Jake Ricker is an aspiring sports broadcaster studying at Full Sail University. He has a passion for sports from growing up in Tampa, Florida and wants to share that passion with others through broadcasting. His short term goal is to secure a local play-by-play job upon graduation in 2024. His mid-term goal is to advance to a higher-level position like the AHL by 2028. His long term goal is to work at the professional level in some capacity by 2038.

1. PERSONAL BRAND EXPLORATION
Jake Ricker
Project & Portfolio I: Week 1
October 4th, 2022

2. My name is Jake Ricker , I was born and raised
in Tampa Florida and have a passion for sports.
Being a kid who has never super athletic, I never
played any sports. But I still loved watching and
talking about them. Because of my love for
sports, I was determined to find a way to share
my passion with others. I am an aspiring sports
broadcaster doing what I love most and looking
to continue to work hard to achieve my dreams.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Anchor
• Radio Announcer
• Host
Hero - When doing my work I look
to be the best of the best and want
to be in the spotlight. I also look to
be a team leader and find ways to
help others around me.
Brodcast Announcer for Sportscasting
Picture Relevant
to Your Industry
Goes Here

4. Sports Recruiters
TARGET AUDIENCE
Steve Versnick
Outreach Plan:
• Select samples of my broadcast that I have done in the
past.
• Message through Linkdin/send Email.
• After one week send a follow up email if I haven’t heard
back.
Radio Producer at Tampa
Bay Lightning
Caroline Connelly
Outreach Plan:
• Brush up Resume and make sure it is up to date.
• Message through Linkdin/send Email.
• After one week send a follow up email if I haven’t heard
back.
Recruiter at Bally Sports
Michael Schulman Outreach Plan:
• Brush up Resume and make sure it is up to date.
• Message through Linkdin/send Email.
• After one week send a follow up email if I haven’t heard
back.
Recruiter at NBC Sports

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• Have a local Play by Play job.
‣Having applied to at least three jobs before
graduation.
‣Accepted a position.
‣Working on setting up plans to get set for the
new job
Mid Term: (2028)
• Moved up to a higher level.
‣Applied to at least 3 new job openings.
‣Having a Job at a higher level such as AHL.
‣Have built a new reel with clips from current
position
Long Term: (2038)
• Working at the professional level in some capacity.
‣Having applied to multiple job openings.
‣Created a new reel that showcases my best
work

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Premier Pro
SOFT
HARD
Novice
Keynote (Mac Software) Expert
Leadership Expert
Communication Expert
Audition
SOFT
HARD
Novice
Working a audio/video board (Like in studio) Novice
Communication Expert
Attention to Detail Adept

7. I help teams bring excitement and passion to
their games by telling viewers what is
happening on the field in a unique and
descriptive way.
PROMISE

8. CREDENTIALS
Work Experience:
• Play by play announcer for local high
school sports through the prep zone.
• Sportscasting show filed through classes
at Full Sail University
Education:
• Communications, A.A., Santa Fe (2021)
• Sportscasting, B.S., Full Sail University (2024)
Volunteer Work:
• Worked in studio at Full Sail University
helping put on different sports shows that
emulate a sportscasting environment.
Picture Relevant
to Your Industry
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9. COMPETITION
Nicolas McAllister
Leadership Experience:
• Helped get the Rollins Internship off the ground in its
first episode
Jake Ricker
Industry Experience:
• Broadcasted games for Rollins
• Radio Host for WPRK
• Play by Play for world Lacrosse
Education:
• Sportscasting, B.S., Full Sail University (2023)
Skills and Proficiencies:
• Online research - 0 endorsements
• On air Announcing - 0 endorsements
• Radio - 0 endorsements
Overall Online Presence:
• Superior 90 out of 100
Industry Experience:
• Play by Play announcer for the Prep zone
• Run a blog and podcast
Education:
• Communications, A.A., Santa Fe (2021)
• Sportscasting, B.S., Full Sail University (2024)
Leadership Experience:
• Founder of Blog and Podcast
• In charge of multiple people
• Had to make sure things got done and out on time
Skills and Proficiencies:
• Premier Pro - 2 endorsements
• Broadcasting - 5 endorsements
• Communications - 10 endorsements
Overall Online Presence:
• Superior 85 out of 100

