Accel Frontline Services merged with Accel Frontline Ltd effective April 1, 2011 in order to consolidate group entities and expand value-added services. This merger brought synergies to AFL's existing IT infrastructure management services in India and was expected to increase profit margins. In fiscal year 2012, AFL posted consolidated annual revenue of Rs. 421.92 crores, up 6.87% from the previous year. Revenue for the fourth quarter was Rs. 124.23 crores, up 69% from the previous quarter.

1. Building Value Through
Building Value Through
Services
Services

2. Accel Group Of Companies:Accel Group Of Companies:-

3. Accel Key Milestones:Accel Key Milestones:-

4. Competitive Strengths:Competitive Strengths:-
We are an end to end IT solution provider,
We have a strong focus on customer Satisfaction and Service,
We have a strong PAN India customer service network,
We have multi vendor service provider and enjoy good and long term
relationship with our principals,
We have a stable management set up

5. Accel Group Of Companies:Accel Group Of Companies:ACCEL LINE LIMITED
ACCEL FRONTLINE SERVICES LIMITED
ACCEL IT RESOURCES LIMITED
ACCEL TRANSMATIC LIMITED
ACCEL FRONTLINE FZE , DUBAI
NETWORK PROGRAMS (USA) Inc , USA
ACL SYSTEMS & TECHNOLOGIES PTE LTD., SINGAPORE

6. Our Corporate Vision:Our Corporate Vision:“ To become India’s most respected IT Services company ”
Our Corporate Mission:Our Corporate Mission:“To offer products and solutions that meet international
quality standards backed by full life cycle support bringing
substantial benefit to customers through lower cost of
ownership”

7. Our Values:Our Values:-
Pursuit of Excellence through Quality
Customer Care
Highest Level of Integrity
Optimum Value Proposition
Team Work
Creation of Wealth through fair practices
Respect for the Individual
Preservation of our Heritage & Environment

8. AFL A Snapshot:AFL A Snapshot:One of India’s leading IT Infrastructure Services
Company
Pioneers of Multi-Vendor Customer Services
Started operations in 1991
Consolidated in 1999 with the merger of Fujitsu ICIM’s
Systems & Services business in India
Entered into joint venture with Singapore based Frontline
Technologies Corporation in 2003)
Currently subsidiary of BT Frontline, Singapore which
has a stake of 51% in AFL
All India network with 40 Offices and 100+ Service
locations
Employing over 2000 IT professionals (Rated among the
top 25 IT employers in India for 5 years consecutively)

9. AFL A Snapshot (Contd):AFL A Snapshot (Contd):Accel Frontline Ltd - Snapshot
Software development services compliance at SEI CMMi
Level 5
Strong technology partnerships with Sun Microsystems,
Cisco, Oracle, Symantec and VMWare
Independent Company for handling OEM Support Services
Track record of superior execution
Listed on the leading Stock Exchanges of India (NSE &BSE)
Strong corporate governance guided by BT group

10. Business Focus:Business Focus:IT Hardware & System Services
IT Outsourcing Services
IT Infrastructure Management Services
Network Integration Services
Data Center Services
Enterprise Connectivity Solutions
Warranty Repair Services for OEMs
Software Solutions for verticals
Training Services

11. Board Of Directors:Board Of Directors:N R Panicker
Founder, Chairman & Managing Director
B.Tech Electronics & Comm. Engineering
Top 10 Influencers in Indian IT (DQ 2005)
K R Chandrashekaran
Executive Director & CFO
Chartered Accountant
Steve Ting
Non-Executive Director
Chairman & CEO, BT Frontline Singapore
Founder, FTC Singapore
Sudhir Narang
Non-Executive Director
CEO BT India
Previous Exp.( Cisco, Tulip)
Lakshmi G Menon
Independent Director
B.E (Electronics Engg.)
R Sinnakaruppan
Independent Director
Previous (National Semiconductor;
Singapore Economic Development Board)
Harrison Wang
Independent Director
PhD. Stanford Uty.
Suresh K Sharma
Independent Director
Previous (NASA Langely USA,
British Aerospace, GE Energy)

