The document discusses social media conversations around skin care products. It finds that over 10% of comments were posted by men and over 60% of comments were posted between 0800-15,000 hours. Key emerging themes identified include deals, natural remedies, animal testing, and celebrity endorsements. For deals, consumers prefer social platforms that offer discounts. For natural remedies, consumers prefer products with natural ingredients over cosmetics. For animal testing, many consumers were unaware certain brands test on animals and this impacts purchase intent. Celebrity endorsements are also questioned in terms of compensation and realistic results portrayed. The document provides analytics on social conversations to understand consumer preferences and purchase drivers.
Can business decision taken purely on data go wrong? What details and techniques should be employed in market research that can capture the key aspect of consumer behavior in decision making?
Absolutdata incorporates behavioral economics in decision making through conjoint analysis! A very simple presentation combining Neoclassical Economics and Behavioral Economics with Conjoint. Ask us for more details: marketing@absolutdata.com
How to Build an Awesome Product Strategy
(even if it's not your job!)
Learn the 4 steps to create a great product strategy to solve the right problems for your business and its customers!
Can business decision taken purely on data go wrong? What details and techniques should be employed in market research that can capture the key aspect of consumer behavior in decision making?
Absolutdata incorporates behavioral economics in decision making through conjoint analysis! A very simple presentation combining Neoclassical Economics and Behavioral Economics with Conjoint. Ask us for more details: marketing@absolutdata.com
How to Build an Awesome Product Strategy
(even if it's not your job!)
Learn the 4 steps to create a great product strategy to solve the right problems for your business and its customers!
Understanding customers is a fundamental activity of professional Product Management. There are many ways of gathering research that will help develop this understanding and this "Briefly Explained" presentation provides context to the What, Why and When of these different methods.
The Ultimate Beginner's Guide For Beta Testing Mobile AppsInstabug
Learn about beta testing and get tips and resources to start beta testing your mobile app. From where to find beta testers to how to motivate them and more, learn how to make the most out of this crucial stage in your app's journey.
Development of product strategy: the method of rapid foresight
Introduction
the problem ( Future )
Foresight method
Adoption to create product strategy
Close out
Method benefits
Facilitator role
Questions ?
Slides Ladislav Bartos recently used in his discussion w/ mentees of The Product Mentor.
Synopsis: The last 10 years Product management went through some significant changes. The question is what can we expect to change the next 10-20 years and how to prepare for these changes?
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
Pragmatic Product Strategy - Ways of thinking and doing that bring people tog...Jonny Schneider
Presented at XConf Tech Manchester in 2014 - Video at http://thght.works/1xdSvqK
This talk explores new ways of framing the work we do in order to create effective software products. A super-pragmatic model of thinking and doing that promises to bring together technologists, designers and business folks alike, across the entire software delivery lifecycle.
Stakeholder Management for Product Managers - ProductTank ParisJean-Yves SIMON
How to manage your Stakeholders, mainly internally when you're a Product Manager working in a medium to large organization. Tips on how to be efficient and recognized within your organization.
Agile205: Intro to Agile Product ManagementRich Mironov
Product owner is a critical role for agile/scrum teams, as a key stakeholder and representative of users, customers or markets. Commercial software companies have a broader role -- product manager -- responsible for identifying market needs/opportunities, making product-level decisions about offerings/benefits/pricing/packaging/channels/financial goals, and managing sales/customer relationships on behalf of executives. Since products often span multiple scrum teams, some products have a mix of product owners and product managers. We'll introduce product owners, map that against software product managers, and talk through approaches to meet all of the product needs for a market-successful product.
Transforming to a product led company by Josh CentnerProduct Anonymous
Product transformation is easy and everyone in our organisation is both excited and happy to be on the journey….
This sounds far fetched but it is the reality at PageUp. Our speaker, Josh Centner, Head of Product will walk through the journey of PageUp - a successful Melbourne based software company and how they went from a custom software house to a fast paced, customer focused product company.
Josh will cover their approach to introducing organisational transformation and how the organisation combined the best of Design Thinking and Lean Startup to revolutionise the structure, process and mindset that drives strategy, operations and product development practices.
We will hear about structure, culture and process along with what PageUp did with all 3 and what you can take from their experience.
The case study describes a best practices approach to the development of a whole product roadmap for laboratory information management system (LIMS) software to support next-generation sequencing (NGS) for translational and clinical genomic research.
Learning Objectives
• Why do you need to define a product strategy for your company?
• What are the benefits of implementing a product planning process?
• What do you need to create successful products consistently?
Description
The creation of successful products is essential for companies that want to grow or maintain a competitive advantage. Many organizations lack a clearly defined and understood product strategy. We will discuss the benefits of adopting the Association of International Product Marketing and Management (AIPMM) Product Management Framework (PMF) to align your business and product strategies with unmet customer needs and market trends to create value for your business using a sustainable approach.
