Skuuber offers a low-cost product concept testing service that surveys 500 US consumers for $2900. Their 21-page report provides diagnostic metrics like a Skuuber Score to predict retail sales potential and help with marketing, pricing, and distribution strategies. Their fast turnaround of 72 hours and standardized approach aims to improve new product success rates compared to traditional market research methods.

1. Consumer Product Concept Testing Breakthrough methodology: cost, speed, affordability

2. Overview Complete US market analysis for your product ideas just $2900 Predictive modeling of initial retail sales Survey 500 consumers Demand modeling 21 page report of results & diagnostics Easy to use & understand

3. Brand management challenges Optimizing sales/marketing plan Resource allocation Funding Manpower Production Efficiently satisfying consumer demand Choice Value

4. New products Over 25000 new consumer product skus are introduced annually in the North America. Only about 60% of new product launches are considered successful at launch. For every 7 product ideas, there may be only 1 that succeeds in the market. An estimated 44% of all resources allocated to product development and commercialization by U.S. firms are spent on products that are cancelled or fail to yield an adequate financial return. Source: PDMA

5. Inadequate or faulty consumer market research and analysis is the #1 cause of new product failure. Main causes of NPD failure Source: Cooper, Winning at New Products

6. Skuuber Demand Certification Net retail sales potential per 1000 aware consumers Establishes a consistent Standard for evaluating market potential at the SKU level Consumer survey results Algorithmic demand modeling Diagnostics Adds VoC to category management process Works across all CPG categories Emulates retail consumer item evaluation experience

7. Deliverables 21 page Skuuber Report includes toplines & diagnostics for marketing/business planning guidance Skuuber Score™ projection of retail volume potential Household trial estimates: category users & non-users Price elasticity of demand Demographic trial intensities Channel management options Uniqueness ratings Price/value ratings Purchase driver ratings Needs-improvement ratings 72 Hour turnaround, delivered to user online account

8. Skuuber Consumer Panel 500 US Consumers Recruited by eRewards Leading global provider of survey panelists 3.2 million active members ISO certified Panelists Invitation only, double opt-in 85% panel retention

9. Product Profile screen --- populated by client online

10. Sample questionnaire screen --- one of nine seen

11. Questions Asked & Issues Explored 1. Do you currently buy a product like this? 2. How likely are you to BUY this product in the next 12 months? (check one) 3. How many units of this product would you buy at one time? (check one) 4. Which of the following best describes you as it relates to this product? 5. Based on the description above, what is the ONE thing that would make you MOST LIKELY TO BUY this product? (check one) 6. Based on the description above, what is the ONE THING that, if changed, would IMPROVE YOUR LIKELIHOOD OF BUYING this product? (check one) 7. How unique is this product compared to others you are aware of? 8. At the price shown above, how would you rate the value for the money of this product? 9. Where would you expect to find this product available for sale? Check all that apply.

12. Skuuber Score®: Net Retail Sales Potential Net initial retail sales dollars per 1000 US consumers aware of the product and with access to it. Translates the consumer survey data into market-based sales potential metrics at the SKU level. Included Performance Factors Trial estimates Volume per purchase occasion Average price paid forecast Standardized, category agnostic measurement of initial demand

13. Trial by category usage Shows difference between users/non-users of category Indication of incremental volume potential

14. HotSpot Chart Detailed Total US demographics Demos indexed to national average trial rate Instantly flags pockets of strength and weakness Use to identify or validate consumer target markets & options

15. Price Elasticity of Demand Checks effect of pricing on demand Indicates responsiveness to price promotion

16. Incremental purchasing Shows whether demand is incremental to category or a cannibal Combine with dollar share power to gauge impact

17. Channel Strategies Indicates expected retail environment Shows distribution opportunities & priorities

18. Uniqueness A key attribute of successful brands Indicates degree of uniqueness perceived Indication of pricing power

19. Value Critical dimension of successful products Shows intensity of value perceptions Works with uniqueness ratings & incremental purchasing data

20. Purchase Drivers Indicates most compelling elements of the SKU ecosystem Indicates focal points of messaging & differentiation

21. Areas for improvement Shows weak spots in value proposition Indicates why resistance to trial occurs Product/messaging improvement areas

22. Timing Create a free account Create a Skuuber Study in 15 minutes online on our secure site Tweak, modify as much as needed, launch & pay when ready Results back in just days from study launch

23. Fees $2900 per sku studied 95% confidence level 4.3 confidence interval Total US detail About 1/3 the cost of a single focus group. More detail and faster turnaround than research costing $30K+. Performance metrics not found anywhere else.

25. Applications Category “presearch” New product development & launch support Business & marketing plan support Target market options Category reviews & sku rationalization Pricing strategies Channel strategies Package & logo design Line extensions Package promotions Brand positioning Advertising claims Risk management

26. Recap Fastest, most affordable concept testing method ever Robust, complete and 2.5X competitor sample sizes Standardized Skuuber Score® Easy to use & understand Versatile Free to set up and manage concepts, pay only when launched to field

27. Contact Us Rick Hill: Founder & CEO Skuuber, LLC 11440 West Bernardo Court Suite 300 San Diego , CA 92127 www.skuuber.com ph: 1-877-UBERSKU (877-823-7758) fax: 760 747 6921 E-mail: rickhill@skuuber.com