,000 employees and sells cars globally. While its car division was sold to Ford in 1999 and then Geely of China in 2010, Volvo remains committed to its core values of safety, quality, and environmental care. Notable safety firsts include the three-point seatbelt in 1959 and side impact airbags in 1991. Volvo's vision is for nobody to be seriously injured or killed in its new cars, and it continues developing new safety technologies like pedestrian detection systems.
This presentation is based on how to launch a new product focusing on the entire process of market research followed by Segments, recent trends, competitor analysis, SWOT Analysis and more.
This is Prateek Mishra from Ramaiah institute of management studies, Bangalore and the following presentation gives an overview of launch of a hypothetical product into the market.
Asian Paints is India's leading paint company with a group turnover of Rs. 170.85 billion. It operates in 16 countries and has 25 paint manufacturing facilities worldwide serving over 65 countries. Asian Paints manufactures a wide range of paints for decorative and industrial use under various brands and subsidiaries. It has 9 major product lines including interior walls, exterior walls, wood finishes, and metal finishes. Within each product line it offers different product ranges, depths, and consistency to appeal to various market segments.
Lakme is an Indian cosmetics brand founded in 1973 that offers a wide range of beauty products. It discusses Lakme's competitors in the industry, as well as its distribution channels, services offered at beauty salons, and product lines. A SWOT analysis is also provided, noting strengths like its brand name and distribution network, as well as weaknesses like high service costs and threats from low-cost competitors.
The document provides a SWOT and PESTEL analysis of Hindustan Unilever Limited (HUL). It identifies HUL's main strengths as being the leader in the FMCG market in India, having the most preferred brands, a history of innovation, and a wide range of products. Weaknesses include a declining market share due to competition and a large portfolio of brands. Opportunities include expanding into rural markets and growing incomes in India. Threats include increased market competition and fluctuations in raw material prices. The PESTEL analysis examines the political, economic, social, technological, legal and environmental factors impacting HUL's business.
The L'Oréal Group is the world's largest cosmetics and beauty company, with its registered office in Paris and head office in France. It operates through four divisions: Consumer Products, Professional Products, Active Cosmetics, and Luxury Products. Some of its major brands include L'Oréal Paris, Garnier, Maybelline, L'Oréal Professionnel, Vichy, Lancôme, Biotherm, and Giorgio Armani.
Industry Analysis of Deodorants in IndiaGeeta Hansdah
(1) The deodorant market in India has grown significantly from Rs. 103 crore in 2003 to Rs. 1300 crore in 2012 with a growth rate of 30% annually.
(2) Axe is the market leader with 27% share, while brands like Park Avenue, Wildstone, and Cinthol are major competitors.
(3) The deodorant market is segmented based on age, gender, lifestyle. Younger consumers are influenced by trends while older consumers seek status and health benefits. Male consumers seek attention while female consumers prefer fruity variants.
This document provides an overview of a research report on Lakme, a cosmetics brand owned by Hindustan Unilever Ltd. The report includes an introduction to the company's history and objectives. It outlines the research methodology used, which involved primary data collection through questionnaires and secondary data collection from sources like company reports, magazines and articles. It discusses Lakme's competitive environment and profiles elements of the company like its board of directors, research and development team and human resources. The report also includes chapters on data analysis, a SWOT analysis of Lakme, conclusions and limitations. It aims to understand how Lakme can improve its brand personality and promotional strategies to maintain its leading market position.
Hindustan Unilever launched Lakmé Absolute, a premium cosmetics line, to target younger urban women seeking luxury beauty products. Lakmé Absolute competes with L'Oreal Paris in offering a variety of high-quality makeup and skincare with an emphasis on hydration and modern styles. While the brands have similar product ranges and prices, Lakmé Absolute differentiates by promoting self-reinvention and fashionability at reasonable prices. It aims to position itself as an everyday luxury brand for consumers seeking international appeal with Indian skin benefits. However, strong similarities between premium beauty brands make differentiation challenging in an expanding market.
Hindustan Unilever Limited Marketing Strategies for rural and urban India for toothpaste, detergent and other markets. Comparison between already applied steps and possible steps.
Marketing Management of P&G India by AKSHAY GAUTAMAkshay Gautam
I have made this ppt for my marketing management project. Do share it only for reference. Show some hard work and make one(better than this) on your own. Good Luck!!!
Mahindra & Mahindra is exploring launching a small SUV in India. As the market leader in utility vehicles with 65% market share, M&M does not currently have a presence in the growing small SUV segment. This presents an opportunity for M&M to tap into the potential of the small SUV market and fill a gap in its product portfolio. The document discusses the automotive industry in India, particularly the small car segment, and analyzes whether M&M is well positioned to enter the small SUV market.
The document provides an overview of the Mahindra & Mahindra Group, an Indian multinational conglomerate. Some key points:
- Founded in 1945, Mahindra has grown to a $15.4 billion business with over 144,000 employees across multiple sectors including automobiles, technology, energy, finance, and more.
