Navik Concept Test Overview Webinar
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NAVIK Concept Test is a cloud based decision support tool that automates concept testing for brand managers, product managers, and market researchers.
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Navik Concept Test Overview Webinar
- 1. © Absolutdata 2015l London Dubai New Delhi Bangalore SingaporeSan Francisco www.absolutdata.com NAVIK Concept Test Overview by
- 2. © Absolutdata 2015 2 Agenda NAVIK Concept Test Overview Demo Q&A
- 3. © Absolutdata 2015 3 NAVIK Concept Test NAVIK Concept Test is a cloud based decision support tool that automates concept testing for brand managers, product managers, and market researchers. Guided research design, easy panel selection, and advanced analytics under the hood provide clear, decisive Go/No Go results. by
- 4. © Absolutdata 2015 4 Concept is a Go Concept is a No Go X NAVIK Concept Test™ Make decisions fast. Get to market faster.
- 5. © Absolutdata 2015 5 Guided concept testing for fast results Test more ideas, faster Make better decisions, faster Get step-by-step guidance to professional results 2 weeks vs. 6 weeks Design Test Create Survey Setup Panel Conduct Survey Analyze Results Visualize & Decide Traditional Method NAVIK Concept Test 1| 2| 3| 4| 5| 6|Weeks |
- 6. © Absolutdata 2015 6 Comprehensive options for customized tests Select from a broad array of test types Specify your unique business needs Interactive approach puts you in control
- 7. © Absolutdata 2015 7 Intelligent design for accurate decisions A decade of expertise behind every result Powerful advanced analytics Ideal blend of simplicity and sophisticated methodology
- 8. © Absolutdata 2015 8 Sample Planner Survey Designer Analytics Engine Sophisticated Automation Tools Complex made simple Panel Partners and DB Recommendation Intelligence Business Parameter Module Output Wizard Intelligent analytics at the core with sophisticated methodologies designed in, engineered by experts to automate concept testing.
- 9. © Absolutdata 2015 9 Business Goals Develop a new product Enhance positioning Test new packaging ideas Improve store layout Optimize price Business Decisions The right product Defensible positioning Increase margin Higher run rates Gain market share Make Better Decisions, Faster New and improved line Gain market share Test price elasticity Optimize margin Change positioning Elevate brand
- 10. © Absolutdata 2015 10 Agenda NAVIK Concept Test Demo Q&A
- 11. © Absolutdata 2015 11 Coco Couture Coco Couture is a well-known global chocolate confectioner. Their chocolate bars are found on most grocery and specialty store shelves. They are world-famous for creative seasonal flavors, in addition to the standard favorites like dark, milk, and white chocolate. They are testing 5 summer flavors to determine which one to launch in the US next month. They want to decide: • Which flavor to launch and why • What the optimal price would be • Which flavor(s) inspire a high intent-to-purchase
- 12. © Absolutdata 2015 12 DEMO Project 6 Project 1 Project 2 Project 3 Project 4 Project 5
- 13. © Absolutdata 2015 13 STUDIES IN PROGRESS—FIELD STATUS
- 14. © Absolutdata 2015 14 Concept is a Go Concept is a No Go X NAVIK Concept Test™ Make decisions fast. Get to market faster. Guided concept testing for fast results Comprehensive options for customized test Intelligent design for accurate decisions
- 15. © Absolutdata 2015 15 Agenda NAVIK Concept Test Demo Q&A
- 16. © Absolutdata 2015l London Dubai New Delhi Bangalore SingaporeSan Francisco www.absolutdata.com Thank you by
- 17. © Absolutdata 2015 17 Better Decisions, Faster Panel Partner 1 Panel Partner 2 Panel Partner 3 Panel Partner 4 Upload my own $ 10 $ 12 $ 10 $ 8 $ 4 per interview Go No Go X • Select test type(s) • Enter details • Upload concepts • Select KPIs • Specify demographics 1 2 3Design Research Select Panel Get Results
- 18. © Absolutdata 2015 18 Concept is a Go Concept is a No Go X Guided concept testing for fast results Test more ideas, faster Make better decisions, faster Get step-by-step guidance to professional results Comprehensive options for customized tests Select from a broad array of tests types Specify your unique business needs Interactive approach puts you in control Intelligent design for accurate decisions A decade of expertise behind every result Powerful advanced analytics Ideal blend of simplicity and sophisticated technique NAVIK Concept Test™ Make decisions fast. Get to market faster.