12. Geographies:Geographies:
Head Office for IT Infrastructure Services
located at
 Chennai consisting of:
- Technical Support Group
- Central Test and Repair facility
 Software Development Centers in Chennai,
Kochi and New Delhi
 Regional Support centers:
∞Mumbai
∞Pune
∞New Delhi
∞Kochi
∞Kolkatta
∞Ahmedabad
∞Chennai
∞Bhopal
∞Bangalore
∞Coimbatore
∞Hyderabad

13. Technology Partnership:Technology Partnership:-

14. Strategic Business Unit:Strategic Business Unit:-
IT Infrastructure Solutions(IIS)
Infrastructure Management
Solutions (IMS)
Enterprise Software
Solutions(ESS)

15. Representative Client List:Representative Client List:India
Middle East
Japan

16. Career Path At Accel:Career Path At Accel:President
Vice
President
General Manager
Regional Manager / Delivery Manager
Deputy General Manager
Manager / Deputy Regional Manager /
Project Manager
Deputy Manager /
Associate Project Manager
Assistant Manager Accounts
Manager /
Project Leader
Senior Executive /
Senior SW Engineer
Executive /
Software Engineer

17. Grades And Designation
Grades And Designation
Followed:Followed:Grade
Standard Designation
P0
Associate Executive/Associate Software Engineer
P1
Executive/Software Engineer/Management Trainee
P2
Senior Executive/Senior Software Engineer
P3
Assistant Manager/Team Leader/Project
Leader/Accounts Manager
P4
Deputy Manager/Associate Project Manager
P5
Manager/Deputy Regional Manager/Project
Manager
P6
Senior Manager/Regional Manager/Delivery
Manager
P7
General Manager/Practice Head
P8
Vice President
P9
President/Head ESS

18. Key Business Strategies:Key Business Strategies:-

19. Key Business Strategies:Key Business Strategies:-

20. Key Business Strategies:Key Business Strategies:-

21. Generic Strategies:Generic Strategies:Experience in supporting large Corporates
 Clear Focus on Services Business
 Capable of providing 24*7 high availability
Services
 Technical support group for handling escalations
 Services delivered direct to Customer

22. SWOT ANALYSIS:SWOT ANALYSIS:-

23. Porter’s five Forces Model:Porter’s five Forces Model:-

24. Porter’s five Forces Model:Porter’s five Forces Model:• Threat of Substitutes: Medium
1. Other offshore locations such as Japan, Singapore
2. Price
• Bargaining power of supplier: High to Low
1. Due to slowdown, the job-cuts, the layoffs and bleak IT
outlook.
2. No longer Demand and supply of IT professionals .

25. Porter’s five Forces Model:Porter’s five Forces Model:• Barriers to Entry : Low
1. Low capital requirements.
2. Large value chain, space for small enterprises.
• Bargaining Power of Customers: Very High
1. Large number of IT companies
2. Huge decline in IT expenditure
• Rivalry Among Firms: High
1. 'low-cost, little-differentiation' positioning.
2. Strong competitors – few numbers of large companies.

26. Company Benefits:Company Benefits:-
PF (@ 12% of Basic).
ESI ( for employees within 15K gross slab ).
Mediclaim ( for employees not covered by ESI).
Personal Accident Insurance policy.
Gratuity and
Bonus
Quarterly Awards
Certificate Of Execellence
Chairman's Awards
Good Work Card
Performance Based Incentives
Policies
Staff Policy
Leave Policy
E-Mail Policy

27. Company Benefits(Contd):Company Benefits(Contd):Resource Management Policy
Appraisal Policy
Travel Policy
Treaining Policy
Privilege Leave
Casual Leave/Sick Leave
Maternity Leave

28. Shareholders having more than 1% share in AFL
Shareholders having more than 1% share in AFL
Sr No
Shareholder
No of shares
%
Category
1
ACCEL LIMITED
14550166
59.97
promoter
2
PANICKER N R
1072500
4.42
promoter
3
ACCEL SYSTEMS GROUP INC
483085
1.99
promoter
4
MEGA RESOURCES LIMITED
1356936
5.59
public
5
HOOGHLY MILLS PROJECTS Ltd.
35240
1.45
public
6
JOB VARGHESE
1068423
4.40
public
7
SYSTEMATIX SHARES AND STOCKS(I) Ltd.
800000
3.30
public
8
SATISH GOPALAKRISHANA PILLAI
635108
2.62
public
9
BOGHARA POLYFAB Pvt Ltd.
500000
2.06
public
10
SNEHA RAJAN
281606
1.16
public