- Its core automobile business includes production of passenger and commercial vehicles, tractors, and two-wheelers. It has a 6.5% market share in passenger vehicles in India.
- Mahindra has pursued diversification through both related diversification leveraging synergies across sectors, and unrelated diversification into new sectors like IT, infrastructure, hospitality
PPt on Product Mix of HUl
Introduction
Product mix of hul and Bru Coffee
their width,length,depth,consistenct in detail
Bru coffee product and their categorization in detail
marketing strategy of lux soap with reference to HULAghna Shamsi
The document discusses the history and marketing of Lux soap in India. It provides details on Lux soap's launch in India in 1929 as well as its branding and celebrity endorsements over the years. Lux soap is owned by Hindustan Unilever and is the largest selling soap brand in India, known for endorsed by Bollywood stars to promote beauty and self-care.
This document provides an overview of Unilever Bangladesh Ltd.'s marketing plan for their LUX beauty soap brand. It includes a situational analysis covering the market, competitors, SWOT analysis, and distribution channels. The marketing strategy section outlines objectives to expand into rural areas and target both males and females. It also describes product positioning, targeting urban middle and upper middle class consumers. Finally, it discusses the marketing mix of product varieties, pricing strategy, and extensive placement through warehouses and distributors.
Lakmé is an Indian cosmetics brand owned by Hindustan Unilever. It was started in 1952 at the request of then-Prime Minister Jawaharlal Nehru to produce beauty products domestically and reduce foreign exchange spending. Lakmé offers a wide range of cosmetics and skincare products as well as beauty salon services. It remains the dominant player in the Indian cosmetics market with a 17.7% market share.
Maruti Suzuki India Limited is a subsidiary of Suzuki Motor Corporation of Japan. It has a majority market share in India and has two manufacturing facilities near Delhi with a combined annual capacity of 1.2 million vehicles. The company offers a wide range of vehicles across segments, including popular models like Alto, WagonR, Swift, and SX4. It plans to expand manufacturing capacity to 1.75 million vehicles by 2013. The company is focusing on capacity expansion and R&D to maintain its leadership position in India's growing automobile market.
Dettol is a leading antiseptic brand owned by Reckitt Benckiser that provides various antiseptic products like liquid, soap, and handwash. It has established itself as a trusted brand for family health and hygiene over the years through effective advertising focusing on a mother's role in protecting her family from germs. Dettol remains the market leader in the antiseptic liquid category in India with 84% market share as of 2008 due to its competitive pricing and versatile product portfolio appealing to consumers' need for germ protection.
This document provides an overview of Hyundai Motors India Limited (HMIL). It discusses HMIL's profile, history, vision, mission and operations. Some key points:
- HMIL is a wholly owned subsidiary of Hyundai Motor Company of South Korea and is one of the largest car manufacturers in India.
- It was established in 1996 and launched its first car, the Santro, in 1998 which was very successful.
- HMIL's vision is focused on customer satisfaction, technology innovation and contributing to society.
- Its mission is to be a preferred provider of automotive services with a diverse team of professionals.
- It has two manufacturing plants in India and exports cars to
The document discusses the Lifebuoy brand of soap, which was established in the 1890s in India. It provides key facts about the brand such as that it is owned by Unilever and focuses on health and hygiene. The summary discusses Lifebuoy's origins, positioning as an affordable antiseptic soap, and its health education programs in rural areas that have reached over 100 million people. It also covers Lifebuoy's brand extensions over time to adapt to competition and changing consumer needs.
This document proposes that MAK Products enter the consumer market under new brand names. It recommends the corporate brand name "Enrich" with blanket family brands "Ritzy" for home care and "Utter gloss" for auto care. It analyzes the FMCG and auto care industries and consumer behavior. Market segmentation, targeting, and strategies like brand extension and stretching are discussed to effectively position the new brands for success in the consumer market.
Bblunt hair colour of godrej consumer products KratiAgarwal15
This document provides an overview of Godrej Consumer Products Limited (GCPL) and its hair colour brand BBLUNT. Some key points:
- GCPL is one of India's leading FMCG companies with a portfolio including air fresheners, detergents, hair colour, soaps and household insecticides.
- BBLUNT is GCPL's premium hair colour brand launched to compete with L'Oreal's Kerastase. It is positioned as India's first unisex hair salon brand.
- Marketing strategies for BBLUNT include tie-ups to start own hair salons, expanding globally and targeting new segments. However, it faces threats from increasing competition and counterfeit
Asian Paints is India's leading paint company with a group turnover of Rs. 170.85 billion. It operates in 16 countries and has 25 paint manufacturing facilities worldwide serving over 65 countries. Asian Paints manufactures a wide range of paints for decorative and industrial use under various brands and subsidiaries. It has 9 major product lines including interior walls, exterior walls, wood finishes, and metal finishes. Within each product line it offers different product ranges, depths, and consistency to appeal to various market segments.
