Market Research Offerings of Listen2Data

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Listen2Data for Market Research
September 2015

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2 Data science is less of
science and more of arts.
We work hard to be a
data artist who create
pictures, stories and
insights for you from the
data.
DATA ARTS
Translate data to business
values that can be easily
articulated into alerts and
actions impacting
organizational growth and
fostering trust among the
stakeholders
MISSION
Our vision is to improve
the way the world
interacts with data and
to create insight from
less traveled path of
data analytics.
VISION
Data whispers. We
whisper with it too. Our
friendship with data
helps us to know its
story. We convey the
same to you.
WHISPERING
LISTEN
DATA
Consulting services
with data

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TEAM
Swagato is the CEO of the company.
He is a B.Tech from IIT Kharagpur and
a FPM candidate in IIM Bangalore. He
has 6 years of experience in
consulting, research and teaching in
the areas of marketing analytics,
operations research, strategic
management etc. He has presented
research papers in reputed national
and international conferences.
Arpita Ghatak is the COO of the company.
A B.Tech and an MBA with 5 years of
experience in sales, marketing and market
research, Arpita adds value to the
organization in the research, creative
development and business development
side. In past, she has handled
assignments and market research projects
with ICICI Bank, Markelytics Solutions and
several start ups in market research
domain.
Goutam is the CRO of the company. He is an
experienced consultant and market researcher of
Listen2Data. He has done his MBA from IISWBM
after his BTech . He has been associated with
companies such as NTT Data, IMRB International
etc. Goutam has over 5 years of experience in data
analysis and market research. He possess hands-
on experience in managing complete cycle of
research based marketing assignments and
consulting experience in brand and product
positioning, customer segmentation, channel
perception, market sizing, pricing, distribution
strategy and product development assistance. He is
also adept in developing technology solutions in
marketing and merchandise domain.

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TRUSTED BY

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WHAT DO WE OFFER?
Offerings
Analytics
Consultancy
Market
Research
Consultancy
Analytics
Training
Research
Services
Product
Development

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Quantitative
• CAPI
• CATI
• Mail
• Mystery Shopping
• Online
• PAPI
• Web scrapping
METHODOLOGY AND INDUSTRY
Data collection:  Qualitative
 Focus Groups
 In-Depth Interview
 Online Focus Groups
 Competitive Intelligence
 Desk Research
 Web scrapping
Data analysis:
 Text analytics
 Cross-tab analytics
 Delphi method
 Non-parametric analysis
 Linear Regression
 ANOVA
 T test
 Chi square test
 Logistic regression
 Optimization
 Structural Equation Modeling
Reporting:  Full scale
reports
 Dashboards
 PDF
documents
 Presentations

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Key Projects
worked on FMCG
/Brand
Management

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BLIND PRODUCT TEST
•To understand the quality of the product vs competitionKey research
question
•TobaccoSector
• As the aim was to understand only the quality, all the products were
masked so that the respondents are not able to identify the productsMethodology
•To understand the key drivers of overall quality
•The performance of the product is evaluated on Key sensory attributes to understand
its standing vs competition
Key Analysis
• Key areas of concern were highlighted so that Improved prototypes are
developed which will enjoy a competitive advantage on quality vs competitionBenefit

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BRANDED PRODUCT TEST
•To understand the impact of brand on perception of productKey research
question
•TobaccoSector
• This test is ideally carried out post blind product test. Here the offer is provided
in totally branded form along with its communication to the respondentsMethodology
• To understand the key drivers of likeability
• The aim is to understand how the ratings on imagery of the product changes
due to the effect of the brand
Key Analysis
•Company is able to understand on which areas the communication
should focus, how the communication need to change if required.
Benefit

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GLOBAL PRODUCT MAPPING
•To determine product space & to understand reach of
different portfolio
Key research
question
•Substitutes of Tobacco like e-cigaretteSector
• Ratings were taken on concept( where the real product was
not available) to understand consumer perception
Methodology
• To understand the main drivers
• The determine the portfolio reach of various combinations
• To understand the potential of each product/concept
Key Analysis
• Need assessment of each product/concept
• Prioritization of products
• Helped them in designing the protfolio
Benefit

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VOLUME ESTIMATION
•To estimate the volume reach of the product in 1 year post
change/launch
Key research
question
•Apparel AccessoriesSector
• Real market scenario is simulated to understand the purchase
potential of the productMethodology
•To estimate the market size for the productKey Analysis
•Company is able to decide whether it should go for capital
investment for the productBenefit

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SEGMENTATION
•To understand the different consumers needs
Key research
question
•Food and BeverageSector
• Consumers association with different attribute is captured to
understand their needs
Methodology
•To break the consumer space in terms of different needs and to
see which brand /product is best suited to cater that need
Key Analysis
•Company is able to understand their consumer space better
which helps them to decide their future strategies
Benefit

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PRICING
•To understand the Impact of price on share
Key research
question
•TobaccoSector
• Different choice tasks were administered which helped to
generate the utility of the products at various price pointsMethodology
•To check the effect on market share of the product due to price
rise/decreaseKey Analysis
•Company is able to decide their strategy on pricing for their
brandsBenefit

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Key Projects
worked on new
product
development

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NEW PRODUCT INTRODUCTION
•To understand the acceptance of a new product and to calculate
the market share post introduction
Key research
question
• AutomobilesSector
• Concept testing surveys were conducted along with choice
based conjoint
Methodology
•To check the effect on new product introduction on market
share of the product category
Key Analysis
•Company is able to make changes in the design of the product
along with making marketing strategies for new product
introductions
Benefit

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NEW PRODUCT SALES TRACKING
•To understand the sales of a new product and to forecast the
future sales
Key research
question
• Food and BeveragesSector
• Surveys with retailer card trackingMethodology
•To check the sales of new product introduced and to forecast
future sales
Key Analysis
•Company is able to plan its marketing initiatives and product
development based on the forecasts
Benefit

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Insights Inside
Swagato Chatterjee
102, Abhilash Apartment, 4th Cross
Venkatadri Layout, Bangalore, India. PIN-560076
+91 9343931795
Swagato@listen2data.in