Audience
This presentation is for product managers, marketers, entrepreneurs, innovators, and technology-based business owners that want to expand their knowledge about how to create successful products that customers demand.
For more info, connect with Hector Del Castillo at http:/linkd.in/hdelcastillo.
It is possible for a product to pass quality assurance tests and acceptance testing without being user-friendly. It is also too easy for those of us who build digital products to make assumptions about what our users need. As a design thinker, I strive to bring the authentic voices of complex audiences into the product lifecycle through pragmatic research.
A sound design research process not only shapes digital products to be more usable, it also adds value to drive engagement.
This presentation gives a brief overview of DC marketing, it's techniques, and how major nutraceutical companies have leveraged on it to build their businesses.
Understanding customers is a fundamental activity of professional Product Management. There are many ways of gathering research that will help develop this understanding and this "Briefly Explained" presentation provides context to the What, Why and When of these different methods.
The Ultimate Beginner's Guide For Beta Testing Mobile AppsInstabug
Learn about beta testing and get tips and resources to start beta testing your mobile app. From where to find beta testers to how to motivate them and more, learn how to make the most out of this crucial stage in your app's journey.
Development of product strategy: the method of rapid foresight
Introduction
the problem ( Future )
Foresight method
Adoption to create product strategy
Close out
Method benefits
Facilitator role
Questions ?
Slides Ladislav Bartos recently used in his discussion w/ mentees of The Product Mentor.
Synopsis: The last 10 years Product management went through some significant changes. The question is what can we expect to change the next 10-20 years and how to prepare for these changes?
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
Pragmatic Product Strategy - Ways of thinking and doing that bring people tog...Jonny Schneider
Presented at XConf Tech Manchester in 2014 - Video at http://thght.works/1xdSvqK
This talk explores new ways of framing the work we do in order to create effective software products. A super-pragmatic model of thinking and doing that promises to bring together technologists, designers and business folks alike, across the entire software delivery lifecycle.
Stakeholder Management for Product Managers - ProductTank ParisJean-Yves SIMON
How to manage your Stakeholders, mainly internally when you're a Product Manager working in a medium to large organization. Tips on how to be efficient and recognized within your organization.
Agile205: Intro to Agile Product ManagementRich Mironov
Product owner is a critical role for agile/scrum teams, as a key stakeholder and representative of users, customers or markets. Commercial software companies have a broader role -- product manager -- responsible for identifying market needs/opportunities, making product-level decisions about offerings/benefits/pricing/packaging/channels/financial goals, and managing sales/customer relationships on behalf of executives. Since products often span multiple scrum teams, some products have a mix of product owners and product managers. We'll introduce product owners, map that against software product managers, and talk through approaches to meet all of the product needs for a market-successful product.
Transforming to a product led company by Josh CentnerProduct Anonymous
Product transformation is easy and everyone in our organisation is both excited and happy to be on the journey….
This sounds far fetched but it is the reality at PageUp. Our speaker, Josh Centner, Head of Product will walk through the journey of PageUp - a successful Melbourne based software company and how they went from a custom software house to a fast paced, customer focused product company.
Josh will cover their approach to introducing organisational transformation and how the organisation combined the best of Design Thinking and Lean Startup to revolutionise the structure, process and mindset that drives strategy, operations and product development practices.
We will hear about structure, culture and process along with what PageUp did with all 3 and what you can take from their experience.
The case study describes a best practices approach to the development of a whole product roadmap for laboratory information management system (LIMS) software to support next-generation sequencing (NGS) for translational and clinical genomic research.
Learning Objectives
• Why do you need to define a product strategy for your company?
• What are the benefits of implementing a product planning process?
• What do you need to create successful products consistently?
Description
The creation of successful products is essential for companies that want to grow or maintain a competitive advantage. Many organizations lack a clearly defined and understood product strategy. We will discuss the benefits of adopting the Association of International Product Marketing and Management (AIPMM) Product Management Framework (PMF) to align your business and product strategies with unmet customer needs and market trends to create value for your business using a sustainable approach.
Audience
This presentation is for product managers, marketers, entrepreneurs, innovators, and technology-based business owners that want to expand their knowledge about how to create successful products that customers demand.
For more info, connect with Hector Del Castillo at http:/linkd.in/hdelcastillo.
It is possible for a product to pass quality assurance tests and acceptance testing without being user-friendly. It is also too easy for those of us who build digital products to make assumptions about what our users need. As a design thinker, I strive to bring the authentic voices of complex audiences into the product lifecycle through pragmatic research.
A sound design research process not only shapes digital products to be more usable, it also adds value to drive engagement.
This presentation gives a brief overview of DC marketing, it's techniques, and how major nutraceutical companies have leveraged on it to build their businesses.