Lakme is an Indian cosmetics brand founded in 1973 that offers a wide range of beauty products. It discusses Lakme's competitors in the industry, as well as its distribution channels, services offered at beauty salons, and product lines. A SWOT analysis is also provided, noting strengths like its brand name and distribution network, as well as weaknesses like high service costs and threats from low-cost competitors.
The document provides a SWOT and PESTEL analysis of Hindustan Unilever Limited (HUL). It identifies HUL's main strengths as being the leader in the FMCG market in India, having the most preferred brands, a history of innovation, and a wide range of products. Weaknesses include a declining market share due to competition and a large portfolio of brands. Opportunities include expanding into rural markets and growing incomes in India. Threats include increased market competition and fluctuations in raw material prices. The PESTEL analysis examines the political, economic, social, technological, legal and environmental factors impacting HUL's business.
The L'Oréal Group is the world's largest cosmetics and beauty company, with its registered office in Paris and head office in France. It operates through four divisions: Consumer Products, Professional Products, Active Cosmetics, and Luxury Products. Some of its major brands include L'Oréal Paris, Garnier, Maybelline, L'Oréal Professionnel, Vichy, Lancôme, Biotherm, and Giorgio Armani.
Industry Analysis of Deodorants in IndiaGeeta Hansdah
(1) The deodorant market in India has grown significantly from Rs. 103 crore in 2003 to Rs. 1300 crore in 2012 with a growth rate of 30% annually.
(2) Axe is the market leader with 27% share, while brands like Park Avenue, Wildstone, and Cinthol are major competitors.
(3) The deodorant market is segmented based on age, gender, lifestyle. Younger consumers are influenced by trends while older consumers seek status and health benefits. Male consumers seek attention while female consumers prefer fruity variants.
This document provides an overview of a research report on Lakme, a cosmetics brand owned by Hindustan Unilever Ltd. The report includes an introduction to the company's history and objectives. It outlines the research methodology used, which involved primary data collection through questionnaires and secondary data collection from sources like company reports, magazines and articles. It discusses Lakme's competitive environment and profiles elements of the company like its board of directors, research and development team and human resources. The report also includes chapters on data analysis, a SWOT analysis of Lakme, conclusions and limitations. It aims to understand how Lakme can improve its brand personality and promotional strategies to maintain its leading market position.
Hindustan Unilever launched Lakmé Absolute, a premium cosmetics line, to target younger urban women seeking luxury beauty products. Lakmé Absolute competes with L'Oreal Paris in offering a variety of high-quality makeup and skincare with an emphasis on hydration and modern styles. While the brands have similar product ranges and prices, Lakmé Absolute differentiates by promoting self-reinvention and fashionability at reasonable prices. It aims to position itself as an everyday luxury brand for consumers seeking international appeal with Indian skin benefits. However, strong similarities between premium beauty brands make differentiation challenging in an expanding market.
Hindustan Unilever Limited Marketing Strategies for rural and urban India for toothpaste, detergent and other markets. Comparison between already applied steps and possible steps.
Marketing Management of P&G India by AKSHAY GAUTAMAkshay Gautam
I have made this ppt for my marketing management project. Do share it only for reference. Show some hard work and make one(better than this) on your own. Good Luck!!!
Mahindra & Mahindra is exploring launching a small SUV in India. As the market leader in utility vehicles with 65% market share, M&M does not currently have a presence in the growing small SUV segment. This presents an opportunity for M&M to tap into the potential of the small SUV market and fill a gap in its product portfolio. The document discusses the automotive industry in India, particularly the small car segment, and analyzes whether M&M is well positioned to enter the small SUV market.
The document provides an overview of the Mahindra & Mahindra Group, an Indian multinational conglomerate. Some key points:
- Founded in 1945, Mahindra has grown to a $15.4 billion business with over 144,000 employees across multiple sectors including automobiles, technology, energy, finance, and more.
- Its core automobile business includes production of passenger and commercial vehicles, tractors, and two-wheelers. It has a 6.5% market share in passenger vehicles in India.
- Mahindra has pursued diversification through both related diversification leveraging synergies across sectors, and unrelated diversification into new sectors like IT, infrastructure, hospitality
PPt on Product Mix of HUl
Introduction
Product mix of hul and Bru Coffee
their width,length,depth,consistenct in detail
Bru coffee product and their categorization in detail
marketing strategy of lux soap with reference to HULAghna Shamsi
The document discusses the history and marketing of Lux soap in India. It provides details on Lux soap's launch in India in 1929 as well as its branding and celebrity endorsements over the years. Lux soap is owned by Hindustan Unilever and is the largest selling soap brand in India, known for endorsed by Bollywood stars to promote beauty and self-care.
This document provides an overview of Unilever Bangladesh Ltd.'s marketing plan for their LUX beauty soap brand. It includes a situational analysis covering the market, competitors, SWOT analysis, and distribution channels. The marketing strategy section outlines objectives to expand into rural areas and target both males and females. It also describes product positioning, targeting urban middle and upper middle class consumers. Finally, it discusses the marketing mix of product varieties, pricing strategy, and extensive placement through warehouses and distributors.