10. COMPETITION
William Mathews
Noteworthy Experience:
• Announcer for Adrian Hockey for 3 years
• Featured on STAA multiple times
Jake Ricker
Industry Experience:
• Announcer for Adrian College
• Announcer for HockeyTech
• Writer for Fan Side
• Podcast Host for Locked On
Education:
• Communications M.S. Arizona State University (2023)
• Sportscasting B.S. Adrian College (2022)
Skills and Proficiencies:
• Play by Play - 0 endorsements
• Communication - 0 endorsements
• Journalism - 0 endorsements
Overall Online Presence:
• Superior 100 out of 100
Industry Experience:
• Play by Play announcer for the Prep zone
• Run a blog and podcast
Education:
• Communications, A.A., Santa Fe (2021)
• Sportscasting, B.S., Full Sail University (2024)
Leadership Experience:
• Founder of Blog and Podcast
• In charge of multiple people
• Had to make sure things got done and out on time
Skills and Proficiencies:
• Premier Pro - 2 endorsements
• Broadcasting - 5 endorsements
• Communications - 10 endorsements
Overall Online Presence:
• Superior 85 out of 100

11. SPORTSCASTER
For sports employees who are looking for play by
play broadcasters, I provide a unique and
passionate call that will get fans engaged and
excited about the team/sport because my life
revolves around sports and I want others to share
my love for the game with others.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Join Sportscasters Talent Agency of America
‣ 2023 | ONLINE
• Join American Sports-castors Association
‣ 2024 | ONLINE
• Join Full Sail Alumni Network
‣ 2024 | ONLINE
Digital Marketing
• Primary Content: Articles on news and opinions for the
Tampa Bay Lightning. Clips of my previous broadcast.
Interviews with people related to the Lightning organization.
• Primary Tools: Will Post on Twitter/Facebook/Instagram
(when appropriate)/Linkedin whenever I make a new post.
They will have a small caption with a link to the content.
• Website: Make sure it is constantly up to date and can help
push traffic to my social media platforms such as Linkedin so
people can see what I do and who I am.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• People like Rick Peckham if willing or Mike Ridaught
Someone who has working in Sportscasting field for
multiple years. BY END OF 2023
Formal Education
• Full Sail Sportscasting degree January of 2024
Technical Skills
• Editing software, December 2024
• Audio Software, December 2024
• Brodcast writing skills, October 2022
Soft Skills
• Grammar/Spelling, September 2023
• Attention to Detail, February 2023

14. Jake Ricker
You know the struggle of finding someone with a huge passion for sports
broadcasting? Well, what I do is bring new life to a broadcast and its team.
In fact, I have worked in play by play positions before even calling a game
for the University of Florida and have helped grow a Blog/YT channel
beyond expectations.
Picture of You
Goes Here

15. REFERENCES
27-3011.00 - broadcast announcers and radio disc jockeys. O*NET OnLine. (n.d.). Retrieved October 5, 2022, from
https://www.onetonline.org/link/summary/27-3011.00
American Sportscasters Online. American Sportscasters Association. (n.d.). Retrieved October 5, 2022, from
http://www.americansportscastersonline.com/
Events. Alumni Network. (n.d.). Retrieved October 5, 2022, from https://alumni.fullsail.edu/events
Job profile: Sports broadcaster. Sports Management Degree Guide. (2022, September 25). Retrieved October 5, 2022, from https://www.sports-
management-degrees.com/job-profiles/sports-broadcaster/
Quincy Gems play-by-play broadcaster Internship - Quincy Gems. Sports Jobs | TeamWork Online's Portal to Jobs in Sports. (n.d.). Retrieved
October 5, 2022, from https://www.teamworkonline.com/baseball-jobs/prospectleague/quincy-gems/quincy-gems-play-by-play-
broadcaster-internship-2023800
Sign up. LinkedIn. (n.d.). Retrieved October 5, 2022, from https://www.linkedin.com/feed/
Sportscasters Talent Agency of America. (2015, December 4). Retrieved October 5, 2022, from https://staatalent.com/
Working at Sinclair Broadcast Group | Glassdoor. (n.d.). Retrieved October 6, 2022, from https://www.glassdoor.com/Overview/Working-at-
Sinclair-Broadcast-Group-EI_IE4585.11,35.htm