Unlocking brand value with social communitiesSTATSIT
Online brand communities can deliver consumer engagement, loyalty and become a major force for driving revenue. We will be investigating how to evaluate your social community and how to systematically develop it for brand growth. I will be sharing our latest findings from a joint study with WFA (World Federation of Advertisers) and immediate steps you can take to improve your return on social.
The small team in STATSIT has collected over hundreds of millions of social media conversations since 2008, manually classified around 200,000+ of them and conducted over 1,500 projects for over 170 brands.
Now that social media is becoming a mainstream marketing and PR component we need move beyond experimenting and testing. It's time to figure out how to get social media right. Learn about using Facebook, Twitter and YouTube.
Smart content in insurance - Presentation from The Digital InsurerThe Digital Insurer
In this Presentation at the Mandarin Oriental on 8th April 2014 The Digital Insurer talked about content strategies in the insurance industry
The objectves of the presentation were to make the case for more content in insurance , to illustrate good example of smart content and to briefly look at how insurers can gear up for the "content wars" in insurance.
Unlocking Brand Growth with Social CommunitiesSiim Säinas
Presented at a breakfast event in partnership with WFA (World Federation of Advertisers) in Singapore and Jakarta.
http://www.statsit.com/blog/2016/05/30/build-successful-online-brand-communities-deliver-growth/
Our Rival Spark Research Report for Q2 2022, featuring three spark trends: The Pufferfish Challenger, A Shift to Branded Community & The Great Covid Crunch.
Each spark is an opportunity for brands to become successful challengers & Rivals to the category.
Is your brand welcome in social media? [research]Headstream
We commissioned in-depth, independent research into whether brands are welcome in social media, and how keen audiences are to accept and interact with them in these spaces.
Building Social Media Best Practices Across Multiple BrandsBert DuMars
Many companies jump into social media without fully considering: Fit with brand positioning and target consumer audience;
and alignment and integration with business strategies and marketing plans.
This presentation discusses a systematic approach to integrate social media into the planning process.
This presentation was originally developed by Lisa Gunther, Bert DuMars and Maria Lopez for the Southeast Association of National Advertisers conference held at Newell Rubbermaid July 29, 2010. Bert DuMars modified this version and presented it at the Social Fresh Charlotte conference on August 16, 2010.
Social media marketing investments are increasing day by day but many of the marketers do not know how to evaluate their performance. I just gathered a few good articles with good examples. I hope you like it.
Social Integrated Marketing Communications Strategic PlanNikki Ilchert
This slide show contains a Social IMC Strategic Plan for a client, Alpha Hydrox. The entire presentation was created from the ground up by 5 students in Northwestern University's Integrated Marketing Communications Graduate Program. The team consisted of students in the US and international students coming together to create a cohesive plan over an 8 week period. Once completed, the plan was presented via a live streaming session to the client in a presentation with Q & A to follow. The client was pleasently surprised since we dared to deviate from their current strategy, as we felt the risk would be well worth the reward.
Above presentation is a SAMPLE proposal for creating a Social Media Content Strategy. This is a random brand chosen by me out of my personal choice and I am in no way associated with this brand. Its a light, fun presentation.
4 Steps to Drive Your Brand Extension Strategy with Social Media Aravinth Rajagopalan
At a business planning meeting, a colleague tells you entering a new product category is your brand’s manifest destiny. The rest of the team salivates over potential gains in mindshare and in market share. But in the back of your mind, you waver, asking yourself: “Will consumers accept us?”
This guide offers advice on how social listening can inform branding strategies. Specifically, we discuss:
- How businesses can better understand their brand identity
- How to identify gaps in a market
- How to create meaningful customer experiences
Promotional campaigns over target even after deploying analytics which result in sub optimal use of limited resources. Segmenting the responsive guests will enhance promotional efficiency & save dolalrs
MBC gives more power to consumers by allowing consumers to select one to multiple options from a menu to indicate their preference. It is most useful in in markets where customers have freedom to customize an existing product or build their own package.
Social media analytics can help you measure 'Likes' that influence purchase decision. This Info-graphic has 3 important steps that can help businesses increase ROI on social media marketing.
(MRSI - 3/3) Strategic country clusters using ensemble clustering methodolgie...Absolutdata Analytics
This Presentation was presented in the 23rd Edition of MRSI, the Annual Market Research Seminar by Aviral Mathur.
In today’s competitive landscape, with organizations chasing similar global growth opportunities under challenging market conditions, it becomes imperative to rationalize marketing strategies and optimize spends. Strategic Country Clustering (SCC) is a powerful tool that enables the decision makers to identify homogenous markets for optimal strategy execution. This paper introduces the concept of SCC, its applications, impact on business, and details on the available approaches. However, the focus is on the process followed by us which involves bottom up clustering approach with customization of available ensemble method.