Lakmé is an Indian cosmetics brand owned by Hindustan Unilever. It was started in 1952 at the request of then-Prime Minister Jawaharlal Nehru to produce beauty products domestically and reduce foreign exchange spending. Lakmé offers a wide range of cosmetics and skincare products as well as beauty salon services. It remains the dominant player in the Indian cosmetics market with a 17.7% market share.
Maruti Suzuki India Limited is a subsidiary of Suzuki Motor Corporation of Japan. It has a majority market share in India and has two manufacturing facilities near Delhi with a combined annual capacity of 1.2 million vehicles. The company offers a wide range of vehicles across segments, including popular models like Alto, WagonR, Swift, and SX4. It plans to expand manufacturing capacity to 1.75 million vehicles by 2013. The company is focusing on capacity expansion and R&D to maintain its leadership position in India's growing automobile market.
Dettol is a leading antiseptic brand owned by Reckitt Benckiser that provides various antiseptic products like liquid, soap, and handwash. It has established itself as a trusted brand for family health and hygiene over the years through effective advertising focusing on a mother's role in protecting her family from germs. Dettol remains the market leader in the antiseptic liquid category in India with 84% market share as of 2008 due to its competitive pricing and versatile product portfolio appealing to consumers' need for germ protection.
This document provides an overview of Hyundai Motors India Limited (HMIL). It discusses HMIL's profile, history, vision, mission and operations. Some key points:
- HMIL is a wholly owned subsidiary of Hyundai Motor Company of South Korea and is one of the largest car manufacturers in India.
- It was established in 1996 and launched its first car, the Santro, in 1998 which was very successful.
- HMIL's vision is focused on customer satisfaction, technology innovation and contributing to society.
- Its mission is to be a preferred provider of automotive services with a diverse team of professionals.
- It has two manufacturing plants in India and exports cars to
The document discusses the Lifebuoy brand of soap, which was established in the 1890s in India. It provides key facts about the brand such as that it is owned by Unilever and focuses on health and hygiene. The summary discusses Lifebuoy's origins, positioning as an affordable antiseptic soap, and its health education programs in rural areas that have reached over 100 million people. It also covers Lifebuoy's brand extensions over time to adapt to competition and changing consumer needs.
This document proposes that MAK Products enter the consumer market under new brand names. It recommends the corporate brand name "Enrich" with blanket family brands "Ritzy" for home care and "Utter gloss" for auto care. It analyzes the FMCG and auto care industries and consumer behavior. Market segmentation, targeting, and strategies like brand extension and stretching are discussed to effectively position the new brands for success in the consumer market.
Bblunt hair colour of godrej consumer products KratiAgarwal15
This document provides an overview of Godrej Consumer Products Limited (GCPL) and its hair colour brand BBLUNT. Some key points:
- GCPL is one of India's leading FMCG companies with a portfolio including air fresheners, detergents, hair colour, soaps and household insecticides.
- BBLUNT is GCPL's premium hair colour brand launched to compete with L'Oreal's Kerastase. It is positioned as India's first unisex hair salon brand.
- Marketing strategies for BBLUNT include tie-ups to start own hair salons, expanding globally and targeting new segments. However, it faces threats from increasing competition and counterfeit
Presentation on customer awareness and prefering skoda carsjitharadharmesh
This document provides a summary of a summer training project presentation on customer awareness and preferences regarding the Skoda Yeti vehicle. It includes sections on the automotive industry overview from 1984-present, details about Torque Automotive Pvt. Ltd (the company), literature reviews on related topics, a SWOT analysis of the Skoda Yeti, research methodology used, and analysis of customer survey results. The survey looked at factors influencing vehicle purchases, awareness and opinions of the Skoda Yeti, and ratings for attributes like looks, comfort, and ease of maintenance.
The document provides details about a new product launch report for a company that will manufacture hybrid cars locally. It discusses the company name "Fusion", their tagline "Save Fuel, Save Energy, Save Environment", and their vision to develop eco-friendly vehicles through improved technology. It also outlines the target market, production and manufacturing processes, and financial plans for the new company.
This document provides details about Ashok Leyland Limited (ALL), an automotive company in India. It discusses ALL's pricing strategies, branding strategies, production capacities and utilization levels. It notes that ALL uses strategies like cost-plus pricing, market-oriented pricing, and penetration pricing. It also discusses ALL's brand communication efforts and joint ventures with companies like Nissan. The document provides production data for ALL and competitors from 2007-2012, showing that ALL's production has increased from 84,006 vehicles in 2007-08 to an estimated 103,267 in 2011-12.
This document provides information about Indian Oil Corporation Limited (IOCL), India's largest commercial enterprise. It discusses IOCL's history, vision, mission, values, operations, and financial performance for 2016-2017. Some key details include:
- IOCL was formed in 1964 through the merger of two public sector companies and today has a network spanning the country.