29. Shareholding Pattern as on 30/06/2013
Shareholding Pattern as on 30/06/2013
Category
No.of Cases
Total Shares
% to equity
03
16105751
66.38
01
229971
0.95
Bodies Corporates
130
2504893
10.32
NRI / NRN
39
1736847
7.16
Clearing Members / Trusts
38
807621
3.33
Resident
5914
2876790
11.86
Total
6125
24261873
100
Promoters:
Accel Limited
Accel Systems Group Inc.
Financial Institutions

30. Accel Frontline Services merges with
Accel Frontline Services merges with
Accel Frontline Ltd
Accel Frontline Ltd
Madras High Court approved merger of Accel Frontline Services with Accel
Frontline Ltd which came in effect from 01/04/2011. Accel Frontline Services
Limited had an unaudited turnover of 68.10 Cr with an EBITDA of 7.7 Cr for year
ended March 2012.
Speaking on this merger, N.R.Panicker, CEO, Accel Frontline said, “As a strategic
initiative to convert Accel Frontline Ltd as a integrated IT Services Company, we
have embarked on consolidating the group entities and expand our value added
services businesses.. The merger will bring synergies with our existing IT
Infrastructure Management Services business in India and will in turn increase
our profit margins in the coming years. Accel Frontline Limited had acquired
Ushus Technologies, an embedded software company in August 2011,as part of
our initiatives to strengthen our software services business. I am happy to state
that the merger of this division is completed, and the result of this
amalgamation will be reflected in the performance of the company this year.”

31. AFL posts Consolidated Revenue at
AFL posts Consolidated Revenue at
Rs 421.92 crore for FY12
Rs 421.92 crore for FY12
Chennai, May 3, 2012: Accel Frontline Limited (BSE: 532774, NSE: AFL), has
posted a consolidated revenue of Rs.421.92 crores for FY 2011-12. Consolidated
revenues for the quarter ended March 31, 2012 stood at Rs.124.23 crores up by
69% compared to Rs.73.53 crores in the previous quarter (Q3FY12).
The consolidated EBITDA is Rs.25.67 crores and profit after tax (PAT) is Rs.1.77
crore for the financial year 2011-12.For the full year ended March 31, 2012, the
company posted consolidated revenue of Rs 421.92 crore up 6.87% as compared
to Rs 394.81 crore reported for the year ended Mar 31, 2011.
Commenting on the results, Mr N R Panicker, Chairman & CEO, Accel Frontline
Limited said, "We had a tough and challenging year due to the foreign exchange
fluctuations. In spite of the same, we managed to achieve improved
performance in the fourth quarter. Our Board approved the merger of Accel
Frontline Services Ltd, with Accel Frontline Ltd and the merger is pending
approval with the Honourable High Court of Chennai. Once the court approval is
obtained, the consolidated figures of the Company for the financial year ended
2012 will be substantially higher.

32. AFL is Appointed by Kingston 16 May
AFL is Appointed by Kingston 16 May
2013
2013
Kingston appoints Accel Frontline as new service partner, with 67 customer
support centers across the country. Kingston aims to offer greater convenience
and timely service for end customers and dealers who require post sales
support, thus enhancing the brand’s customer service offering. With the help of
Accel Frontline, Kingston hopes to reach out to Tier II and Tier III cities, aside
from the major cities thus making it easier for people in these places to receive
technical support. Kingston aims to offer greater convenience and timely service
for end customers and dealers who require post sales support, thus enhancing
the brand’s customer service offering. With the help of Accel Frontline, Kingston
hopes to reach out to Tier II and Tier III cities, aside from the major cities thus
making it easier for people in these places to receive technical support.
Mr. NR Panicker, Chairman of Accel Frontline, is also enthused about the new
association with Kingston, “We are delighted to be service partners to the
world’s leading memory brand. They have a stellar line-up of products and an
excellent reputation in the memory and storage space. We are confident that
we will help enhance Kingston’s fantastic image even further by providing their
customers with efficient and outstanding post-sales support.”

33. Thank You