Project & Portfolio 1

1. PERSONAL BRAND EXPLORATION
Reiss Phillips
Project & Portfolio I: Week 1
May 7th, 2023

2. I grew up in Northern Virginia with my family, who
was involved with many sports. I was involved in
basically every sport growing up and eventually
played 2 varsity sports in High School. Therefore,
I was always very competitive with mostly
everything. I would always tell people my life is full
circle. Because If I wasn’t playing sports, then I
was watching sports. If I wasn’t watching sports,
then I’m talking sports. Finally, if I wasn’t talking
sports, then I was playing sports. Ever since I was
a kid, I wanted to be in sports someway somehow.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Anchor
• Announcer
• Host
HERO BRAND ARCHETYPE –
Having a hero brand archetype
shows through leadership and
taking charge. No better place than
the job titles listed above.
Sports Broadcasting for Broadcasting
Picture Relevant
to Your Industry
Goes Here

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Dan Patrick
Outreach Plan:
• Reaching out to Dan Patrick and letting him know I’m
enrolled in his Sports Broadcasting program at Full Sail.
• I will try to get his email (work or personal) To send an
email to him.
• I will follow up within 2 days of my Original Email.
However, If he responds prior than that then 2 Hours of
receiving the Email.
PROFILE
PICTURE Host at The Dan Patrick
Show
Scott Van Pelt
Outreach Plan:
• Filling out a good resume for me to send to him.
• If I were to intern, I could possibly talk face to face with
him in private most likely in a meeting.
• I would follow up with him the following day after the
meeting if it were to be a face-to-face conversation.
PROFILE
PICTURE
Host at Sportscenter
Owen Gotimer
Outreach Plan:
• I would give my resume to him citing my sports career
in the area of Loudoun County and showing I have
connections to the areas and local schools.
• I would reach out via Phone Call and email as well.
• I would follow up within a day or so.
PROFILE
PICTURE Owl-In-Chief at LoCo Sports

5. GOALS
Short Term: (Immediately After Graduation, 2025)
• Find an entry level position in the field of
Broadcasting of some sorts and work my way up.
Mid Term: (2030-2035)
• Move into a head position of any sort within the
industry more than likely announcing games. Make a
name for myself so the higher organizations can hear
about me and catch wind and hopefully hire me.
Long Term: (2040-2045)
• Get hired by a high-profile organization and make a
name for myself so the world can see. While doing
that also hoping I inspire others who will come after
me.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Spreadsheet software
SOFT
HARD
Novice / Adept / Expert
Analytical Software Novice / Adept / Expert
Reading Comprehension Novice / Adept / Expert
Speaking Novice / Adept / Expert
Geographic Software
SOFT
HARD
Novice / Adept / Expert
Video Creation and Editing Novice / Adept / Expert
Writing Novice / Adept / Expert
Social Perceptiveness Novice / Adept / Expert

7. I help Potomac Falls Atheltics do Play-By-
Play by Radio.
PROMISE

8. CREDENTIALS
Work Experience:
• Assistant JV Baseball Coach
• Caddie @ Trump National Golf Course
(D.C.)
Education:
• Sports Broadcasting, B.S., Full Sail University (Exp. 2025)
Volunteer Work:
• Head Middle School Travel
Basketball coach for 4 years.
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Sara Holland
Industry Experience:
• Covered the Buffalo Sabres as a local
news reporter
Education:
• University of Buffalo
Leadership Experience:
• Intern for WIVB/WNLO-TV
• On Air Host for WUTV/WNYO
Skills and Proficiencies:
• Journalism – 3 endorsements
• Podcasting - 2 endorsements
• Writing - 3 endorsements
Reiss Phillips
Overall Online Presence:
• 500+ connections
• 85 out of 100
HEADSHOT
Industry Experience:
• None
Education:
• Potomac Falls High School
Leadership Experience:
• JV Assistant Coach
• Caddie
Skills and Proficiencies:
• Journalism – 0 endorsements
• Podcasting - 0 endorsements
• Writing - 0 endorsements
Overall Online Presence:
• 15 Connections
• 10 out of 100

10. COMPETITION
Noteworthy Experience:
• Commutation officer
• Broadcaster Hub Operator
Reiss Phillips
HEADSHOT
Industry Experience:
Television formatting
specialist
Education:
• Full Sail University
Skills and Proficiencies:
• Photography – 1 endorsements
• Teamwork - 2 endorsements
• Team Leadership - 2 endorsements
Overall Online Presence:
• 349 connections
• 70 out of 100
Industry Experience:
• None
Education:
• Potomac Falls High School
Leadership Experience:
• JV Assistant Baseball Coach
• Caddie
Skills and Proficiencies:
• Photography – 0 endorsements
• Teamwork - 0 endorsements
• Team Leadership - 1 endorsements
Overall Online Presence:
• 15 connections
• 10 out of 100
DeAndre Roseboro

11. BRAND POSITION
For sports fans who can never get enough sports,
I provide headlines, stats, and debates because
that’s what makes sports so fun to watch and
listen to.
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• LIV Golf Pro-Am Caddie
• 5/25/23 | Trump National Washington, D.C.
• LIV Golf Tournament Golf Operations
‣ 5/23/23-5/23/29 | Trump National Washington, D.C.
• United States Open Championship (Golf)
• 6/14/24-6/18/24 | Pinehurst No.2
Digital Marketing
• Primary Content: Sports
• Primary Tools: Youtube /Spotify podcasts
• Website: I will put out great content that is requested by
my live viewers.

13. PROFESSIONAL DEVELOPMENT
Formal Education
• Full Sail University
• Sports Broadcasting Program
• March 2025
Technical Skills
• Caddie CaddieMaster, May 2023
• Golf Operations – Trump National, May 2023
• JV Assistant Baseball Coach- Potomac Falls High
School, September 2023

14. Reiss Phillips
You know how watching sports can revolve around one or two sports during
a season? Well, what I do is I take every sport being played on that day and
I talk about each and every sport. Leaving no professional sport unwatched
or ranked lower in my eyes. In fact, the show is 2 hours long with
commercial free coverage thanks to my sponsors.

15. REFERENCES
ONet online. O*NET OnLine. (n.d.). Retrieved May 7, 2023,
from https://www.onetonline.org/
LinkedIn. Sara Holland/DeAndre Roseboro. (n.d.). Retrieved
May 7, 2023. From LinkedIn