- Its vision is to be a major diversified, trans-national energy company playing a role in India's oil security and public distribution.
- In 2016-2017, IOCL had sales of Rs. 4,38,710 crore and profits of Rs. 19,106 crore.
- It owns and operates 11 of India
This document is a winter project report submitted by Vipul Rudani analyzing Techno Electronics Company. It includes certificates, declarations, acknowledgements, and an executive summary. The report provides an overview of the company's background and establishment in 2006. It analyzes the company using Porter's Five Forces model. It also includes sections on the company profile, production department, manufacturing process, quality objectives and policy. The production department focuses on electronics products and water purification systems.
The document provides information about a project report submitted by Jyotsana Verma to partial fulfillment of the Bachelor of Business Administration degree. The report is on the potential of sales, marketing, and promotion for IDEA Cellular in Kanpur, India. It includes sections on the acknowledgements, declaration, table of contents, introduction to the company, research methodology, data analysis, and final report conclusions. The objective is to find possible tools to enhance revenue for IDEA Cellular by analyzing customer awareness, requirements, and promotion strategies in Kanpur.
Symphony is the largest air cooler company in India with a 50% value market share in the organized market. It has a strong brand and asset-light business model that allows it to earn high returns on capital over 40%. The company pays dividends annually which have been increasing in recent years, with a three-year average payout ratio of 34%. The management team has decades of experience in the air cooler industry and has led the company's transition to a focus on its core air cooler business. Symphony differentiates itself through product innovation, reducing costs, developing eco-friendly products, and building its portfolio of intellectual property.
This document discusses green marketing and provides examples. It defines green marketing as marketing of products presumed to be environmentally safe. A green brand must balance production compatible with the environment, company goals, and customer needs. Examples of top green brands in India are provided, such as Amul, Dabur India, and Hindustan Unilever Ltd. Green marketing benefits companies by accessing new markets and enjoying competitive advantages. Keys to successful green marketing include being genuine and giving customers opportunities to participate.
This document provides an overview of Dabur India Limited, a leading FMCG company in India. It discusses Dabur's health care products portfolio, research and development activities, supply chain management, market segmentation, positioning and targeting, marketing strategy, strengths, weaknesses, opportunities, threats, and recommendations. It also mentions Dabur's partnerships with BITS Pilani for academic collaborations and plans to invest Rs. 120 crore in its beauty and lifestyle retail initiative called H&B Stores over three years.
Summer Training Report - Indian Oil Corporation LimitedAneesh Bhandari
This document contains information about an internship project at Indian Oil Corporation Limited. It includes:
- An overview of two projects conducted - studying IOCL's value-added fuel brands and designing a sales promotion campaign for fuels in Delhi.
- Background on IOCL as an organization, details of the internship, and findings from research conducted including consumer behavior, past campaigns, and potential new campaign designs.
- Sections on the branding, positioning, budgeting, communications and limitations regarding IOCL's fuel brands.
This document summarizes a marketing research project on Tata Motors presented by Ashish Gokhe. It outlines the company profile of Tata Motors, including its manufacturing units, goals of providing affordable vehicles, and product lines. It discusses Tata's marketing strategy and ads. Key findings are that Tata targets high-income customers, the Indica and Vista are top-selling models, and maintenance costs are lower than competitors. Suggestions include lowering Nano costs, reducing other expenses to cut prices, and increasing focus on marketing and mileage. The conclusion states that automobiles have become indispensable due to industry efforts to improve technology based on customer needs.
Summer training project competitive analysis of godrej with samsungtisha
Godrej Group consists of two corporate entities: Godrej Consumer Products and Godrej Industries. Godrej Industries is India's leading manufacturer of oleo-chemicals and has over 100 chemicals used in over two dozen industries. It also has a major presence in food products. Godrej Consumer Products is a major player in the Indian FMCG market with leadership in personal care, hair care, household and fabric care segments. The document provides a history of Godrej starting in 1897 and its diversification over the years into various business segments. It also provides a brief history of Samsung starting in 1938 focusing on exports and later expanding into electronics and home appliances. The SWOT analysis covers strengths like wide product range and branches, and weaknesses like lack
Marketing strategies for fast-moving consumer goods (FMCG) companies include developing multiple brands to target different market segments, introducing product variations at different price points, extending popular brands into new categories, building complementary product lines, developing new products, innovating existing core products, establishing wide distribution networks, monitoring consumer preferences through research, advertising, and sales promotions. Bajaj Auto applied many of these strategies in developing and marketing its Pulsar motorcycle brand, which was launched in 2001 to target young power biking enthusiasts.
TURNING UP THE COOL Realising untapped potential in India’s AC marketKanvic Consulting
In ‘Turning Up The Cool’ Kanvic sheds light on the cause of this low penetration rate and shows the shift in demand that occurred from the commercial to the residential segment. In so doing we can see how the industry has struggled to adapt to serve this larger but more complex consumer market. In this report we hope to provide the industry with practical strategy options that will enable it to more quickly realise the untapped potential of India’s room air-conditioning market.