AbsolutData is a global leader in applying analytics to drive sales and increase profits for its customers. AbsolutData has built strong expertise and traction with Fortune 1000 companies across 40 countries. We specialize in big data, high end business analytics, predictive modeling, research, reporting, social media analytics and data management services. AbsolutData delivers world class analytics solutions by combining their expertise in industry domains, analytical techniques and sophisticated tools
(MRSI- 2/3) Re-engineering Segmentation methodologies for an Enriching Custom...Absolutdata Analytics
This Presentation was presented in the 23rd Edition of MRSI, the Annual Market Research Seminar by Lavanya Ramanan, Aaroshi Asija and Vishal Khullar.
The objective of the research presented in the paper was to improve the process of data collection in terms of the quality of data collected while simultaneously ensuring that the instrument was itself not tedious (for the respondent) and yet is able to accurately (with a very high degree of accuracy) classify respondents into predetermined segments. While these seem like distinct objectives, we were able to achieve both by changing the scale of some of the questions in the instrument and also by modifying the scale of some of the questions after capture.
AbsolutData is a global leader in applying analytics to drive sales and increase profits for its customers. AbsolutData has built strong expertise and traction with Fortune 1000 companies across 40 countries. We specialize in big data, high end business analytics, predictive modeling, research, reporting, social media analytics and data management services. AbsolutData delivers world class analytics solutions by combining their expertise in industry domains, analytical techniques and sophisticated tools
his presentation was given by Chris Diener, SVP - Analytics, AbsolutData at the Sawtooth Conference, California, October 16, 2013.
AbsolutData is a global leader in applying analytics to drive sales and increase profits for its customers. AbsolutData has built strong expertise and traction with Fortune 1000 companies across 40 countries. We specialize in big data, high end business analytics, predictive modeling, research, reporting, social media analytics and data management services. AbsolutData delivers world class analytics solutions by combining their expertise in industry domains, analytical techniques and sophisticated tools
Multi Channel Attribution - Driving Marketing Spend Planning In The Big Data AgeAbsolutdata Analytics
This presentation was given by Eli Kling, Director - Analytics, AbsolutData at The Business Analytics Conference, AmsterDam, October 2013.
AbsolutData is a global leader in applying analytics to drive sales and increase profits for its customers. AbsolutData has built strong expertise and traction with Fortune 1000 companies across 40 countries. We specialize in big data, high end business analytics, predictive modeling, research, reporting, social media analytics and data management services. AbsolutData delivers world class analytics solutions by combining their expertise in industry domains, analytical techniques and sophisticated tools
Camera ready sentiment analysis : quantification of real time brand advocacy ...Absolutdata Analytics
Quantification of Real Time Brand Advocacy for Customer Journey using Sentiment Analysis.
This was Presented in Rapid Miner Community Meeting & Conference, Portugal held on Aug 27-30, 2013
For more details, please visit: www.absolutdata.com
AbsolutData and Alteryx surveyed industry thought leaders to gather insight into how organizations use Customer Analytics, including adoption levels, goals, usage, and relative maturity.
And the survey revealed:
3 focus areas that benefit the most from Customer Analytics
3 biggest challenges that inhibit analytic decision making
3 critical changes that will drive improvements in 2013 and beyond
Based on the results of the survey, AbsolutData and Alteryx will now be holding a webinar on 16th July 2013 at “5:30pm CST” to provide more information on how your peers use data to predict customer behavior, and drive measurable improvements in sales, customer retention, and loyalty.
Optimization as a Golden Layer - Chris Diener, SVP Analytics, AbsolutdataAbsolutdata Analytics
Chris Diener, SVP - Analytics, AbsolutData delivered a session in MRA insights and strategies conference, 2013, on the topic ‘Optimization as a golden layer’, where he discussed optimization and constrained optimization and then showed how it can be applied effectively across a number of common and emerging MR technologies.
AbsolutData is a global leader in applying analytics to drive sales and increase profits for its customers. AbsolutData has built strong expertise and traction with Fortune 1000 companies across 40 countries. We specialize in big data, high end business analytics, predictive modeling, research, reporting, social media analytics and data management services. AbsolutData delivers world class analytics solutions by combining their expertise in industry domains, analytical techniques and sophisticated tools.
Visit us here : www.absolutdata.com
Anil Kaul, CEO and Co-Founder, AbsolutData delivered a session on institutionalizing Big Data analytics for organizations, at the Big Data Innovation Summit, London on 1st May, 2013.
AbsolutData is a global leader in applying analytics to drive sales and increase profits for its customers. AbsolutData has built strong expertise and traction with Fortune 1000 companies across 40 countries. We specialize in big data, high end business analytics, predictive modeling, research, reporting, social media analytics and data management services. AbsolutData delivers world class analytics solutions by combining their expertise in industry domains, analytical techniques and sophisticated tools.
Visit us here : www.absolutdata.com