The document summarizes a business plan for producing and selling an herbal aerosol spray called NEEM aerosol. Some key points:
- The product is made from natural ingredients like neem that are harmless to the environment. It will kill insects and provide a mild scent.
- The business aims for leadership, sustainability, and green practices. Customer expectations are the top priority over profit.
- The target markets are middle, higher-middle, and higher-income families, as well as hospitals and shops. The product will be offered in different sizes at affordable price points.
- Marketing strategies will create awareness of the product's benefits like being natural and environmentally friendly compared to competitors.
Hotstar saw a threefold increase in views for the Indian Premier League cricket matches in season 8 compared to the previous season, reaching 200 million views. It also saw 340 million views for the 2015 Cricket World Cup matches. This made both tournaments the largest sporting events on digital media. Hotstar's increased viewership led to higher advertising revenue of Rs. 50 Crore for IPL-8, a 25% increase over the previous season. Hotstar created additional cricket-related shows to engage viewers. Its success with cricket coverage provided another major boost for the streaming service in 2015.
This document provides a project report on understanding the retail landscape of the deodorant market in India from the perspective of Wipro Consumer Care. It analyzes the deodorant market size, key trends, growth drivers, and competitive landscape. It finds that Wipro lacks variety in its product portfolio and promotions compared to competitors. It recommends that Wipro launch new SKUs in fast-growing categories and pack sizes, expand its fragrance varieties for men and women, focus on value promotions, and target rural markets where competitors are seeing success. Analyzing retail data on market share and sales across regions can help Wipro identify opportunities to increase its competitiveness.
This document provides an overview of hybrid cloud platforms for businesses. It begins with an introduction to cloud computing and defines a hybrid cloud as a composition of two or more cloud models (private, public, community) that remain distinct but are connected. The main advantages for businesses are reducing infrastructure costs, gaining flexibility, and transforming IT costs from capital to operational expenses. Global spending on cloud services is growing significantly with software as a service being the largest segment. Major hybrid cloud providers are described along with how their solutions are positioned in terms of capabilities and partnerships. Adopting a hybrid cloud allows companies to leverage existing infrastructure alongside public cloud benefits while keeping critical applications secure.
The document discusses attrition management and provides reasons why employees leave organizations such as monetary factors, favoritism, lack of appreciation, unchallenging work, and unmet expectations of the job. It then lists steps to follow like performing analysis, conducting satisfaction surveys, paying attention to employees, providing development, advancement opportunities, and fun work environments. Finally, it identifies key areas in employee retention and concludes with thanks.
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1. MM2 TERM PROJECT
Presented By:
Lakshman Singh
Nishant Tiwari
Priyankar Chakraborty
Sreetama Dutta
Praxis Business School MM2 Project - Air Freshener
PRODUCT CATEGORY - AIR FRESHENER
Date: December 12, 2012
2. AGENDA
Praxis Business School MM2 Project - Air Freshener
2
Overview - Air Freshener In Indian Market
Product Category
Market Segments
Prominent Brands In Each Segment
Air Freshener In Institutional Markets
Air Freshener Price Market Segment Study
Brand Positioning For Each Brand
SWOT Analysis For “Dabur India Ltd” And “Odonil”
Brand Extension – Proposal
Marketing Mix
Reasons For Choosing “ODONIL BREEZE” Car Air Freshener
Bibliography
3. OVERVIEW
Praxis Business School MM2 Project - Air Freshener
3
Air care market growing at an average of 20% year on year
The air freshener has 3% penetration in air freshener market
Air care market size is Rs 300-crore in India
INDIAN MARKET SIZE
Rs. 300-crore
CONSUMER MARKET SIZE
66.03% (198-Crore Approx)
DIRECT SALES TO
INSTITUTIONS MARKET SIZE
33.97% (101.9-Crore Approx)
Source: http://www.thehindubusinessline.com/industry-and-economy/marketing/article3621054.ece?ref=wl_industry-and-economy
http://www.business-standard.com/india/news/fresh-%5Caer%5C-in-air-care-market/483708/
4. Praxis Business School MM2 Project - Air Freshener
4
537
924
1300
663
1178 1373
610
869
1403
1269
3003
4274
2007 2008 2010
Number of urban households by SEC spending every month on air
fresheners (in 000s)
SEC A SEC B SEC C Urban Inda
Number of households using the category has been increasing across all the
SECs.
In urban India, the consumer base had increased by 236% from 2007 to 2010.
Source: IMRB wallet monitor studies of 2007, 2008 and 2010 (The Marketing Whitebook 2012-2013)
5. Praxis Business School MM2 Project - Air Freshener
5
25 27 2728
46 44
32
46
50
25
37
41
2007 2008 2010
Average monthly household spends on air fresheners by Zone (in Rs)
East West South North
The average spend on the category has increased to Rs 44 in 2010 from Rs 30
in 2007.
The buyers in the South Zone on an average spend more than the other Zones.
Source: IMRB wallet monitor studies of 2007, 2008 and 2010 (The Marketing Whitebook 2012-2013)
6. PRODUCT CATEGORY
6
42%
15%
14%
9%
2%
18%
Main Brands and Company Manufactured them with Shares 2010
Odonil - Dabur India Ltd
Ambi Pur - P&G Home Products Ltd
Premium - Helene Curtis India Ltd, JK
Air Wick - Reckitt Benckiser (India) Ltd
Lovin - Midas Care Pharmaceutical Pvt Ltd
Others
Praxis Business School MM2 Project - Air Freshener
Source: http://pitchonnet.com/blog/2012/05/21/air-fragrance-market-breathes-a-fresh-lease-of-life/
7. MARKET SEGMENTS
Praxis Business School MM2 Project - Air Freshener
7
AIR FRESHNER
MARKET SEGMENTS
TYPES
Aerosols/Sprays
Electric Air
Fresheners
Gels and Candles
Car Air Fresheners
Fridge Fresheners
Bathroom
Fresheners
PRICE
High-End Segment
Mid-End Segment
BENEFITS
Odour Removal
Active Fragrance
Hanger Pack
Net Pack
Dispensers
Canister
PACKAGING
8. PROMINENT BRANDS IN EACH SEGMENT
Praxis Business School MM2 Project - Air Freshener
8
Aerosols
/Sprays
Electric Air
Fresheners
Gels and
Candles
Car Air
Fresheners
Fridge
Fresheners
Bathroom Fresheners
Glades
Aer
Air Wick
Renuzit
Air Wick
Renuzit
Glade Ambi Pur
Aer
Premium Odonil
Premium
Segment Mid Segment
Aer
Air Wick
Ambi Pur
Odonil
Premium
Hanger
Pack
Net Pack
Dispensers &
Canister
Odonil Odonil
Air Wick
Odonil
Aer
Odour
Removal
Active
Fragrance
Odonil Ambi Pur
Aer
TYPES OF AIR FRESHENERS
PRICE SEGMENT PACKAGING SEGMENT BENEFITS SEGMENT
9. AIR FRESHENER IN INSTITUTIONAL MARKETS
Praxis Business School MM2 Project - Air Freshener
9
Hotels
Corporate Houses, Factories
Malls
Hospitals
Railways
Public Bathrooms
Show Rooms
Theaters
Government Institutions and Buildings
R5 Diversey has high presence in Institution market and Odonil has high
presence in consumer market.
10. PRICING - SEGMENT
Praxis Business School MM2 Project - Air Freshener
10
High-End Segment Mid-End Segment
Most prominent air freshener brands have similar pricing, Hence, we have segregated in
the high-end segment and mid-end segment, in terms of pricing.
B2B Segment
11. Praxis Business School MM2 Project - Air Freshener
11
PRODUCT
-Premium
- Available in 3
variants
- Easy to use
(per packaging)
PLACE
-Launched in
metros
PROMOTION
-Perfumed print
ad
-Carried out BTL
promotions and
activations
PRICE
- Premium
Category
PACKAGING Company: Godrej Consumer Products Limited
Tagline/ Slogan:“The Way It Smells, and The Way It
Spells”
Positioning: A delightful experience, aer aims to bring alive
consumer experiences to enhance their personal space at home
STUDY OF THE BRAND
12. Praxis Business School MM2 Project - Air Freshener
12
PRODUCT
-Available in
various flavors
and varieties
PLACE
-Targeted urban
and semi-urban
households
PROMOTION
-Excellent brand
promotion by
advertising
media and
prints
PRICE
-Standard price
segment
PACKAGING Company: Reckitt & Benckiser (India) Limited
Tagline/ Slogan:“It’s Good To Be Home”
Positioning: To transform your home to a great environment
making it happy and joyous
STUDY OF THE BRAND
13. Praxis Business School MM2 Project - Air Freshener
13
PRODUCT
-Known for
quality
- Available in
various
varieties
PLACE
- Excellent
distribution
network
PROMOTION
-High
advertisement
compare to
other brands
PRICE
- Premium
Category
PACKAGING Company: Procter & Gamble Home Products Limited
Tagline/ Slogan:“A Touch Of Freshness To Your Home, and
Car”
Positioning: Eliminates tough odours and freshens the air as if
washed
STUDY OF THE BRAND
14. Praxis Business School MM2 Project - Air Freshener
14
PRODUCT
- Available in a
variety of
exciting
fragrances
PLACE
- Targeted
urban and
semi-urban
households
PROMOTION
- TV advertising
PRICE
- Average price
PACKAGING Company: Dabur India Limited
Tagline/ Slogan:
Positioning: Complete air freshening brand for every space in
your home
STUDY OF THE BRAND
15. Praxis Business School MM2 Project - Air Freshener
15
PRODUCT
- Quality
fragrance
- Easy to use
PLACE
- Lack
availability
PROMOTION
- Hardly does
any promotion
PRICE
-Average price
PACKAGING Company: JK Helene Curtis India Limited
Tagline/ Slogan:“Home, Fresh Home”
Positioning: Feel fresh and bring home freshness
STUDY OF THE BRAND
16. Praxis Business School MM2 Project - Air Freshener
16
PACKAGING
Company: S.S.B Enterprises
Established in the year 2011, the first commercial aerosol
plant for contract manufacturing in Andhra Pradesh
Does direct marketing in terms of promotion
Positioning: The brand is positioned using the baseline
" Fragrance Your Imagination". The company believes
that perfumes relaxes the drivers and enhance comfort
level. Since there is little competition, there is little
promotion for this brand.
STUDY OF THE BRAND
17. SWOT ANALYSIS – DABUR INDIA LIMITED
Praxis Business School MM2 Project - Air Freshener
17
S
TRENGTHS
W
EAKNESSES
T
HREATS
PPORTUNITIES
O
• Strong Brand Image and
Product Development Strength
• Strong Distribution Network
and an Extensive Supply Chain
• Products present in over 60
countries and distribution
through 5000 distributors and
2.8 million outlets
• Dabur products has stiff
competition from big
domestic players and
international brands
• Tap rural markets and
increase penetration in
urban areas
• Increasing purchasing power
of people thereby increasing
demand
• Mergers and acquisitions to
strengthen the brand
• Intense and increasing
competition amongst other
FMCG companies
• FDI in retail thereby allowing
international brands
• Competition from unbranded
and local products
18. SWOT ANALYSIS - ODONIL
Praxis Business School MM2 Project - Air Freshener
18
S
TRENGTHS
W
EAKNESSES
T
HREATS
PPORTUNITIES
O
• Available in easy-to-use &
convenient packaging, such
as 'Hanger Pack', 'Net Pack'
, 'Dispensers' and ‘Sprays’
• Established brand support
• Reasonable price
• Available in a variety of
exciting fragrances
• Lack of knowledge about the
home fragrances
segment, mainly
agarbattis, which are
considered the original home
fragrances
• Availability of cheaper
substitutes
• Expand brand portfolio and make
it a complete air freshening
brand by bringing in car Air
Fresheners
• Tie up with
hotels, restaurants, airlines
companies
• Bringing in home fragrances in the
form of candles and
gels, agarbattis.
• Develop customized fragrances for
hotels and stores
• Aggressive competition from
multinational giants
• Unexpected spike in input
costs
• New entrants
20. MARKETING MIX
Praxis Business School MM2 Project - Air Freshener
20
PRODUCT
PRICE
PROMOTION
PLACE
Name: “Odonil Breeze”
Packaging: Plastic bottles with adjustable lids
Features: Bottles with 4 compartments containing different
fragrances
Comparable Pricing in line with competitors
Free samples to customers in Car Showrooms, garages and car
parking lots in malls
Ads in TV and Newspapers
A three-pronged approach for distribution:
General Trade
Modern Trade
Car Accessories Showrooms
21. SURVEY
Praxis Business School MM2 Project - Air Freshener
21
Car
67%
Gel
33%
Incense Sticks
0%
Sample Size: 21
Following are the conclusions from the survey
Q Which are the following brands are you aware of?
Odonil
AirWick
Aer
Glade
100% people were aware about Odonil.
Q If Odonil comes in following formats, which one will you
go for?
Car Air Freshener
Gel
Incense Sticks
67% people would like to go for “Car Air Freshener”
Odonil AirWick Aer Glade
100.0%
90.5%
52.4%
4.8%
22. REASONS FOR CHOOSING “ODONIL
BREEZE” CAR AIR FRESHENER
Praxis Business School MM2 Project - Air Freshener
22
Odonil has 42% market share in Air care market, which makes
Odonil very popular. Therefore, no need of extensive advertising.
Dabur has strong distribution network and an extensive supply
chain
Expand brand portfolio and make it a complete air freshening
brand by bringing in car air freshener.
Number of households using the category has been increasing
across all the SECs
Air care market growing at an average of 20% year on year
Established brand support
23. BIBLIOGRAPHY
Praxis Business School MM2 Project - Air Freshener
23
http://pitchonnet.com/blog/2012/05/21/air-fragrance-market-breathes-a-fresh-
lease-of-life/
http://pitchonnet.com/blog/2012/07/10/godrej-re-enters-the-air-care-market-
with-aer/
http://www.dabur.com/Products-Home%20Care-Odonil
http://pitchonnet.com/blog/2012/05/21/air-fragrance-market-breathes-a-fresh-
lease-of-life/
http://www.premiumhomefresh.com/Premiumlavender.aspx
http://marketingpractice.blogspot.in/2008/03/airwick-its-good-to-be-home.html